Are you trying to pick the best tool to help you post on social media?
It can feel like a big puzzle, right? So many choices are out there!
Two popular names you might have heard are Zoho Social and Sprinklr.
In this article, we’ll compare Zoho Social vs Sprinklr and see which one wins.
By the end, you’ll have a much clearer idea of which social media helper will work best for your needs.
Let’s dive in and make this decision easier!
Overview
We put both Zoho Social and Sprinklr to the test, just like you might.
Our team explored their features, posted content, and checked how easy they were to use.
This hands-on experience helped us see their strengths and weaknesses, leading to this clear comparison for you.
90% of Zoho CRM users praise its customization. Discover why it’s a top choice for users.
Pricing: It has a free trial. The premium plan starts at $14/month.
Key Features:
- Lead Management
- Workflow Automation
- Multi-channel Communication
Businesses using Sprinklr see an average 15% improvement in customer engagement.
Pricing: It has a free trial. The paid plan starts at $249/month
Key Features:
- Advanced Listening.
- Customer Management.
- Multi-Channel Marketing.
What is Zoho Social?
So, what’s the deal with Zoho Social?
It’s a tool that helps you manage all your social media stuff in one place.
Think of it as your social media control center.
It lets you plan posts, monitor their performance, and see what people are saying about your brand.
Pretty handy, right?
90% of Zoho CRM users praise its customization. Discover why it’s a top choice for users. Tailor your CRM today!
Key Benefits
- Handles 3+ communication channels in one spot.
- AI predicts sales with 90% accuracy.
- Builds dashboards tailored to your exact needs.
Pricing
- Standard: $14 per user per month.
- Professional: $23 per user per month.
- Enterprise: $40 per user per month.
- Ultimate: $52 per user per month.
Pros
Cons
What is Sprinklr?
So, Sprinklr is another big name in the social media world. But it’s a bit different.
Think of it as a super powerful, all-in-one platform.
It’s built for bigger companies that need to manage lots of social accounts and do some really advanced stuff.
It’s like having a whole social media command center.
Businesses using Sprinklr see an average 15% improvement in customer engagement. Explore if it fits your enterprise needs!
Key Benefits
- Advanced AI listening, 95% accuracy.
- Manages customer experience at scale.
- Integrates diverse marketing channels.
- Provides robust enterprise-level data.
Pricing
- Social Media Management Solution: $249/month (billed monthly)
- SMM and Customer Service Solution: $299/month (billed annually)
- Custom Social Media Management Solution: Custom Pricing.
Pros
Cons
Feature Comparison
Choosing the perfect social media management software is crucial.
Let’s dive into a detailed feature comparison between Sprinklr and vs zoho social to help you see where each platform excels.
We’ll explore key areas, looking at what they offer for publishing, engagement, and more.
Publishing Capability
Zoho Social offers a straightforward publishing calendar where you can schedule posts across multiple platforms.
It’s easy to plan your content and see it all in one place.
Sprinklr also has strong publishing capability, with more advanced features for complex campaigns and workflows, catering to larger teams needing granular control.
Social Media Management
Both platforms offer many social media management tools.
However, Sprinklr often shines in its comprehensive customer engagement features.
It allows for deeper interactions and managing conversations at scale.
Zoho Social provides solid customer engagement tools, particularly for smaller to medium-sized businesses.
Customer Experience Integration
Sprinklr boasts more extensive CRM integrations, aiming for a unified customer experience.
It connects social data with other business systems for a holistic view.
Zoho Social, being part of the Zoho ecosystem, naturally integrates well with Zoho CRM, offering a connected customer experience for its users.
Dashboard and Monitoring Capability
Zoho Social provides an intuitive dashboard for monitoring your social media activity and key metrics.
It’s easy to get an overview of your performance.
Sprinklr’s dashboard is highly customizable and offers advanced monitoring capability. It allows for in-depth analysis and real-time insights across a vast amount of data.
Analytics and User Reviews Insights
Both platforms offer analytics to track your social media performance.
Sprinklr often provides more granular and customizable reports.
When considering user reviews, both have generally positive feedback, but real user experiences can vary depending on the size & complexity of the business.
It is wise to check recent user reviews specific to your needs.
Vendor Support and Platform Profile
Both vendor companies offer support, but the level and type can differ.
Sprinklr, geared towards larger enterprises, often has dedicated account management.
Zoho Social provides comprehensive support resources suitable for its target audience.
Each platform profile reflects its intended user base.
Real User Experience and Platform Capability
Ultimately, the real user experience depends on your specific needs and team size.
Zoho Social offers a user-friendly interface with strong core capabilities.
Sprinklr provides a more powerful and extensive capability set that is suitable for organizations with complex social media demands.
What Should You Check in a Social Media Scheduler?
Here’s a quick list of extra things to think about:
- Does it connect to all the social sites you use?
- Is it easy for your team to learn and use?
- Can it help you work with others on your team?
- Does it fit within your budget right now?
- Will it grow with your needs as you get bigger?
- What kind of help do they offer if things go wrong?
- Are there any cool extra tools you might need later?
Final Verdict: Our Pick
Okay, so we looked at both Zoho Social and Sprinklr.
They are both good, but they are for different folks.
If you have a smaller team or don’t need all the fancy bells and whistles, Zoho Social is likely the better choice.
It’s easier to use and costs less money.
You still get the main things you need to plan your posts and see how they do.
Now, if you have a big company with many social accounts and need powerful tools, Sprinklr might be the way to go.
It can do a whole lot more. But it also costs more and can be harder to learn.
Frequently Asked Questions
Is Zoho Social better for small businesses?
Yes, Zoho Social is often a better fit for small businesses. It’s generally more affordable and easier to use, offering the core features needed for effective social media management without overwhelming complexity. Its pricing scales well with smaller teams and fewer social profiles.
Is Sprinklr better for large enterprises?
Sprinklr is typically better suited for large enterprises with extensive social media needs. Its robust features, advanced AI capabilities, and ability to handle numerous channels and integrations cater to complex organizational structures and high-volume social activity.
Which platform offers better analytics?
Sprinklr often provides more in-depth and customizable analytics and reporting features. While Zoho Social offers valuable insights, Sprinklr’s advanced tools allow you to understand social data and performance across a wider range of metrics.
Is Zoho Social easier to learn than Sprinklr?
Yes, Zoho Social generally has a more user-friendly and intuitive interface, making it easier for new users to learn and navigate. Sprinklr, with its extensive features, can have a harder learning curve, especially for those new to advanced social media management platforms.
Which platform offers more integrations with other tools?
Sprinklr typically offers a broader range of integrations with various marketing, sales, and CRM platforms. While Zoho Social integrates well within the Zoho ecosystem and with some other key tools, Sprinklr’s focus on enterprise solutions often necessitates a wider integration network.
