⚡ Quick Verdict:
- Pricing: Wix starts at $17/mo vs B12 at $42/mo (both offer free plans)
- Best for: Wix for general website creation with ecommerce, B12 for service-based businesses needing client tools
- Key difference: Wix gives you 900+ templates and a drag-and-drop editor. B12 gives you built-in scheduling, invoicing, and expert support.
- Our pick: Wix for most users — it costs less, offers more design freedom, and works for almost any type of website
B12 and Wix both promise to get your business online fast.
But they serve very different types of users.
Wix is a free website builder with hundreds of website templates and a target audience of almost everyone.
B12 is the easiest AI website builder for service providers who need website building with scheduling and invoicing.
This comparison breaks down both tools so you can pick the best website builder for your needs.
Overview
This B12 vs Wix comparison covers pricing, features, and ease of use for both platforms.
We also break down who each website builder works best for.
Our sources include published specs, documentation, and user reviews on G2.
By the end, you’ll know which AI website builder fits your business needs.
What is Wix?
Wix is a website builder that lets anyone create a site without coding.
It offers over 900 free website templates for every type of business.
The drag-and-drop site editor makes web design simple for beginners.
Wix introduced an AI website builder that can generate a new site from a prompt.
Most users choose it for the design freedom and built-in marketing tools.
With powerful infrastructure and a Wix blog, you can promote your online businesses and sell online from one place.
Wix
Build any type of website with 900+ templates and a drag-and-drop editor. Free plan available. Paid plans start at $17/month with a free domain for the first year.
Wix Pricing
Here’s what Wix costs in 2026. All prices reflect annual billing.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Testing the platform |
| Light | $17/month | Personal sites and portfolios |
| Core | $29/month | Small businesses with ecommerce |
| Business | $39/month | Growing online stores |
| Business Elite | $159/month | Large-scale businesses |
Pricing verified May 2026.
Free trial: Yes. Wix offers a 14-day free trial on any premium plan. No credit card needed for the free plan.
Money-back guarantee: 14-day full refund on your initial upgrade to any paid plan.
📌 Note: All paid plans include a free custom domain for the first year and remove Wix ads from your site. The Core plan is the entry point for ecommerce features.
⚠️ Warning: Prices shown are for annual billing paid upfront. Monthly billing costs more. Also, once you pick a Wix template and publish, you cannot switch templates without starting over.
Key Benefits of Wix
Here’s what makes Wix worth considering:
- Massive Template Library: Over 900 free templates cover every business type. Each one is fully customizable with the drag-and-drop editor.
- AI Website Builder: Wix’s AI can generate a custom site based on your input. It creates personalized templates and relevant content in minutes.
- App Market: Over 800 third-party apps let you add features like online stores, booking systems, and live chat to your Wix site.
- Built-in SEO Tools: Wix provides a personalized SEO checklist and integrates with Google Search Console to help search engines find your site.
- Email Marketing Suite: Create and send email campaigns directly from your Wix dashboard. You can also manage social media posts from the same place.
- Reliable Hosting: Every Wix site includes free hosting with a 99.99% uptime guarantee and DDoS protection. Customers get links to their site within minutes of publishing.
- Mobile Editing: The Wix mobile app lets you manage your website from anywhere. You can start editing, publish changes, and check analytics on the go. Video tutorials are available to help you learn new features quickly.
What Our Team Noticed
Our writer signed up for Wix and spent several days building a test site. Here’s what stood out from that hands-on time:
Wix Pros & Cons
✅ Pros
- 900+ templates with full drag-and-drop design freedom
- Free plan available with no time limit
- 800+ apps in the Wix App Market for added features
- Built-in SEO tools and email marketing suite
- 99.99% uptime guarantee with free hosting
❌ Cons
- Cannot switch templates after publishing without starting over
- Wix sites cannot be exported to other platforms
- Scalability limits for larger stores with big inventories
- Annual billing is required for the lowest prices
What is B12?
B12 is an AI powered website builder designed for professional service providers.
It helps lawyers, consultants, accountants, and coaches get a professional website fast.
B12’s AI creates a personalized website draft in about 60 seconds.
The platform also includes online scheduling, invoicing, and contact management.
A team of design and copywriting experts can help refine your B12 website into a high quality website.
This can save you countless hours compared to building web pages from scratch with other website builders in the website builder space.
B12
AI builds your professional website in 60 seconds. Includes online appointment scheduling, online payments, and contact forms. Free plan available with free hosting.
B12 Pricing
Here’s what B12 costs in 2026. All prices reflect annual billing.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Testing the AI builder |
| Basic | $42/month | Solo professionals needing a custom domain |
| Professional | $169/month | Businesses wanting expert design help |
| Advanced | $339/month | Teams needing priority support |
Pricing verified May 2026.
Free trial: Yes. B12 offers a free AI plan to create and launch a basic website. You can get a full refund within a short period if you upgrade and are not satisfied.
Money-back guarantee: Available on paid plans within the initial period after upgrade.
📌 Note: All paid plans include free hosting and a custom domain. The Professional and Advanced plans offer access to B12’s team of design and copywriting experts for ongoing support.
⚠️ Warning: B12 websites cannot be transferred to another hosting provider. If you cancel your plan, your site goes offline. Also, the Professional plan has an optional one-time setup fee of $1,999 for done-for-you service.
Key Benefits of B12
Here’s what makes B12 worth considering:
- 60-Second Website Draft: B12’s AI generates a fully functional professional website tailored to your industry in about a minute. You can then customize the website’s design using the built-in editor. The easiest AI approach to creating beautiful websites fast.
- Built-in Client Tools: Every plan includes contact forms, online appointment scheduling, and contact management. Paid plans add invoicing, recurring invoices, online payments, and eSignatures.
- Expert Support Team: B12 includes a team of design and copywriting experts who can help refine your site. Phone support is available on higher plans.
- AI Assist Content Tool: The AI Assist feature helps generate original blog posts, email marketing copy, and web page content from inside the editor.
- Service Provider Focus: B12 is tailored for accountants, lawyers, consultants, and coaches. Features like secure client intake forms and contracts are built into the platform.
- Free Hosting Included: All plans come with free hosting. You don’t pay extra to keep your B12 website online.
What Our Team Noticed
Our writer signed up for B12 and spent several days building a test site for a consulting business. Here’s what stood out:
B12 Pros & Cons
✅ Pros
- AI builds a professional website draft in 60 seconds
- Built-in scheduling, invoicing, and contact management
- Access to human design and copywriting experts
- Tailored specifically for service-based businesses
- Free hosting and custom domain on paid plans
❌ Cons
- Higher starting price than most other website builders
- Limited design freedom compared to drag-and-drop editors
- Websites cannot be exported or transferred to another host
- Not suited for ecommerce or selling physical products
Feature Comparison
Ready to see how B12 and Wix compare feature by feature? We’ll cover 8 key areas to help you decide which platform fits your needs.
| Feature | Wix | B12 |
|---|---|---|
| Starting Price | $17/month | $42/month |
| Free Plan | ✅ | ✅ |
| AI Website Builder | ✅ | ✅ |
| Drag-and-Drop Editor | ✅ | ❌ |
| Template Library | 900+ | Industry-specific AI |
| Ecommerce | ✅ (Core plan+) | ❌ |
| Online Scheduling | ✅ (via App Market) | ✅ (Built-in) |
| Invoicing & Payments | ✅ (via App Market) | ✅ (Built-in) |
| Expert Human Support | ❌ | ✅ (Design & copy team) |
| Best For | Any website type | Service providers |
1. AI Website Builder
Wix: Wix’s AI website builder generates a custom site based on a conversational interface. You answer a few questions about your business, and it creates a full web page with relevant content, images, and layout. Google continue to index these sites well. You can then edit everything with the drag-and-drop editor and add advanced functionality as needed.
B12: B12’s AI technology generates a personalized website draft tailored to your industry in about 60 seconds. The initial setup focuses on service-based businesses. B12’s AI handles the heavy lifting during website creation, and you can customize the result using a section-based editor rather than full drag-and-drop. The standout features are speed and simplicity.
2. Web Design and Templates
Wix: Wix offers over 900 free website templates across dozens of categories. The drag-and-drop editor gives you full creative freedom to move elements anywhere on the web page. Advanced design features include scroll effects, animations, and interactions — no coding needed.
B12: B12 does not offer a traditional template library. Instead, B12’s AI creates a unique design based on your industry and business type. The design suite uses a section-based editor, which keeps things simple but limits how much you can change the website’s design compared to a true drag-and-drop builder.
3. Online Scheduling and Appointments
Wix: Wix offers an online scheduler through its App Market. You can add booking functionality to your Wix site, but it requires installing a separate app. The feature works well for small businesses that sell services.
B12: Online appointment scheduling is built directly into B12’s platform. There’s no extra app to install. Clients can book appointments from your website, and the system connects to your calendar. This is a standout feature for service based businesses like health coaches and legal services.
4. Email Marketing
Wix: Wix has a built-in email marketing suite that lets you create campaigns, send newsletters, and automate follow-ups. You can also create and share social media posts from the Wix dashboard. The marketing tools are included with all paid plans.
B12: B12 includes email marketing on paid plans. The AI Assist tool can generate email copy for campaigns. B12 also supports sending recurring invoices and branded messages to engage clients directly from the platform.
5. SEO and Analytics
Wix: Wix provides built-in SEO tools with a personalized checklist for each site. It integrates with Google Search Console and Semrush to help you track rankings. Wix also includes website analytics and data tools to monitor your site’s performance.
B12: B12 websites are search engine optimized by default. The platform includes on-page SEO tools and website analytics for tracking performance. Higher-tier plans offer an SEO service where B12’s team helps with your search strategy.
6. Ecommerce and Online Payments
Wix: Wix supports full ecommerce starting with the Core plan. You can sell online with product listings, accept multiple currencies, and set up automated sales tax. The platform handles online payments with a 2.9% + $0.30 transaction fee on US credit cards. Customers can browse your online store and check out directly.
B12: B12 supports online payments through branded invoices, card payments, and ACH transfers. However, it is not built for selling physical products. B12 works best for service providers who need to collect payments for consultations and projects.
⚠️ Warning: If you need a full online store with product listings and shipping, B12 is not the right choice. Wix or a dedicated ecommerce platform would be a better fit for selling physical products.
7. Integrations and Apps
Wix: The Wix App Market has over 800 third-party apps. You can add features like live chat, booking systems, online courses, and CRM tools without writing code. Wix also integrates with Google, Facebook, and other social media accounts. A developer can use Velo by Wix for personal sites that need custom code.
B12: B12 supports third-party integrations, though the selection is smaller than Wix. It connects with popular tools for payments and scheduling. For advanced users, B12’s platform focuses on managing everything inside a single all in one platform rather than relying on outside apps.
8. Pricing and Cost
Let’s compare the pricing plans side by side.
| Plan Type | Wix | B12 |
|---|---|---|
| Free | $0 (with Wix branding) | $0 (with B12 branding) |
| Entry Paid | $17/month (Light) | $42/month (Basic) |
| Mid-Tier | $29/month (Core) | $169/month (Professional) |
| Top Tier | $159/month (Business Elite) | $339/month (Advanced) |
Wix: Wix is the more affordable option at every tier. The Light plan at $17/month gives you a custom domain and removes ads. The Core plan at $29/month adds ecommerce and marketing tools. Wix’s pricing model has no hidden fees.
B12: B12 costs more because it bundles scheduling, invoicing, and expert support into every paid plan. The Basic plan at $42/month includes features that would require separate subscriptions on other website builders. If you already pay for scheduling and invoicing tools, B12 could save you money overall.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Wix | Starts at $17/mo vs $42/mo |
| Full ecommerce store | Wix | Product listings, checkout, shipping |
| Client scheduling built in | B12 | No extra app needed |
| Design freedom | Wix | 900+ templates, drag-and-drop |
| Expert help with your site | B12 | Design and copywriting experts included |
| Service-based business | B12 | Invoicing, contracts, intake forms |
💰 Your Budget
Wix is cheaper at every price tier. If budget matters most, Wix’s Light plan at $17/month removes ads and gives you a custom domain. B12’s Basic plan starts at $42/month but bundles tools you might pay for separately elsewhere.
🔌 Your Tech Stack
If you rely on many third-party tools, Wix’s App Market with 800+ apps gives you more flexibility. B12 works best as an all in one platform where you manage everything in one place without juggling outside apps.
📝 Your Business Type
Wix works for almost any website — blogs, portfolios, online stores, and personal sites. B12 is built specifically for service based businesses like law firms, consulting practices, and financial professionals who need to serve clients online.
🎓 Your Experience Level
Both platforms work well for beginners. Wix gives you more control through its site editor, while B12 handles most of the setup for you. If you want to create a website without touching design at all, B12’s AI and support team can do the heavy lifting.
🆓 Free Trials and Demos
Both Wix and B12 offer free plans. Test Wix’s drag-and-drop editor and template library at no cost. Try B12’s free AI to see if the generated design fits your professional online presence.
🛟 Support Options
Wix offers 24/7 customer support through live chat on all paid plans. B12 provides email, chat, and phone support plus access to a B12 team of design and copywriting experts who can make changes to your site for you.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Wix to B12?
✅ What you’ll gain:
- Built-in online scheduling, invoicing, and contracts without extra apps
- Access to human design and copywriting experts for ongoing support
- A platform tailored for professional service providers
❌ What you’ll lose:
- Drag-and-drop design freedom and 900+ template options
- 800+ app integrations from the Wix App Market
- Full ecommerce capabilities for selling physical products
📋 How to switch:
- Manually save all content, images, and data from your Wix site (Wix does not allow exports)
- Sign up for a B12 free plan and generate your new site with AI
- Upload your content, connect your domain, and set up scheduling and invoicing
🔄 Switching from B12 to Wix?
✅ What you’ll gain:
- Full drag-and-drop editor with 900+ free templates
- 800+ third-party apps for added features and integrations
- Lower starting price at $17/month with ecommerce on higher plans
❌ What you’ll lose:
- Built-in scheduling, invoicing, and contract features
- Access to B12’s design and copywriting experts
- AI-generated content tailored for service-based businesses
📋 How to switch:
- Save all text, images, and client data from your B12 site (B12 sites cannot be exported)
- Create a free Wix account and choose a template or use Wix’s AI builder
- Rebuild your site, connect your custom domain, and add scheduling via the App Market
What Our Review Didn’t Cover
This comparison focused on individual users and small businesses. We didn’t test enterprise-level features like Wix Enterprise or B12’s done-for-you setup at scale. Our observations are based on the May 2026 versions of both platforms. If you manage a large team or need advanced functionality like Velo by Wix for custom code, your experience may differ from what we’ve described here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Wix |
| 🎨 Design Freedom | Wix |
| 🤖 AI Website Builder | Tie |
| 📅 Scheduling & Client Tools | B12 |
| 🔌 Integrations | Wix |
| 🛒 Ecommerce | Wix |
| 🛟 Expert Support | B12 |
| 🏆 Overall Winner | Wix |
🏆 WINNER: Wix
Wix wins 4 out of 7 categories.
Best for: General website creation, small businesses, online stores, bloggers, and anyone who wants design freedom with a low entry price.
Wix and B12 serve different audiences. Wix is a general-purpose website builder with more templates, more apps, and a lower Wix cost. B12 is a specialized tool for professional service providers who need scheduling, invoicing, and expert help built into one place. For a Wix review or B12 review, both platforms deliver on their promises.
B12 is the better choice if you’re a consultant, accountant, or lawyer who wants to manage clients from your website. B12’s AI can save you time on the initial setup. But for most users building online businesses, Wix gives you more for less money. Wix offers new features regularly and covers the Wix dashboard, Wix blog, and promote tools in one place.
More of Wix Compared
Here’s how Wix stacks up against other website builders:
Wix vs Squarespace
Wix wins on: Larger template library (900+ vs 100+), more third-party apps (800+), free forever plan available
Squarespace wins on: Cleaner design aesthetics, better built-in ecommerce on entry plans, ability to switch templates after publishing
Wix vs Shopify
Wix wins on: Lower starting price ($17 vs $39), more design flexibility, better for non-ecommerce sites
Shopify wins on: Stronger inventory management, better for high-volume stores, larger ecommerce app library
Wix vs WordPress.com
Wix wins on: Easier drag-and-drop editor, AI site builder, faster setup for beginners
WordPress.com wins on: More advanced blogging features, larger plugin library, better for content-heavy sites
Wix vs Webflow
Wix wins on: Simpler for beginners, lower pricing, larger template selection
Webflow wins on: Professional-grade design control, better CMS for developers, cleaner code output
More of B12 Compared
Here’s how B12 stacks up against other website builders:
B12 vs Durable
B12 wins on: Built-in invoicing and contracts, access to human experts, more client engagement tools
Durable wins on: Lower pricing, faster initial AI site generation, simpler interface for solo users
B12 vs Framer
B12 wins on: Built-in scheduling and payment tools, expert design support, tailored for service providers
Framer wins on: More design flexibility, better for portfolio and creative sites, stronger animation support
B12 vs Jimdo
B12 wins on: Deeper client management tools, human expert support team, contract and eSignature features
Jimdo wins on: Lower entry pricing, simpler setup for basic business websites, broader European market focus
Frequently Asked Questions
Is B12 better than Wix for small businesses?
It depends on your business type. B12 is better for service-based businesses like law firms and consultants that need built-in scheduling and invoicing. Wix is better for most other small businesses because it offers more design options, ecommerce, and a lower starting price.
Is the B12 AI website free?
Yes. B12 offers a free plan that lets you generate and launch a basic website with a B12 subdomain. Paid plans start at $42/month and include a custom domain, more AI credits, and business tools like online payments.
Is Wix actually free?
Yes. Wix has a free plan with no time limit. You get access to the site editor and most templates. The free plan shows Wix branding and uses a Wix subdomain. Paid plans start at $17/month to remove ads and connect a custom domain.
What is the downside to Wix?
The biggest downsides are that you cannot switch templates after publishing without starting over, and Wix sites cannot be exported to other platforms. Prices also require annual billing for the lowest rates shown.
What is the company B12?
B12 is a company based in New York that builds AI-powered professional websites for service providers. It was founded in 2015 and is trusted by over 150,000 businesses. The platform combines artificial intelligence with human experts to help you create a new website and manage your business online.
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