Creating stunning videos is easier than ever, but with so many tools, how do you choose the right one?
Two popular options are InVideo and Canva.
Both help you make awesome videos, but they have different strengths.
In this post, we’ll compare InVideo vs Canva, examining what each does best so you can choose the perfect platform for your video editing needs.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both InVideo and Canva, creating various video projects, from social media content to marketing materials.
This hands-on experience allows us to highlight the strengths and weaknesses of each platform.
Want to create engaging videos without breaking the bank? InVideo provides a user-friendly platform and tons of templates.
Pricing: It has a free plan. Premium plan starts at $28/month.
Key Features:
- Pre-made templates
- iStock media library
- Automated voiceovers
Unleash your creativity with Canva! Create stunning videos and graphics with ease. Start designing today. It’s easy and free!
Pricing: It has a free plan. Premium plan starts at $6.50/month.
Key Features:
- AI image generation,
- Video templates,
- Real-time collaboration
What is Canva?
Canva—you’ve probably heard of it. It’s been the go-to design tool for almost everyone.
And for good reason! Canva is super user-friendly.
Think drag-and-drop simplicity. They have tons of templates for everything you can imagine. Social media posts? Presentations?
Also, explore our favorite Canva alternatives…
Our Take
Elevate your brand with Canva. Design stunning visuals, from social media content to presentations. Create impactful visuals that impress.
Key Benefits
- Drag-and-drop interface: It’s incredibly easy to use. Even your grandma could make a cool graphic!
- Tons of templates: Don’t start from scratch. Canva has pre-made templates for everything.
- Huge media library: Find photos, videos, and graphics to use in your projects.
- Collaboration tools: Work on designs with friends or colleagues in real-time.
Pricing
- Canva Free: $0/month
- Canva Pro: $6.50/person/month
- Canva Teams: $5/person/month (Minimum three persons)
Pros
Cons
What is InVideo?
Want to make scroll-stopping videos? Check out InVideo!
This platform is packed with features & tools to help you create professional-quality videos.
It’s a bit more advanced than Virbo, but don’t worry; InVideo offers many support and resources to help you get started.
Also, explore our favorite InVideo alternatives…
Our Take
InVideo is known for its versatility and affordability. It’s a good option for creating various types of videos, including those with AI-generated content.
Key Benefits
- Versatile Video Editing: Offers a wide range of editing tools and templates.
- AI Text-to-Video: Easily create videos from scripts or articles.
- Marketing Focus: Suitable for creating promotional videos and social media content.
Pricing
All plans will be billed annually.
- Plus: $28/month.
- Max: $50/month.
- Generative: $100/month.
- Team: $899/month.
Pros
Cons
Feature Comparison
InVideo and Canva are prominent solutions for video creation, but they serve different primary audiences.
InVideo is a video-first platform that excels in automated video creation process and depth of video editing capabilities.
Canva, while offering robust basic video editing, is fundamentally a graphic design tools suite.
This comparison will detail how each platform utilizes its user friendly interface and extensive resources to help create stunning videos for various social media platforms.
1. Core Platform Focus
- InVideo: A dedicated video-editing platform. Its entire functionality is geared toward streamlining the video creation process for marketers, including automated video generation from scripts or ideas.
- Canva: An all-in-one visual graphic design tools suite. Video is one feature among many (presentations, social graphics, print), making it incredibly versatile but less specialized in advanced video editing tools.
2. Video Templates and Library
- InVideo: Boasts a massive library of over 5,000 professional video templates specifically optimized for video creation. This extensive library gives users a strong head start on niche content.
- Canva: Provides a huge number of templates, but they are generally design-first. Its video templates are excellent for quick social posts but lack the depth and video-specific structures of InVideo’s collection.
3. User Interface and Learning Curve
- InVideo: Features a user friendly interface with an intuitive timeline and drag and drop interface, tailored for video creators. Its deeper feature set gives it a slightly steeper learning curve than Canva.
- Canva: Renowned for its simple, highly intuitive drag and drop interface. It is accessible to absolute beginners, making basic video editing effortless.
4. Video Editing Capabilities
- InVideo: Offers comprehensive video editing capabilities, including layers, keyframes, animation, and masking. It provides the necessary advanced video editing tools for precise, detailed control over the final product.
- Canva: Provides strong basic video editing tools (trim, cut, merge, simple transitions, background removal) but lacks the depth of control, complex effects, and advanced video editing tools that InVideo offers.
5. AI-Assisted Content Generation
- InVideo: Includes an ai video generation engine that automatically generates a multi-scene video complete with visuals and voiceovers from a single text prompt, greatly speeding up the video creation cycle.
- Canva: Utilizes AI primarily for design assistance (Magic Design, Magic Write) and individual short clip generation, but it does not offer the same comprehensive, automated script-to-full-video generation process as InVideo.
6. Text to Speech Functionality
- InVideo: Features a robust text to speech feature, offering realistic AI voices and cloning capabilities to add professional-quality narration to engaging video content quickly.
- Canva: Offers a built-in text to speech feature through its apps integration, allowing users to add voiceovers. While functional, the realism and library of voices are typically less extensive than InVideo’s specialized audio suite.
7. Output Optimization for Platforms
- InVideo: Highly optimized for various social media platforms. Its templates and export settings are specifically tailored for YouTube, Instagram, and Facebook, ensuring the engaging video content fits all aspect ratios perfectly.
- Canva: Capable of resizing and exporting for various social media platforms using its Magic Resize feature (Pro feature), but its primary strength is generating static graphics across these same platforms.
8. Free Version Accessibility
- InVideo: Offers a free version that provides access to core features, though exported videos carry a watermark and have resolution limits.
- Canva: Provides a highly generous free version that grants access to much of its drag and drop interface and library, making it an excellent graphic design tools starting point for anyone looking to create stunning videos or graphics.
9. Depth of Creative Control
- InVideo: Provides more detailed control over the assembled video, such as fine-tuning audio beats and scene timings, making it easier to create stunning videos that require specific pacing and flow.
- Canva: Offers simplicity over depth. Its streamlined workflow makes it easy to add elements and use basic video editing features, but its file structure is less suited for complex multi-layered video projects.
What to Look for in an AI Video Generator?
- Customization Options: How much control do you have over the final output? Can you customize colors, fonts, music, and other elements?
- Video Quality: Does the generator produce high-resolution videos? Are the visuals and animations smooth and professional-looking?
- Templates and Libraries: Does the platform offer a variety of templates and stock footage to help you get started?
- AI Capabilities: What AI-powered features are available? Can the generator create videos from text prompts, scripts, or even existing images?
- Output Formats: In what formats can you export your videos? Are they compatible with popular social media platforms and video editing software?
- Customer Support: What kind of support does the company offer if you need help?
- Speed: How long does it take to generate a video?
- Input Options: Can you use your images, video clips, and audio files?
- Style and Aesthetics: Does the generator offer a variety of styles and aesthetics to match your brand or project?
- Language Support: Does the AI video generator support multiple languages for text prompts and voiceovers?
- Collaboration Features: Can you easily share and collaborate on video projects with others?
Final Verdict
For those seeking a dedicated video editing tool with more advanced editing capabilities, InVideo is the winner in this comparison.
Its robust features, extensive template library, and focus on social media integration make it ideal for creating professional-looking videos.
While Canva excels in design and simplicity, it lacks the depth of video editing tools that InVideo offers.
Remember it, the best choice depends on your specific needs and priorities.
If you’re new to video editing or need a tool primarily for design, Canva is a great option.
However, if you require more advanced features and want to create high-quality videos easily, InVideo is the way to go.
We’ve spent weeks testing these platforms, so you can trust our recommendation!
More of InVideo
Here’s a comparison of InVideo with other video creation tools:
- Invideo vs Runway: InVideo excels at text-to-video generation and templates; Runway offers cutting-edge AI video generation and advanced editing tools.
- InVideo vs Pika: InVideo focuses on comprehensive online video editing, while Pika specializes in quickly generating high-quality videos from text.
- InVideo vs Sora: InVideo is a user-friendly editor for varied content; Sora emphasizes realistic and imaginative video scene generation from textual descriptions.
- InVideo vs Luma: InVideo offers general video creation with AI, while Luma excels at transforming still images into dynamic cinematic videos.
- InVideo vs Kling: InVideo provides a broad online editing platform, while Kling acts as a dedicated AI studio for generating professional videos and images.
- InVideo vs Assistive: InVideo is an established online editor; Assistive is an emerging platform for converting ideas into video, currently in its early stages.
- InVideo vs BasedLabs: InVideo offers extensive template-based editing; BasedLabs focuses on producing cinematic quality AI video content.
- InVideo vs Pixverse: InVideo provides robust editing and templating, while Pixverse specializes in swiftly converting photos, text, and videos into engaging content.
- InVideo vs Veed: InVideo is a general editor with AI assistance; Veed offers a complete AI production studio, including AI avatars and auto-subtitles.
- InVideo vs Canva: InVideo is a dedicated video creation tool, while Canva is a broader design platform with robust video editing capabilities.
- InVideo vs Fliki: InVideo creates videos from scripts or templates; Fliki specializes in text-to-video conversion with lifelike AI voices and blog integration.
- InVideo vs Vizard: InVideo supports diverse video production, while Vizard focuses on AI-powered extraction and optimization of short, engaging clips from longer videos.
More of Canva
- Canva vs Slidesgo: Canva versatile design platform with customizable templates. Slidesgo: focused, professionally designed templates for PowerPoint/Google Slides.
- Canva vs Beautiful AI: Canva: customizable design, AI design assistance. Beautiful.ai: AI-driven smart templates for brand consistency.
- Canva vs SlidesAI: Canva: broad design tools, presentation templates. SlidesAI: AI generates slides from the text in Google Slides.
- Canva vs Tome: Canva: strong graphic design and detailed visual customization. Tome: AI-powered narrative presentations, less traditional slides.
- Canva vs Gamma: Canva: extensive templates, AI design features. Gamma: AI-first platform for quick presentation generation.
- Canva vs Prezi: Canva: traditional slide templates, multimedia integration. Prezi: dynamic, non-linear zooming interface.
- Canva vs Pitch: Canva: design and collaboration features for individuals/teams. Pitch: a collaborative platform for streamlined team presentations.
Frequently Asked Questions
Is InVideo better than Canva?
It depends on your needs! InVideo offers more advanced video editing features, while Canva is better for basic editing and graphic design.
Can I use InVideo and Canva for free?
Yes, both offer free plans with limited features. InVideo’s free plan includes a watermark on exported videos.
Which is easier to use, InVideo or Canva?
Both platforms are user-friendly, but Canva’s interface is known for its extreme simplicity, making it ideal for beginners.
What types of videos can I make with InVideo and Canva?
You could make a wide range of videos with both, including YouTube videos, social media content, marketing materials, and presentations.
Does InVideo or Canva offer better customer support?
Both platforms offer support through email and chat. InVideo also provides phone support for paid users.
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