Are you trying to pick the best tool to help you post on social media?
It can feel like a big puzzle, right? So many choices are out there!
Two popular names you might have heard are Zoho Social and Sprinklr.
In this article, we’ll compare Zoho Social vs Sprinklr and see which one wins.
By the end, you’ll have a much clearer idea of which social media helper will work best for your needs.
Let’s dive in and make this decision easier!
Overview
We put both Zoho Social and Sprinklr to the test, just like you might.
Our team explored their features, posted content, and checked how easy they were to use.
This hands-on experience helped us see their strengths and weaknesses, leading to this clear comparison for you.
Want a simple yet powerful CRM to organize your customer relationships? You can experience it risk-free!
Pricing: It has a free trial. The premium plan starts at $14/month.
Key Features:
- Contact Management
- Sales Force Automation
- Analytics & Reporting
Want a unified view of your customers? Sprinklr helps brands manage over 30 billion customer conversations every year.
Pricing: It has a free trial. Paid plan Starts at $249/month
Key Features:
- Unified-CXM Platform
- AI-powered Insights
- Advanced Automation
What is Zoho Social?
So, what’s the deal with Zoho Social?
It’s a tool that helps you manage all your social media stuff in one place.
Think of it as your social media control center.
It lets you plan posts, monitor their performance, and see what people are saying about your brand.
Also, explore our favorite Zoho Social alternatives…
Our Take
Elevate your social media strategy with Zoho Social. From smart scheduling and social listening to in-depth analytics, Discover the power of Zoho Social today!
Key Benefits
- Customization is king: Tailor Zoho CRM to fit your exact workflow.
- Affordable for everyone: Starts with a free plan for up to 3 users.
- Mobile app access: Manage your CRM on the go, anytime, anywhere.
- Built-in analytics: Track critical metrics and gain valuable insights.
Pricing
- Standard: $14/user/month.
- Professional: $23/user/month.
- Enterprise:$40 /user/month.
- Ultimate: $52/user/month.
Pros
Cons
What is Sprinklr?
So, Sprinklr is another big name in the social media world. But it’s a bit different.
Think of it as a super powerful, all-in-one platform.
It’s built for bigger companies that need to manage lots of social accounts and do some really advanced stuff.
It’s like having a whole social media command center.
Also, explore our favorite Sprinklr alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Get the full picture. Sprinklr brings all your customer data together in one place.
- Work smarter, not harder. Automate tasks and free up your team’s time.
- Make data-driven decisions. Uncover valuable insights with AI-powered analytics.
- Protect your brand. Monitor social media for potential crises.
- Boost your bottom line. Drive sales and improve customer satisfaction.
Pricing
- Social Media Management Solution: $249/month, Omnichannel publisher, Multi-timezone calender, Sprinklr AI+for content creation.
- SMM and Customer Service Solution: $299/month, Offer customer care on 15+ channels, AI-powered chatbots and Digital Twin, Omnichannel inbox.
- Custom Social Media Management Solution: Custom Pricing.
Pros
Cons
Feature Comparison
For enterprises seeking unified customer experience management, Sprinklr is the choice.
Zoho Social is the better fit for a social media manager who needs an affordable, highly usable tool with powerful scheduling and deep integration into the Zoho ecosystem.
1. Enterprise Focus and Unified CXM
- Zoho Social: This social media management platform is a feature-rich tool designed primarily for social media marketing and is accessible to small businesses. It focuses on managing an active social media presence across multiple platforms.
- Sprinklr: It is a leading enterprise software company that provides a unified platform for customer experience management. Sprinklr works to connect all customer facing functions via unified cxm, helping global brands deliver seamless human experiences.
2. Supported Channels and Scale
- Zoho Social: It supports a robust number of social media platforms, multiple social channels, multiple accounts, monitor mentions and allows for management of multiple social media accounts. The social media manager can easily manage multiple channels for a strong active social media presence.
- Sprinklr: This platform manages a massive number of social channels and is built to operate at the scale of global brands. It supports over 30 social media platforms & modern channel endpoints, including review sites.
3. Customer Care and Engagement
- Zoho Social: It provides a unified inbox for monitoring and managing customer interactions, helping the social media manager efficiently respond to direct messages and comments.
- Sprinklr: It excels in customer care. Its unified CXM focus allows teams to un silo teams and manage customer service interactions across every modern channel, ensuring happier customers by quickly and intelligently addressing their needs.
4. Publishing and Scheduling Features
- Zoho Social: It features powerful scheduling features, including SmartQ to predict optimal times to schedule posts, and a publishing queue. You can instantly publish posts or schedule them for a later time across all your social media channels.
- Sprinklr: It has strong publishing capabilities with advanced workflows tailored for large enterprises and global brands that require meticulous, large-scale content governance for their social media posts.
5. Integration with Business Ecosystem
- Zoho Social: A major strength is its native integration with other zoho apps, such as Zoho CRM and Zoho Desk. This allows for powerful data sharing and management of social media campaigns within the integrated zoho apps ecosystem.
- Sprinklr: While it offers extensive integrations, its primary value comes from connecting all social, digital, and traditional customer facing functions into a single, unified platform, rather than integrating with an existing external ecosystem.
6. Analytics and Performance
- Zoho Social: It offers detailed reports and comprehensive social media analytics to track social media performance and the success of social media campaigns. It provides deep insights necessary for the social media manager.
- Sprinklr: It provides highly customizable, AI-driven analytics that give global brands granular insights into sentiment and performance across every social media channel, allowing for real-time adjustments to maintain happier customers.
7. User Interface and Usability
- Zoho Social: It provides an intuitive, user interface that is easy to navigate, making it a great choice for a social media manager looking for efficiency without a steep learning curve.
- Sprinklr: The user interface is often described as complex due to the sheer volume of more features and deep customization options. It requires a dedicated team and significant training to fully utilize its vast capabilities.
8. Monitoring and Social Listening
- Zoho Social: It allows users to monitor hashtags and mentions effectively, helping to maintain an active social media presence and track social media performance across multiple platforms.
- Sprinklr: It features superior social listening capabilities, leveraging advanced AI to process massive volumes of data from every modern channel, providing deep sentiment analysis and competitive intelligence that is critical for global brands.
9. Mobile Management
- Zoho Social: The zoho social mobile app is fully functional, allowing users to schedule posts, monitor, and respond to customer interactions while on the go, which is essential for maintaining an active social media presence.
- Sprinklr: It also offers a mobile app, primarily geared towards team approval workflows and managing inbox items, ensuring that social media posts and responses are executed quickly by the social media teams even when away from the main dashboard.
What Should You Check in a Social Media Scheduler?
Here’s a quick list of extra things to think about:
- Does it connect to all the social sites you use?
- Is it easy for your team to learn and use?
- Can it help you work with others on your team?
- Does it fit within your budget right now?
- Will it grow with your needs as you get bigger?
- What kind of help do they offer if things go wrong?
- Are there any cool extra tools you might need later?
Final Verdict
Okay, so we looked at both Zoho Social and Sprinklr.
They are both good, but they are for different folks.
If you have a smaller team or don’t need all the fancy bells and whistles, Zoho Social is likely the better choice.
It’s easier to use and costs less money.
You still get the main things you need to plan your posts and see how they do.
Now, if you have a big company with many social accounts and need powerful tools, Sprinklr might be the way to go.
It can do a whole lot more. But it also costs more and can be harder to learn.
More of Zoho Social
- Zoho Social vs Sprout Social: Zoho – more affordable (Zoho users). Sprout – advanced analytics, listening, teams.
- Zoho Social vs Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
- Zoho Social vs Socialpilot: Zoho – cost-effective. Socialpilot – wider integrations, robust scheduling.
- Zoho Social vs Sendible: Zoho offers affordable basic features. Sendible offers comprehensive listening and reporting (agencies).
- Zoho Social vs Content Studio: Zoho – budget-friendly. Content Studio – content discovery, AI content.
- Zoho Social vs Heropost: Zoho – budget-friendly entry. Heropost – AI content, competitor intel.
- Zoho Social vs Agorapulse: Zoho – more affordable. Agorapulse – robust inbox, listening.
- Zoho Social vs Buffer: Zoho – more features for the price. Buffer – simpler scheduling.
- Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr – enterprise-level.
- Zoho Social vs Later: Zoho – broader platform support. Later – visual content (Instagram).
- Zoho Social vs Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
- Zoho Social vs Blaze: Zoho’s affordability/integration are key. Blaze – robust scheduling, AI content.
More of Sprinklr
Here’s a brief comparison of Sprinklr against alternatives, highlighting its enterprise focus:
- Sprinklr vs Sprout Social: Sprout Social is a comprehensive enterprise tool known for its user-friendly interface and robust social inbox.
- Sprinklr vs Metricool: Sprinklr – complex enterprise platform; Metricool – simpler analytics (SMB).
- Sprinklr vs Socialpilot: Sprinklr – enterprise scalability; Socialpilot – efficient scheduling (SMB/agency).
- Sprinklr vs Sendible: Sprinklr – broad CXM (enterprise); Sendible – client management (agency).
- Sprinklr vs Content Studio: Sprinklr – enterprise-grade; Content Studio – content/AI (SMB).
- Sprinklr vs Heropost: Sprinklr – enterprise platform; Heropost – AI/competitor intel (SMB).
- Sprinklr vs Agorapulse: Sprinklr – scalable CXM; Agorapulse – all-in-one (SMB).
- Sprinklr vs Zoho Social: Sprinklr – enterprise power; Zoho Social – cost-effective (SMB, Zoho).
- Sprinklr vs Buffer: Sprinklr – comprehensive enterprise; Buffer – simple scheduling (small biz).
- Sprinklr vs Later: Sprinklr – broad enterprise; Later – visual content (SMB/creators).
- Sprinklr vs Loomly: Sprinklr – enterprise social media mgmt; Loomly – content/team (SMB).
- Sprinklr vs Blaze: (Info limited – Sprinklr’s strength: comprehensive enterprise CXM.)
- Sprinklr vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Sprinklr vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback.
Frequently Asked Questions
Is Zoho Social better for small businesses?
Yes, Zoho Social is often a better fit for small businesses. It’s generally more affordable and easier to use, offering the core features needed for effective social media management without overwhelming complexity. Its pricing scales well with smaller teams and fewer social profiles.
Is Sprinklr better for large enterprises?
Sprinklr is typically better suited for large enterprises with extensive social media needs. Its robust features, advanced AI capabilities, and ability to handle numerous channels and integrations cater to complex organizational structures and high-volume social activity.
Which platform offers better analytics?
Sprinklr often provides more in-depth and customizable analytics and reporting features. While Zoho Social offers valuable insights, Sprinklr’s advanced tools allow you to understand social data and performance across a wider range of metrics.
Is Zoho Social easier to learn than Sprinklr?
Yes, Zoho Social generally has a more user-friendly and intuitive interface, making it easier for new users to learn and navigate. Sprinklr, with its extensive features, can have a harder learning curve, especially for those new to advanced social media management platforms.
Which platform offers more integrations with other tools?
Sprinklr typically offers a broader range of integrations with various marketing, sales, and CRM platforms. While Zoho Social integrates well within the Zoho ecosystem and with some other key tools, Sprinklr’s focus on enterprise solutions often necessitates a wider integration network.
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