⚡ Quick Verdict:
- Pricing: Both start at $39/mo. Moz tops out at $239/mo while Raven Tools goes up to $399/mo.
- Best for: Moz for keyword research and backlink analysis. Raven Tools for automated client reporting.
- Key difference: Moz has its own proprietary SEO data (Domain Authority, Spam Score). Raven Tools pulls data from third-party sources like Moz and Majestic.
- Our pick: Moz for most users — it provides deeper SEO data and stronger keyword research tools.
Moz and Raven Tools both promise to improve your search engine rankings.
But they take very different approaches to SEO.
Moz builds its own data from scratch.
Raven Tools pulls data from other sources and wraps it in reports.
That difference shapes everything about how each tool works.
Overview
This Moz vs Raven Tools comparison covers pricing, features, and ease of use for both SEO tools.
We also break down who each tool works best for.
Our sources include published specs, documentation, and user reviews.
By the end, you’ll know which SEO platform fits your needs.
What is Moz?
Moz is an all-in-one SEO software suite for search engine optimization.
It helps SEO professionals track keyword rankings and analyze backlinks.
Moz Pro includes tools like Keyword Explorer, Link Explorer, and Rank Tracker.
Most users choose Moz for its proprietary Domain Authority metric.
Moz
Moz offers keyword research, rank tracking, site auditing, and backlink analysis. Its Domain Authority metric is used across the SEO industry.
Moz Pricing
Here’s what Moz costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Starter | $39/month | Freelancers and solo bloggers |
| Standard | $79/month | Small businesses tracking a few sites |
| Medium | $143/month | Growing teams with multiple projects |
| Large | $239/month | Agencies managing many clients |
Pricing verified April 2026.
Free trial: Moz offers a free trial so you can test all features before paying.
Money-back guarantee: Contact Moz support if you need a refund within the trial period.
📌 Note: Moz also offers free tools like MozBar and a limited Keyword Explorer. You can use Moz data without paying for a Moz plan. The Moz API starts at $5/month for developers who need API access.
⚠️ Warning: Moz’s keyword database is smaller than Ahrefs or Semrush. If you need large scale SEO keyword suggestions, compare before committing.
Key Benefits of Moz
Here’s what makes Moz worth considering:
- Domain Authority: Moz created the Domain Authority metric. It’s used by SEO experts worldwide to measure a site’s ranking potential.
- Link Explorer: Moz Link Explorer has an index of over 44.8 trillion links. That makes it strong for backlink analysis and link research.
- Keyword Explorer: The keyword research tool shows search volume, keyword difficulty, and related keywords. It helps you find keyword ideas fast.
- Free Tools: MozBar is a free Chrome extension that shows SEO data right in your browser. You can check key SEO metrics on any page.
- Site Auditing: The site crawl tool checks your site for technical SEO issues. It flags broken links, crawl errors, and on page problems.
- Educational Resources: Moz provides Moz Academy courses and Whiteboard Friday videos. These help beginners learn search engine optimization.
What Our Team Noticed
Our writer signed up for Moz and spent several days exploring the platform. Here’s what stood out:
Moz Pros & Cons
✅ Pros
- Domain Authority and Page Authority are industry-standard metrics
- Free tools like MozBar and limited Keyword Explorer available
- Starter plan at $39/month is cheaper than Ahrefs and Semrush
- Strong educational resources for SEO beginners
❌ Cons
- Keyword database is smaller than Ahrefs or Semrush
- Rank tracking updates weekly instead of daily
- Customer support is email and live chat only, not 24/7
What is Raven Tools?
Raven Tools is a cloud-based SEO platform built for digital marketing agencies.
It focuses on SEO reporting and pulling data from multiple sources into one dashboard.
The raven tools dashboard connects with Google Analytics, Google Search Console, and Majestic SEO.
Most users pick Raven Tools for its white-label client reporting features.
Raven Tools
Raven Tools combines data from 20+ sources into automated reports. It’s built for agencies that need to deliver client-ready marketing reports fast.
Raven Tools Pricing
Here’s what Raven Tools costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Small Biz | $39/month | Freelancers with 2 domains |
| Start | $79/month | Small agencies with up to 20 domains |
| Grow | $139/month | Growing agencies with 80 domains |
| Thrive | $249/month | Mid-size agencies with 160 domains |
| Lead | $399/month | Large agencies with 320 domains |
Pricing verified April 2026.
Free trial: Raven Tools offers a 7-day free trial for all plans with full platform access.
Money-back guarantee: Annual billing saves up to 30% depending on the plan you choose.
📌 Note: Raven Tools includes features like keyword research, backlink monitoring, site audits, and rank tracking. The raven tools price scales by number of domains and users, not by feature access.
⚠️ Warning: Raven Tools relies on third-party data sources for keyword and backlink data. The depth of SEO data may not match tools that have their own crawlers.
Key Benefits of Raven Tools
Here’s what makes Raven Tools worth considering:
- White-Label Reporting: You can create custom reports with your own branding. This makes Raven Tools a strong reporting tool for agencies managing multiple clients.
- Multi-Source Data: Raven Tools integrates with Google Analytics, Google Search Console, Google Ads, and social media accounts. All the data lands in one dashboard.
- Generous Rank Tracking: The raven SERP tracker lets you monitor keyword rank across multiple search engines. Tracking limits are higher than many competing tools.
- Site Auditor: The raven tools site auditor scans your website for technical SEO issues. It checks for broken links, crawl errors, and on page factors.
- Backlink Explorer: The backlink explorer tracks incoming links, anchor text, and lost links. It pulls backlink data from third-party sources like Majestic SEO.
- Scalable Plans: Five pricing tiers let you scale from 2 domains to 320 domains. The raven tools features grow with your agency.
What Our Team Noticed
Our writer signed up for Raven Tools and explored the platform for several days. Here’s what stood out:
Raven Tools Pros & Cons
✅ Pros
- White-label reporting is excellent for agency client accounts
- Integrates with 20+ third-party data sources in one place
- Generous rank tracking limits compared to similar-priced tools
- Small Biz plan starts at $39/month for budget-conscious users
❌ Cons
- Limited data depth — relies on third-party sources for SEO data
- Interface can be slow, causing delays in data retrieval
- No content optimization or local SEO tools built in
Feature Comparison
Ready to dive into a detailed comparison of Moz vs Raven Tools? We’ll explore 8 key features to help you determine which SEO platform suits your needs.
| Feature | Moz | Raven Tools |
|---|---|---|
| Starting Price | $39/month | $39/month |
| Free Plan/Tools | ✅ MozBar + limited Keyword Explorer | ❌ 7-day free trial only |
| Keyword Research | ✅ Proprietary Keyword Explorer | ✅ Basic keyword research |
| Rank Tracking | ✅ Weekly updates | ✅ SERP Tracker with generous limits |
| Backlink Analysis | ✅ 44.8T link index | ✅ Via Majestic/Moz integration |
| Site Auditing | ✅ Built-in site crawl | ✅ Site Auditor |
| Reporting | ❌ Basic reports | ✅ White-label automated reports |
| Domain Authority | ✅ Proprietary metric | ❌ Uses Moz’s DA via integration |
| Best For | SEO research and analysis | Agency reporting and dashboards |
1. Keyword Research
Moz: Moz Keyword Explorer is a proprietary tool that provides search volume, keyword difficulty, and keyword suggestions. It shows related keywords and SERP analysis for each target keyword. Moz also offers a free version of its Keyword Explorer with limited daily searches.
Raven Tools: Raven Tools includes keyword research tools that show keyword difficulty scores and search volume. However, the keyword data comes from third-party sources rather than a proprietary database. Keyword suggestions are more limited compared to dedicated keyword research tools.
2. Rank Tracking
Moz: Moz Rank Tracker monitors keyword rankings on a weekly basis. It tracks both local and national searches, which helps you see ranking keywords across different areas. Moz also offers on-demand rank tracking for quick snapshots without using a project slot.
Raven Tools: The raven SERP tracker monitors keyword rank across multiple search engines. Raven Tools has generous rank tracking limits compared to similar-priced SEO tools. You can track up to 1,200 keyword positions per month on the entry plan, making it strong for keyword tracking at scale.
3. Backlink Analysis
Moz: Moz Link Explorer gives you access to a link index of over 44.8 trillion links. It shows Domain Authority, Page Authority, Spam Score, and linking domains for any URL. The Link Intersect tool reveals who links to your competitors but not to you, which is helpful for link building.
Raven Tools: The backlink explorer analyzes incoming links, anchor text, and lost links. However, Raven Tools pulls its backlink data from Majestic SEO and Moz integrations rather than its own crawler. This means the link data depends on the quality of those third-party sources.
4. Site Auditing
Moz: The site crawl feature checks your website for technical SEO issues. It identifies broken links, crawl errors, and on page problems that hurt search engine visibility. You can schedule regular audits to monitor your site’s SEO health over time.
Raven Tools: The raven tools site auditor scans pages for technical SEO issues and gives you actionable tips. You can schedule regular site audits to catch problems early. However, the auditing depth is more basic compared to Moz’s site crawl tool.
5. Reporting and Dashboards
Moz: Moz offers custom reports but they’re fairly basic compared to dedicated reporting tools. You can export data and build reports, but Moz is not built for agency-style client reporting. This is a weak spot if you manage multiple clients.
Raven Tools: Reporting is where Raven Tools shines. It lets you create white-label online reports that combine data from 20+ sources into customizable templates. Automated reporting saves hours each week when you manage multiple clients. The reporting functionality is the main reason agencies choose this SEO platform.
6. Integrations
Moz: Moz integrates with Google Analytics and Google Search Console. The Moz API lets developers pull Moz data into custom dashboards and other tools. MozBar works directly in your browser to show link metrics on any page you visit.
Raven Tools: Raven Tools connects with over 20 data sources, including Google Analytics, Google Search Console, Google Ads, and social media accounts. It also pulls data from Moz and Majestic SEO for backlink and domain analysis. This makes Raven Tools a central hub for digital marketing efforts.
7. SERP Analysis
Moz: Moz provides SERP analysis that shows you who’s ranking for your target keywords. It displays SERP features like featured snippets, local packs, and knowledge panels. This SERP data helps you understand what it takes to rank higher for competitive terms.
Raven Tools: The raven SERP tracker focuses on ranking data and position tracking. It shows where your pages rank across search engines but doesn’t go as deep on SERP features analysis. For basic search results monitoring, it does the job well.
8. Pricing & Cost
Let’s compare the pricing plans side by side.
| Tier | Moz | Raven Tools |
|---|---|---|
| Entry | Starter: $39/month | Small Biz: $39/month |
| Mid | Standard: $79/month | Start: $79/month |
| Growth | Medium: $143/month | Grow: $139/month |
| Advanced | Large: $239/month | Thrive: $249/month |
| Enterprise | — | Lead: $399/month |
Moz: Moz pricing is straightforward with four plans. The Starter plan at $39/month gives you access to all Moz tools with lower limits. Moz also has free tools that other SEO tools charge for. The Moz API starts at just $5/month, which is cheaper than competing API access.
Raven Tools: Raven Tools has five plans ranging from $39/month to $399/month. Plans scale by domains and users, not by features. Annual billing saves up to 30%. The raven tools price is competitive for agencies that need to manage many domains and client accounts.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Deep keyword research | Moz | Proprietary Keyword Explorer |
| Client-ready reports | Raven Tools | White-label automated reporting |
| Backlink analysis | Moz | 44.8T link index with Spam Score |
| Multi-source dashboards | Raven Tools | 20+ data source integrations |
| Free SEO tools | Moz | MozBar and free Keyword Explorer |
| Managing 100+ domains | Raven Tools | Scalable plans up to 320 domains |
💰 Your Budget
Both tools start at $39/month. Moz caps out at $239/month while Raven Tools reaches $399/month for the Lead plan. If you need fewer than 80 domains, Moz gives you more SEO data per dollar.
🔌 Your Tech Stack
Raven Tools connects with 20+ data sources, including Google Ads and social media accounts. If you already use Moz tools or need the Moz API for custom workflows, Moz fits better.
📝 Your SEO Strategy
Moz is stronger for hands-on keyword research, backlink profile analysis, and competitive research. Raven Tools is better if your SEO strategy focuses on reporting and tracking across multiple platforms.
🎓 Your Experience Level
Moz is more beginner-friendly with educational resources like Moz Academy and Whiteboard Friday. Raven Tools works better for experienced digital marketing teams who already know what metrics to track.
🆓 Free Trials and Demos
Moz offers a free trial and several free tools you can use Moz with no commitment. Raven Tools offers a 7-day free trial for full platform access. Try both before deciding.
🛟 Support Options
Both tools offer customer support through email and live chat. Neither provides 24/7 phone support, so plan accordingly for urgent issues.
Switching Guide
Already using one of these SEO tools? Here’s what to expect if you switch. Based on our Raven Tools review and Moz comparison, both platforms handle migrations reasonably well.
🔄 Switching from Moz to Raven Tools?
✅ What you’ll gain:
- White-label automated reporting for client accounts
- 20+ data source integrations in one centralized dashboard
- Higher rank tracking limits at similar price points
❌ What you’ll lose:
- Proprietary Domain Authority and Spam Score metrics
- Free tools like MozBar and limited Keyword Explorer
- Moz’s 44.8 trillion link index for deep backlink analysis
📋 How to switch:
- Export your keyword lists and ranking data from Moz
- Create a Raven Tools account and start the 7-day free trial
- Connect your Google Analytics and Search Console to the Raven Tools dashboard
🔄 Switching from Raven Tools to Moz?
✅ What you’ll gain:
- Proprietary keyword research with Moz Keyword Explorer
- Domain Authority, Page Authority, and Spam Score metrics
- Free tools and educational resources for your team
❌ What you’ll lose:
- White-label client reporting with custom branding
- Multi-source dashboard combining 20+ data platforms
- Higher rank tracking limits at entry-level pricing
📋 How to switch:
- Export your raven reports, keyword tracking data, and backlink data
- Sign up for a Moz free trial to test the platform
- Import your keywords into Moz Rank Tracker and set up site audits
What Our Review Didn’t Cover
This comparison focused on individual users and small-to-mid-size agencies. We didn’t test enterprise-level features, custom API implementations, or large scale SEO workflows with 500+ domains. Our observations are based on the April 2026 versions of both platforms. If you manage a large enterprise team, your priorities may differ from what we’ve covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Tie — Both start at $39/mo |
| 🔍 Keyword Research | Moz |
| 🔗 Backlink Analysis | Moz |
| 📊 Reporting | Raven Tools |
| 🔌 Integrations | Raven Tools |
| 🛡️ Site Auditing | Moz |
| 👶 Ease of Use | Moz |
| 🏆 Overall Winner | Moz |
🏆 WINNER: Moz
Moz wins 4 out of 7 categories.
Best for: Keyword research, backlink analysis, and learning SEO fundamentals.
Moz and Raven Tools serve different types of SEO professionals. Moz provides proprietary SEO data with tools like Keyword Explorer and Link Explorer. It gives you deeper insights into search engine rankings and backlink profiles.
Raven Tools is excellent for agencies that need white-label reporting across multiple clients. Its strength is combining data from many sources into a single dashboard.
However, if you need strong keyword research, backlink analysis, and brand authority tracking, Moz is the better choice for most SEO efforts.
More of Moz Compared
Here’s how Moz stacks up against other SEO tools:
Moz vs Semrush
Moz wins on: Lower entry pricing, free MozBar extension, Domain Authority metric that’s widely recognized
Semrush wins on: Larger keyword database, more frequent rank updates, advertising and content marketing features
Moz vs Ahrefs
Moz wins on: Cheaper Starter plan at $39/month, better educational resources, Spam Score detection for toxic links
Ahrefs wins on: Faster crawl index updates, deeper content optimization tools, larger backlink database
Moz vs SE Ranking
Moz wins on: Established Domain Authority metric, larger link index, stronger community and learning resources
SE Ranking wins on: Daily rank tracking updates, more affordable mid-tier pricing, content optimization tools built in
Moz vs Ubersuggest
Moz wins on: Deeper backlink analysis with 44.8T links, more advanced site auditing, professional-grade metrics
Ubersuggest wins on: Much lower pricing with lifetime plans, simpler interface for beginners, built-in content strategy ideas
More of Raven Tools Compared
Here’s how Raven Tools stacks up against other SEO tools:
Raven Tools wins on: White-label reporting for agencies, lower entry price at $39/month, multi-source data aggregation
Semrush wins on: Proprietary keyword database, deeper competitive analysis features, content marketing and PPC tools
Raven Tools wins on: Automated client reporting with custom branding, lower starting price, broader integrations beyond SEO
Ahrefs wins on: Own web crawler with massive link index, faster data updates, deeper keyword and content analysis
Raven Tools vs SE Ranking
Raven Tools wins on: Stronger reporting workflow for agencies, more third-party integrations, higher rank tracking limits
SE Ranking wins on: Proprietary SEO data, daily rank updates, built-in content optimization and local SEO features
Frequently Asked Questions
What does Moz do?
Moz provides SEO tools for keyword research, rank tracking, backlink analysis, and site auditing. It also created the Domain Authority metric, which measures how well a site performs in search rankings. You can track inbound links, external links, and search engine results data from the Moz dashboard.
How much does Raven Tools cost?
Plans start at $39/month for the Small Biz tier and go up to $399/month for the Lead plan. Annual billing can save you up to 30% depending on which tier you pick. You can use Raven Tools to generate a detailed report, export to Google Sheets, and manage link building campaigns from one place.
Is Moz good for SEO?
Yes. Moz Pro is a solid choice for keyword research, backlink analysis, and tracking search engine rankings. It helps drive qualified traffic to your website. Moz AI is also being developed to enhance SEO insights, and it remains among the best SEO tools for analyzing key metrics.
What is the best SEO tool for beginners?
Moz is a strong pick for beginners because of its user-friendly interface and learning resources. Moz Academy courses and Whiteboard Friday videos teach you how to use SEO data effectively.
What is the use of Raven Tools?
Raven Tools is used for SEO reporting, rank tracking, technical audits, and backlink monitoring. It’s popular with agencies because it combines data from 20+ sources into white-label client reports. Raven SEO tools give you a full overview of your digital marketing efforts, and the SEO reporting tools make it easy to produce marketing reports for multiple clients.
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