


Building a website can feel like a big puzzle, right?
You want something that looks good and works well, but where do you even start?
Maybe you’ve heard of Framer and Wix.
Let’s take a simple look at Framer vs Wix to help you decide which AI website builder might be best for your needs this year.
Overview
So, what exactly are Framer and Wix?
Think of them as tools that help you build websites without needing to know complicated coding.
We’ve spent time playing around with both Framer and Wix.

Users report a 25% faster design-to-live site process when switching from traditional builders to Framer. Experience this speed boost yourself with Framer.
Pricing: It has a free plan. The premium plan starts at $5/month.
Key Features:
- Advanced Prototyping
- Code Components
- Team Collaboration

Still on the fence? Over 200 million users have already built their websites with Wix. Discover why they chose Wix.
Pricing: Analytics Available. The paid plan starts at $17/month
Key Features:
- Drag-and-Drop Editor
- App Market
- Wix ADI.
What is Framer?
Ever heard of Framer?
It’s a cool tool for building websites.
People who like things super customizable often dig it.
Also, explore our favorite Framer alternatives…

Key Benefits
- Intuitive, no-code design interface.
- Powerful animations and interactive elements.
- Built-in CMS for easy content management.
- Integrates with popular design tools.
- Free plan available for basic sites.
Pricing
All the plans will be billed annually.
- Mini: $5/month.
- Basic: $15/month.
- Pro: $30/month.

Pros
Cons
What is Wix?
Okay, now let’s talk about Wix.
You’ve probably seen their ads!
It’s known for being really easy to use.
Also, explore our favorite Wix alternatives…

Key Benefits
- Ease of Use: Wix is well-known for its user-friendly, drag-and-drop interface.
- Design Flexibility and Extensive Templates: Wix provides a vast collection of professionally designed templates across various industries.
- Comprehensive Built-in Features and App Market: Wix is a complete platform that includes a wide range of native tools for business management and marketing.
- Integrated SEO and Marketing Tools: Wix provides a robust suite of tools to help your website get found online.
Pricing
All the plans will be billed annually.
- Light: $17/month.
- Core: $29/month.
- Business: $39/month.
- Business Elite: $159/month.

Pros
Cons
Feature Comparison
Here is a closer look at the features to help you decide which platform will best support your vision for a high-quality website.
1. Target Audience
- Framer: Framer is built for the designer. It is perfect for startups or clients who need a unique look and feel.
- Wix: Wix targets beginners and small online businesses. If you are running a lifestyle blog or personal sites, Wix is an easy choice.
2. E-commerce Capabilities
- Framer: Framer is not built for native ecommerce. You would need to add a third-party tool like Shopify to sell online.
- Wix: Wix offers full ecommerce features on its business plans. You get tools for inventory, payments, and even automated sales tax.
3. AI Capabilities
- Framer: Framer’s AI is strong in product design. It can generate clean layouts and responsive pages from a simple prompt.
- Wix: Wix introduced AI tools like Wix ADI and the AI chatbot. They focus on quick site generation and AI-assisted content writing.
4. Collaboration
- Framer: Framer supports real-time editing. This is great for design projects with a team of multiple editors.
- Wix: Wix has collaboration features, but they are generally less fluid. The main focus is on a single user managing their Wix site.
5. Content Management System (CMS)
- Framer: Framer has an integrated visual CMS for dynamic content. It’s strong for showcasing your storytelling or articles.
- Wix: The wix blog platform is robust and mature. It’s excellent for managing a lot of blog content and scheduling social media posts.
6. Performance and Speed
- Framer: Framer sites are known for being very fast. They use modern, powerful infrastructure to perform well on search engines.
- Wix: Google continues to prioritize speed. While Wix has improved, some sites can be slower, especially those with lots of advanced functionality and apps.
7. Learning Curve
- Framer: There is a steeper learning curve for Framer. Getting to a high level of usage requires time and a basic plan for advanced features.
- Wix: Wix is famous as a free website builder because of its simplicity. You can quickly start editing your homepage with the site editor.
8. App Market / Ecosystem
- Framer: Framer has a smaller marketplace. You might need to publish custom components or links to external services.
- Wix: Wix has a massive App Market. You can add features like bookings or reviews to your business website easily.
9. Business Tools
- Framer: Framer focuses mostly on the site’s look and performance. It doesn’t include many built-in marketing tools.
- Wix: Wix offers a comprehensive kit of business tools. These include email marketing tools, SEO suggestions, and client reviews all in your wix dashboard.
What to Look for When Choosing an AI Website Builder?
Picking the best website builder takes more than just liking the website templates. Here are key things to look for:
- Does the Wix cost fit your budget, or does the subscription feel too high for your daily life?
- Check the Wix review from others to get real-world insight into its long-term usability.
- See if the new site allows for multiple currencies if you plan to have an online store.
- How good are the video tutorials? You need clear instructions to imagine your project and build it with confidence.
- Does Wix’s AI use a simple conversational interface? This makes site creation much easier.
- Look for strong security features like DDoS protection to keep your site safe.
- Can you easily create and host online courses from the platform, or do you need to add a tool?
- How easy is it to log into your account and promote your pages on Facebook after you sign up?
- For the developer, check how flexible the code access is, especially at a company based in a tech hub like Tel Aviv.
- What Wix pros will help you feel comfortable enough to leave a positive review yourself?
- Can you find enough helpful information and support to get you through a difficult moment?
Final Verdict
So, Framer and Wix for your website?
If you like Framer for its real-time design and total web design control.
And want your custom domain, go for it.
But if easy is key, the Wix editor and its marketing tools are super simple to use.
We tested both, so trust us: it boils down to what you need and how comfortable you are.
Pick what feels right!


More of Framer
Here’s a quick look at how Framer compares to these other website builders:
- Framer vs Durable: Framer offers detailed design control. Durable uses AI to quickly build a basic website.
- Framer vs Butternut: Framer provides a design-centric approach. Butternut AI helps build websites with AI-generated content.
- Framer vs Codedesign: Framer is a no-code visual builder. Codedesign AI helps generate website code using AI.
- Framer vs 10Web: Framer is a general website builder. 10Web is specific to building and hosting WordPress sites with AI tools.
- Framer vs Siter: Both focus on visual design, but Framer offers more advanced interaction capabilities. Siter incorporates AI in the design process.
- Framer vs Pineapple Builder: Framer offers more design flexibility. Pineapple Builder is a simpler, block-based builder.
- Framer vs Dorik: Framer is powerful for designers. Dorik is known for its ease of use, especially for simpler sites.
- Framer vs Typedream: Framer focuses on interactive design. Typedream emphasizes creating clean, document-like websites.
- Framer vs Jimdo: Framer offers more design freedom. Jimdo is known for its overall simplicity, especially for beginners.
- Framer vs B12: Framer is a design-focused builder. B12 uses AI to build websites specifically for service businesses.
- Framer vs Appy Pie: Framer is primarily a website builder. Appy Pie is also known for its app-building capabilities.
More of Wix
Here’s a quick look at Wix vs other website builders:
- Wix vs Durable: Durable emphasizes AI-powered, quick website creation with a focus on simplicity and speed.
- Wix vs Butternut: Butternut AI offers straightforward AI website building, prioritizing ease of use for beginners.
- Wix vs CodeDesign: CodeDesign AI provides a comprehensive AI platform with advanced design and development capabilities.
- Wix vs Siter: Siter focuses on visually appealing AI-assisted website design with a user-friendly approach.
- Wix vs 10Web: 10Web excels for WordPress users, offering AI tools for website building and hosting optimization.
- Wix vs Pineapple Builder: Pineapple Builder aims for easy and enjoyable website creation with AI design assistance.
- Wix vs Framer: Framer targets designers with powerful interactive design features and advanced animation capabilities.
- Wix vs Dorik: Dorik specializes in simple, fast-loading websites and landing pages with an easy-to-use interface.
- Wix vs Typedream: Typedream uniquely transforms documents into clean and minimalist websites effortlessly.
- Wix vs Jimdo: Jimdo offers a balance of AI-assisted website creation with an intuitive drag-and-drop editor.
- Wix vs B12: B12 caters to service-based businesses with AI-powered website building and integrated business tools.
- Wix vs Appy Pie: Appy Pie is a no-code platform for building websites and apps, accessible to users without coding skills.
Frequently Asked Questions
Which platform offers better analytics?
Both Framer and Wix provide built-in analytics to track website performance, though advanced analytics might require upgrades or integrations.
Is Framer or Wix easier for beginners?
Wix is generally considered easier to learn and use, thanks to its intuitive drag-and-drop Wix editor.
Can I use a custom domain with both platforms?
Yes, both Framer and Wix allow you to connect a custom domain to your paid plans.
Which platform gives more design flexibility?
Framer offers greater design flexibility and creative control, especially for those comfortable with more technical tools.
Do Framer and Wix offer marketing tools?
Wix has a wider range of built-in marketing tools, while Framer often relies on integrations for these features.













