Need to up your social media game but feeling lost in a sea of analytics?
You’re not alone! Figuring out which platform gives you the best bang for your buck can be tricky.
In this corner, we have Zoho Social, the budget-friendly contender. And in the other, the heavyweight champion, Sprout Social.
Both promise to unlock the secrets hidden within your social media data, but which one comes out on top?
Let’s dive deep into the advanced analytics offered by these two popular platforms, Zoho Social vs Sprout Social, and see which one comes out on top in 2024.
Zoho Social vs Sprout Social: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Zoho Social and Sprout Social.
We dug deep into their features, explored their analytics dashboards, and even ran some of our own social media campaigns to see how they performed.
Now, we’re sharing our findings to help you make the best decision for your needs.
Ready to transform your social media presence from scattered to strategic? Zoho Social empowers you to plan, schedule, and analyze your content effortlessly.
Pricing: It has a free plan. Paid plan Starts at $10/month
Key Features:
- SmartQ
- Bulk Scheduler
- Content Calendar
Level up your social media strategy with Sprout Social! Explore its powerful features with a free 30-day trial and see the difference for yourself.
Pricing: It has a free plan. Paid plan Starts at $249/month
Key Features:
- Social Listening
- Advanced Reporting
- Team Collaboration Tools
What is Zoho Social?
Ever wished managing your social media was, well, easier?
That's where Zoho Social comes in. It's a tool designed to simplify your life. Think of it as your all-in-one command center for social media.
You can schedule posts, track performance, and engage with your audience all in one place. Pretty neat?
Stop juggling spreadsheets and sticky notes! Zoho Social's intuitive calendar and planning features make organizing your social media content a breeze. Start maximizing your social impact today.
Key Benefits
- Affordable: Plans start at $10 per month.
- Easy to use: Even beginners can navigate the platform with ease.
- Powerful scheduling: Plan and schedule posts across multiple platforms.
- In-depth analytics: Track your progress and measure your success.
- Customizable reports: Get the data that matters most to you.
Pricing
Zoho Social offers a variety of plans to fit your needs and budget. Here's a quick rundown:
- Standard: $10 per month (1 team member, 1 Brand, 10 Channels, All social media profiles)
- Professional: $30 per month (1 team member, 1 Brand, 10 Channels, All social media profiles)
- Premium: $40 per month (3 team members, 1 Brand, 11 Channels, All social media profiles, 24/5 email support)
Pros
Cons
What is Sprout Social?
Want to take your social media to the next level? Sprout Social is your go-to platform.
It's a powerful tool used by businesses of all sizes. Think of it as your social media control center but with extra muscle.
Sprout Social helps you manage everything from scheduling and engagement to in-depth analytics and social listening.
It's a bit pricier than some other options, but it packs a serious punch.
Elevate your social media strategy. Explore advanced features and in-depth analytics with a 30-day trial. See the difference today.
Key Benefits
- Robust social listening: Track brand mentions and industry trends.
- Advanced analytics: Measure performance and identify key insights.
- Powerful reporting: Create customizable reports with ease.
- Streamlined collaboration: Improve teamwork and communication.
- Excellent customer support: Get help when you need it, 24/7.
Pricing
Sprout Social offers three main pricing plans, each designed for different needs:
- Standard: $249 per month (Manage posts for 5 social profiles in your dynamic social content calendar, Unlimited real-time keyword and location monitoring)
- Professional: $399 per month (Manage posts for unlimited social profiles, Optimize when you post, Boost creativity with suggestions by AI Assist)
- Advanced: $499 per month (Work smarter with Sprout's complete AI and automation suite, Real-time message Spike Alert)
Pros
Cons
Zoho Social vs Sprout Social: Feature Comparison
It's time to dive deep and see how these two social media management tools measure up against each other.
Both Zoho Social and Sprout Social offer a different of features to help you streamline your workflow and maximize your social media impact, but they each have their strengths and weaknesses.
Social Media Scheduling
- Zoho Social: This social media management tool boasts a robust scheduling system with SmartQ, which analyzes your audience's activity and suggests the best times to post content. Its bulk scheduler helps you publish content efficiently across multiple platforms.
- Sprout Social: Offers similar scheduling functionality with a visual calendar for easy organization. It also includes advanced features like content approval workflows, making it a great choice for teams.
Social Media Monitoring
Staying on top of social interactions is essential for any business. Both platforms provide tools to monitor mentions, messages, and comments.
- Zoho Social: Provides a unified inbox to monitor and respond to messages & comments across various social media platforms, allowing you to engaged with your audience in real time.
- Sprout Social: This social media management tool takes monitoring to the next level with its robust social listening capabilities. You can track keywords, hashtags, and brand mentions across the web to gain valuable insights into audience sentiment and industry trends.
Social Media Analytics
- Zoho Social: Provides in-depth analytics on your social media posts, including reach, engagement, and clicks. You can generate custom reports to analyze specific data points.
- Sprout Social: This social media management tool is also offers more advanced analytics with customizable dashboards and cross-channel reporting. You can track performance over time, compare results across different platforms, and identify trends to refine your social media management strategy.
Content Curation
- Zoho Social: Includes a content discovery tool that suggests articles and topics based on your interests. You can also create content feeds to monitor specific sources.
- Sprout Social: Offers a more robust content curation tool with a built-in RSS reader and the ability to discover trending topics and hashtags.
Collaboration Tools
- Zoho Social: Provides basic collaboration tools, allowing you to assign tasks, share drafts, and leave comments.
- Sprout Social: This social media management tool excels in collaboration with advanced features like content approval workflows, team performance reports, and shared content calendars.
Browser Extensions
- Zoho Social: Has a browser extension that allows you to share web pages, schedule social media posts, and shorten URLs directly from your browser.
- Sprout Social: It also offers a browser extension with similar functionality, allowing you to share content and track social media mentions while browsing.
Mobile Apps
- Zoho Social: Provides a mobile app with core features like scheduling, monitoring, and analytics.
- Sprout Social: Offers a more comprehensive mobile app with additional features like social listening and team collaboration. However, some users find the app to be less intuitive than Zoho Social's mobile app.
What to Look For When Choosing Between Zoho Social and Sprout Social?
- Budget: Zoho Social is significantly more affordable, especially for small businesses or individuals.
- Social Listening: If in-depth social listening is crucial for your strategy, Sprout Social is the clear winner.
- Team Size: For larger teams needing advanced collaboration features, Sprout Social offers more robust options.
- Ease of Use: Zoho Social is generally considered more user-friendly, especially for beginners.
- Advanced Analytics: While both offer analytics, Sprout Social provides more advanced reporting and customization options.
- Customer Support: Sprout Social is known for its excellent customer support, while Zoho Social's support could be more responsive.
- Mobile App: Consider your mobile needs, as Sprout Social's mobile app offers more features, but Zoho Social's is considered more user-friendly.
Final Verdict (Our Pick)
So, which tool wins? It's a close call, but we choose Sprout Social. Why? It's got more features. Think of it like this: Zoho Social is a great bike.
It gets you where you need to go. But Sprout Social? It's a race car. It's faster and has more power.
Sprout Social lets you really listen to what people are saying online. It gives you awesome reports. And it makes teamwork easy.
Zoho Social is still good, especially if you have a little money to spend. It's easy to use and does the basics really well.
Need to plan your posts for the week? Both tools can do that. They both help you create a content pipeline and schedule your posts.
But Sprout Social gives you more control and more information. We've spent a lot of time using both tools.
We've learned what works and what doesn't. We want to help you make the best choice for your needs.
Frequently Asked Questions
Is Zoho Social or Sprout Social better for my wallet?
Zoho Social is much easier on your budget. It starts at just $10 per month. Sprout Social is pricier, with plans starting at $249 per month.
Which platform is easier to use if I'm new to social media management tools?
Zoho Social is generally simpler to learn. It has a clean design that's easy to understand, even for beginners.
How does Zoho Social and Sprout Social compare when it comes to analytics?
Both give you information about how your posts are doing. But Sprout Social offers more detailed reports. You can even compare results from different social media platforms.
Can I schedule posts ahead of time with both Zoho Social and Sprout Social?
Absolutely! Both platforms let you plan your social media posts. This means you can create a content pipeline and schedule your posts to go live at the best times.
Which platform is better at helping me listen to what people are saying online?
Sprout Social has better social listening features. You can track what people are saying about your brand across the internet; It's not just on your social media pages.
