SEO tools are essential for anyone wanting to get their website seen online.
But choosing the right one can feel like a huge puzzle, right?
You’ve probably heard of Ahrefs, a big name in the SEO world.
We’re here to clear things up and help you decide which SEO powerhouse is the best fit for your needs in 2025.
Let’s dig in on Ahrefs vs Ranktracker.
Overview
We tested both Ahrefs and Ranktracker.
We used them for real SEO tasks.
This helped us see how they work. Now, we can compare them fairly for you.
Ready to boost your website’s visibility? Give it a try now and unlock it’s hidden features.
Pricing: Get 5 months for FREE. Plan starts at $14/month.
Key Features:
- Keyword Rank Tracking
- SERP Checker
- Web Audit
Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
Pricing: Free trial available. Plan starts at $108/month.
Key Features:
- Site Explorer
- Keywords Explorer
- Rank Tracker
What is Ahrefs?
So, what is Ahrefs?
It’s like a powerful spy tool for your website and your rivals.
It helps you see what’s working well in search engines.
You can find good keywords, check who links to your site, and see what your competitors are doing.
It’s super helpful for getting more people to visit your website.
Also, explore our favorite Ahrefs alternatives…
Key Benefits
- Industry-leading backlink data.
- The second most active web crawler after Google.
- Offers deep competitor insights.
- Site Explorer for competitive analysis.
- Keyword Explorer with traffic values.
Pricing
All the plans will be billed annually.
- Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Pros
Cons
What is Ranktracker?
So, you’re looking for a tool to help your website rank better, right?
Ranktracker is like your personal assistant for that.
It enables you to keep an eye on where your website shows up in Google and other search engines for different keywords.
It’s built to be easy to use, even if you’re new to SEO.
Think of it as a clear map that shows you how your website is doing.
Also, explore our favorite Ranktracker alternatives…
Key Benefits
- Precise keyword position tracking.
- Monitors 43K+ cities for local SEO.
- Offers AI-suggested keywords.
- Daily keyword rank updates.
- SERP feature tracking (snippets, videos).
Pricing
All the plans will be billed annually.
- Starter: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
Pros
Cons
Feature Comparison
Choosing the right SEO software can make or break your SEO efforts.
This ranktracker vs ahrefs feature comparison dives into the core tools and capabilities to help you decide which platform is the best for your business needs.
1. Backlink Analysis
This feature is key for understanding a site’s authority and link profile. A large, frequently updated index is crucial for SEO professionals.
- Ahrefs: This tool is widely considered the industry leader for backlink data. Its index is massive (over 30 trillion URLs) and updates very frequently (every 15-30 minutes), offering deep historical data.
- Ranktracker: It includes a Backlink Checker tool, but its index size and update speed are significantly smaller and slower than Ahrefs’s, providing a more basic analysis.
2. Rank Tracking and Accuracy
Both tools are designed to track rankings, but they differ in scale, specificity, and how often the keyword rankings are updated.
- Ahrefs: Offers reliable, granular tracking that can be segmented by specific location (down to city/ZIP code) and device type (desktop vs. mobile). Updates are typically weekly, with daily options on higher tiers.
- Ranktracker: Focused primarily on track rankings and is known for its user-friendly interface. It allows for tracking across multiple search engines and devices, often providing reliable, daily or weekly updates based on the plan.
3. Keyword Research Database Size
The size of the keyword database affects how many low-competition opportunities you can uncover and the total number of keywords tracked.
- Ahrefs: Maintains one of the largest keyword databases in the industry, offering a massive volume of keyword suggestions, including long-tail and question-based terms, across hundreds of locations.
- Ranktracker: Provides essential keyword data, focusing on high-intent terms and local variations. While effective, its overall database size and depth of suggestions are smaller than the industry giants.
4. Keyword Difficulty Metric
The keyword difficulty (KD) score is an estimate of how hard it is to rank on the first page of Google.
- Ahrefs: Its KD metric is highly regarded and primarily based on the number of unique referring domains that link to the top 10 ranking pages. It is considered a strong, link-centric indicator of difficulty.
- Ranktracker: Also offers a KD score, but its calculation may incorporate different or fewer factors than Ahrefs, meaning the scores for the same keyword may vary between the two seo software platforms.
5. Content Explorer
This tool helps find popular, top-performing content related to any topic or keyword, providing a great source for content explorer ideas.
- Ahrefs: Features a powerful, dedicated Content Explorer tool. You can search over five billion pages for content ideas, analysis, and link opportunities, which is a key advantage for SEO professionals.
- Ranktracker: Lacks a dedicated, comparable Content Explorer feature. You would need to use its other tools (like Keyword Finder) to perform manual content research.
6. Site Audit Capabilities
Site audit features scan your website to find technical and on-page SEO issues, which is crucial for maintaining a healthy site.
- Ahrefs: Provides a comprehensive Site Audit tool that checks for over 170 technical issues, from broken links to mobile usability, using a robust crawler. It’s built for deep, technical assessments.
- Ranktracker: Offers a Website Audit tool that provides a good surface-level analysis, focusing on essential errors and on-page issues. It is often simpler to use but less expansive than Ahrefs’s tool.
7. Reporting and Data Sharing
The ability to easily share data and automate reports is essential when working with clients or internal teams.
- Ahrefs: Allows for detailed PDF exports of most reports and provides a powerful API for advanced integration, available on higher-tier plans, which is great for business use. You can also organize data using tags.
- Ranktracker: Known for its clean, beginner-friendly dashboards. It offers customizable reports and has simpler sharing options, often integrating with tools like Zapier for basic data transfer.
8. Platform and Deployment
This relates to how you access the software and where it is used.
- Ahrefs: Is primarily a web-based software application. While it has some mobile tracking capabilities, the core work is done via desktop web browsers.
- Ranktracker: Is also mainly a web-based platform. It generally works well on any desktop device and provides a very clean, intuitive user interface for users.
9. Pricing and Target Audience
The cost and intended user base often determine the chosen seo software.
- Ahrefs: Has a higher starting price point and is designed for experienced SEO professionals, agencies, and large in-house teams who require comprehensive, high-volume data and security.
- Ranktracker: Offers plans at a lower price, making it highly appealing to freelancers, small businesses, and those who are just starting their SEO efforts and need accurate track rankings on a budget.
Final Verdict (Our Pick)
So, which SEO tool wins the battle of Ahrefs vs Ranktracker?
For most small businesses, bloggers, and new website owners, we pick Ranktracker.
It offers incredible value. You get essential SEO features without the high price tag.
It’s much easier to use, too.
Ahrefs is powerful, but it can be too much for many. It’s also very expensive.
We’ve spent hours testing both tools.
We wanted to see what truly works. Our goal is to help you make smart choices.
You need tools that fit your budget and your skill level.
Ranktracker gets you started right away.
Here’s how Ahrefs stacks up against some other popular SEO tools, highlighting their unique strengths:
- Ahrefs vs Content Raptor: Content Raptor focuses on optimizing content for missing entities and keywords.
- Ahrefs vs Surfer SEO: Surfer SEO excels in on-page content optimization and real-time content editing.
- Ahrefs vs Moz: Moz offers domain authority scores and focuses on a more beginner-friendly interface.
- Ahrefs vs SE Ranking: SE Ranking provides a balanced, affordable all-in-one SEO solution with strong site auditing.
- Ahrefs vs Ubersuggest: Ubersuggest is known for its user-friendly interface and affordability for basic SEO needs.
- Ahrefs vs SpyFu: SpyFu specializes in detailed competitor insights, especially their PPC ad strategies.
- Ahrefs vs Similarweb: Similarweb provides comprehensive website traffic analysis and broad market insights.
- Ahrefs vs Raven Tools: Raven Tools offers a focus on simplicity and versatility, ideal for agencies and small teams.
- Ahrefs vs Mangools: Mangools stands out for its user-friendly interface and efficient long-tail keyword research.
- Ahrefs vs Ranktracker: Ranktracker offers robust, affordable keyword tracking and strong local SEO capabilities.
- Ahrefs vs Semrush: Comprehensive SEO and content marketing suite; strong backlink analysis.
More of Ranktracker
We’ve explored Ranktracker’s strengths. Now, let’s see how it compares to other popular SEO tools and their standout features.
- Ranktracker vs Semrush: Semrush offers a vast all-in-one suite, including extensive competitive analysis and content marketing tools.
- Ranktracker vs Content Raptor: Content Raptor focuses on AI-driven content creation and optimization, ideal for content writers.
- Ranktracker vs Surfer SEO: Surfer SEO excels in on-page content optimization, providing detailed guidelines for ranking.
- Ranktracker vs Moz: Moz is known for its Domain Authority metric and user-friendly interface for SEO basics.
- Ranktracker vs SE Ranking: SE Ranking offers a balanced all-in-one suite with strong keyword tracking and competitive analysis at a good price.
- Ranktracker vs Ubersuggest: Ubersuggest provides a simple, affordable entry point for keyword research and basic site auditing.
- Ranktracker vs SpyFu: SpyFu specializes in competitor PPC and SEO analysis, revealing competitor keyword and ad strategies.
- Ranktracker vs Similarweb: Similarweb provides broad market intelligence and traffic analysis, not just SEO metrics.
- Ranktracker vs Raven Tools: Raven Tools offers an all-in-one platform for digital marketing, including social media and PPC.
- Ranktracker vs Mangools: Mangools provides a user-friendly suite focusing on keyword tracking, SERP analysis, and backlinks.
Frequently Asked Questions
Is Ranktracker a truly all-in-one SEO tool?
Ranktracker aims to be an all-in-one solution for many SEO needs. It combines keyword tracking, site auditing, and backlink monitoring within its dashboard. While it covers core areas, it might not offer the deep insights of more specialized tools in every single feature.
How accurate is the keyword tracking in Ranktracker?
Ranktracker provides highly accurate keyword tracking data. It offers daily updates, which helps you see your website’s performance in search results in near real-time. This ensures you have fresh data for making decisions.
Can Ahrefs replace Ranktracker for keyword tracking?
Yes, Ahrefs has a robust rank tracker feature that can monitor your keyword tracking effectively. However, Ranktracker’s strength lies in its user-friendliness and affordability for dedicated rank monitoring, especially for smaller businesses or beginners.
Does Ranktracker offer a free trial to test its dashboard?
Yes, Ranktracker typically offers a free trial or a free version with limited features. This allows users to explore its dashboard and experience its core functionalities like keyword tracking before committing to a paid plan.
What are the main benefits of using an all-in-one SEO tool like these?
Using an all-in-one SEO tool centralizes your efforts. You can perform keyword tracking, competitor analysis, and site audits from one dashboard. This saves time and helps you get a holistic view of your SEO performance without juggling multiple tools.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish