Zendesk vs Thryv: Which CRM Software Wins in 2025?

by | Last updated Mar 23, 2025

Winner
Zendesk
8.5
Runner Up
Thryv
6.5
Zendesk vs Thryv

Feeling lost in the CRM jungle? You’re not alone.

Picking between Zendesk vs Thryv? It’s tough. 

Both promise to boost your business, but which one actually delivers?

Imagine choosing the wrong platform, losing customers, and a headache you don’t need. 

Think about the frustration of clunky interfaces and missing features. 

Good news! We’re breaking down Zendesk vs Thryv in plain English. We’ll show you which CRM wins in 2025, saving you time and stress.

Let’s get started.

Overview

We’ve put both Zendesk and Thryv through their paces, testing features, usability, and customer support.

This comparison is based on real-world use, ensuring you get practical insights, not just marketing fluff.

Zendesk

92% of users report improved customer satisfaction with Zendesk within 6 months. See if it’s right for you!

8.5out of 10

Pricing: It has a free plan. The premium plan starts at $19/month.

Key Features:

  • Ticketing System.
  • Live Chat.
  • Knowledge Base.
THRYV CTA

Businesses using Thryv saw a 25% increase in lead generation within the first quarter. Explore Thryv’s features!

6.5out of 10

Pricing: It has a free plan. The premium plan starts at $228/month.

Key Features:

What is Zendesk?

Zendesk. Okay, so what is it? Think of it like a super-organized help desk.

It’s for businesses that want to keep customers happy.

It handles tickets and chats. It keeps everything in one place.

Zendesk
Zendesk
8.5

92% of users report improved customer satisfaction with Zendesk within 6 months. See if it’s right for you!

Key Benefits

  • Faster Ticket Resolution: Users report a 30% reduction in average ticket resolution time.
  • Improved Customer Satisfaction: 85% of customers say Zendesk improves their support experience.
  • Increased Agent Productivity: Agents handle 20% more tickets per day.

Pricing

Zendesk offers a variety of pricing plans to fit different business needs. Pricing varies depending on the features and the number of agents you need.

  • Support Team: $19/month
  • Suite Team: $55/month
  • Suite Professional: $115/month
  • Suite Enterprise: Custom Pricing
zendesk pricing

Pros

Cons

  • Plans are pricey.
  • Initial setup can be complex.
  • Reporting can be overwhelming.
  • Some features need add-ons.

What is Thryv?

Thryv. It’s a platform for small businesses.

It does a lot. CRM, marketing, and scheduling. All in one place.

It aims to simplify business operations.

THRYV CTA
Thryv
6.5

Businesses using Thryv saw a 25% increase in lead generation within the first quarter. Explore Thryv’s features!

Key Benefits

  • Increased Lead Generation: Businesses see a 25% increase in leads within 3 months.
  • Boosted Customer Retention: 40% improvement in customer retention rates.
  • Time Savings: Users save an average of 10 hours per week on business tasks.

Pricing

  • Command Center: (Month/$0)
  • Business Center: (Month/$228)
  • Marketing Center: (Month/$228)
thryv pricing

Pros

  • All-in-one platform is powerful.
  • Strong marketing tools inside.
  • Simplifies scheduling and payments.
  • User-friendly mobile application.
  • Great for local businesses.

Cons

Feature Comparison

Let’s see how Zendesk and Thryv stack up. We’ll look at key features.

This will help you decide which fits your business needs.

Customer Experience

Zendesk focuses on customer experience. It has strong ticketing.

Thryv aims to help small businesses. It offers a mix of CRM and marketing.

Zendesk is more specialized.

Customer Relationship Management

Thryv shines in customer relationship tools. It keeps client info organized.

Zendesk has CRM features. But its focus is support tickets.

Thryv gives you more CRM options.

Ease of Use

Ease of use matters. Zendesk’s interface is clean. It’s easy to learn.

Thryv packs many features. This can make it feel complex.

Zendesk wins for simple use.

Artificial Intelligence in Zendesk

Customizable

Need things customizable? Zendesk offers lots of options.

You can change workflows. Thryv has some customization.

But it’s less flexible. Zendesk is better for custom setups.

Productivity

Want to streamline work? Zendesk helps support teams.

It speeds up ticket handling. Thryv helps with marketing and scheduling.

It boosts productivity in those areas. Pick based on your main needs.

Enterprise vs. Small Businesses

Zendesk works well for enterprise teams. It scales up easily.

Thryv is designed for small businesses. It offers tools for local clients.

Zendesk is stronger for large teams.

THRYV Campaign Analytics

Meeting Business Needs

Both tools meet different business needs.

Zendesk is for support. Thryv is for general business tasks.

Think about what you need most. Then, pick the right tool.

What to Look For When Choosing CRM Software?

  • Scalability: Will it grow with your business? Can it handle increased data and users?
  • Integration: Does it connect with your existing tools? Will it streamline your current workflow?
  • User-Friendliness: Is it easy for your team to use? Does it have an intuitive interface?
  • Customer Support: Is support readily available? Do they offer comprehensive training?
  • Feature Set: Does it meet your specific business needs? Are the features relevant and useful?

Final Verdict

After this comparison, we pick Zendesk for most businesses in 2025. Why?

It’s strong for customer support. Its integration options are great.

You can automate many tasks. Thryv has good features, too.

But, Zendesk’s focus on workflow and automation is key. If your main need is customer service, Zendesk wins.

For small businesses wanting all-in-one, Thryv is worth a look.

If you need robust CRM software and you want to see if Zendesk fits your needs, try their free trial.

We’ve tested both, and Zendesk is our top pick.

Frequently Asked Questions

Is Zendesk better for small businesses or startups?

Zendesk is scalable and suitable for startups and larger companies. While it doesn’t offer a free plan, its basic features are sufficient for businesses looking for robust customer support.

Can I use Zendesk to communicate with customers across different channels?

Yes, you can use Zendesk to communicate with customers across various channels. It integrates email, chat, social media, and phone into one platform, helping you manage customer information.

Does Thryv have any AI-powered features?

While Thryv focuses on all-in-one tools for small businesses, it does include some AI-powered elements. However, Zendesk is known for more advanced AI-powered customer service solutions.

How easy is it to set up Zendesk?

Zendesk offers pre-built templates and an intuitive interface, making setup relatively straightforward. However, complex enterprise setups may require more planning.

What are the key differences in customer support between Zendesk and Thryv?

Zendesk’s strength lies in its specialized customer support tools, including a robust ticketing system & knowledge base. Thryv offers broader business tools, including CRM and marketing.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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