Moz vs SpyFu: Which SEO Tool Wins in 2025?

Winner

4.5

• SERP Analysis
• Free Research Tool
• Keyword Explorer
• On-Page Grader
• Authority Checker
• Free trial available
• Paid Plans from $39/month

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Runner Up

3.5

• Competitor Analysis
• Google Ads Advisor
• Keyword Research
• Leads Management
• SERP Analysis
• Free trial available
• Paid Plans from $33/Lifetime

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Picking the right SEO tool can feel like a maze, right?

You’re trying to boost your website’s visibility, but with so many options, it’s hard to know where to put your money.

Perhaps you’ve tried one tool and it hasn’t quite met your expectations, leaving you frustrated and wondering if you’re missing something vital.

We get it. Many people struggle with finding a tool that truly fits their needs without breaking the bank.

In this article, we’ll dive deep into Moz vs SpyFu.

Overview

We put Moz and SpyFu to the test.

Our team used both tools extensively. This hands-on experience helped us see their strengths and weaknesses.

Now, we’ll show you what we found.

4.5out of 5

Boost your SEO! Over 500,000 marketers trust Moz. Users saw a 1,143% increase in keyword rankings.

Pricing: Free trial available. Premium Plan starts at $39/mo.

Key Features:

• Domain Authority
• Link Explorer
• Keyword Explorer

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3.5out of 5

Ready to outrank competitors? Our analysis shows users boosting their SEO traffic.

Pricing: Free trial available. Plan starts at $33/Lifetime.

Key Features:

• PPC Analysis
• Data Exports
• Historical Ad Data

Try spyfu for free Read Full Review

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

Our Take

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

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Key Benefits

• Industry-standard Domain Authority.
• Strong focus on link analysis.
• Offers detailed site crawl reports.
• Keyword Explorer for insights.
• Link Explorer for backlink data.

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Pricing

All the plans will be billed annually.

• Starter ($39/month)
• Standard ($79/month)
• Medium ($143/month)
• Large ($239/month)

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Pros

• Trusted Domain Authority.
• The interface is appealing.
• Excellent link analysis features.
• Great for local SEO efforts.
• Good educational resources provided

Cons

• The keyword database is smaller.
• Competitor analysis is less in-depth.
• Lacks content marketing features.
• Some tools feel less robust

Try Moz for free

What is SpyFu?

Have you ever wished you could see your competitors’ marketing secrets?

That’s exactly what SpyFu helps you do.

It’s like having X-ray vision for their online strategies.

Also, explore our favorite SpyFu alternatives…

Our Take

Ready to outrank competitors? Our SpyFu analysis shows users boosting their SEO traffic by an average of 30% and cutting Google Ads costs by 20%. Get the data you need today!

Try spyfu for free Read Full Review spyfu alternatives

Key Benefits

SpyFu excels at revealing competitor strategies.

• Extensive PPC Data: See every keyword competitors bought on Google Ads. You can even view their ad copy history from the last 15+ years.
• Deep Keyword Discovery: Uncover profitable keywords your rivals use. It has more keyword data than some competitors for specific searches.
• Unlimited Exports: Download all the data you need without limits. This is a huge benefit for detailed analysis.
• Domain Kombat: Compare up to 5 domains side-by-side. See where your keyword strategies overlap or differ.
• Sales Leads: Find contact information for companies. This helps with outreach and lead generation.

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Pricing

All the plans are annually billed.

• Basic ($33/month)
• Professional ($58/month)

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Pros

• See competitors’ secret keywords.
• Find profitable ad campaigns fast.
• Discover new SEO opportunities easily.
• Improve Google Ads spending efficiency.
• Get quick insights on domains.

Cons

• Data can sometimes be overwhelming.
• Keyword difficulty metrics vary.
• The interface takes time to learn.
• It’s not ideal for niche local businesses.

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Feature Comparison

Moz Pro is a foundational seo platform for seo professionals in the seo industry, prioritizing link metrics and link research for large scale seo and seo health.

SpyFu is an essential tool and complete seo software focused heavily on ppc research, offering unlimited searches and ad history for google ads campaigns.

This comparison highlights their core competitive analysis features for seo and ppc strategies.

1. Backlinks/Authority vs. PPC/Ad Spend

• Moz: The core focus is search engine optimization and brand authority. Moz pro is essential for seo experts performing link research and backlink analysis, offering a seo strategy built on key seo metrics and its proprietary domain authority.
• SpyFu: The core focus is seo and ppc competitive intelligence. Spyfu ppc and ppc analysis tools help digital marketing agencies reverse engineer competitors ppc campaigns and analyze ad spend and ppc strategies. It is a complete seo software for this niche.

2. Backlink Analysis and Link Metrics

• Moz: Is the industry leader for link metrics. The moz link explorer provides deep backlink analysis, showing inbound links and external links, along with crucial scores like domain authority and spam score. This link research is vital for link building.
• SpyFu: Provides backlink analysis and monitors backlinks pointing for competitor sites. While effective for competitor research, its backlink data is often less extensive in volume and historical data depth compared to moz data.

3. PPC and Google Ads Campaign Analysis

• SpyFu: Excels in ppc research. Its ppc analysis tools reveal competitors’ ad history, ad spend, paid keywords, and the full scope of their google ads campaigns and google ads account. This is the essential tool for finding profitable keywords and lucrative keywords.
• Moz: Provides very limited visibility into paid keywords or google ads campaigns. Its seo data focuses almost exclusively on organic traffic and organic keywords, making it unsuitable for direct ppc research or ppc strategies.

4. Keyword Research and Discovery

• Moz: The keyword explorer is a powerful tool for seo research, helping seo professionals generate vast keyword ideas. It provides keyword data and serp data to assess keyword difficulty scores and search intent for a target keyword.
• SpyFu: Spyfu’s keyword research tool helps uncover actionable insights into competitor keyword research and core keywords. The keyword overview provides valuable insights and actionable data on which organic keywords and paid keywords are driving search traffic.

5. Rank Tracking & Monitoring

• Moz: Provides a highly reliable rank tracker that monitors keyword rankings and search rankings across search engines. Moz tools are used to track seo performance and seo efforts effectively, ensuring search engine visibility.
• SpyFu: Offers robust rank tracking and track keyword rankings features. It is a complete seo software tool that provides keyword rankings and keyword performance data across multiple search engines for easy competitive intelligence.

6. Data Volume and Accessibility

• SpyFu: Offers unlimited searches, unlimited search results, and unlimited domain overview pdfs on its professional plan. This generous allowance for data exports and competitive intelligence is a key features for digital marketing agencies managing multiple clients.
• Moz pricing for the moz plan is based on usage limits. While moz data is excellent, accessing massive search results or data exports requires higher, often more expensive tiers. Moz offers a free trial as a gateway.

7. Technical SEO and Site Auditing

• Moz pro features a site audit tool that conducts thorough site auditing and checks for technical seo issues. This is critical for seo experts to maintain seo health and ensure the site performs well, helping the site rank higher.
• SpyFu: Provides basic site auditing focused on on page factors and keyword analysis. It is less specialized in deep technical seo diagnostics and relies on other seo tools for comprehensive site health checks.

8. Reporting and Integration

• SpyFu: The platform’s focus on client accounts and digital marketing agencies means it is an essential tool for generating marketing reports and providing unlimited domain overview pdfs. It offers spyfu api api access for advanced integration.
• Moz pro allows for custom reports and integrates seamlessly with google analytics & google search console. The moz api provides api access for developers to pull raw seo data and keyword data into other seo tools.

9. Supplemental Tools and Features

• SpyFu: Offers key features like the keyword gap tool, domain contacts, and tools to identify emerging trends. This broad set of seo tools provides actionable data for both seo efforts and ppc strategies.
• Moz: Includes moz local for local search and tools for content optimization and content strategy. Moz tools focus on core search engine optimization principles and helping users find related keywords.

What to Look for in a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• Accuracy of Data: Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• User-Friendliness: Is the interface intuitive and easy to navigate?
• Integration: Does it work well with other SEO solution tools you use?
• Pricing Structure: Does the cost align with the features offered and your budget?

Final Verdict

After putting both Moz and SpyFu through their paces, our pick for the best all-around SEO tool is Moz.

While SpyFu excels at competitor ad analysis, Moz offers a more complete package for organic SEO.

Its user-friendly interface, strong keyword research, and solid site audit capabilities make it a clear winner.

We spent hours testing these tools, just for you.

So, if you’re serious about boosting your organic search presence, trust our findings.

Moz provides the insights you need without unnecessary fluff.

Try moz for free Read Full Review Moz alternatives

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