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Are you struggling to get your website noticed?
It’s tough out there! Everyone wants to rank higher in search results, but how do you do it?
SEO tools can help, but with so many options, it’s hard to choose.
Two popular choices are Frase and Rankwell.
In this post, we’ll break down Frase vs Rankwell, comparing their features, pricing, and ease of use.
Overview
We’ve spent time exploring both Frase and Rankwell, digging into their features and putting them to the test.
This comparison is based on our hands-on experience, looking at everything from keyword research to content optimization to help you make an informed decision.
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 4 Frase CTA](https://www.fahimai.com/wp-content/uploads/2024/12/CTA-5.png)
Want to create high-quality content in a fraction of the time? Frase’s AI can generate 1,500 words in just 15 minutes.
Pricing: It has a free plan. Plans start from $15/month.
Key Features:
- Content optimization
- Question research
- SERP analysis
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 5 Rankwell CTA](https://www.fahimai.com/wp-content/uploads/2025/02/CTA-10.png)
Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis.
Pricing: No free plan is available. You have tocontact Them for Pricing.
Key Features:
- Precise Rank Tracking
- Competitor Analysis
- Detailed Reporting
What is Frase?
Have you ever wished you had a personal assistant to help you research and write top-notch content?
That’s Frase in a nutshell. It’s an AI-powered writing tool that helps you create optimized content that ranks well in search results.
Think of it as your one-stop shop for content creation, from generating topic ideas to optimizing your articles for SEO.
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 4 Frase CTA](https://www.fahimai.com/wp-content/uploads/2024/12/CTA-5.png)
Want to write SEO content 78% faster? Frase io’s AI can help you research, write, and optimize high-quality blog posts in minutes.
Key Benefits
- Boost your productivity: Frase’s AI can generate 1,500 words in just 15 minutes.
- Create better content briefs: Quickly generate detailed briefs with relevant keywords and questions.
- Improve your writing: Get real-time feedback on your content’s clarity and readability.
- Save time on research: Access a massive database of information and answer questions instantly.
Pricing
Frase offers flexible pricing plans to suit your needs:
- Free Trial: $0 – 1 user, 1 search queries.
- Solo: $15/month – 1 user, 10 search queries/mo.
- Basic: $45/month – 1 user, 30 search queries/mo.
- Team: $115/month – 3 users ($25/mo per extra), Unlimited search queries.
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Pros
Cons
What is Rankwell?
So, what’s Rankwell all about?
It’s an SEO tool designed to help you track your keyword rankings, analyze your competitors, and generally keep an eye on your SEO performance.
It’s a straightforward platform, focusing on the essential SEO tracking and analysis elements.
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 5 Rankwell CTA](https://www.fahimai.com/wp-content/uploads/2025/02/CTA-10.png)
Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis.
Key Benefits
- Precise Rank Tracking: Monitor your keyword rankings daily, ensuring you know exactly where you stand.
- Competitor Analysis: See what keywords your competitors are ranking for and how their SEO strategy compares to yours.
- Detailed Reporting: Generate reports to track your progress and identify areas for improvement.
Pricing
Contact for Pricing
Pros
Cons
Feature Comparison
Let’s dive into a head-to-head comparison of Frase and Rankwell, examining their key features to see where each tool shines.
Keyword Research Tool
Both Frase and Rankwell offer keyword research tools, helping you discover relevant terms for your seo content.
Frase’s tool is known for its depth, pulling data from various sources to give you a comprehensive view.
Rankwell also provides solid keyword insights, focusing on search engine and serp data.
Which keyword research tool you prefer might depend on whether you value breadth or a more focused approach.
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 9 Frase.io homepage](https://www.fahimai.com/wp-content/uploads/2024/12/Untitled-design-8-4.png)
Content Editor & Optimization Tool
A core feature of both tools is their content editor and optimization tool.
Frase excels at helping you optimize your content with real-time feedback based on top-ranking pages.
Rankwell also provides on-page SEO guidance, helping you write content that aligns with search engine ranking factors.
Both help you write content for search engine results.
AI Content & AI SEO
Both platforms incorporate AI content generation. Frase’s AI writer can help you create outlines and even generate text sections.
Rankwell also offers AI SEO features, assisting with internal link suggestions and other optimizations.
While both provide the best AI features, the quality of the AI tool output can vary, and human editing is always recommended for high-quality content.
Content Strategy & Content Marketing
Frase shines when it comes to content strategy.
It helps you plan your content marketing by identifying topic gaps and suggesting relevant keywords.
Rankwell focuses more on on-page SEO and optimization, so its content strategy features are less developed.
Integrations
Frase integrates with Google Docs, making bringing your content into the platform easy.
Rankwell might have different integrations; you’ll want to check their latest offerings.
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Content Score & Word Count
Both tools provide a content score to help you gauge the quality and relevance of your content.
They also track word count, which can help meet certain requirements or preferences.
SERP Analysis & Competitor Research
Beyond keyword research, both tools offer SERP analysis.
Frase helps you understand what your competitors are doing, what keywords they’re targeting, and the type of content they’re creating.
Rankwell also provides insights into the search engine results page, allowing you to see what’s working in your niche and how to improve.
This competitive analysis helps you create more comprehensive content and target the right SEO.
What to Look For When Choosing a Content Optimization Tool?
- Your Budget: AI writing tools come with varying price tags. Determine your budget and explore options within that range. Consider the number of monthly articles you need to generate and the essential features for your needs.
- Your Content Goals: Are you focused on SEO and ranking high in search results? Or are you more interested in creative writing and brainstorming? Choose a tool that aligns with your primary content goals.
- Your Technical Skills: Some AI writing tools require a bit of a learning curve. Choose a tool with a user-friendly interface and easy-to-understand features, especially if you’re new to AI writing.
- Free Trials and Demos: Most AI writing tools offer free trials or demos. Take advantage of these opportunities to test the software and see if it fits you well before committing to a paid plan.
- Customer Support: If you encounter issues or have questions, you’ll want reliable customer support. Each tool offers support options like email, chat, or phone support.
- Integrations: Consider whether the AI writing tool integrates with your other software, such as your content management system (CMS) or social media scheduling tools.
- AI Detection: If avoiding AI detection is essential to you, look for tools that use advanced AI models to generate human-quality content.
- Ethical Considerations: Be mindful of the moral implications of using AI writing tools. Ensure you’re using the tools responsibly and transparently, giving proper credit where it’s due.
Final Verdict (Our Pick)
Choosing between Frase and Rankwell depends heavily on your specific needs.
If your primary focus is content strategy and comprehensive content planning, Frase is likely the better choice.
Its robust keyword research and content planning features are invaluable for building a solid content marketing strategy.
However, if you’re more focused on on-page SEO and optimizing existing content, Rankwell might be a better fit.
Its content editor and optimization tool are excellent for fine-tuning your content for search engine ranking.
We’ve found that for a balanced approach, combining the strategic planning of Frase with the optimization power of Rankwell can be incredibly effective.
Ultimately, testing both platforms via their free trials is the best way to determine which tool helps you achieve your seo content goals.
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 4 Frase CTA](https://www.fahimai.com/wp-content/uploads/2024/12/CTA-5.png)
![Frase vs Rankwell: Which SEO Tool is Best in 2025? 5 Rankwell CTA](https://www.fahimai.com/wp-content/uploads/2025/02/CTA-10.png)
Frequently Asked Questions
Which tool is better for keyword research?
Both offer keyword research, but Frase is known for more in-depth data, while Rankwell focuses on SERP insights. The “better” tool depends on your preference for breadth vs. focus in your seo content strategy.
Does Frase or Rankwell offer AI content generation?
Yes, both platforms offer AI content features. Frase has an AI writer for outlines and text generation, while Rankwell uses AI SEO to assist with optimization and internal link suggestions.
Which tool is better for on-page SEO?
Rankwell excels at on-page SEO, offering real-time feedback and optimization suggestions within its content editor. Frase also offers optimization help, but Rankwell’s focus is stronger in this area.
Can I integrate these tools with Google Docs?
Frase integrates with Google Docs, making it easy to import and export your content. Check Rankwell’s documentation for their current integrations as they may offer different integrations in 2024.
Do Frase and Rankwell offer a free trial?
Yes, both Frase and Rankwell offer a free trial so you can test their features before committing to a paid plan. This is the best way to determine which tool helps you best.