Sprinklr Review 2025: Expert Analysis & Insights

In the fast-paced world of social media, having the right tools can make or break your strategy.

If you’re eyeing Sprinklr for 2025, you’re in the right place.

We’ve done the legwork, testing and analyzing its features, benefits, and any potential downsides.

By the end of this review, you’ll have a clear picture of whether Sprinklr is the right fit for your team and your goals. Let’s dive in!

Sprinklr

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What is Sprinklr?

Think of Sprinklr as a powerful command center for big brands.

It helps them manage all their interactions with customers online, whether it’s answering questions on Twitter or responding to comments on Facebook.

It’s a one-stop shop for listening to customers, responding quickly, and even understanding what they want.

With Sprinklr, businesses can stay on top of their online presence & keep their customers happy.

Who Created Sprinklr?

Sprinklr was founded by Ragy Thomas back in 2009.

His vision was to break down the barriers between companies and their customers, offering a unified customer experience management (unified CXM) platform.

Starting as a social media management tool, Sprinklr has evolved to cover the full spectrum of modern channels, from review sites to messaging apps.

It ensures seamless customer interactions.

Top benefits of Sprinklr

• Happier Customers: Sprinklr lets you hear what your customers are saying on social media, answer their questions quickly, and fix any problems they have. This means happier customers all around!
• Un-Silo Teams: Break down the walls between different departments. With Sprinklr, marketing, sales, and customer service can all work together seamlessly.
• See the Big Picture: It’s not just about social media. Sprinklr gives you a 360-degree view of how customers connect with your brand across all channels. This helps you understand them better and create a strategy that truly connects.
• Human Experiences: Sprinklr enables you to create real, meaningful connections with your customers. It’s about more than just automated responses; it’s about building relationships.
• Sprinklr Works at Scale: Whether you’re a small business or a global brand, Sprinklr can handle it. It’s designed to grow with you so you can manage millions of customer interactions without breaking a sweat.

Best Features of Sprinklr

Sprinklr is packed with powerful features that set it apart from the competition.

These aren’t just bells and whistles – they are tools that help you understand your customers, create meaningful interactions, and build lasting relationships.

Let’s take a closer look at some of the standouts.

1. Smart Content Analysis

Sprinklr’s AI-powered tools help you get the most out of your content.

Imagine having a personal assistant who analyzes what’s working what’s not, and suggests ways to improve.

You can see which posts are getting the most engagement, identify which topics are resonating with your audience, and even get suggestions for future content ideas.

This helps you make content that truly resonates with your audience and drives results.

2. Chatbots

Chatbots are a great way to provide instant support & answers to common questions 24/7.

Sprinklr’s chatbot tools are easy to set up and customize, even if you’re not a tech whiz.

You can make a conversational experience that feels natural and helpful, freeing up your team to focus on more complex issues.

Plus, with Sprinkles AI capabilities, your chatbots can even learn and improve over time.

3. Ticket Analysis

Keep track of every customer interaction with a centralized ticketing system.

Sprinklr lets you analyze ticket data to identify trends, spot problems early, and continuously improve your customer service.

You can see which issues are most common, track response times, and identify opportunities for training or process improvements.

This helps you deliver a more efficient and effective customer experience.

4. Content Management

Planning, scheduling, & publishing content across multiple social channels can be a headache.

Sprinklr simplifies the process, helping you stay organized and keep your content calendar on track.

You can create, collaborate, and approve content all in one place, then schedule it to go out at the perfect time for each platform.

This saves you time and ensures that your content is always fresh and engaging.

5. Unified Agent Console

Imagine having one screen for all your work.

The Unified Agent Console gives employees access to everything they need to do their jobs.

It brings together conversations from every channel into one place.

This means agents don’t have to switch between different apps.

They can see a customer’s full history and access helpful info right away.

This saves time and helps them solve problems faster.

6. Live Chat Support Software

When customers need immediate help, live chat is key.

Sprinklr’s Live Chat Support Software makes this easy.

It lets employees contact customers right on your website or app.

This is a great way to engage with people in real-time.

The software gives your agents access to customer history so they can help faster.

This leads to quick resolutions and happy customers.

7. Conversational IVR Software

Ever been stuck in a phone menu that won’t help you?

Sprinklr’s Conversational IVR software changes that. It uses AI to understand what people say.

It can route calls to the right person or provide an instant answer.

This enhances the phone experience for consumers.

It reduces wait times and gets people the help they need right away.

8. Conversational AI Platform

This is the brain behind a lot of Sprinklr’s best features.

The Conversational AI Platform uses advanced AI to power chatbots and virtual assistants.

This lets you automate many of your services.

You can answer common questions and guide customers to the right information, 24/7.

This frees up employees to handle more complex issues.

9. AI-powered Agent Assist

Think of this as an expert partner for every agent.

AI-powered Agent Assist provides real-time help to employees.

It can suggest the best response to a customer, pull up relevant articles from a knowledge base, and even summarize long conversations.

This helps employees work faster and smarter.

It boosts their confidence and lets them deliver great customer experiences.

Pricing

Sprinklr is known for its flexible pricing, which is tailored to the specific needs of each business.

They offer a range of plans and modules, allowing you to customize your package.

While exact pricing isn’t publicly available, here’s a general overview of what you can expect:

Pros and Cons

Understanding both the strengths and limitations of any software is crucial before making a decision.

Let’s break down Sprinklr’s key advantages and disadvantages.

Alternatives to Sprinklr

• Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
• Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
• Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
• Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
• Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
• Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
• Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
• Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
• Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
• Metricool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.

Sprinklr Compared

Personal Experience with Sprinklr

As a leading enterprise software company with a global customer base, we needed a robust solution to manage our customer-facing functions effectively. We implemented Sprinklr to streamline our customer care and social media engagement, and the results were remarkable.

• Unified Customer View: Sprinklr gave us a 360-degree view of our customers, consolidating interactions across various modern channels. This allowed us to understand their needs better and personalize our responses.
• Efficient Case Management: The platform’s ticketing system streamlined our customer care processes, enabling us to track and resolve issues efficiently.
• Real-time Social Listening: Sprinklr’s social listening capabilities helped us monitor conversations about our brand and respond promptly, fostering a sense of your community and engagement.
• Enhanced Collaboration: Teams across departments could seamlessly collaborate on customer inquiries, leading to faster resolution times and happier customers.

Sprinklr empowered us to deliver a superior customer experience, boosting satisfaction and loyalty. We transformed the way we interact with our customers, making them feel valued and heard.

Final Thoughts

Sprinklr is undoubtedly a powerhouse for enterprise-level social media and customer experience management.

Its comprehensive features and scalability make it a top choice for global brands seeking to connect with their customers on a deeper level.

However, its complexity and cost might be a hurdle for smaller businesses.

Ultimately, the decision hinges on your needs and budget.

If you’re looking for a unified platform to streamline customer interactions, gather valuable insights, and keep your customers happier, Sprinklr is worth serious consideration.

Request a demo and see firsthand if it’s the right solution to elevate your brand’s customer experience and beyond.

Frequently Asked Questions

More Facts about Sprinklr

• Sprinklr has four main AI-powered parts: Service, Social, Insights, and Marketing.
• It is built for big companies and has very strong security to keep data safe.
• It helps companies talk to people on social media, messaging apps, and review websites.
• Sprinklr Insights watches the web in real-time to see how a brand is doing compared to its rivals.
• The software stops “data silos” by putting all customer info in one place so you can see their whole journey.
• Smart AI handles boring tasks, determines whether customers are happy or sad, and helps human workers do a better job.
• It can run ads on more than 10 social sites and has a “Kill Switch” to stop ads that aren’t working well.
• Sprinklr Marketing helps big teams run global ad campaigns and organize their pictures and videos.
• Sprinklr Social lets teams post to and listen to customers across over 30 digital channels.
• The platform provides detailed reports that show how well a company is meeting its goals.
• Because it does so much, the software is very hard to learn and takes a lot of work for small teams to set up.
• It has a helper called Sprinklr Copilot that summarizes data and instantly spots problems.
• Sprinklr Service lets a company handle phone calls, chats, and emails all in one tool.
• AI bots can quickly answer common questions, so customers don’t have to wait for a person.
• The platform combines many tools, such as ad management, research, and employee advocacy, into one app.
• It supports over 30 modern channels and can add new ones in just a few weeks.
• The AI uses “Generative AI” (like a smart robot writer) to make its work even more accurate.
• Modern Research helps brands analyze large volumes of customer data to identify new ideas.
• Modern Marketing & Advertising helps brands make friends on social media and see if their ads are worth the money.
• The AI can sort messages with 95% accuracy to ensure they reach the right person.
• It puts marketing, sales, and customer service all on one single platform.
• The software examines every customer message to identify major issues before they worsen.
• By listening to social media, Sprinklr helps companies stop “PR crises” before they start.
• Unified-CXM is the name of their platform that helps companies act more “human” toward their customers.
• It helps big global businesses sell things, get feedback, and help customers all at once.
• Using one big platform is more efficient than using many small, separate tools that don’t talk to each other.
• Sprinklr Social is built specifically for huge companies that need to manage 30+ digital channels at once.
• Effective customer management with Sprinklr helps keep customers loyal and prevents them from leaving.
• When hiring, Sprinklr looks for people who fit its seven core values.
• Job seekers usually have at least 6 interviews to ensure they align with the company’s culture.
• They are a “high-performance” group that wants to be kind, caring, and obsessed with helping customers.
• Sprinklr is a high-end tool for big enterprises, while its rivals often focus on smaller businesses.
• The company is American, and its main office is in New York City.
• It was started in 2009 by a leader named Ragy Thomas.
• In June 2021, the company joined the stock market under the ticker symbol CXM.
• More than 1,400 big companies use it, including giants like Microsoft and Samsung.
• Sprinklr has workers all over the world.
• It started in a small spare bedroom and grew into one of the biggest names in customer service software.