Thryv vs Nutshell CRM: CRM Breakdown in 2025

Picking the right CRM for your business can feel like choosing between two mystery boxes, right?

You know you need something to keep track of customers, but Thryv vs Nutshell CRM—which one actually fits your needs?

It’s easy to get lost in all the techy words and features.

Good news!

In this breakdown, we’ll look at Thryv vs Nutshell CRM side-by-side.

Overview

We’ve spent weeks diving deep into both Thryv and Nutshell CRM.

Our team tested each platform’s core features, from sales pipelines to customer communication, to bring you a real-world comparison.

What is Thryv?

Thryv? It’s more than just a CRM. It’s a business management tool.

Think of it as a hub. It combines marketing and customer management. It’s built for local businesses. It helps you run your whole operation.

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)

What is Nutshell CRM?

Nutshell CRM? It’s all about keeping your sales pipeline organized.

It’s designed for teams that love detailed reporting.

Its focus on clarity and simplicity makes it easy to track leads and deals.

Key Benefits

• Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
• Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
• Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
• Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

• Foundation: $13/month
• Growth: $25/month
• Pro: $42/month
• Business: $59/month
• Enterprise: $79/month

Feature Comparison

Let’s break down the key features of Thryv and Nutshell CRM.

We’ll look at how each platform handles essential business tasks so you can see which one fits your needs best.

Customer Relationship Management

Thryv aims to be an all-in-one platform, combining CRM with marketing, scheduling, and payments.

Nutshell focuses primarily on sales-oriented CRM.

Nutshell offers a more robust salesforce automation system, while Thryv provides wider capability across business operations.

Appointment Scheduling

Thryv excels in appointment management, with integrated online booking and reminders.

Nutshell’s scheduling is more basic, requiring integrations for advanced features.

If scheduling is your priority, Thryv has a clear edge.

Sales Pipeline and Lead Management

Nutshell offers a highly visual and customizable sales pipeline.

You can easily track leads and deals through each stage. 

Thryv’s sales pipeline is less detailed but integrated with other business functions.

Nutshell is the winner for dedicated sales teams.

Marketing Automation

Thryv includes built-in email and social media marketing tools.

Nutshell relies on integrations with third-party marketing software.

Thryv is better for businesses wanting an all-in-one marketing and CRM solution.

Reporting and Analytics

Nutshell provides in-depth sales reports and analytics, helping you track performance.

Thryv offers basic reporting across its various functions.

For detailed sales insights, Nutshell has the stronger reporting capability.

Workflow Automation

Nutshell offers strong workflow automation for sales tasks, such as automated follow-ups and task assignments.

Thryv’s automation focuses on overall business workflow, including appointment reminders and payment notifications.

The nutshell is more specific.

Industry-Specific Customization

Thryv is built for various industry types, from service businesses to retail.

Nutshell is heavily geared toward B2B sales. 

Therefore, if you are in a B2B sales industry, Nutshell may be a better option.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict (Our Pick)

So, which one is better? It really depends on your needs.

If you want a strong sales CRM, Nutshell is the winner.

It has great tools for managing leads and sales.

But, if you need an all-in-one tool for appointments, marketing, and payments, Thryv is a solid choice.

We’ve tested both, and for businesses wanting a simple way to manage everything, Thryv makes things easier.

Because we tested it, we know what works.

Choose the one that fits your business best.

Frequently Asked Questions