SocialPilot vs Later: Find Your Social Media Tool in 2025?

You’re juggling social media, right? It’s a mess. 

You need a tool, but which one? SocialPilot vs Later? It’s a tough call.

Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.

You’re wasting precious hours on tasks that should be automated.

You’re losing potential engagement because you’re not posting consistently. 

Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say. 

Overview

To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.

This involved hands-on use across various social media platforms, evaluating their scheduling capabilities, analytics, and user interfaces.

We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.

What is SocialPilot?

Think of it as your all-in-one social media command center. 

It handles scheduling, analytics, and team collaboration.

Basically, it aims to simplify your social life.

Key Benefits

• Boost engagement by 30% with advanced scheduling.
• Manage 50+ social accounts in one place.
• Save 10+ hours a week with automated posting.
• Gain deep insights with detailed analytics reports.

Pricing

• Essentials: $25.50/month (billed annually)
• Standard: $42.50/month (billed annually)
• Premium $85/month (billed annually)
• Ultimate: $170/month (billed annually)

What is Later?

Later is built for visual content. Think Instagram, Pinterest, and TikTok.

It helps you plan and schedule your posts. It’s a very visual tool.

Key Benefits

• Increase Instagram engagement by 25% with visual planning.
• Visually plan your feed for perfect aesthetics.
• Linkin.bio drives 15% more traffic.
• Easy user interface.

Pricing

• Starter: $16.67/month – 30 posts per social profile, Limited analytics up to 3 months of data.
• Growth: $30/month – 150 posts per social profile, Full analytics up for one year of data.
• Advanced: $53.33/month – Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features.

Feature Comparison

Let’s break down these two social media management tools.

We’ll look at key features. This helps you decide which fits your needs. 

Social Media Platform Support

SocialPilot handles multiple social media platforms.

Think Facebook, Twitter, LinkedIn, and more.

Later? It’s strong with visual platforms like Instagram and Pinterest.

If you need wide reach, SocialPilot wins. For visuals, Later is better.

Content Calendar

Both have a content calendar. SocialPilot’s is detailed. Later is visual.

You pick what works for you. SocialPilot lets you see many posts at once.

Later shows you how your feed will look.

Social Media Analytics

Social media analytics are key.

SocialPilot gives deep reports. Later offers basic insights.

If you want detailed data, SocialPilot is the choice.

For simple tracking, Later is okay.

User-Friendly Interface

A user-friendly interface matters. Later’s is clean and modern.

SocialPilot is functional but less sleek.

Later is easier to learn fast. SocialPilot takes a bit more time.

Social Media Marketing Tools

SocialPilot has more tools for social media marketing.

Think bulk scheduling and team features. Later it focuses on visual planning.

If you need many tools, SocialPilot is stronger. Later is good for visual campaigns.

Customer Support

Customer support is important. SocialPilot offers live chat and email.

Later has email and help guides. If you need quick answers, SocialPilot might be faster.

General Social Media Management Tool

As a social media management tool, both have their place.

SocialPilot is robust. Later is visual and simple. Your needs will decide which is best.

What to look for when choosing The Right Social Media Manager?

• Platform Compatibility: Does it support all the social media platforms you need? Does the tool specialize in any platforms you heavily use?
• Scheduling and Automation: Can you schedule posts in bulk? Does it automate tasks to save you time?
• Analytics and Reporting: Does it offer detailed insights into your social performance? Does it allow for custom reporting?
• Team Collaboration: Can multiple team members use it? Does it have clear workflows and approval processes?
• User Interface and Ease of Use: Is the interface intuitive and easy to navigate? Is there a steep learning curve?
• Customer Support: Does it offer responsive support channels? Is there documentation and training available?
• Budget and Scalability: Does the pricing align with your budget? Can it scale as your social media needs to grow?

Final Verdict

After testing both, SocialPilot wins. It handles multiple accounts easily.

If you manage many social media accounts, it’s your best bet.

SocialPilot offers robust management features.

You can manage posts across multiple social networks without a headache.

Its social inbox is a game-changer. Plus, the analytics and reporting give you real data.

For content management and client management, it’s solid.

While Sprout Social is another option, SocialPilot’s value and power are clear.

They don’t have a free plan, but its benefits outweigh the cost. 

Frequently Asked Questions