


You’re trying to rank higher on Google, right?
But choosing the right SEO tool feels like a maze.
You’ve probably heard of Ahrefs and Ubersuggest – two popular options.
This article cuts through the confusion.
We’ll break down Ahrefs vs Ubersuggest, side-by-side.
Overview
We tested both Ahrefs and Ubersuggest.
We used them like you would, for real SEO tasks.
This helped us see how they truly stack up against each other.
Now, let’s compare them fairly.

Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
Pricing: Free trial available. Plan starts at $108/month.
Key Features:
- Site Explorer
- Keywords Explorer
- Rank Tracker

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Explore it today!
Pricing: Free trial available. Plan starts at $120/Lifetime.
Key Features:
- Keyword Ideas
- Content Ideas
- Backlink Data
What is Ahrefs?
So, what is Ahrefs?
It’s like a powerful spy tool for your website and your rivals.
It helps you see what’s working well in search engines.
You can find good keywords, check who links to your site, and see what your competitors are doing.
It’s super helpful for getting more people to visit your website.
Also, explore our favorite Ahrefs alternatives…

Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
Pricing: Free trial available. Plan starts at $108/month.
Key Features:
- Site Explorer
- Keywords Explorer
- Rank Tracker

Semrush delivers an impressive array of tools to supercharge your SEO efforts.
Pricing: 14-day free trial available. Plan starts at $117/month.
Key Features:
- Keyword Research
- Competitor Analysis
- Site Audit
What is Ubersuggest?
So, what is Ubersuggest all about? It’s a simpler SEO tool.
Neil Patel created it. It helps you find keywords.
You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.
Also, explore our favorite Ubersuggest alternatives…

Key Benefits
- Very user-friendly interface.
- One-time payment options are available.
- Offers comprehensive keyword data.
- Robust keyword research.
- Website audit for quick fixes.
Pricing
- Individual ($120/Lifetime)
- Business ($200/Lifetime)
- Enterprise ($400/Lifetime)

Pros
Cons
Future Comparison
Ahrefs and Ubersuggest are key platforms in search engine optimization, offering keyword research tools and backlink analysis.
Ahrefs provides deep seo data and backlink data via its site explorer tool, targeting seo professionals.
Ubersuggest, founded by entrepreneur neil patel, provides valuable insights, targeting digital marketing beginners with its user friendly ubersuggest dashboard and chrome extension.
This comparison contrasts their approach to rank tracking and organic search.
1. Backlink Research and Analysis
- Ahrefs: Is the industry leader for backlink analysis, offering a massive backlink data database. The ahrefs backlink profile tool and ahrefs backlink checker allow seo professionals to reverse engineer competitor backlink data, identifying broken links and links pointing to top pages.
- Ubersuggest: Provides strong backlink analysis, allowing users to reverse engineer competitor backlinks, view referring domains, and identify link building opportunities. The ubersuggest dashboard gives a quick overview of the backlink data and domain score for link building strategies.
2. Keyword Research and Generation
- Ahrefs: The ahrefs keywords explorer tool is a powerful keyword research tool to conduct keyword research, providing vast keyword ideas, search traffic estimates, and a highly accurate keyword difficulty score. The explorer tool helps find the right keywords and related keywords based on search intent.
- Ubersuggest: The keyword tools generate keyword ideas, including long tail keywords and keyword variations. The platform focuses on providing a quick overview of the monthly search volume and seo difficulty for a given keyword, helping users drive traffic.
3. Rank Tracking and Monitoring
- Ahrefs: Provides highly reliable rank tracking features, allowing seo professionals to monitor keyword rankings and the overall seo performance of their own website. Its rank tracker is used for monitoring organic keyword rankings and seo metrics.
- Ubersuggest: Offers integrated rank tracking, allowing users to monitor keyword tracking for the same keywords they analyze. The ubersuggest dashboard provides a convenient way to monitor progress on the top pages and organic keyword rankings.
4. Site Audit and Technical SEO
- Ahrefs: Its ahrefs site audit focuses on finding technical errors, broken links, and providing seo tips for the own website. This tool is essential for seo professionals managing complex seo strategy and overall seo campaign performance.
- Ubersuggest: Also provides a site audit feature to identify technical issues and on page seo problems. The tool gives actionable seo tips focused on improving page seo and fixing meta descriptions.
5. Content Analysis and Ideas
- Ahrefs: The content explorer tool finds existing ranking pages based on organic search traffic and how much traffic they receive. The ahrefs content tool is invaluable for finding content ideas and top ranking pages.
- Ubersuggest: Highlights the top pages and most popular pages that receive the most traffic on a competitor’s domain. It provides content ideas based on social media shares (facebook shares, youtube) and estimated traffic.
6. Competitive Analysis and Traffic Value
- Ahrefs: The ahrefs site explorer and ahrefs site explorer tool provide deep serp analysis, showing organic traffic estimates and the traffic value of top ranking pages. The keywords explorer highlights serp features and organic search traffic potential.
- Ubersuggest: Provides a clear domain overview, showing estimated traffic, top pages, and site ranks for the same keywords. This allows users to reverse engineer competitor seo strategy and identify link building opportunities.
7. User Experience and Accessibility
- Ubersuggest: The ubersuggest dashboard and ubersuggest extension are known for being user friendly, simple, and intuitive. It is a powerful tool designed to provide valuable insights without overwhelming beginners in digital marketing.
- Ahrefs: The ahrefs seo toolbar and core platform are data-heavy and geared toward the experienced seo specialist. While powerful, the user interface can be overwhelming compared to other tools like Ubersuggest.
8. Secondary Data and Marketing Tools
- Ahrefs: Includes features for identifying paid search opportunities and ads. The explorer tool provides keyword data on organic search and paid search, essential for a full marketing campaign analysis.
- Ubersuggest: The platform includes additional information on social media marketing, ads, and general digital marketing efforts, making it a comprehensive tool for both seo and broader marketing needs.
9. Pricing Model and Accessibility
- Ubersuggest: Offers a generous free version and affordable paid plans, making it a highly accessible tool for small businesses and individuals in digital marketing. Its focus is on providing quick overview and basic seo data.
- Ahrefs: The ahrefs pricing model is tiered and generally positioned for established seo professionals and large seo agencies. Their seo data and comprehensive features are valued highly, though the cost is a barrier for some users.
10. External Integration and Browser Tools
- Ubersuggest: Offers the ubersuggest extension (chrome extension), providing quick seo data, keyword overview, and domain score directly in the google search results. It also integrates with google search console for keyword tracking.
- Ahrefs: Provides the ahrefs seo toolbar (chrome extension) for quick seo metrics, backlink data, and traffic value on any page or domain. It also provides standard integration with google search console for better seo strategy management.
What to Look for in a Keyword Research Tool?
- Database Size: Does it have a vast and updated keyword database?
- Accuracy of Data: Is the search volume and keyword difficulty reliable?
- Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
- Competitor Insights: Can it analyze keywords your competitors rank for?
- User-Friendliness: Is the interface intuitive and easy to navigate?
- Integration: Does it work well with other SEO solution tools you use?
- Pricing Structure: Does the cost align with the features offered and your budget?
Final Verdict
So, which tool wins? For most people, Ubersuggest is our top pick.
It’s more budget-friendly.
It covers the essential SEO tasks well.
This includes keyword research, backlink checks, and site audits.
If you’re just starting out or have a smaller business, it offers great value.
Ahrefs is powerful, but it’s also much more expensive.
It has deeper data, perfect for advanced SEO pros or big agencies.
But for everyday users, Ubersuggest gives you what you need without breaking the bank.
We’ve tested both extensively.
We’re sharing this from real-world experience to help you make the best choice for your website.


More of Ahrefs
Here’s how Ahrefs stacks up against some other popular SEO tools, highlighting their unique strengths:
- Ahrefs vs Content Raptor: Content Raptor focuses on optimizing content for missing entities and keywords.
- Ahrefs vs Surfer SEO: Surfer SEO excels in on-page content optimization and real-time content editing.
- Ahrefs vs Moz: Moz offers domain authority scores and focuses on a more beginner-friendly interface.
- Ahrefs vs SE Ranking: SE Ranking provides a balanced, affordable all-in-one SEO solution with strong site auditing.
- Ahrefs vs Ubersuggest: Ubersuggest is known for its user-friendly interface and affordability for basic SEO needs.
- Ahrefs vs SpyFu: SpyFu specializes in detailed competitor insights, especially their PPC ad strategies.
- Ahrefs vs Similarweb: Similarweb provides comprehensive website traffic analysis and broad market insights.
- Ahrefs vs Raven Tools: Raven Tools offers a focus on simplicity and versatility, ideal for agencies and small teams.
- Ahrefs vs Mangools: Mangools stands out for its user-friendly interface and efficient long-tail keyword research.
- Ahrefs vs Ranktracker: Ranktracker offers robust, affordable keyword tracking and strong local SEO capabilities.
- Ahrefs vs Semrush: Comprehensive SEO and content marketing suite; strong backlink analysis.
More of UberSuggest
Here’s how Ubersuggest stands against other SEO tools, highlighting their key features:
- Ubersuggest vs Content Raptor: Content Raptor specializes in AI-driven content optimization; Ubersuggest provides general content ideas.
- Ubersuggest vs Surfer SEO: Surfer SEO excels at on-page content optimization; Ubersuggest focuses on keyword research basics.
- Ubersuggest vs Moz: Moz provides comprehensive SEO metrics and a stronger community; Ubersuggest is more budget-friendly.
- Ubersuggest vs SE Ranking: SE Ranking offers more precise rank tracking; Ubersuggest provides a basic overview.
- Ubersuggest vs SpyFu: SpyFu is strong for competitor PPC insights; Ubersuggest focuses on organic keyword and site audits.
- Ubersuggest vs Similarweb: Similarweb gives broad website traffic and market intelligence; Ubersuggest focuses on SEO specifics.
- Ubersuggest vs Raven Tools: Raven Tools provides extensive reporting and integration; Ubersuggest is a simpler, all-in-one SEO tool.
- Ubersuggest vs Mangools: Mangools offers a suite of user-friendly tools; Ubersuggest is known for its simplicity and affordability.
- Ubersuggest vs Ranktracker: Ranktracker specializes in precise keyword rank tracking; Ubersuggest offers general ranking overviews.
Frequently Asked Questions
Is Ubersuggest as good as Ahrefs for overall SEO performance?
Ubersuggest is a great choice for basic and intermediate SEO tasks. However, Ahrefs offers a more in-depth and extensive keyword and backlink database, making it generally superior for advanced users who need comprehensive data for overall SEO performance.
Which tool is better for technical SEO, Ubersuggest or Ahrefs?
Ahrefs provides a more detailed and advanced site audit tool compared to Ubersuggest. While Ubersuggest offers good basic technical SEO checks, Ahrefs dives deeper into issues and offers more actionable insights for larger or more complex websites.
Can Ubersuggest provide an extensive keyword analysis like Ahrefs?
Ubersuggest offers good keyword analysis, providing many ideas and essential metrics. However, for a truly extensive keyword analysis, Ahrefs offers a much larger database, more granular data, and advanced filters, which can uncover more niche opportunities.
Is Ubersuggest a comprehensive analysis tool for competitors compared to Ahrefs?
Ubersuggest provides useful competitor analysis, showing top keywords and content. But when compared to Ahrefs, Ahrefs offers a far more comprehensive analysis tool, with deeper insights into competitor backlink profiles, paid traffic, and historical data.
Is there a free version of either analysis tool?
Yes, Ubersuggest offers a free version with daily search limits, making it accessible for beginners or occasional use. Ahrefs does not offer a free version of its main tools, but it does have free SEO tools available on its website.













