Need help to convert website visitors into leads and customers?
Generic landing pages can be a major roadblock, leaving your audience uninspired & your conversion rates flatlining.
Unbounce empowers you to make high-converting landing pages tailored to your audience without needing to code.
In this Unbounce review, we’ll dissect its features, pricing, & performance to help you to decide if it’s the solution you’ve been searching for.
Want better landing pages? Unbounce helped businesses increase conversions by an average of 30%. Try it now and see the difference!
What is Unbounce?
Unbounce is a website that helps you build effective landing pages.
Think of it like a digital Lego set for creating special pages on the internet.
These Unbounce landing pages are different from your regular website pages.
They have one goal: to get people to take action, like signing up for your email list or buying your product.
Unbounce is a leading landing page platform because it lets you build custom landing pages without needing to know how to code.
They have easy-to-use tools and templates so you can design pages that look good and work well.
Who Created Unbounce?
Unbounce was started in 2009 by a group of marketers led by Oli Gardner, Carter Glichrist, and Jason Murphy.
They wanted to be more satisfied with how hard it was to create landing pages.
Back then, if you wanted a special page for an ad campaign, you had to ask a web developer for help.
So, they created Unbounce to make it easy for anyone to create effective landing pages without needing a developer.
Their vision was to empower marketers to take control of all their landing pages and improve their online marketing.
Top Benefits of Unbounce
Unbounce offers a ton of features that make landing page creation a breeze and help boost your conversions. Here are some of the top benefits:
- Drag-and-drop builder: Even with zero coding knowledge, you can easily create Unbounce pages with their intuitive drag-and-drop interface. Just select the elements you want and position them wherever you like.
- Tons of templates: Jumpstart your design with a long range of pre-designed templates for various industries & campaign goals.
- Mobile-friendly designs: All templates are responsive, ensuring your Unbounce pages look great on any device – desktops, laptops, tablets, and smartphones.
- A/B testing: Easily create page variants to test different headlines, images, or call-to-action buttons and see which performs best.
- Fast publishing: Publish landing pages quickly with no need to involve your IT department or wait for website updates. You can even publish directly to your own domain.
- Unlimited Landing Pages: Depending on your Unbounce pricing plan, you can create unlimited landing pages to support all your campaigns.
- Dynamic Text Replacement: Personalize your visitor experience with dynamic text replacement, which changes the content on your landing page based on the visitor’s search query.
- Dedicated Support: Unbounce offers dedicated support via live chat, email, & an extensive knowledge base to help you with any questions or issues.
Best Features of Unbounce
Unbounce offers a bunch of cool features that make it easy to build and manage all your landing pages in one place. Let’s take a closer look at some of the best ones:
1. Pages
This is where the magic will happen!
Unbounce’s drag-and-drop page builder lets you create Unbounce landing pages from scratch or customize pre-designed templates.
You can add text, images, videos, forms, & more with just a few clicks. It’s like building with digital Legos!
2. Popups & Sticky Bars
Want to grab your visitor’s attention?
Unbounce lets you create popups and sticky bars that appear on your landing pages.
Use them to promote special offers, collect email addresses, or guide visitors to important information.
3. Integrations
Unbounce plays well with other popular marketing tools!
You could connect it with your email marketing platform, CRM, analytics tools, and more.
This makes it easy to track your results and manage all your marketing efforts in one place.
4. Domain
Want to use your website address for your landing pages?
Unbounce lets you easily connect your custom domain.
This makes your landing pages look more professional and trustworthy to your visitors.
5. Sections
Unbounce lets you save sections of your landing pages that you can reuse on other pages.
This saves you tons of time and effort, especially if you have similar elements across multiple campaigns.
Pricing
| Plan | Price | Key features |
|---|---|---|
| Build | $99/month | Drag & drop builder, Unlimited pages |
| Experiment | $149/month | Unlimited A/B Testing, Unlimited pages |
| Optimize | $249/month | AI traffic Optimization, Unlimited pages |
| Concierge | $649/month | Unlimited A/B Testing, Unlimited pages |
Pros and Cons
It’s important to weigh the good and the bad. Here’s a closer look at the strengths and weaknesses of Unbounce.
This will help you decide if it’s right for you.
Alternatives of Unbounce
Unbounce is a great tool, but there are others out there. Here are a few alternatives worth considering:
- Instapage: Known for its focus on speed and performance, Instapage boasts features like server-side A/B testing and a collaborative workspace. It’s a good option for larger businesses with dedicated marketing teams.
- Leadpages: A more budget-friendly option than Unbounce, Leadpages offers a simple drag-and-drop builder and a wide variety of templates. It’s a solid choice for small businesses and solopreneurs.
- GetResponse: More than just a landing page builder, GetResponse is an all-in-one marketing platform that contain email marketing, automation, and webinar features. If you’re looking for a comprehensive solution, GetResponse might be a good fit.
- ClickFunnels: Focused on building sales funnels, ClickFunnels lets you create landing pages, sales pages, and membership sites. It’s a powerful tool for businesses that sell products or services online.
The best alternative for you will depend on your specific needs and budget.
Consider factors like the features you need, the size of your business, and your marketing goals when making your decision.
Personal Experience with Unbounce
My team recently used Unbounce to create a landing page for a new product launch.
We were under a tight deadline and needed a solution that would allow us to build a high-converting page quickly.
Unbounce delivered on all fronts!
Here’s how Unbounce helped us achieve our goals:
- Speed: The drag-and-drop builder and pre-designed templates allowed us to create a professional-looking landing page in a matter of hours.
- Ease of Use: Even team members with no prior experience with landing page builders were able to learn and use the platform quickly.
- A/B Testing: We used Unbounce’s A/B testing feature to experiment with many different headlines, images, and call-to-action buttons. This helped us identify the elements that resonated best with our audience and significantly improved our conversion rate.
- Mobile Responsiveness: Unbounce ensured our landing page looked great on all devices, which was crucial since a significant portion of our traffic came from mobile users.
- Integrations: We easily integrated Unbounce with our email marketing platform to capture leads & nurture them through automated email sequences.
Overall, Unbounce proved to be an invaluable tool for our product launch.
It empowered us to create a high-performing landing page quickly and efficiently, contributing significantly to the success of our campaign.
Final Thoughts
So, is Unbounce worth it? If you need to create landing pages that look good and get results, then yes!
It’s easy to use, even if you don’t know how to code.
Unbounce has lots of cool features and templates to help you get started quickly.
But it can be expensive.
If you’re on a tight budget, check out some of the cheaper options out there.
Think about what you need and how much you can spend.
Ready to give Unbounce a try?
Sign up for their free trial and see how it can help you boost your conversions!
Frequently Asked Questions
What is the main purpose of Unbounce?
Unbounce helps you create landing pages that convert visitors into leads or customers. These pages are designed for specific campaigns and have one clear goal, like getting people to sign up or buy something.
Is Unbounce easy to use for beginners?
Yes! Unbounce is known for its user-friendly drag-and-drop builder. You don’t need any coding skills to create professional-looking landing pages. They also offer helpful templates and tutorials to get you started.
How much does Unbounce cost?
Unbounce offers several pricing plans, starting at $90 per month. The price varies depending on the number of landing pages, conversions, and features you need. They also have a 14-day free trial to test it out.
What kind of businesses use Unbounce?
All sorts of businesses use Unbounce, from small startups to large corporations. It’s popular with marketers, agencies, and entrepreneurs who want to improve their online marketing campaigns.
Can I integrate Unbounce with other marketing tools?
Absolutely! Unbounce integrates with many popular marketing tools like Mailchimp, HubSpot, and Google Analytics. This helps you connect your landing pages with your other marketing efforts.
