Frase vs Rankwell: Which SEO Tool is Best in 2025?

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Are you struggling to get your website noticed?

It’s tough out there! Everyone wants to rank higher in search results, but how do you do it?

SEO tools can help, but with so many options, it’s hard to choose.

Two popular choices are Frase and Rankwell.

In this post, we’ll break down Frase vs Rankwell, comparing their features, pricing, and ease of use. 

Overview

We’ve spent time exploring both Frase and Rankwell, digging into their features and putting them to the test.

This comparison is based on our hands-on experience, looking at everything from keyword research to content optimization to help you make an informed decision.

4.5out of 5

Want to create high-quality content in a fraction of the time? Frase’s AI writing assistant can generate 1,500 words in just 15 minutes.

Pricing: It has a free plan. Plans start from $45/month.

Key Features:

• Content optimization
• Question research
• SERP analysis

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3.5out of 5

Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis. 

Pricing: No free plan is available. You have to contact them for Pricing.

Key Features:

• Precise Rank Tracking
• Competitor Analysis
• Detailed Reporting

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What is Frase?

Have you ever wished you had a personal assistant to help you research and write top-notch content?

That’s Frase in a nutshell. It’s an AI-powered writing tool that helps you create optimized content that ranks well in search results.

Think of it as your one-stop shop for content creation, from generating topic ideas to optimizing your articles for SEO.

Also, explore our favorite Frase alternatives…

Our Take

Frase is a powerful tool for researchers who want to create high-quality content. It’s beneficial for optimizing content for search engines and generating new ideas. However, the cost might be a barrier for some.

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Key Benefits

• Generate content ideas based on your research.
• Optimize your content for search engines.
• Make engaging content that can resonate with your audience.
• Improve your writing with AI-powered suggestions.

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Pricing

• Starter- $45/month: 1 User, Write & Optimize 15 Content Projects/mo.
• Professional- $115/month: 3 User, Write & Optimize 75 Content Projects/mo.
• Enterprise- Custom Pricing.

Pros

• Saves Time
• Improves Content Quality
• Comprehensive Features
• Integrates with Other Tools
• Excellent Customer Support

Cons

• Limited Keyword Research
• AI Can Be Repetitive
• Requires Human Oversight
• Occasional Technical Glitches

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What is Rankwell?

So, what’s Rankwell all about? 

It’s an SEO tool designed to help you track your keyword rankings, analyze your competitors, and generally keep an eye on your SEO performance.

It’s a straightforward platform, focusing on the essential SEO tracking and analysis elements.

Also, explore our favorite Rankwell alternatives…

Our Take

Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis. 

Try Rankwell now Read Full Review

Key Benefits

• Precise Rank Tracking: Monitor your keyword rankings daily, ensuring you know exactly where you stand.
• Competitor Analysis: See what keywords your competitors are ranking for and how their SEO strategy compares to yours.
• Detailed Reporting: Generate reports to track your progress and identify areas for improvement.

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Pricing

Contact for Pricing.

Pros

• The interface is clean and simple.
• I like that it’s easy to use.
• In my experience, rank tracking is very accurate.
• The pricing is competitive, especially for smaller websites.

Cons

• The reporting, while detailed, could be more visually appealing.
• It lacks some of the more advanced features that other tools offer.

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Feature Comparison

H2: What is the Fundamental Difference Between Frase and Rankwell’s SEO Workflow?

1. Core Technology and AI Generation

The fundamental difference lies in their approach to generating ai generated content.

• Frase: The frase ai system utilizes a specialized ai tool that focuses on research-backed content. It includes an ai writer and ai writing assistant designed to work alongside the human editor, drawing directly from search results to create seo optimized content.
• Rankwell: Uses a proprietary stack of ai technology to generate a full article from scratch. The core focus is on creating great content that reads like a human wrote it, with the intent of establishing brand authority.

2. SEO Content Focus and Data Integration

Both platforms are powerful seo content tools, but they integrate with site data differently.

• Frase: Features google search console integration, allowing seo experts to audit existing content and find new opportunities by analyzing content performance directly against the google search console data.
• Rankwell: Builds a knowledge graph by ingesting the entire site to understand its internal connection and context. This data helps the ai content generator produce relevant keywords and content from scratch that aligns with the brand.

3. Content Creation Process and Speed

The desired content production speed and required user input distinguish the writing process.

• Frase: The content creation process starts with detailed research, where frase pulls insights from search results to inform the outline. The ai article wizard then helps auto-write sections, but the full article is a collaborative effort.
• Rankwell: Rankwell is designed for speed. The entire content production process is highly automated, allowing users to verify a target keyword and immediately generate a full article, completing a publish in just a few clicks.

4. Workflow and Content Briefs

The content tool is optimized to manage the pre-writing and writing workflow, especially for managing client efforts.

• Frase: Focuses on creating detailed content briefs and a clear content outline for every target search query. This structured seo workflow ensures that every new document or original article meets the project’s context.
• Rankwell: Functions as an all in one solution, where the user inputs the target keyword and the proprietary stack generates the full article immediately. The workflow is automated to move straight to the final review and publish stage.

5. Content Quality and Authority Building

Achieving high ranking content requires more than just keyword inclusion.

• Frase: Guides the user to create high ranking content by optimizing for all the keywords and providing suggestions for improvement in the editor based on top ranking search results.
• Rankwell: Prioritizes establishing brand authority and great content by building a deep content connection within the site. The ai generated content is specifically tuned to be authoritative and increase the site’s credibility.

6. Verification and Security Protocols

Technical checks and security are vital, especially for agencies managing client projects.

• Frase: Offers strong integration with the google search console and other tools, focusing on data accuracy and providing a secure environment for creating content.
• Rankwell: Features security protocols, including verification successful waiting before proceeding with critical actions. The ray id helps the support team respond to any security or connection issues, helping to verify the site.

7. Editor and Output Flexibility

The options for editing, saving, and exporting the actual content vary between the platforms.

• Frase: Provides a robust editor where users can start writing from a blank document, get real-time seo optimization, and manage a new document. Users can also export documents.
• Rankwell: The editor is designed primarily for quick human review and minor contextual edits. Once satisfied, users can publish the full article directly to their site, saving time in the transfer process.

8. Target Audience and Expertise Level

The primary intended user reflects the difference in the ai tool’s complexity.

• Frase: Generally caters to content writers, content creators, and seo strategists who are interested in fine-tuning every step of the seo workflow and performing manual research.
• Rankwell: Explicitly targets seo experts and agencies, providing a powerful all in one solution powered by its proprietary stack for effortlessly managing high-volume content production efforts.

9. Search Metrics and Data Presentation

The display of metrics, such as monthly search volume, guides content strategies.

• Frase: Presents comprehensive data from the SERP, often including monthly search volume, competitor data, and meta description analysis to aid in creating a strong content outline.
• Rankwell: Focuses on the output quality over detailed metrics, ensuring the ai generated content makes sense and is optimized for the target keyword, rather than displaying raw search volume data.

10. Pricing and Access Model

The cost structure influences accessibility for individuals versus a larger team plan.

• Frase: Offers a free version for limited use, with paid plans (including a basic plan and team plan) based on the number of documents/queries. The seo add on is required for full unlimited access to all features. Frase cost is project-based.
• Rankwell: Does not typically offer a free version, instead focusing on a premium all in one solution model where the price reflects the power of the proprietary stack and the immediate generation of a full article.

11. Final Verdict and Geographical Focus

The final io review perspective reveals the best use case for each platform, particularly regarding organic traffic goals.

• Frase: The io review of frase suggests it is the superior platform for optimizing existing content and building a strategic seo workflow to create seo optimized content and increase organic traffic.
• Rankwell: Its review emphasizes its advanced ai generation for building brand authority and great content at scale, making it ideal for managing large-scale efforts across regions like europe.

What to Look For When Choosing the Right Content Optimizer?

• Your Budget: AI writing tools come with varying price tags. Determine your budget and explore options within that range. Consider the number of monthly articles you need to generate and the essential features for your needs.
• Your Content Goals: Are you focused on SEO and ranking high in search results? Or are you more interested in creative writing and brainstorming? Choose a tool that aligns with your primary content goals.
• Your Technical Skills: Some AI writing tools require a bit of a learning curve. Choose a tool with a user-friendly interface and easy-to-understand features, especially if you’re new to AI writing.
• Free Trials and Demos: Most AI writing tools offer free trials or demos. Take advantage of these opportunities to test the software and see if it fits you well before committing to a paid plan.
• Customer Support: If you encounter issues or have questions, you’ll want reliable customer support. Each tool offers support options like email, chat, or phone support.
• Integrations: Consider whether the AI writing tool integrates with your other software, such as your content management system (CMS) or social media scheduling tools.
• AI Detection: If avoiding AI detection is essential to you, look for tools that use advanced AI models to generate human-quality content.
• Ethical Considerations: Be mindful of the moral implications of using AI writing tools. Ensure you’re using the tools responsibly and transparently, giving proper credit where it’s due.

Final Verdict

Choosing between Frase and Rankwell depends heavily on your specific needs.

If your primary focus is content strategy and comprehensive content planning, Frase is likely the better choice.

Its robust keyword research and content planning features are invaluable for building a solid content marketing strategy.

However, if you’re more focused on on-page SEO and optimizing existing content, Rankwell might be a better fit.

Its content editor and optimization tool are excellent for fine-tuning your content for search engine ranking.

We’ve found that for a balanced approach, combining the strategic planning of Frase with the optimization power of Rankwell can be incredibly effective.

Ultimately, testing both platforms via their free trials is the best way to determine which tool helps you achieve your seo content goals.

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• Rankwell vs Surfer: Contrasts primary search rank tracking with a specialized content optimization editor.
• Rankwell vs Neuronwriter: Examines focus on monitoring performance against NLP-focused content editing features.
• Rankwell vs MarketMuse: Pitches a specific performance metric tracking against a comprehensive content intelligence strategy.
• Rankwell vs Frase: Compares output performance tracking with AI research and content drafting.
• Rankwell vs Scalenut: Discusses the measurement of resulting rankings versus guided AI content generation.
• Rankwell vs SE Ranking: Contrasts potential specialization in tracking with a broader all-in-one SEO suite, including tracking.
• Rankwell vs Page Optimizer Pro: Examines outcome tracking against scientific on-page factor analysis.
• Rankwell vs Dashword: Pitches primary focus on rank metrics against content monitoring and basic optimization suggestions.
• Rankwell vs Outranking: Compares reporting on ranking outcomes against an AI-driven content workflow.
• Rankwell vs WriterZen: Contrasts tracking of keywords against keyword research and briefing.
• Rankwell vs Content Harmony: Examines performance tracking of briefed content against structured content workflow management.
• Rankwell vs Rytr: Discusses tracking of how written content performs against general AI writing assistance.
• Rankwell vs GetGenie: Pitches a potential core focus on rank tracking against WordPress-integrated AI tools with some monitoring.

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