SE Ranking vs Ubersuggest: Boost Your SEO in 2025?

by | Last updated Dec 16, 2025

Winner
se ranking logo
4.5
  • Keyword Researcher
  • Backlink Checker
  • Website Audit
  • Content Idea Finder
  • Local Marketing
  • 14 Days Free Trial
  • Paid Plans from $52
Runner Up
Ubersuggest Best
3.5
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Writer
  • Backlinks Management
  • Free trial available
  • Paid Plans from $120/Lifetime
SE Ranking vs Ubersuggest

Are you looking for a full SEO powerhouse?

Thinking about boosting your website’s online visibility? 

Perhaps you’ve come across SE Ranking vs Ubersuggest.

They’re like your secret weapon for ranking higher on Google.

But choosing the right one can feel like a big puzzle.

Don’t worry; in this article, we’re here to help you choose between SE Ranking vs Ubersuggest.

Let’s dive in!

Overview

We rigorously tested both SE Ranking and Ubersuggest.

Our hands-on review encompassed all key features, from keyword research to site audits, offering a clear and unbiased comparison for your SEO strategy.

SE Ranking logo
4.5out of 5

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.

Pricing: 14 Days Free Trial. Plans start from $52/month.

Key Features:

  • Comprehensive site audit tool
  • Backlink monitoring and analysis
  • Competitor insights
Ubersuggest CTA
3.5out of 5

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Explore it today!

Pricing: Free trial available. Plan starts at $120/Lifetime.

Key Features:

  • Keyword Ideas
  • Content Ideas
  • Backlink Data

What is SE Ranking?

It’s a powerful all-in-one SEO platform.

Think of it as a complete toolkit for anyone to improve their website’s search engine performance.

It brings together a lot of different features under one roof.

Making your SEO work more streamlined.

Also, explore our favorite SE Ranking alternatives…

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Our Take

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Key Benefits

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

Pricing

SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
SE Ranking

Pros

  • Comprehensive Feature Set
  • User-Friendly Interface
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Cons

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

What is Ubersuggest?

This tool, created by Neil Patel, aims to make SEO accessible for everyone.

It’s known for being user-friendly and a great starting point.

Especially if you’re new to SEO or on a tighter budget. 

It provides the core features you need to get started.

Also, explore our favorite Ubersuggest alternatives

Ubersuggest Introduction

Our Take

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Key Benefits

  • Very user-friendly interface.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.
Youtube Video

Pricing

  • Individual ($120/Lifetime)
  • Business ($200/Lifetime)
  • Enterprise ($400/Lifetime)
Ubersuggest Pricing

Pros

  • Very affordable pricing.
  • Easy to understand.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

Cons

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

Feature Comparison

SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, providing a robust seo toolkit for comprehensive seo success.

Ubersuggest, founded by entrepreneur neil patel, is a powerful tool offering a user friendly ubersuggest dashboard and quick overview to simplify digital marketing for the business and seo beginners.

This comparison details their approach to rank tracking and competitive research.

1. Core Platform Focus and Target Audience

  • SE Ranking: Functions as a complete seo software suite providing seo pros with a robust seo toolkit for seo strategies. It is an intuitive seo platform trusted by over a million agency and in house teams to implement effective strategies for seo success.
  • Ubersuggest: The core focus is accessibility and broad digital marketing. Ubersuggest offers a user friendly ubersuggest dashboard designed for seo beginners and small business owners who need a quick overview of valuable insights without complex advanced features.

2. Rank Tracking and Position Monitoring

  • SE Ranking: Provides a dedicated keyword rank tracker and rank tracking feature, allowing seo pros to accurately track keyword rankings and monitor progress. This keyword rank tracker is highly valued by marketing agency teams for its reliability.
  • Ubersuggest: Offers integrated rank tracking and keyword tracking features to monitor keyword rankings for organic keywords and compare site ranks for the same keywords across search engines. The ubersuggest dashboard simplifies the process for seo beginners.

3. Keyword Research and Discovery

  • SE Ranking: Se ranking covers keyword research comprehensively, providing valuable insights into search queries and related keywords. This robust seo toolkit helps users implement effective strategies to find target keywords and keyword ideas.
  • Ubersuggest: The keyword overview provides keyword suggestions and helps users find keywords, including long tail keywords. It displays monthly search volume and seo difficulty for a given keyword, utilizing google search results for context.

4. Competitive Analysis and Traffic Estimates

  • SE Ranking: Provides strong competitive research features, including the keyword gap tool and detailed serp analysis. It helps seo pros and marketing agency teams gain valuable insights into competitor domains and seo strategies.
  • Ubersuggest: Excels at providing estimated traffic and domain overview insights. Users can reverse engineer competitor performance, view which top pages receive the most traffic, and analyze site ranks and keyword rankings.
  • SE Ranking: Features a reliable backlink checker tool and backlink analysis capabilities. It provides deep backlink data and referring domains analysis for comprehensive seo success and tech optimization.
  • Ubersuggest: Provides backlink data and backlink profiles, showing backlinks pointing to a site. The domain score and domain authority are key metrics that give a quick overview of domain strength.

6. Technical SEO and Site Auditing

  • SE Ranking: Offers a highly effective website audit tool for tech optimization, providing a detailed report on technical seo issues. This robust seo toolkit helps seo pros and in house teams implement effective strategies for site health.
  • Ubersuggest: Provides a site auditing feature focused on identifying on page errors, including suggestions for meta descriptions. It is a simpler audit tool compared to the comprehensive, advanced features of the se ranking platform.
Youtube Video

7. Pricing & Accessibility

  • Ubersuggest: Offers a generous free version and affordable paid plans, making its powerful tool highly accessible. The ubersuggest extension (chrome extension) provides a free quick overview of seo difficulty and keyword overview directly in the google search results.
  • SE Ranking: Se ranking’s pricing policy is highly competitive but structured for professional use. While offering great value, it reserves its most advanced features (like extra user seats included) for its paid tiers, catering to the marketing agency and in house teams.

8. Reporting and Workflow

  • SE Ranking: Excels in automated reporting and providing solutions for marketing agency and in house teams. It allows for easy sharing of seo data and reports, ensuring all teams are aligned on seo success. Users can purchase extra user seats for teams.
  • Ubersuggest: Provides a quick overview via the ubersuggest dashboard and shares additional information like the weekly news roundup and tips on the youtube channel. Its reporting is simpler than SE Ranking’s automated reporting.

9. Supplemental Tools and SEO Strategy

  • SE Ranking: Offers advanced features and other tools like content creation and social media management, covering the full spectrum of seo strategies. This robust seo toolkit is trusted by over a million agency users.
  • Ubersuggest: Provides content ideas, keyword suggestions, and is constantly adding additional information and other tools to help drive traffic and grow business revenue. Its simple integration with google search console aids in keyword tracking.

What to Look for in a Keyword Research Tool?

  • Comprehensive Keyword Data: Look for extensive databases and key metrics, such as search volume, difficulty, and CPC. Reliable data enables you to make informed decisions.
  • Content Ideas: See how the tool enables you to brainstorm topics. Can it suggest fresh content ideas and assist with optimization?
  • Backlinks: Assess its ability to analyze and monitor backlinks. Can you find new opportunities and track link health?
  • Social Media Management: Does it offer social media management or show shares? Consider if it helps integrate your social and SEO efforts.
  • User Interface: Evaluate the ease of navigation in the user interface. A simple, intuitive design saves time and effort.
  • Competitive Analysis: Can you dive deep into what competitors are doing? Look for tools that reveal their keyword and traffic strategies.
  • Reporting and White Label: Check if you can easily generate and customize reports. White-label options are key for client presentations.

Final Verdict

We pick SE Ranking for the most serious SEO efforts.

It is a powerful SEO tool. SE Ranking offers deeper analytics.

You get more detailed keyword research.

Its audit tools are very strong. Also, its backlink analysis is more robust.

This helps with great optimization.

Their rank tracking gives great data. We trust SE Ranking’s full features.

More of SE Ranking

Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:

More of Ubersuggest

Here’s how Ubersuggest stands against other SEO tools, highlighting their key features:

  • Ubersuggest vs Content Raptor: Content Raptor specializes in AI-driven content optimization; Ubersuggest provides general content ideas.
  • Ubersuggest vs Surfer SEO: Surfer SEO excels at on-page content optimization; Ubersuggest focuses on keyword research basics.
  • Ubersuggest vs Moz: Moz provides comprehensive SEO metrics and a stronger community; Ubersuggest is more budget-friendly.
  • Ubersuggest vs SE Ranking: SE Ranking offers more precise rank tracking; Ubersuggest provides a basic overview.
  • Ubersuggest vs SpyFu: SpyFu is strong for competitor PPC insights; Ubersuggest focuses on organic keyword and site audits.
  • Ubersuggest vs Similarweb: Similarweb gives broad website traffic and market intelligence; Ubersuggest focuses on SEO specifics.
  • Ubersuggest vs Raven Tools: Raven Tools provides extensive reporting and integration; Ubersuggest is a simpler, all-in-one SEO tool.
  • Ubersuggest vs Mangools: Mangools offers a suite of user-friendly tools; Ubersuggest is known for its simplicity and affordability.
  • Ubersuggest vs Ranktracker: Ranktracker specializes in precise keyword rank tracking; Ubersuggest offers general ranking overviews.

Frequently Asked Questions

What is the primary function of an SEO tool?

An SEO tool helps you understand how a search engine sees your website. It provides data for better optimization and higher rankings.

How does Ubersuggest help with content marketing?

Ubersuggest provides popular content ideas based on what’s already performing well online. It shows estimated traffic and social shares for inspiration.

Can these tools help with a website audit?

Yes, both tools offer a site audit feature. They scan your site for technical issues that might hurt your ranking.

SE Ranking provides a more detailed backlink analysis, including toxicity scores and in-depth link profiles. Ubersuggest gives a good basic overview.

Do these tools offer customer support?

Both tools offer support. SE Ranking tends to have more personalized customer support, while Ubersuggest provides good support, often through resources and forums.

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