Choosing a CRM? It’s tough, right? You’re stuck.
Which one is best for your business? It feels like a big puzzle.
You need something that works. Not just fancy words.
Imagine picking the wrong one. You lose time. You lose money.
That’s a real problem. What if you could see a clear comparison?
In this article, we’ll compare SugarCRM vs Thryv and see which CRM really wins in 2025.
Let’s make this easy.
Overview
We didn’t just read reviews. We got hands-on. Our team tested SugarCRM and Thryv.
We explored features, tracked performance, and put them through real-world business scenarios.
This comparison comes from our direct experience.
Businesses using SugarCRM see an average 15% improvement in sales.
Pricing: It has a free trial. The premium plan starts at $19/month.
Key Features:
- Advanced Customization.
- Sales Forecasting.
- Workflow Automation.
Join the 25,000+ small businesses successfully using Thryv.
Pricing: Free trial available. The premium plan starts at $19/month.
Key Features:
- Appointment Scheduling
- Payment Processing
- Social Media Management
What is SugarCRM?
Okay, so SugarCRM. What’s the deal? It’s strong, built for folks who want control, and you can change almost anything.
It fits big teams and handles complex sales, but it’s not for everyone.
Businesses using SugarCRM see an average 15% improvement in sales cycle efficiency. Use it today!
Key Benefits
- Advanced customization is powerful.
- Sales forecasting is precise.
- Automation saves significant time.
- Improved sales cycle efficiency by 15%.
Pricing
SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:
- Professional ($19/user/month): Accounts & contact management, Lead & opportunity management, Quote Management.
- Standard ($59/user/month): Pipeline management, Forecasting, Pipeline analytics, Mobility.
- Advanced ($85/user/month): Mail & Calendar integration, Case management, Bug tracking.
- Premier ($135/user/month): Geo-mapping, enhanced forecasting, And 2x file-managed storage.
Pros
Cons
What is Thryv?
Thryv? It’s different. It’s an all-in-one platform.
Think CRM, marketing, and payments all together. One place for everything.
Good for small businesses. It’s about simplicity.
Join the 25,000+ small businesses successfully using Thryv for their customer relationship management! Get your site properly configured today.
Key Benefits
- Centralized hub: Manage all your business needs in one place.
- Automated marketing: Reach more customers with less effort.
- Online scheduling: Let clients book appointments 24/7.
- Accept payments online: Get paid faster and easier.
- Reputation management: Monitor and improve your online reviews.
Pricing
Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)
Pros
Cons
Feature Comparison
Let’s get down to the details. We’ll compare key features. See where each platform shines.
This will help you easily decide which crm solution fits your business best.
CRM Software
SugarCRM, especially Sugar Sell, offers a highly customizable customer relationship management experience.
Thryv focuses on a unified approach, integrating many tools.
While both are CRM software, SugarCRM gives more control, while Thryv gives more convenience.
Integration
SugarCRM’s integration capabilities are strong. It connects with many systems.
Thryv also integrates but is more focused on its built-in tools.
For complex integration needs, SugarCRM is more flexible, while Thryv is more contained.
Analytics
SugarCRM’s analytics are deep. You can build custom reports. Track many metrics.
Thryv provides basic analytics within its platform.
If you need advanced analytics, SugarCRM gives more power.
Project Management & Task Management
SugarCRM’s project management and task management are built for sales.
Thryv’s task management is more for general business.
SugarCRM’s strength lies in sales-focused task management; Thryv is more about overall workflow.
Customer Data & Sync
Both platforms handle customer data. SugarCRM lets you sync data across many systems.
Thryv keeps data inside its platform. For deep sync needs, SugarCRM is better.
For a unified customer data view, Thryv works well.
Marketing Campaigns
SugarCRM offers tools for marketing campaigns.
Thryv adds social media management and landing pages.
If you need a complete online marketing campaigns suite, Thryv is more comprehensive. SugarCRM is more about the crm side.
Customer Support & Invoice
SugarCRM’s customer support is based on your plan.
Thryv provides integrated invoice tools.
SugarCRM is focused on its core CRM strength, Thryv adds extra features like invoice management.
User-Friendly Interface & Online Presence
Thryv aims for a user-friendly interface and helps with online presence.
SugarCRM is less focused on a simple interface and more on customization.
Thryv’s user-friendly interface helps with basic tasks, and SugarCRM’s complexity allows for advanced usage.
Comparison to Other CRM’s
SugarCRM competes with Salesforce and Zoho CRM in terms of customization.
Thryv is more of an alternative to HubSpot CRM and Freshsales for all-in-one solutions.
SugarCRM is for those requiring power; Thryv is for those wanting simplicity.
What to Look for in a CRM?
- Scalability: Can it grow with your business?
- Ease of Use: Is it intuitive for your team?
- Customization: Can it match your unique workflows?
- Integration: Does it connect with your existing tools?
- Budget: Is it affordable for your business size?
- Support: Does the vendor provide reliable help?
- Specific Features: Does it have the exact features you need?
Final Verdict (Our Pick)
So, which one wins? It depends on you. SugarCRM is strong. It’s for big teams.
It’s for folks who want control. Thryv is easy. It’s for small businesses.
It’s all-in-one. We think Thryv is best for most.
It’s simple. It saves time. If you need lots of changes, pick SugarCRM.
We tested both. We know what works. Trust our advice.
Choose smart. Choose what fits you.
Frequently Asked Questions
Is SugarCRM better than Thryv for a small business?
Thryv is generally better for small businesses. It’s designed as an all-in-one platform, simplifying many tasks. SugarCRM is more complex and suited for larger teams with specific needs.
Can I customize Thryv like I can SugarCRM?
SugarCRM offers much more customization. Thryv focuses on a streamlined, unified platform. You can make some changes in Thryv, but it’s not as flexible as SugarCRM.
Which CRM has better reporting and analytics?
SugarCRM has better reporting and analytics. It allows you to create detailed, custom reports. Thryv’s analytics are basic, covering general performance within its platform.
Is Thryv cheaper than SugarCRM?
Thryv’s pricing starts higher, but it includes more features. SugarCRM’s price depends on user count and plan. Thryv simplifies many tools in one platform, but SugarCRM is cheaper for very small teams.
Which CRM is easier to learn and use?
Thryv is easier to learn and use, with a user-friendly interface. SugarCRM has a steeper learning curve, especially for advanced customization.
