Metricool was founded in 2016 by Juan Pablo Tejela and Laura Montells, two Spanish software experts who still lead the company.

Is Metricool a good app?

It is a strong scheduling and analytics platform used by over one million professionals, including Peugeot, Adidas and McDonald's.

Is Metricool better than later?

For reporting and network coverage, yes. Later remains stronger for Instagram-first visual planning and influencer campaigns.

What are the benefits of Metricool?

You manage all your tools in one place: publishing, a single inbox, competitor analysis, hashtag tracking and downloadable reports. Many users call it a digital swiss army knife.

Is Metricool really free?

The free tier is genuinely free with no expiry, though it limits you to one brand and 50 monthly posts.

What is the purpose of Metricool?

It exists to win time for social media managers by unifying planning, publishing, inbox replies and analytics for multiple brands.

Do you have to pay for Metricool?

Only if you need more than one brand, LinkedIn scheduling or higher post limits. The Starter plan begins at $18/month.

Does Metricool automatically post to Instagram?

Yes, auto posting supports Instagram feed posts, reels and stories, though some reviewers find Buffer smoother for Instagram specifically.

Does Metricool have a mobile app?

Yes, apps are available for iOS and Android so you can review scheduled content and reply to social messages on the move.

Does Metricool have an approval process?

Yes. The content approval tool routes drafts to clients or managers before anything publishes to your social accounts.

What is the difference between Buffer and Metricool?

Buffer focuses on clean publishing. Metricool adds ads tracking, competitor analysis and custom reports, and costs less for agencies.

Is Metricool free to use?

There is a permanent free account for one brand. Paid plans start at $18/month and unlock multiple brands.

Is Metricool accurate?

Its analytics pull directly from platform APIs, so figures match native insights. Historical data extends back 12 months on paid tiers.

Where do I find unlimited historical data in Metricool?

Metricool stores 12 months of historical data on paid plans rather than unlimited history. Older data extracted from reports should be saved locally.

How do I find easy analytics in Metricool?

Open your dashboard and simply scroll to the analytics tab. Everything that matters discover easy analytics style, with graphs per social network.

Can I read all my social messages inside Metricool?

Yes. The social inbox collects all your social messages from connected profiles so you reply without leaving Metricool.

Blaze AI is a content creation platform that writes social posts, blogs, emails and video scripts in your own brand voice.

There is a free trial but no permanent free plan. Paid plans start at $39/mo for Starter.

Is Blaze better than Canva?

They solve different jobs. Canva designs visuals. Blaze AI writes and schedules the words around them, and can generate AI images.

What is the Blaze AI app?

It is a web-based marketing platform where you create content, edit brand voice, generate ai images and schedule to social media profiles.

No. A trial lets you test the platform, then blaze ai moves to paid plans starting at $39/mo.

Can you make money with AI marketing?

Yes, when AI shortens production time rather than replacing judgement. Teams typically save time on drafting and reinvest it in strategy.

Who is the CEO of Blaze AI?

Blaze AI does not prominently publish its leadership team on the marketing site. Check the company's about page or LinkedIn for current details.

Does AI marketing actually work?

It works for volume and consistency. Reviewers report that AI-generated content still needs human editing before it reads naturally.

How do I cancel Blaze AI?

Open account settings, choose billing and cancel before the next renewal date. Access continues until the paid period ends.

Is Blaze AI free to use?

Only during the trial. After that the Starter plan costs $39/mo, with a Growth tier at $85/mo.

It refers to the same AI content creation platform, sometimes written in reverse order by users searching for a quick review.

How much does Blaze AI cost?

Starter is $39/mo and Growth is $85/mo. Managed services cost $999/mo and $2,499/mo for multi channel campaigns.

Is Blaze AI really that good?

Reviewers overwhelmingly report a positive experience, praising user friendliness and time savings. Several call the brand voice feature a game changer.

What AI is used in marketing?

Marketers use writing assistants, image generators and analytics models. Blaze AI bundles writing, images and scheduling for marketing teams.

Is it legal to use AI for advertising?

Generally yes, provided claims are truthful and disclosures follow local advertising rules. Check platform policies before running AI-made ads.

What are the pros and cons of Blaze AI?

Pros: consistent brand voice, fast repurposing, 40+ languages. Cons: output can read as AI-generated, no free plan, and thin analytics.

What is better than Blaze AI?

Jasper offers deeper long-form control and Copy.ai has a free tier. For scheduling and reporting, Metricool covers more ground.

Is Blaze better than ChatGPT?

For repeatable marketing efforts with a saved brand voice, yes. ChatGPT wins on open-ended reasoning and general research tasks.

Is the AI Blaze extension free?

Browser extensions branded AI Blaze are separate products from this marketing platform. Confirm the vendor before installing anything.

How much does the Blaze AI cost?

Pricing starts at $39/mo. Costs rise to $85/mo for Growth and reach $2,499/mo for the top managed tier.

Is Blaze actually good?

It suits small business owners who need high quality content quickly. Teams needing deep analytics usually pair it with another platform.

Is the Blaze app good?

The editor is user friendly and the onboarding process is smooth. Image generation is the module reviewers most want improved.

Is the Blaze TV app free on smart TV?

That question refers to an unrelated streaming product. This comparison covers Blaze AI, the marketing content platform.

Metricool vs Blaze: Which Social Media Tool wins in 2026?

Name: Metricool vs Blaze AI: Metricool wins for managing social accounts at scale
Rating: 4.2
Author: Fahim Joharder

by Fahim Joharder | Last updated Sep 1, 2026

Winner

4.2

Free Plan for One Brand
Single Inbox for All Messages
Looker Studio Integration
Competitor Analysis Built In
Canva Design Import
Download Custom Reports
Paid Plans from $18/month

TRY NOW

Runner Up

3.9

AI Content in 40+ Languages
Learns Your Brand Voice
Built-In SEO Tools
AI Image Generation
Blog, Email and Video Scripts
Free Trial Available
Paid Plans from $39/mo

TRY NOW

⚡ Quick Verdict:

Pricing: Metricool paid plans start at $18/month. Blaze starts at $39/mo.
Best for: Metricool for scheduling and analytics across many social media platforms. Blaze for AI content creation.
Key difference: Metricool ships a social inbox, hashtag tracker and Looker Studio export. Blaze writes the posts for you.
Our pick: Metricool, because it covers publishing, analytics and reporting on a free plan.

These two tools get compared for the wrong reason.

People assume both are social media scheduling tools.

Only one of them really is.

Metricool schedules, tracks and reports across your social accounts.

Blaze AI writes the content that fills that calendar.

Here is how each one earns its place in your stack.

Overview

This Metricool vs Blaze comparison covers pricing, features and ease of use.

It also breaks down who each platform actually suits.

Our sources include published specs, documentation and G2 reviews.

Our writers also spent hands-on time with both tools.

Those notes appear in the “What Our Team Noticed” sections below.

TRY Metricool for free

What is Metricool?

Metricool is a social media management platform built for social media managers.

Two Spanish software experts launched it in 2016.

Juan Pablo Tejela and Laura Montells still run the company.

Over one million professionals use it, including Peugeot, Adidas and McDonald’s.

You connect your social accounts and manage everything from one dashboard.

That includes Facebook, Twitter, LinkedIn, YouTube, Google Business Profile and Google Ads.

You can also track TikTok Ads spend next to your organic data.

The video below walks through the dashboard in a few minutes.

🏆 Winner: Metricool

⭐ 4.2/5 | 💰 Paid plans from $18/month

Schedule, analyze and report across every social network you run. The free account covers one brand with no time limit.

TRY METRICOOL NOW →

READ FULL METRICOOL REVIEW →

METRICOOL TUTORIAL →

Metricool Pricing

Here is what a Metricool account costs.

Plan	Price	Best For
Free	$0/month	One brand, 50 posts monthly
Starter	$18/month	Solo social media manager
Advance	$45/month	Agencies with multiple brands
Custom	Contact for the pricing	Large in-house teams

Pricing verified September 2026.

Free trial: No card needed. The free plan runs with no time limit for one brand.

Money-back guarantee: None advertised. Paid plans bill monthly and you cancel from inside your account.

📌 Note: The free plan posts to every social platform except LinkedIn, and caps you at 50 social media posts per month.

⚠️ Pricing conflict: Our research file lists the Starter plan at $22 monthly and $18 annually, plus an Advanced plan at $54 monthly. The figures in the table above come from our verified pricing source. Check the checkout page before you buy.

TRY Metricool for free

Key Benefits of Metricool

Here is what pulls people in:

One planner for everything: Schedule a month of scheduled content across every social network in one sitting. Auto posting handles the rest.
Single inbox: The social inbox pulls your social media messages into one place. You reply without leaving Metricool, which helps your audience stay engaged.
Easy analytics: Performance from every connected account lands in one view. You get historical data going back 12 months.
Custom reports: Creating reports takes a few clicks. You can download custom reports or push data into Looker Studio.
Competitor tracking: Watch how rival accounts perform on the same networks. Useful when you pitch new work.
Canva import: Save designs straight from Canva. No downloading and re-uploading files.
SmartLinks: Build a link in bio page with multiple links for your audience.

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What Our Team Noticed

Our writer ran a real client calendar through Metricool for several weeks. Here is what stood out:

She also recorded a short walkthrough of the same workflow.

Metricool Pros & Cons

✅ Pros

Free plan lets you post for one brand with no time limit
Cheaper than most rival social media management tools
Schedules to a wide selection of social media platforms
Ads data and organic data sit in the same dashboard
Reports export in minutes instead of hours

❌ Cons

Instagram posting lags behind Buffer, according to user reviews
YouTube Shorts auto-posting has thumbnail selection problems
Video uploads can be slow and frustrating
Support is not always helpful, based on G2 feedback

TRY Metricool for free

What is Blaze AI?

Blaze AI is a content creation platform for marketing teams and small businesses.

It writes social media posts, blog articles, emails and video scripts.

The system learns your brand voice from your website and past posts.

Every draft then sounds like your company instead of generic AI.

It supports content creation in over 40 languages.

Built-in SEO tools help each piece reach search engines.

This walkthrough shows the editor and the brand kit setup.

Runner Up: Blaze AI

⭐ 3.9/5 | 💰 Paid plans from $39/mo

Turn one idea into a week of content. Blaze AI writes in your voice and schedules to your social channels.

TRY BLAZE AI NOW →

READ FULL BLAZE AI REVIEW →

BLAZE AI TUTORIAL →

Blaze AI Pricing

Blaze AI offers four paid tiers. There is a free trial but no permanent free tier.

Plan	Price	Best For
Starter	$39/mo	Solo founders and small teams
Growth	$85/mo	Marketing teams scaling output
Organic Growth	$999/mo	Done-for-you content service
Search Ads + Organic Growth	$2,499/mo	Multi channel campaigns

Pricing verified September 2026.

Free trial: Yes. You can test the platform before you pay.

Money-back guarantee: None published. Cancel from your account settings before the next billing date.

📌 Note: The two top tiers are managed services, not software seats. Most small business owners never leave the first two rows.

⚠️ Pricing conflict: Our research file describes a Creator Plan at $26 per month with 300K AI words and one workspace member, plus a Pro Plan, Team Plan and Enterprise Plan. Our verified pricing source shows the four tiers above. Blaze appears to have renamed its lineup, so confirm on the checkout page.

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Key Benefits of Blaze AI

Here is where Blaze AI earns its keep:

Unique brand voice: The AI studies your existing pages and keeps every draft consistent. That saves the edit-everything stage.
Content repurposing: One blog post becomes social media posts, an email and a script for short videos. The content creation process stops from scratch every time.
AI image generation: Generate AI images beside the copy so posts ship complete.
Content calendars: Plan and schedule work to your social media profiles from the same screen.
SEO built in: Structure and keyword help arrive while you write, not after.
Team features: Higher tiers add real time collaboration and priority support for marketing teams.
Smooth onboarding process: Customers describe setup as quick and the interface as user friendly.

This clip covers the benefits in about two minutes.

TRY Blaze for free