Ubersuggest vs Raven Tool: Best Keyword Researcher in 2025?

Winner

4.5

• Site Audit
• Keywords Generator
• Traffic Estimation
• AI Content Writer
• Backlinks Management
• Free trial available
• Paid Plans from $120/Lifetime

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Runner Up

3.5

• Keyword Research
• SERP Tracker
• Site Auditor
• Backlink Explorer
• Google Analytics Integration
• Free trial available
• Paid Plans from $39/month

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Are you struggling to pick the right SEO tool?

Many businesses face this exact problem. 

This is where Ubersuggest and Raven Tool come in.

Both offer keyword research features, but they do things differently.

In this article, we’ll delve into Ubersuggest vs Raven Tools strengths and weaknesses, helping you determine which one is the best. 

Overview

To provide you with the clearest picture, we thoroughly tested both Ubersuggest and Raven Tools.

We put their keyword research capabilities, site audit functions.

And overall usability through their paces to provide a head-to-head comparison.

4.5out of 5

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Explore it today!

Pricing: Free trial available. Plan starts at $120/Lifetime.

Key Features:

• Keyword Ideas
• Content Ideas
• Backlink Data

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3.5out of 3.5

Join thousands of businesses already using this powerful tool. Try it to know more!

Pricing: Free trial available. Premium Plan starts at $39/mo.

Key Features:

• Robust Reporting
• Site Auditor for technical SEO
• White Label SEO Reports

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What is Ubersuggest?

So, what is Ubersuggest? It’s an SEO tool, essentially serving as your guide for enhancing your website’s search engine ranking.

Neil Patel’s company made it. It helps you find good keywords.

Check out what your competitors are doing, and even fix problems on your website.

Also, explore our favorite Ubersuggest alternatives…

Our Take

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

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Key Benefits

• Very user-friendly interface.
• One-time payment options are available.
• Offers comprehensive keyword data.
• Robust keyword research.
• Website audit for quick fixes.

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Pricing

• Individual ($120/Lifetime)
• Business ($200/Lifetime)
• Enterprise ($400/Lifetime)

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Pros

• Very affordable pricing.
• Easy to understand.
• Lifetime deal available.
• Good for beginners.
• Clear user interface.

Cons

• Fewer advanced features.
• Not as comprehensive.
• Customer support is slower.
• Lacks some deep insights.

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What is Raven Tool?

Alright, let’s talk about Raven Tool.

This is a powerful SEO and reporting platform.

It’s built for marketing professionals and agencies. It gathers data from many sources.

This helps you get a full picture of your online marketing efforts.

Also, explore our favorite Raven Tool alternatives…

Our Take

Join thousands of businesses already using this powerful tool. Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!

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Key Benefits

• Strong focus on customizable reports.
• Integrates many marketing channels.
• Offers a real-time social stream.
• SEO auditing and analysis.
• Backlink analysis (Majestic data).

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Pricing

• Small Biz ($39/month)
• Start ($79/month)
• Grow ($139/month)
• Thrive ($249/month)
• Lead ($399/month)

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Pros

• More affordable pricing options.
• Excellent white-label reporting.
• Good for client management.
• Includes many user seats.
• Site audit is quite thorough.

Cons

• The keyword database is smaller.
• Lacks advanced SEO features.
• Not as deep as some rivals.
• Some data syncing issues occur.

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Feature Comparison

Ubersuggest, founded by entrepreneur neil patel, provides a powerful tool for digital marketing focused on organic traffic. It offers a user friendly ubersuggest dashboard and ubersuggest offers for small business users to find keywords.

Raven Tools is a dedicated seo reporting tool suite optimized for multiple clients and agencies needing a comprehensive overview to manage their digital marketing campaigns.

1. Core Platform Focus and Target Audience

• Ubersuggest: The ubersuggest dashboard is a powerful tool for entrepreneurs like neil patel. It helps individuals find keywords and analyze monthly search volume in google search results for a given keyword to drive traffic and optimize their domain performance. It is designed to help small businesses gain traffic with ease.
• Raven Tools: The raven tools dashboard is a professional reporting tool for agencies managing multiple clients and multiple search engines. It provides a comprehensive overview of all the data pulled from various data sources to support intensive seo efforts and detailed report generation for every client.

2. Keyword Research and Search Intelligence

• Ubersuggest: Users can input a seed keyword to access a keyword overview and identify keywords with specific monthly search volume and seo difficulty. It provides related keywords and identifies most popular pages for any search term to help users find keywords that drive traffic.
• Raven Tools: Raven tools includes features for deep seo research. By utilizing majestic seo data, it provides keyword difficulty scores and ranking data. Professionals use raven tools to conduct competitor research and plan link building campaigns based on accurate keyword tracking metrics.

3. Rank Tracking and Monitoring Accuracy

• Ubersuggest: Keyword tracking in Ubersuggest allows users to monitor site ranks and organic keywords for the same keywords over time. It highlights top pages and identifies which content gets most traffic from various search engines.
• Raven Tools: The raven serp tracker is a best seo tools feature providing generous rank tracking limits for client accounts. The raven tools review often highlights its accuracy for seo reporting across multiple search engines. Raven tools features include monitoring ranking data to ensure seo reporting is always current.

4. Backlink Analysis and Link Management

• Ubersuggest: Backlink analysis features include viewing backlink data, referring domains, and domain score. Users evaluate backlink profiles and domain authority to reverse engineer competitor success by examining anchor text and backlinks pointing to a top domain.
• Raven Tools: The backlink explorer and link manager are core raven tools features for backlink monitoring. Raven tools works by identifying lost links and analyzing link data for link building campaigns. It provides deep backlink analysis when using raven seo tools.

5. Technical SEO and Site Performance

• Ubersuggest: The domain overview gives a quick overview of organic traffic and helps users optimize their site by suggesting meta descriptions and site audit fixes. It helps users understand how to optimize their domain and improve organic traffic results.
• Raven Tools: The raven tools site auditor provides technical audits to ensure on page factors and key metrics are handled. Agencies perform domain analysis and technical audits using automated reporting to manage health for multiple clients and complex seo efforts.

6. Competitive Intelligence and Social Metrics

• Ubersuggest: Users can see popular pages and most popular pages on a domain. It analyzes facebook shares and youtube results to help drive traffic and increase organic traffic. It provides a quick overview for competitive reverse engineer tasks.
• Raven Tools: Raven reports provide a comprehensive overview and competitive analysis features to benchmark success. Competitive analysis in Raven helps teams analyze competitor link data and seo efforts in a detailed report for high-level decision making.

7. Reporting and Client Management

• Ubersuggest: Offers ubersuggest offers and a free version for search term research. The chrome extension and ubersuggest extension provide valuable insights into top pages. It is primarily built for a quick overview rather than complex client reporting.
• Raven Tools: Focuses heavily on client reporting and marketing reports for client accounts. It pulls all the data from data sources like google sheets and google ads to create online reports and raven reports. The raven tools price is structured for agencies needing high-end reporting functionality.

8. Content Marketing and Optimization Strategy

• Ubersuggest: Users can reverse engineer how competitors get most traffic and backlinks. It shows additional information on ads and general traffic for any domain or given keyword to help users find keywords and optimize content.
• Raven Tools: It includes features for content marketing features and seo reporting tools. It provides reporting functionality and automated reporting to monitor seo efforts and ranking data for all content assets on a site.

9. Workflow Integration and Local SEO

• Ubersuggest: Provides related keywords for top pages to drive traffic and increase most traffic. It is a powerful tool to help users optimize content for google search results. It focuses on helping small sites rank higher for their given keyword.
• Raven Tools: Supports managing social media accounts and tracking key metrics. Key features include automated reporting and local seo monitoring for agencies managing competitive analysis against other tools and other seo tools. It acts as a full-service suite for modern digital marketing teams.

What to Look for in a Keyword Research Tool?

• Accuracy of Data: Does the tool provide reliable search volume, keyword difficulty, and CPC data? Some tools, such as Semrush and Ahrefs, utilize their own clickstream data, which can be more accurate than relying solely on the Google Keyword Planner.
• Keyword Suggestions and Variations: Look for tools that generate a wide range of keyword ideas, including long-tail keywords.
• Competitor Analysis Features: A good tool should let you spy on your competitors, revealing their top-ranking keywords and pages. This can uncover “hidden” opportunities they might be missing.
• Site Audit Capabilities: Can it identify technical SEO issues on your website that prevent you from ranking? A thorough site audit is crucial.
• Reporting & Integrations: Consider if the tool offers customizable reports and integrates with Google Search Console and Google Analytics. White-label reporting is a huge plus for agencies.
• User-Friendly Interface: Is it easy to navigate and understand the data? A user–friendly interface helps you streamline your workflow.
• Rank Tracking: Can you monitor your keyword rankings over time and across different locations? This helps you track your SEO performance and stay ahead.
• Beyond Keywords: Does the tool offer features for content marketing, link building, or PPC research? 
• Customer Support & Resources: Is there good support available if you run into issues? Look for helpful guides, tutorials, or a responsive support team.
• Updates and Evolution: Does the tool regularly update its features and data? 

Final Verdict

So, which one wins?

For most, especially beginners or small businesses, Ubersuggest is our pick. 

It’s budget-friendly and super easy to use for keyword research and SEO audits.

Raven Tool offers more advanced features for agencies. 

Ubersuggest provides excellent value to boost your SEO.

It’s a great all-in-one SEO platform that truly helps your seo and digital marketing efforts.

Trust us, it gets results fast!

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