You want videos that grab attention, right? But with so many platforms, it’s hard to choose.
This post compares Synthesia and Vidyard to help you decide.
We’ll break down Synthesia vs Vidyard and their features so you can boost video engagement in 2024. No more boring videos!
Synthesia vs Vidyard: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Synthesia and Vidyard.
We’ve explored their features, created videos, and analyzed their strengths and
weaknesses to help you make the best choice for your needs.
Unlock the power of AI video generation! Synthesia lets you create professional-quality videos with AI avatars in minutes.
Pricing: It has a free plan. Paid plan starts at $22/month
Key Features:
- AI avatars
- text-to-speech
- screen recording
Transform your video strategy with Vidyard! Host, share, and analyze your videos with ease. Boost engagement features analytics.
Pricing: It has a free plan. Paid plan starts at $19/month
Key Features:
- Video hosting
- analytics
- calls-to-action
What is Synthesia?
Ever wished you could create professional videos without needing a camera crew?
That's where Synthesia comes in. It's an AI video generation platform. You can create videos with AI avatars.
It's super easy to use. Just type in your script and choose your avatar. Synthesia generates your video in minutes.
Tired of boring videos that don't convert? Synthesia helps you create engaging video content with AI avatars. See how Synthesia can boost your video marketing!
Key Benefits
- Over 140 diverse AI avatars: Choose from a wide range of realistic and expressive avatars.
- 120+ languages and accents: Reach a global audience with multilingual video content.
- Templates and a media library: Customize your videos with pre-designed templates and royalty-free assets.
Pricing
Synthesia's pricing plans are designed to fit different needs.
- Starter: $22/month for 120 minutes of videos/year.
- Creator: $67/month for 360 minutes of videos/year.
- Enterprise: Custom pricing.
Pros
Cons
What is Vidyard?
Want a platform to manage all your video needs? Check out Vidyard!
It's a comprehensive video platform. Think of it as your video marketing hub.
You can host, share, and analyze your videos. Plus, it has tons of tools to help you get the most out of your video content.
Unlock deeper video insights with Vidyard! Go beyond basic video hosting with interactive features, Discover why leading brands trust Vidyard.
Key Benefits
- Detailed video analytics: Track viewer engagement and measure your video's performance.
- Interactive video features: Add calls-to-action, quizzes, and forms to your videos.
- Seamless integrations: Connect Vidyard with your favorite marketing and sales tools.
Pricing
Vidyard offers flexible plans for different budgets and requirements.
- Free: Limited number of videos, Video editing, and Video Sharing.
- Pro ($19/month): Unlimited Videos, Realtime viewer insights, Call-to-actions.
- Plus ($59/month): Full video analytics, Customizable branding, Team performance analytics.
- Business: Custom pricing
Pros
Cons
Synthesia vs Vidyard: Feature Comparison
Let's get down to the nitty-gritty and compare the core features of Synthesia and Vidyard.
This side-by-side look will help you see which platform aligns best with your video creation and marketing needs.
AI Avatars and Video Generation
- Synthesia: Synthesia shines with its AI-powered avatars. You can create personalized videos with realistic AI characters, making your content more engaging. These custom models can even be designed to look like your team members!
- Vidyard: Vidyard focuses on real people in videos. While you can't create custom models like AI avatars, Vidyard excels at hosting and sharing high-quality video content featuring yourself or your team, which can then be used to make personalized video messages.
Ease of Use
- Synthesia: Create broadcast-quality videos in just a few clicks. Synthesia's intuitive Renderforest graphic maker requires no technical or design skills.
- Vidyard: Vidyard is also user-friendly, with intuitive editing features and a straightforward platform for managing your videos. Bulk uploading makes it easy to get started.
Video Templates
- Synthesia: Offers a library of video templates to help you get started quickly. These templates provide a framework for various video types, from product demos to explainer videos. You can even create digital and print graphics to accompany your videos.
- Vidyard: While Vidyard doesn't have pre-built templates like Synthesia, it provides the tools to customize your videos with interactive elements and branding. You can easily add digital and print graphics to your video projects.
Interactive Video Content
- Synthesia: Synthesia's focus is on generating videos with AI avatars. Interactive elements are limited.
- Vidyard: Vidyard allows you to create interactive video content with calls-to-action, quizzes, and forms, boosting viewer engagement and lead generation. This helps foster video conversations with your audience.
Personalized Video
- Synthesia: Enables you to create personalized video messages with AI avatars, making your communication more impactful.
- Vidyard: Vidyard supports personalized video through features like custom thumbnails and video landing pages, allowing you to tailor content for individual viewers.
Branding and Customization
- Synthesia: Offers basic customization options for your videos, including backgrounds, music, and text overlays. You can also incorporate AI-optimized logos for a consistent brand identity.
- Vidyard: Provides more extensive branding features, allowing you to add your logo, customize player colors, and create unique video experiences.
Integrations
- Synthesia: Integrates with a limited number of tools, primarily focusing on content creation and marketing platforms.
- Vidyard: Offers a wide range of integrations with popular marketing automation, CRM, and sales enablement tools.
What to Look For When Choosing Between Synthesia and Vidyard?
- Consider your budget: Vidyard offers a free plan, while Synthesia starts at $30/month.
- Think about your video needs: Do you need AI avatars or interactive features?
- Factor in your technical skills: Synthesia is slightly easier to use, especially for beginners.
- Assess your need for integrations: Vidyard offers more extensive integration options.
- Prioritize video quality: Both platforms deliver high-quality video output.
- Evaluate your desired level of personalization: Both offer personalization but in different ways.
- Don't forget about analytics: Vidyard provides more in-depth video analytics.
Final Verdict (Our Pick)
Choosing between Synthesia and Vidyard depends on your needs.
Both are powerful video tools. Synthesia is great for quickly creating videos with AI avatars.
It's perfect if you need professional-quality images without hiring actors.
Vidyard is better for businesses that want to use video for marketing. It has more features for tracking and analyzing your videos.
Ultimately, the best choices depends on your specific goals and budget.
If you're still unsure, try both! Synthesia and Vidyard offer free trials. This lets you test them before committing to a paid plan.
As an experienced video editor, I've found both platforms valuable in different ways. Choose the one that best fits your video creation needs!
Frequently Asked Questions
Can I create my avatars in Synthesia?
While Synthesia offers a diverse selection of over 140 AI avatars, you can't create unique avatars from scratch. However, you can customize existing avatars to some extent by adjusting clothing and hairstyles.
Does Vidyard offer AI video generation features?
No, Vidyard focuses on hosting, sharing, and analyzing videos featuring real people. It doesn't have AI video generation capabilities like Synthesia.
Which platform is better for personalized video content?
Both platforms offer personalization. Synthesia allows for personalized video messages with AI avatars. Vidyard enables personalization through interactive elements and custom video landing pages.
What level of video editing capabilities does each platform offer?
Synthesia has built-in simple, user-friendly editing tools, while Vidyard offers more basic editing features. For complex editing, you'll likely need a dedicated video editor.
Is it possible to integrate Synthesia and Vidyard with other tools?
Yes, both platforms offer integrations. Synthesia integrates with select marketing and content creation tools. Vidyard boasts a wider range of integrations, including popular CRM and marketing automation platforms.
