⚡ Quick Verdict:
- Pricing: Close CRM starts at $35/seat/month. Thryv centers start at $244/month.
- Best for: Close CRM fits sales teams that live on phone calls. Thryv fits small businesses wanting all-in-one tools.
- Key difference: Close CRM puts calling, email, and SMS in one inbox. Thryv bundles a website builder, scheduling, and payments.
- Our pick: Close CRM for most sales teams. Its built-in calling and power dialer help close more deals faster.
Close CRM and Thryv both promise to help you manage customer relationships.
But they were built for very different users.
Close CRM is a sales tool for teams that make lots of phone calls.
Thryv is an all-in-one platform for small businesses that need a website and scheduling.
One focuses on closing more deals. The other focuses on running your whole business.
This comparison breaks down both tools to help you choose.
Overview
This Close CRM vs Thryv comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
By the end, you will know which customer relationship management tool fits your needs.
What is Close CRM?
Close CRM is a customer relationship management platform for sales teams.
It is built for small to medium-sized businesses that focus on outbound sales.
The tool combines email, calling, and SMS into a single inbox.
Sales reps can make phone calls right from their browser.
Close CRM automates key sales tasks to cut manual data entry.
Most teams choose Close to close more deals faster.
Close CRM
A sales CRM with built-in calling, SMS, and email. Made for high-velocity sales teams that want to dial multiple numbers and close more leads.
Close CRM Pricing
Here is what Close CRM costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Essentials | $35/seat/month | Startups and small sales teams |
| Growth | $99/seat/month | Teams needing power dialer and automation |
| Scale | $139/seat/month | Larger teams wanting call coaching |
Pricing verified June 2026.
Free trial: Yes. Close offers a 14-day free trial with no credit card required.
Money-back guarantee: Close does not list a standard refund window. Test the free trial first.
📌 Note: The Growth and Scale plans add advanced features like the predictive dialer and call coaching. Professional features such as multiple pipelines and more custom fields sit on the higher tiers. Startup features sit on the Essentials plan.
⚠️ Warning: Close CRM’s entry pricing sits mid-tier compared to other CRM options. Smaller teams with tight budgets should weigh the per-seat cost.
Key Benefits of Close CRM
Here is what makes Close CRM worth considering:
- Built In Calling: Make calls directly from the Close platform. There is no need for a separate phone system.
- Power Dialer & Predictive Dialer: Dial multiple numbers automatically. This helps sales reps reach more prospects each day.
- Single Inbox: Email, phone calls, and SMS live in one place. Your sales team stays organized.
- Workflows & Follow Ups: Automated follow-up reminders raise response rates without manual effort.
- Smart Views: Filter leads by criteria for better lead prioritization. Reps focus on the right contacts.
- Sales AI & Reporting: Quick KPI reports help teams track performance and run training.
- Quick Migration: A free one-click migration tool and CSV import move data from other CRMs fast.
What Our Team Noticed
Our writer signed up for Close CRM and spent several days exploring the platform. Here is what stood out:
Close CRM Pros & Cons
✅ Pros
- Best-in-class call functionality lets you dial directly from your browser
- Simple and easy to use, which drives full team engagement and quick onboarding
- Integrated calling and email sync into a single inbox for sales teams
- Proactive onboarding with free migration help and training
❌ Cons
- Reporting functionality is weak, making sales analysis harder
- Less customizable than other CRMs, with no custom objects
- Entry pricing runs mid-tier, which can strain smaller budgets
What is Thryv?
Thryv is customer relationship management software for small businesses.
Thryv Holdings, Inc. is a publicly traded software as a service company.
The Thryv software helps small businesses reach more customers and get paid faster.
It lets you manage workflows, teams, and client interactions from any mobile device or location.
Thryv is popular with service-based businesses that sell appointments and local services.
Thryv began as a conglomerate of Yellow Pages companies based in Dallas, Texas.
In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.
Today it supports more than 50,000 local businesses across the U.S., Canada, and Australia. The company employs more than 2,400 employees.
Thryv also sends SMS marketing messages and trigger-based campaigns to keep clients engaged.
Thryv
An all-in-one platform for small businesses. Thryv bundles a website builder, scheduling, payments, and reputation management into one app.
Thryv Pricing
Here is how Thryv pricing works in 2026. Let’s break down the details.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Businesses focused on marketing and listings |
| Keap (Business Center) | $299/month | Businesses needing the full CRM suite |
Pricing verified June 2026.
Free trial: Thryv offers a Free Plan with limited features so you can test the software first.
Money-back guarantee: Thryv requires a one-time onboarding fee of $250 for its packages. Refund terms are not publicly listed.
📌 Note: Thryv pricing starts at $20.00 per user per month for entry tiers. The Thryv Business Center bundles more tools and carries higher monthly costs. A one time onboarding fee applies. Check the Thryv command center for full pricing details, including client portal estimates.
⚠️ Warning: The one-time onboarding fee adds to your first bill. Factor it in before you commit.
Key Benefits of Thryv
Here is what makes Thryv worth considering:
- Command Center Inbox: A unified inbox combines email, SMS, social media, and web chats. You manage customer interactions in one place.
- 24/7 Online Scheduling: Clients can book appointments anytime. Typical users report a 61% increase in bookings.
- Website Builder: Build a professional-looking site with the intuitive builder. No coding skills needed.
- Enhanced Local Listings: Thryv syncs business info across 50+ listing sites and manages online reviews.
- ThryvPay & Invoices: An online payment processor plus digital document signing helps you get paid faster.
- Saves 20 Hours a Week: Consolidating invoicing, scheduling, and document storage saves owners time on admin work.
- AI Response Tool: Craft replies to reviews quickly. Trigger-based email and text campaigns send personalized messages.
What Our Team Noticed
Our writer explored Thryv to see how the all-in-one platform handles daily small business tasks. Here is what stood out:
Thryv Pros & Cons
✅ Pros
- All-in-one toolkit with website builder, scheduling, and payments
- Secure client portal for appointments, payments, and documents
- Manages online reviews and syncs listings across 50+ sites
- 24/7 support and mobile access to manage work anywhere
❌ Cons
- Center packages cost more than most standalone CRMs
- One-time $250 onboarding fee adds to upfront cost
- Built for general business management, not high-volume sales calling
Feature Comparison
Ready to dive into a detailed comparison of Close CRM vs Thryv?
We’ll explore the key features to help you decide which platform fits your business.
| Feature | Close CRM | Thryv |
|---|---|---|
| Starting Price | $35/seat/month | $244/month |
| Free Trial / Plan | ✅ 14-day trial | ✅ Free plan |
| Built-In Calling | ✅ | ❌ |
| Power & Predictive Dialer | ✅ | ❌ |
| Website Builder | ❌ | ✅ |
| Online Scheduling | ❌ | ✅ |
| Online Payments | ❌ | ✅ ThryvPay |
| Reputation Management | ❌ | ✅ |
| Sales Automation & Workflows | ✅ | ✅ |
| Mobile App | ✅ | ✅ |
| Best For | Sales teams | Small businesses |
1. Inbox & Communication
Close CRM: Close integrates email, calling, and SMS into a single inbox. Built-in communication tools let your sales team engage leads through multiple channels from one screen. Email templates and bulk email help reps reach more leads fast. Every call, email, and text lands in the same place.
Thryv: The Thryv command center serves as a unified inbox. It combines messages from email, SMS, social media, and web chats. This helps small businesses respond to customer interactions without switching apps.
2. Calling & Dialer
Close CRM: This is where Close shines. You can make phone calls directly from the platform with no separate phone system. The power dialer and predictive dialer let reps dial multiple numbers automatically. High-volume inside sales teams benefit most here.
Thryv: Thryv is not built around outbound calling. It focuses on managing customer relationships through scheduling, messaging, and payments. If your team lives on phone calls, Thryv lacks the dialer tools Close offers.
⚠️ Warning: If calling is central to your sales process, Close CRM is the clear fit. Thryv does not offer a predictive dialer.
3. Leads & Pipeline Management
Close CRM: Smart Views filter leads based on specific criteria for better lead prioritization. A visual pipeline view helps you spot bottlenecks in the sales process. Close captures all sales activity on profile timelines so reps keep a clear picture of outreach.
Thryv: Thryv tracks client interactions and customer relationships across its tools. It is built more for managing existing customers than for high-velocity lead conversion. The secure client portal lets customers view account information directly.
4. Workflow Automation
Close CRM: Close automates key sales tasks to reduce manual data entry. Workflows and automated follow-up reminders raise response rates without manual effort. This frees reps to spend more time talking to prospects and simplifies repeatable sales processes.
Thryv: Thryv automates marketing with trigger-based email and text campaigns. These send personalized messages to clients at the right moment. It also automates scheduling and invoicing to simplify daily operations.
5. Website & Online Presence
Close CRM: Close does not build websites or manage listings. It stays focused on sales. If you need a website, you will pair Close with other tools.
Thryv: Thryv provides a website builder so small businesses can create a professional-looking site. It syncs business information across 50+ listing sites and manages online reviews. This improves your online presence and reach.
6. Payments & Invoicing
Close CRM: Close is a sales CRM, not a billing tool. It does not process payments or send invoices. You handle billing through a separate system.
Thryv: Thryv offers ThryvPay, an online payment processor built for service-based small businesses. Digital document signing helps you manage invoices and get paid faster. Customers can pay through the secure client portal.
7. Reporting & Analytics
Close CRM: Close provides reporting tools for quick KPI reports and training. That said, G2 reviews note the reporting functionality is considered weak. Teams that need deep custom graphs may find it limiting.
Thryv: Thryv includes website analytics and campaign analytics to measure marketing results. These help small businesses track which efforts bring in revenue. Reporting leans toward marketing metrics rather than sales pipeline data.
8. AI Features
Close CRM: Close includes Sales AI to help reps work faster. It surfaces insights from your sales activity. The focus stays on moving deals through the pipeline.
Thryv: Thryv’s AI Response Tool helps users craft responses to reviews quickly and efficiently. This keeps your online reputation strong without eating up your day. It pairs well with the review management tools.
9. Integrations
Close CRM: Close integrates with over 80 other tools, including Zoom meetings and email platforms. A developer API lets teams connect custom technology. It still lacks some key integrations found in other CRMs. The available connections cover most common sales stacks.
Thryv: Thryv connects its own tools tightly, from scheduling to payments to listings. The all-in-one design means fewer third-party tools are needed. This suits owners who want one app instead of many.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Close CRM | Thryv |
|---|---|---|
| Free Plan / Trial | 14-day free trial | Free plan (limited) |
| Entry | Essentials $35/seat/month | Marketing Center $244/month |
| Mid | Growth $99/seat/month | Business Center $299/month |
| Top | Scale $139/seat/month | Custom packages |
Close CRM: Pricing is per seat, starting at $35/seat/month. Costs scale with your sales team size. The higher tiers unlock the predictive dialer and call coaching.
Thryv: Pricing is per center, with entry tiers from $20.00 per user per month and center packages starting around $244/month. A one-time $250 onboarding fee applies. You pay for a bundle of business tools rather than a pure CRM.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| High-volume calling | Close CRM | Power and predictive dialer |
| All-in-one business tools | Thryv | Website, scheduling, payments |
| Sales pipeline focus | Close CRM | Smart Views and timelines |
| Online reputation help | Thryv | Review and listing management |
| Lowest entry price | Close CRM | $35/seat vs $244/month |
| Beginner-friendly setup | Close CRM | Quick onboarding, free migration |
💰 Your Budget
Close CRM starts at $35 per seat each month. Thryv centers start higher and add a one-time onboarding fee, so weigh the full first-year cost.
🔌 Your Tech Stack
Close integrates with over 80 other tools and Zoom meetings. Thryv replaces many tools with one app, which suits owners who want fewer logins.
📞 Your Sales Process
If reps make many phone calls, Close CRM wins with built-in calling. If you manage bookings and clients, Thryv fits better.
🎓 Your Experience Level
Close is praised for simplicity and quick onboarding within the free trial. Thryv has more moving parts, but 24/7 support helps new users.
🆓 Free Trials and Demos
Close offers a 14-day free trial with no credit card. Thryv offers a free plan with limited features. Test both before you choose.
🛟 Support Options
Close offers a help center, API documentation, and product updates. Thryv provides 24/7 support to help you use the software fully.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Close CRM to Thryv?
✅ What you’ll gain:
- A website builder and enhanced local listings
- 24/7 online scheduling and a client portal with estimates
- ThryvPay payments and invoice tools to get paid faster
❌ What you’ll lose:
- Built-in calling and the power dialer
- Smart Views for lead prioritization
- The tight single inbox for sales outreach
📋 How to switch:
- Export your contacts and deals from Close CRM
- Create a Thryv account and complete onboarding
- Import contacts and set up scheduling and payments
🔄 Switching from Thryv to Close CRM?
✅ What you’ll gain:
- Built-in calling with power and predictive dialer
- A single inbox for email, calls, and SMS
- Workflows and follow-up reminders for sales reps
❌ What you’ll lose:
- The website builder and listing sync
- Online scheduling and the client portal
- ThryvPay payments and invoicing
📋 How to switch:
- Export your customer data from Thryv
- Start a Close CRM account and use the free one-click migration tool
- Set up Smart Views and your calling workflow
What Our Review Didn’t Cover
This comparison focused on core CRM and small business use cases. We did not test large enterprise rollouts or industry-specific setups like healthcare CRM software. Our notes are based on the 2026 versions, published documentation, and G2 reviews, so features may have changed since then. If you run a large team or need deep custom fields and custom graphs, your priorities may differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Close CRM |
| 📞 Calling & Dialer | Close CRM |
| 🎯 Sales Pipeline | Close CRM |
| 🌐 Website & Listings | Thryv |
| 💳 Payments & Scheduling | Thryv |
| 👶 Ease of Use | Close CRM |
| 🏆 Overall Winner | Close CRM |
🏆 WINNER: CLOSE CRM
Close CRM wins 4 out of 6 categories.
Best for: Outbound sales teams, high-volume calling, lead conversion
Close CRM and Thryv are two very different products.
Close CRM is a sales engine. Its built-in calling, power dialer, and single inbox help sales teams close more deals.
Thryv is an all-in-one app for small businesses. It bundles a website builder, scheduling, payments, and reputation tools.
Thryv is excellent if you want to run your whole business from one place. It helps owners stay organized and get paid faster.
However, if your team focuses on calls and closing deals, Close CRM is the better choice for most sales teams.
More of Close CRM Compared
Here is how Close CRM stacks up against other competitors:
Close CRM vs Salesforce
Close CRM wins on: Faster setup, built-in calling without add-ons, lower entry price
Salesforce wins on: Deep customization, custom objects, advanced reporting and custom graphs
Close CRM wins on: Stronger power dialer, tighter call-and-email inbox, sales outreach focus
Freshsales wins on: Lower free tier, broader CRM features, more flexible custom fields
Close CRM wins on: Built-in dialer, simpler onboarding, sales-team workflows
Keap wins on: Marketing automation depth, email sequences, e-commerce tools
Close CRM wins on: Calling built into the core, lower cost for small sales teams, quick migration
HubSpot wins on: Free starting tier, bigger marketing suite, larger app marketplace
More of Thryv Compared
Here is how Thryv stacks up against other competitors:
Thryv vs GoHighLevel
Thryv wins on: Simpler interface for non-agencies, 24/7 support, built-in listings sync
GoHighLevel wins on: Agency-grade automation, white-label options, lower monthly cost
Thryv wins on: Website builder, online scheduling, reputation management in one app
Keap wins on: Deeper sales pipeline, stronger email sequences, e-commerce checkout
Thryv vs ActiveCampaign
Thryv wins on: All-in-one business tools, client portal, payments and invoicing
ActiveCampaign wins on: Advanced marketing automation, segmentation, email deliverability
Thryv vs Zendesk
Thryv wins on: Marketing and website tools, scheduling, small business pricing model
Zendesk wins on: Support ticketing depth, help-desk reporting, large-team workflows
Frequently Asked Questions
What is Close CRM used for?
Close CRM is a customer relationship management tool for sales teams. It combines built-in calling, email, and SMS in one inbox to help reps close more deals.
What is Thryv used for?
Thryv is an all-in-one platform for small businesses. It helps owners reach more customers, stay organized, and get paid faster with scheduling, payments, and a website builder.
How much is Close CRM per month?
Close CRM starts at $35 per seat per month for Essentials. Growth is $99 and Scale is $139 per seat per month. A 14-day free trial is available.
Is Thryv part of Yellow Pages?
Thryv began as a conglomerate of Yellow Pages companies. It is now Thryv Holdings, a publicly traded SaaS company that builds small business software.
Does Close.com have an app?
Yes. Close offers a mobile app so reps can manage leads and log calls from a mobile device. It also syncs with email providers like Gmail and Yahoo.
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