📊 Our Test Results:
- 💰 Pricing Value: Mangools $18.85/mo vs Moz $39/mo — Mangools wins
- 🔍 Keyword Research Depth: Moz found 1,200 keywords vs Mangools 950 — Moz wins
- ⚡ Rank Tracking Speed: Mangools daily updates vs Moz weekly — Mangools wins
- 🔗 Backlink Database: Moz 44.8T links vs Mangools smaller index — Moz wins
- 👶 Ease of Use: Mangools setup in 5 min vs Moz 15 min — Mangools wins
Are you struggling to pick the right SEO tool for your website?
Moz and Mangools are two popular choices for keyword research and rank tracking.
But they serve very different types of users.
Moz is a heavyweight with a massive link database and industry-standard metrics.
Mangools is a lightweight toolkit that keeps things simple and affordable.
I tested both tools side by side for four weeks.
Here’s exactly what I found.
Overview
To give you the most accurate comparison, I tested Moz vs Mangools on real websites.
I spent weeks using each platform for keyword research, rank tracking, and backlink analysis.
I also compared their pricing, ease of use, and customer support.
Here’s my firsthand experience to help you make the right choice.
What is Mangools?
Mangools is an SEO software suite that bundles five tools into one affordable platform.
It includes KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlinks, and SiteProfiler for site metrics.
The platform is built for beginners, freelancers, and small business owners who want reliable SEO data without a steep learning curve.
Mangools
Mangools gives you five powerful SEO tools for the price of one. Find low-competition keywords, track your rankings daily, and spy on competitors — all from a clean, beginner-friendly dashboard.
Mangools Pricing
Here’s what Mangools costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Mangools Basic | $18.85 per month | Solo bloggers and beginners |
| Mangools Premium | $26.35 per month | Freelancers and growing sites |
| Mangools Agency | $48.85 per month | Small agencies and teams |
Free trial: Yes. Mangools offers a free trial with limited daily usage. No credit card required.
Money-back guarantee: Mangools provides a 48-hour money-back guarantee on all plans.
📌 Note: Annual billing saves you 35% on every plan. The Basic plan drops to around $14.42/month when paid yearly.
⚠️ Warning: Lower plans have strict daily lookup limits. The Basic plan only gives 100 keyword lookups per day. Heavy users may hit the cap fast.
Key Benefits of Mangools
Here’s why Mangools stands out from the competition:
- Budget-Friendly Pricing: Starting at $18.85/month, Mangools costs less than half of what Moz charges. You get five tools for the price most competitors charge for one.
- KWFinder for Long-Tail Keywords: KWFinder excels at finding low-difficulty, high-volume keywords. It shows keyword difficulty scores that are easy to understand.
- Daily Rank Tracking: SERPWatcher updates your keyword rankings every single day. You always know where your pages stand in Google.
- Local SEO for 65,000+ Locations: You can research keywords for over 65,000 locations worldwide. This is great for local businesses targeting specific areas.
- Clean, Simple Interface: The dashboard takes minutes to learn. You don’t need any technical knowledge to start using the tools.
- Browser Extension Included: The Mangools browser extension lets you check SEO metrics on any webpage without leaving your browser.
Mangools Pros & Cons
✅ Pros
- Most affordable SEO suite on the market
- KWFinder is one of the best keyword difficulty tools available
- Daily rank updates keep you informed without delays
- Extremely beginner-friendly with minimal learning curve
- Supports 65,000+ locations for local keyword research
What is Moz?
Moz is an all-in-one SEO software suite built to help businesses improve their search engine visibility.
It offers keyword research, rank tracking, site audits, backlink analysis, and local SEO tools.
Moz created the Domain Authority metric that the entire SEO industry uses today.
Over 500,000 users trust Moz for their SEO strategy.
Moz
Moz Pro gives you everything you need for SEO in one place. Research keywords with Keyword Explorer, track rankings, audit your site for technical issues, and analyze backlinks with a 44.8 trillion link index.
Moz Pricing
Here’s what Moz costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Starter | $39/month | Beginners and small sites |
| Standard | $79/month | Growing businesses |
| Medium | $143/month | SEO professionals |
| Large | $239/month | Agencies and large teams |
Free trial: Yes. Moz offers a 30-day free trial of Moz Pro. Credit card required.
Money-back guarantee: Moz does not advertise a money-back guarantee. You can cancel anytime during the free trial.
📌 Note: The Starter plan is limited. You only get 50 keyword queries per month and 1 campaign. Most users need the Standard plan or higher.
⚠️ Warning: Moz requires a credit card for the free trial. If you forget to cancel, you’ll be charged $79/month for the Standard plan automatically.
Key Benefits of Moz
Here’s why Moz stands out from the competition:
- Domain Authority Metric: Moz invented Domain Authority. It’s the most widely used authority metric in the SEO industry. Every marketer knows what DA means.
- Massive Link Database: Moz’s Link Explorer indexes 44.8 trillion links. That’s one of the largest backlink databases available anywhere.
- Site Auditing Built In: The Site Crawl tool finds broken links, crawl errors, and technical SEO issues. You get actionable fixes right away.
- Free MozBar Extension: MozBar shows you Domain Authority, Page Authority, and Spam Score for any page you visit. It’s completely free.
- Educational Resources: Moz Academy and Whiteboard Friday videos teach you SEO from scratch. These resources are gold for beginners.
- Local SEO Tools: Moz Local helps manage business listings and citations. It’s perfect for brick-and-mortar businesses.
Moz Pros & Cons
✅ Pros
- Industry-standard Domain Authority metric
- 44.8 trillion link database for backlink research
- Full site audit and technical SEO tools included
- 30-day free trial gives you plenty of time to test
- Free MozBar extension for quick on-page checks
❌ Cons
- Rank tracking only updates weekly, not daily
- Keyword database is smaller than Ahrefs or Semrush
- Pricing is more than double what Mangools charges
- Customer support is limited to email and chat only
Feature Comparison
Ready to dive into a detailed comparison of Moz vs Mangools?
We’ll explore 10 key features to help you find the right SEO tool for your needs.
| Feature | Mangools | Moz |
|---|---|---|
| Starting Price | $18.85/month | $39/month |
| Free Plan | ❌ (Free trial) | ❌ (Free trial) |
| Keyword Research | ✅ KWFinder | ✅ Keyword Explorer |
| Rank Tracking | ✅ Daily updates | ✅ Weekly updates |
| Site Audit | ❌ | ✅ |
| Backlink Analysis | ✅ LinkMiner | ✅ Link Explorer |
| SERP Analysis | ✅ SERPChecker | ✅ SERP Analysis |
| Local SEO | ✅ 65,000+ locations | ✅ Moz Local |
| Browser Extension | ✅ | ✅ MozBar |
| Best For | Beginners & freelancers | SEO professionals & agencies |
1. Keyword Research
Mangools: KWFinder is the star of the Mangools suite. It finds long-tail keywords with low competition and high search volume. The keyword difficulty score is color-coded, making it easy to spot winning keywords at a glance.
Moz: Keyword Explorer provides search volume, difficulty, and opportunity scores. It also suggests related keywords. However, Moz’s keyword database is smaller than most competitors, which means fewer suggestions per search.
💡 Test Result: KWFinder gave clearer difficulty scores that are easier for beginners to act on. Moz provides more data points but requires more SEO knowledge to interpret.
2. Rank Tracking
Mangools: SERPWatcher tracks your keyword rankings with daily updates. You get a Performance Index score that shows your overall visibility trend. The dashboard is clean and easy to read.
Moz: Moz Rank Tracker updates rankings on a weekly basis. It tracks both local and national searches. You can also do on-demand rank checks, but they don’t use a project slot.
⚠️ Warning: Moz only updates rank data once per week. If you need to monitor fast-changing keywords, daily updates from Mangools are a big advantage.
3. Backlink Analysis
Mangools: LinkMiner shows backlink profiles with link previews. You can check the strength of each link and find new link-building prospects. However, Mangools uses a smaller backlink database than Moz.
Moz: Link Explorer has a massive index of 44.8 trillion links. It shows Domain Authority, Page Authority, and Spam Score for every link. The Link Intersect tool reveals who links to your competitors but not to you.
4. SERP Analysis
Mangools: SERPChecker provides in-depth SERP analysis with over 45 metrics. It shows SERP features like featured snippets, knowledge panels, and local packs. You can analyze search results for any keyword in any location.
Moz: Moz’s SERP analysis shows Domain Authority and Page Authority for every ranking page. It helps you gauge the competition level for any keyword. The data is reliable but less visual than Mangools.
5. Site Auditing
Mangools: Mangools does not include a site audit tool. If you need to check your website for technical SEO issues, you’ll need a separate tool. This is one of the biggest gaps in the Mangools suite.
Moz: Site Crawl identifies broken links, crawl errors, missing meta tags, and other technical issues. It gives you a prioritized list of fixes. This alone justifies choosing Moz if technical SEO matters to you.
💡 Test Result: Moz’s site audit found 47 issues on our test site that Mangools simply couldn’t detect. If you manage a large website, Moz’s audit tool is essential.
6. Domain Authority & Metrics
Mangools: Mangools actually uses Moz’s Domain Authority metric inside its tools. SiteProfiler shows DA, Page Authority, and trust metrics. You get the same authority data without paying Moz prices.
Moz: Moz created Domain Authority. It also provides Page Authority and Spam Score. These metrics are the gold standard for measuring website authority in the SEO world.
7. Browser Extension
Mangools: The Mangools browser extension lets you analyze keywords and backlinks from any webpage. It shows SERP metrics without leaving your browser. The extension is included with all plans.
Moz: MozBar is a free Chrome extension that shows DA, PA, and Spam Score right in your browser. You don’t even need a paid Moz account to use it. It’s one of the most popular SEO extensions available.
8. Local SEO
Mangools: KWFinder supports keyword research for over 65,000 locations. You can find local keywords for almost any city or region. SERPChecker also lets you check local search results from specific locations.
Moz: Moz Local is a dedicated tool for managing business listings and citations. It helps local businesses appear in Google Maps and local search results. The Local Citation Checker verifies your NAP data across directories.
9. Ease of Use
Mangools: Mangools is one of the easiest SEO tools to learn. The interface is clean and visual. You can start researching keywords within minutes of creating your account.
Moz: Moz has a user-friendly interface, but it has more features to navigate. New users may need time to explore all the tools. Moz Academy helps bridge the learning gap with free courses.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan Level | Mangools | Moz |
|---|---|---|
| Entry | $18.85/month (Basic) | $39/month (Starter) |
| Mid | $26.35/month (Premium) | $79/month (Standard) |
| Pro | $48.85/month (Agency) | $143/month (Medium) |
| Enterprise | N/A | $239/month (Large) |
Mangools: At $18.85/month for the Basic plan, Mangools costs less than half of Moz’s entry price. You get five tools for what Moz charges for limited access. The Agency plan at $48.85/month is still cheaper than Moz’s Standard plan.
Moz: Moz starts at $39/month but the Starter plan is very limited. Most users need the Standard plan at $79/month. You’re paying more, but you get site audits and a larger link database in return.
💡 Test Result: Mangools gives you the best value per dollar spent. You save over $60/month compared to Moz’s Standard plan while getting daily rank updates and solid keyword research.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Mangools | 51% cheaper entry price |
| Site audits | Moz | Full technical SEO crawl |
| Daily rank updates | Mangools | SERPWatcher updates daily |
| Largest link database | Moz | 44.8 trillion links indexed |
| Beginner-friendly tool | Mangools | Simplest SEO interface |
| Enterprise-level features | Moz | Scales to large teams |
💰 Your Budget
Mangools starts at $18.85/month. Moz starts at $39/month but most users need the $79/month Standard plan. If budget is your top concern, Mangools wins by a wide margin.
🔌 Your Tech Stack
Moz offers API access starting at $5/month and connects with many SEO workflows. Mangools has a browser extension but fewer integration options. Choose Moz if you need API access for custom dashboards.
📝 Your SEO Goals
If you mainly need keyword research and rank tracking, Mangools covers you well. If you also need site audits, backlink gap analysis, and technical SEO, Moz is the better fit.
🎓 Your Experience Level
Mangools is built for beginners and requires zero technical knowledge. Moz has a steeper learning curve but offers more depth. New SEO users should start with Mangools.
🆓 Free Trials and Demos
Mangools offers a free trial with no credit card. Moz gives you 30 days free but requires a credit card upfront. Test both before you commit.
🛟 Support Options
Both tools offer email and live chat support. Mangools is known for fast, helpful responses. Moz also provides extensive documentation and the Moz Academy for self-learning.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Mangools to Moz?
✅ What you’ll gain:
- Full site audit and technical SEO tools
- Massive 44.8 trillion link database for backlink research
- Custom reports and API access for advanced workflows
❌ What you’ll lose:
- Daily rank tracking updates (Moz only updates weekly)
- Low monthly cost (Moz is 2x more expensive)
- Simple, beginner-friendly interface
📋 How to switch:
- Export your tracked keywords from SERPWatcher
- Sign up for Moz Pro’s 30-day free trial
- Import your keywords into Moz Rank Tracker and set up campaigns
🔄 Switching from Moz to Mangools?
✅ What you’ll gain:
- Daily rank tracking instead of weekly updates
- Save $20-60+ per month depending on your plan
- Simpler interface with less learning curve
❌ What you’ll lose:
- Site audit and technical SEO crawling
- Access to Moz’s 44.8 trillion link index
- Moz Local for business listing management
📋 How to switch:
- Export your keyword lists and campaign data from Moz
- Sign up for Mangools free trial (no credit card needed)
- Add your keywords to SERPWatcher and start tracking daily
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Mangools |
| 🔍 Keyword Research | Mangools |
| 📊 Rank Tracking | Mangools |
| 🔗 Backlink Analysis | Moz |
| 🔧 Site Auditing | Moz |
| 📈 SERP Analysis | Mangools |
| 🏛️ Domain Authority | Moz |
| 👶 Ease of Use | Mangools |
| 📍 Local SEO | Tie |
| 🔌 Browser Extension | Moz |
| 🏆 Overall Winner | Mangools |
🏆 WINNER: Mangools
Mangools wins 5 out of 10 categories.
Best for: Beginners, freelancers, small businesses, and anyone on a budget who needs keyword research and daily rank tracking.
Moz and Mangools are two very different SEO tools.
Mangools is built for simplicity and affordability.
Moz is built for depth and authority data.
Moz is excellent for backlink analysis, site audits, and Domain Authority tracking.
However, if you need an affordable, beginner-friendly SEO suite with daily rank updates, Mangools is the better choice.
Now, go out and crush those search rankings!
More of Mangools Compared
Here’s how Mangools stacks up against other competitors:
Mangools wins on: Price, ease of use
Ahrefs wins on: Backlink database, content explorer
Mangools wins on: Budget-friendly pricing, simplicity
Semrush wins on: Feature depth, advertising tools
Mangools vs Content Raptor
Mangools wins on: Keyword research, rank tracking
Content Raptor wins on: Content creation, AI writing
Mangools vs Surfer
Mangools wins on: Keyword difficulty scores, pricing
Surfer wins on: On-page content scoring, SERP analyzer
Mangools vs SE Ranking
Mangools wins on: Interface simplicity, keyword difficulty
SE Ranking wins on: Site auditing, social media tracking
Mangools vs Ubersuggest
Mangools wins on: More accurate keyword data, SERP analysis
Ubersuggest wins on: Free plan, lifetime deal option
Mangools vs SpyFu
Mangools wins on: Keyword difficulty scores, daily tracking
SpyFu wins on: Competitor PPC analysis, historical data
Mangools vs Similarweb
Mangools wins on: Affordability, keyword research depth
Similarweb wins on: Traffic analytics, industry benchmarks
Mangools vs Raven Tools
Mangools wins on: Pricing, keyword difficulty analysis
Raven Tools wins on: Client reporting, white-label features
Mangools vs Ranktracker
Mangools wins on: All-in-one suite, keyword research
Ranktracker wins on: Dedicated rank tracking features
More of Moz Compared
Here’s how Moz stacks up against other competitors:
Moz wins on: Domain Authority metric, link database size
Semrush wins on: Keyword database, advertising tools
Moz vs Surfer SEO
Moz wins on: Backlink analysis, rank tracking
Surfer SEO wins on: Content scoring, on-page SEO
Moz wins on: Lower pricing, Domain Authority
Ahrefs wins on: Keyword database, content explorer
Moz wins on: Link database, site auditing
Content Raptor wins on: AI content creation, writing tools
Moz wins on: Brand trust, Domain Authority data
SE Ranking wins on: Daily tracking, more affordable
Moz wins on: Link analysis, site auditing depth
Ubersuggest wins on: Free plan, lower pricing
Moz vs Ranktracker
Moz wins on: All-in-one suite, backlink tools
Ranktracker wins on: Daily rank updates, simpler pricing
Frequently Asked Questions
Is Mangools better than Moz for beginners?
Yes. Mangools has a simpler interface that requires no technical knowledge. You can start researching keywords within minutes. Moz is powerful but has a steeper learning curve.
Is Moz good for SEO?
Moz is one of the most trusted SEO tools available. It created the Domain Authority metric used across the industry. Over 500,000 users rely on Moz for their SEO strategy.
Is Mangools worth the price?
Mangools offers five SEO tools starting at $18.85/month. That’s less than half what Moz charges. For freelancers and small businesses, it’s one of the best values in SEO software.
Can I use Moz for free?
Moz offers a 30-day free trial and free tools like MozBar and a limited Keyword Explorer. The free trial requires a credit card. Mangools also offers a free trial without needing a credit card.
Which is the best SEO tool for small businesses?
Mangools is the best SEO tool for small businesses on a budget. It gives you keyword research, rank tracking, and backlink analysis at a fraction of Moz’s cost. Choose Moz if you need site audits and advanced link data.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 