⚡ Quick Verdict:
- Pricing: Nutshell CRM starts at $13 per user per month. Thryv has a free plan and paid pricing from $20 per user.
- Best for: Nutshell CRM suits small B2B sales teams. Thryv fits local small businesses that want marketing in one place.
- Key difference: Nutshell CRM is built around the sales pipeline. Thryv bundles a CRM with a website builder and listings.
- Our pick: Nutshell CRM for most sales teams. It keeps contact management simple and adds free live support.
Thryv and Nutshell CRM both promise to help you manage customers.
But they are built for two very different jobs.
Nutshell CRM is a focused sales tool for small B2B teams.
Thryv is an all-in-one platform for local small businesses.
One tracks deals through a pipeline. The other runs your whole front office.
This guide shows which CRM software fits your team.
Overview
This Thryv vs Nutshell CRM comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and user reviews.
Our writers also spent hands-on time inside both tools.
By the end, you will know which CRM matches your business.
What is Nutshell CRM?
Nutshell CRM is a cloud-based CRM software for small businesses.
It targets small to mid-sized B2B sales teams.
The platform handles contact management, sales automation, and pipeline tracking.
Most users pick it for its short learning curve.
Many become productive within days, not weeks.
Here is a quick video walkthrough of the platform.
Nutshell CRM
A simple CRM for small B2B sales teams. It blends contact management, multiple pipelines, and email marketing in one place.
Nutshell CRM Pricing
Here is what Nutshell CRM costs in 2026. Every plan is billed per user per month.
| Plan | Price | Best For |
|---|---|---|
| Foundation | $13/user/month | A single user or tiny team starting out |
| Growth | $25/user/month | Teams that need more reporting and automation |
| Pro | $42/user/month | Multiple pipelines and personal email sequences |
| Business | $59/user/month | Full reporting suite and an audit log |
| Enterprise | $79/user/month | Larger teams that need an audit log and territories |
Pricing verified June 2026.
Free trial: Yes. Nutshell offers a free 14-day trial with no credit card needed.
Money-back guarantee: Plans are month to month or annual. You can cancel anytime before renewal.
📌 Note: Every plan comes with unlimited contacts and no data limits. You can import contacts from any source with a CSV file.
⚠️ Warning: Some features like the full reporting suite and audit log only unlock on higher plans. Check the pricing details before you commit.
Key Benefits of Nutshell CRM
Here is what makes Nutshell CRM worth considering:
- Easy contact management: Keep every contact, call, and note in one record. You can also customize custom fields to fit your process.
- Multiple pipelines: Track deals across multiple pipelines with a visual board. You get Board, List, Map, and Chart views.
- Sales automation: Automate lead routing and follow-up notifications. This frees your team to respond to hot leads faster.
- Built-in email marketing: Send bulk email, drip campaigns, and personal email sequences with ready email templates.
- Calendar sync and integrations: Use calendar sync with Gmail, Outlook, and Yahoo. It also connects to Google Workspace, Microsoft 365, and Slack.
- Free live support: Get free live support and free data migration on every plan. That sets it apart from many rivals.
What Our Team Noticed
Our writer signed up for Nutshell CRM and spent several days inside the platform. Here is what stood out from that hands-on time:
Nutshell CRM Pros & Cons
✅ Pros
- Short learning curve that lets new users start within days
- Free data migration and free live support on every plan
- Unlimited contacts with no data limits
- Affordable pricing that starts at $13 per user per month
❌ Cons
- Automation is less advanced than HubSpot or Salesforce
- Email attachment handling could be improved
- No built-in website builder or local listings tools
What is Thryv?
Thryv is customer relationship management software for small businesses.
Thryv Holdings is a publicly traded SaaS company based in Dallas, Texas.
It began as a group of Yellow Pages companies.
Today it supports more than 50,000 local businesses in the U.S., Canada, and Australia.
Thryv software helps small businesses reach more customers, stay organized, and get paid faster.
This short video shows how the platform works.
Thryv
An all-in-one platform for local small businesses. It bundles a CRM with a website builder, listings, and payments.
Thryv Pricing
Thryv pricing is built around centers you can mix and match. Here are the published pricing details for 2026.
| Plan | Price | Best For |
|---|---|---|
| Free Plan | $0 | A single user testing the basics |
| Thryv Command Center | From $20/user/month | Small teams that want one shared inbox |
| Thryv Business Center / Marketing Center | From $244/month | Businesses that need a website, CRM, and marketing |
Pricing verified June 2026.
Free trial: Thryv offers a free plan with limited features so you can test it first.
One-time onboarding fee: Thryv charges a one time onboarding fee of $250 on its paid packages.
📌 Note: Thryv pricing often depends on a custom quote for your location and services. Ask for full pricing details before you sign.
⚠️ Pricing discrepancy: Our internal data sheet listed a $244/month center plan, but Thryv documentation also shows a free plan and per-user pricing from $20. Confirm the current quote with Thryv directly.
Key Benefits of Thryv
Here is what makes Thryv worth a look for a small business:
- All-in-one platform: Thryv bundles CRM, a website builder, and payments. It helps you manage workflows, teams, and client interactions anywhere.
- Enhanced local listings: Thryv syncs your business across 50+ listing sites. It also manages online reviews to lift your local presence.
- 24/7 online booking: Clients can book appointments any time. Thryv reports a 61% rise in bookings for typical users.
- Client portal and estimates: A secure client portal estimates, invoices, and payments. Customers can pay and share documents in one place.
- SMS and email marketing: Send SMS marketing messages and trigger-based email campaigns. You can execute personalized outreach without extra tools.
- Saves admin time: Thryv says users save about 20 hours a week. It bundles invoicing, scheduling, and document storage together.
What Our Team Noticed
Our writer set up Thryv and tested its everyday tools. Here is what stood out from that hands-on time:
Thryv Pros & Cons
✅ Pros
- One platform for CRM, website, listings, and payments
- 24/7 online booking and a secure client portal
- Syncs business info across 50+ listing sites
- 24/7 support to help you stay organized
❌ Cons
- A $250 one-time onboarding fee applies to paid packages
- Pricing is opaque and often needs a custom quote
- More than a pure sales team usually needs
Feature Comparison
Ready for a side-by-side look at Thryv vs Nutshell CRM? We will walk through eight key areas to help you choose the right CRM software for your team.
| Feature | Nutshell CRM | Thryv |
|---|---|---|
| Starting Price | $13/user/month | Free, then $20/user |
| Free Plan | ❌ | ✅ |
| Sales Pipeline | ✅ Multiple pipelines | ✅ Basic |
| Email Marketing | ✅ | ✅ |
| Website Builder | ❌ | ✅ |
| Local Listings & Reviews | ❌ | ✅ 50+ sites |
| Online Booking | ❌ | ✅ 24/7 |
| Free Live Support | ✅ All plans | ✅ 24/7 |
| Best For | B2B sales teams | Local small business |
1. Sales Automation
Nutshell CRM: Sales automation is the core strength here. Nutshell can automate lead routing and follow-up notifications across the funnel. Your team gets the ability to respond to leads faster and waste less time on manual tasks.
Thryv: Thryv leans on its AI Response Tool to help you respond to reviews and messages. It can execute trigger-based email and text campaigns. The focus is on client interactions, not deep sales process automation.
⚠️ Warning: Nutshell automation is less advanced than HubSpot or Salesforce. It covers the basics well, but power users may want more.
2. Pipeline Management
Nutshell CRM: Pipeline management uses a visual drag-and-drop board. You can track deals through each stage and switch between Board, List, Map, and Chart views. Higher plans add multiple pipelines and territories for bigger teams.
Thryv: Thryv tracks deals too, but its dashboards focus on website analytics and customer activity. It is built to measure your whole front office, not just a sales pipeline.
3. Email Marketing
Nutshell CRM: Build lists, send bulk email, and run drip campaigns from one screen. You can create personal email sequences with reusable email templates. It also offers calendar sync with Gmail and Outlook.
Thryv: Thryv adds SMS marketing messages on top of email. Its social media management tools let you schedule posts and replies. This is handy for a small business that markets across many channels.
4. Team Collaboration and Customer Care
Nutshell CRM: Built-in collaboration keeps every person on your team on the same page. Notes, calls, and timelines sit on each contact record. This makes contact management simple for a growing sales team.
Thryv: Online reputation management is a standout. Thryv tracks customer interactions and reviews across the web. Its enhanced local listings push your business out to 50+ directory sites.
5. Artificial Intelligence
Nutshell CRM: Nutshell adds AI tools that assist with revenue-driving tasks. It can also summarize meetings so you keep clean records. This saves time on note-taking after every call.
Thryv: Thryv uses AI to craft review replies fast. Its campaign analytics show how each message performs. You can update messaging based on what the data shows.
6. Integrations
Nutshell CRM: Nutshell connects with Google Workspace, Microsoft 365, and Slack. It supports 5,000+ more apps through Zapier. You can import contacts from any source using a CSV file.
Thryv: Thryv leans on its own Market Builder and built-in tools instead of many outside apps. Its website builder helps you launch a professional site fast. This keeps most of your technology under one roof.
7. Billing and Invoicing
Nutshell CRM: Nutshell now includes quotes and invoices inside the CRM. You can send a quote tied to a deal and track it. This keeps your sales and billing data in one record.
Thryv: Billing is a clear Thryv strength. ThryvPay processes online payments for service businesses. Digital document signing and invoices help you get paid faster. Customers can pay through the client portal.
8. Reporting and Support
Nutshell CRM: Reporting uses clear dashboards for sales KPIs. Higher plans unlock a full reporting suite and an audit log. Free live support comes with every plan, which is rare in CRM software.
Nutshell also rolls AI meeting summaries into its records, shown below.
Thryv: Thryv offers 24/7 support and adds SEO services to lift your site in search. Its TeamChat keeps staff talking inside the app. The Command Center unites email, SMS, social, and web chats in one inbox.
Staff can also message each other through Thryv’s built-in Team Chat.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Nutshell CRM | Thryv |
|---|---|---|
| Free | ❌ (14-day trial) | ✅ Free plan |
| Entry | $13/user/month | From $20/user/month |
| Mid | $25–$42/user/month | From $244/month center |
| Top | $59–$79/user/month | Custom quote |
| Onboarding fee | $0 | $250 one-time |
Nutshell CRM: Pricing is clear and sold per user per month. A single user can start at $13. There is no onboarding fee, and every plan includes free live support.
Thryv: Thryv has a free plan, which Nutshell lacks. But paid pricing is less clear and often needs a custom quote. The $250 one time onboarding fee raises your first-month cost.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A focused sales CRM | Nutshell CRM | Built around the pipeline |
| A free starting plan | Thryv | Free plan available |
| A website and listings | Thryv | 50+ listing sites |
| Multiple pipelines | Nutshell CRM | Higher plans add them |
| Simple per-user pricing | Nutshell CRM | Clear $13 per user start |
| 24/7 client booking | Thryv | Online scheduling built in |
💰 Your Budget
Nutshell CRM starts low at $13 per user per month with no setup fee. Thryv has a free plan, but its paid packages add a $250 one time onboarding fee.
🔌 Your Tech Stack
Nutshell CRM plugs into Gmail, Outlook, Slack, and 5,000+ apps via Zapier. Thryv keeps most tools in-house, so you rely less on outside integration.
📈 Your Sales Process
If your day revolves around moving deals down a funnel, Nutshell CRM fits better. Thryv is stronger when bookings and invoices drive your revenue.
🎓 Your Experience Level
Nutshell CRM has a short learning curve and an intuitive layout. Thryv has more moving parts, so plan for a longer setup.
🆓 Free Trials and Demos
Try both before you pay. Nutshell CRM offers a free 14-day trial, while Thryv lets you start on a free plan.
🛟 Support Options
Both tools support you well. Nutshell CRM gives free live support on every plan, and Thryv offers 24/7 help by phone and chat.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Nutshell CRM to Thryv?
✅ What you’ll gain:
- A website builder and enhanced local listings
- 24/7 online booking and a client portal
- SMS marketing messages and built-in payments
❌ What you’ll lose:
- Multiple pipelines and deep sales automation
- Free data migration and free live support
- Simple per-user pricing with no onboarding fee
📋 How to switch:
- Export your contacts and deals from Nutshell as a CSV file
- Create a Thryv account and pay the onboarding fee
- Import your data and set up your website and listings
🔄 Switching from Thryv to Nutshell CRM?
✅ What you’ll gain:
- A cleaner sales pipeline with multiple pipelines
- Free data migration and free live support
- Clear per-user pricing and a 14-day free trial
❌ What you’ll lose:
- The website builder and 50+ listing sites
- 24/7 online booking and the client portal
- Built-in SMS marketing and payments
📋 How to switch:
- Export your contacts from Thryv into a CSV file
- Start a free 14-day Nutshell CRM trial
- Use free data migration to import and map custom fields
What Our Review Didn’t Cover
This comparison focused on small businesses and small B2B sales teams. We did not test enterprise rollouts, custom Thryv quotes, or industry-specific setups. Our notes are based on the June 2026 versions, so features may change. If you run a large team across many territories, your priorities may differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Nutshell CRM |
| 🚀 Sales Features | Nutshell CRM |
| 🌐 All-in-One Tools | Thryv |
| ⭐ Local Marketing | Thryv |
| 👶 Ease of Use | Nutshell CRM |
| 🛟 Support | Tie |
| 🏆 Overall Winner | Nutshell CRM |
🏆 WINNER: NUTSHELL CRM
Nutshell CRM wins 3 of 6 categories, with one tie.
Best for: Small B2B sales teams, contact management, and clear per-user pricing.
Thryv and Nutshell CRM solve different problems for small businesses.
Nutshell CRM is a focused sales tool with a friendly learning curve.
Thryv is an all-in-one platform with a website, listings, and payments.
Thryv is a strong pick if you want marketing and a site in one place.
But for most sales teams, Nutshell CRM is the better CRM software.
More of Nutshell CRM Compared
Here is how Nutshell CRM stacks up against other competitors:
Nutshell CRM wins on: Lower starting price, free live support, faster setup for small teams
HubSpot wins on: Deeper automation, a larger app marketplace, richer analytics dashboards
Nutshell CRM wins on: Simple per-user pricing, easy onboarding, free data migration
Salesforce wins on: Advanced customization, enterprise scale, a huge partner network
Nutshell CRM vs Freshsales CRM
Nutshell CRM wins on: Built-in email marketing, free support on all plans, multiple pipeline views
Freshsales CRM wins on: Native phone calls, built-in AI scoring, a free starter tier
Watch the full Nutshell CRM alternatives breakdown below.
More of Thryv Compared
Here is how Thryv stacks up against other competitors:
Thryv vs GoHighLevel
Thryv wins on: Local listings sync, 24/7 support, simpler setup for non-agencies
GoHighLevel wins on: Agency white-label, deeper funnel building, lower per-account cost at scale
Thryv vs Keap
Thryv wins on: Website builder, online reputation tools, get-paid-faster payments
Keap wins on: Stronger sales automation, more email sequence depth, clearer published pricing
Thryv vs ActiveCampaign
Thryv wins on: All-in-one front office, booking and invoicing, local marketing focus
ActiveCampaign wins on: Advanced email automation, better segmentation, lower entry pricing
See more Thryv alternatives in this video.
Frequently Asked Questions
Is Nutshell a good CRM?
Yes. Nutshell CRM is highly rated for user-friendliness among small B2B teams. It pairs a short learning curve with free live support on every plan.
Is Thryv a CRM?
Thryv is more than a CRM. It bundles customer relationship management with a website builder, local listings, booking, and payments for small businesses.
How much does a CRM cost per month?
Most CRM software is sold per user per month. Nutshell CRM starts at $13 per user, while Thryv offers a free plan and paid pricing from $20 per user.
What is Thryv used for?
Thryv helps local small businesses reach more customers, stay organized, and get paid faster. It manages workflows, client interactions, listings, and invoices in one app.
Which is the #1 CRM software for small teams?
For small B2B sales teams that want simple contact management, Nutshell CRM is our pick. Thryv wins if you also need a website and local marketing tools.
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