Tired of sending cold emails one by one?
Do you wish there was a faster way to reach more people and get better results?
That’s where cold email automation software comes in!
These tools are like superpowers for your inbox.
It helps you send personalized emails to potential customers, track who’s opening them, and schedule follow-ups automatically.
In this post, we’ll break down the 13 best cold email automation software options for 2025 to help you find the perfect fit for your business.
What is the Best Cold Email Automation Software?
It’s tough to pick just one “best” because different tools work better for others.
But don’t worry, we’ve got you covered.
We looked at what matters most, such as the software’s ease of use, cost, and unique features.
Here’s our list of the top cold email automation software options to check out:
1. Instantly
Want to scale your cold email outreach without getting flagged as spam?
Instantly is designed to do just that! It lets you manage tons of email accounts and helps you warm them up safely.
Plus, they have great deliverability features to ensure your emails reach the inbox.
Our Take
Instantly gets a nine because it delivers on its promises. Its AI-powered features are awe-inspiring, and its customer support is top-notch. However, it loses a point for its limited integrations and higher price points for high-volume senders.
Key Benefits
- 99% deliverability rate (that’s huge!).
- AI-powered warmup for new email accounts.
- Advanced analytics to track your progress.
- Unlimited email accounts.
- Dedicated IP addresses for better sender reputation.
Pricing
- Growth: $37/month for 5000 emails.
- Hypergrowth: $97/month for 100,000 emails.
- Light Speed: $358/month for 500,000 emails.
Pros
Cons
2. Smartlead
Have you ever wished your emails could learn and get better over time?
That’s what Smartlead does! It uses AI to help your emails avoid spam filters and reach more people.
Plus, it’s very easy to use, even for beginners.
Our Take
Smartlead is a good option for businesses concerned about email deliverability. However, its limited outreach features and potential performance issues may be drawbacks for some users.
Key Benefits
- Improve email deliverability with AI-powered optimization.
- Automate email warm-up to build sender reputation.
- Personalize sending schedules to maximize engagement.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Smartlead offers three paid plans:
- Basic: $39 per month for 2000 active leads.
- Pro: $94 per month for 30,000 active leads.
- Custom: $174 per month for up to 12M active lead credits.
Pros
Cons
3. Lemlist
Want to send emails that feel personal?
Lemlist is your new best friend. They’re known for making it easy to create emails that look like they were sent just to you.
Think of custom images, videos, and even personalized landing pages.
Pretty cool, right?
Our Take
Lemlist is an excellent tool for creating personalized cold emails that stand out. However, its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create personalized emails with custom landing pages and videos.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Lemlist offers four paid plans:
- Free Plan: $0 per month.
- Email Starter: $39 per month.
- Email Pro: $69 per month.
- Multichannel Expert: $99 per month.
- Outreach Sales: $159 per month.
Pros
Cons
4. Reply IO
Imagine having a personal assistant for your email outreach.
That’s Reply IO!
It helps you automate everything from sending emails to following up across multiple channels, such as email, LinkedIn, and even calls.
Our Take
Reply IO is a powerful tool for multi-channel outreach, but its complexity and cost may be a barrier for some users.
Key Benefits
- Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
- Personalize your messages with dynamic variables.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Pricing
Reply IO offers three paid plans:
- Email Volume: $59 per month for one user.
- Multichannel: $99 per month per user.
- Agency: $210 per month per user.
Pros
Cons
5. Snov
Do you need to find more leads and verify their contact information?
Snov.io is an excellent tool for that! It helps you build targeted lists and ensures your emails reach real people.
Our Take
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Key Benefits
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Pricing
Snov offers a variety of plans to fit different needs and budgets.
- Trial: Perfect for getting started, this plan includes 50 monthly credits.
- Starter: $39 per month for 1,000 credits.
- Pro: $99 per month for 5,000 credits.
Pros
Cons
6. Apollo
Apollo.io is like a supercharged database for finding and contacting potential customers.
It helps you find the right people and provides tons of information to personalize your outreach.
Our Take
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Key Benefits
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Integrates with popular CRM and sales automation tools.
Pricing
Apollo has a free plan and three paid plans:
- Free: Unlimited email credits.
- Basic: $49 per month for 900 mobile credits/year.
- Professional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
Pros
Cons
7. Hunter IO
Do you need to find someone’s email address quickly?
Hunter.io is like a detective for email addresses.
It helps you find the correct contact information for anyone at any company.
Our Take
Hunter IO is a solid choice for finding and verifying email addresses. Its biggest strengths are its simplicity and accuracy. However, its limited outreach features and restrictive free plan may be drawbacks for some users.
Key Benefits
- Find email addresses in seconds with high accuracy.
- Verify email addresses to avoid bounces.
- Send outreach campaigns with personalized emails.
- Integrates with popular CRM and email marketing tools.
- Free plan available for small-scale needs.
Pricing
Hunter offers a free plan & three paid plans:
- Free: 25 searches per month.
- Starter: $49 per month for 500 searches per month.
- Growth: $149 per month for 5000 searches per month.
- Business: $499 per month for 50,000 searches per month.
Pros
Cons
8. Uplead
Uplead is like having a whole sales team in one tool.
It helps you find leads, verify their information, and send personalized emails to them. Benefits.
Our Take
Uplead is a valuable resource for businesses seeking high-quality leads. However, its limited outreach features and high cost may be drawbacks for some users.
Key Benefits
- Access a database of over 1 million B2B contacts.
- Filter leads by over 50 criteria.
- Verify email addresses in real time.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Pricing
Uplead offers three paid plans:
- Free: $0 for 7 days. 5 credits.
- Essentials: $99 per month for 170 credits.
- Plus: $199 per month for 400 credits.
- Professional: Custom pricing.
Pros
Cons
9. Mailshake
Mailshake keeps things simple and focuses on helping you send personalized cold emails that get replies.
It’s a great option if you’re new to cold email outreach.
Our Take
Mailshake is a good option for businesses looking to simplify their cold email outreach. However, some users may be concerned about its limited features and potential for spam flagging.
Key Benefits
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Mailshake offers three paid plans:
- Starter: $29 per month per user.
- Email Outreach: $49 per month for 2 users.
- Sales Engagement: $99 per month for 5 users.
Pros
Cons
10. Woodpecker
Woodpecker is all about sending cold emails that feel warm and friendly.
They focus on helping you build relationships, not just blast out generic messages.
Our Take
Woodpecker is a solid choice for businesses focused on email deliverability. However, its complexity and limited features may be drawbacks for some users.
Key Benefits
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- A/B tests your campaigns to optimize performance.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Woodpecker offers a flexible pricing model based on the number of email accounts:
- Cold Email: $29/month for 500 Contacted prospects.
- Agency: $49/month for 1000 Contacted prospects.
- Custom: Custom Pricing.
Pros
Cons
11. Saleshandy
Saleshandy is like a Swiss Army knife for sales outreach.
It includes tools to help you connect with prospects, track your progress, and close more deals.
Our Take
Saleshandy is a decent option for individuals and small businesses on a budget. However, some users may be concerned about its limited outreach features and potential for spam flagging.
Key Benefits
- Track email opens, clicks, and replies in real time.
- Automate follow-up emails to increase engagement.
- Personalize your emails with dynamic variables.
- Integrates with popular CRM and sales automation tools.
- Offers a free plan for basic needs.
Pricing
Saleshandy offers a free plan and four paid plans:
- Free: Limited features.
- Outreach Starter: $36 per month.
- Outreach Pro: $99 per month.
- Outreach Scale: $199 per month.
- Outreach Scale Plus: $299 per month.
Pros
Cons
12. Klenty
Klenty is designed to help sales teams automate their outreach and close more deals.
It’s a powerful tool with many features for managing your sales pipeline.
Our Take
Klenty is a good tool for creating personalized email campaigns, but its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
Pricing
Klenty offers three paid plans:
- Startup: $60 per month.
- Growth: $85 per month.
- Plus: $119 per month.
Pros
Cons
13. Warmbox
Are you worried about your emails ending up in spam?
Warmbox helps you warm up your email accounts and improve your sender reputation.
Our Take
Warmbox is a valuable tool for improving email deliverability, but its limited features and potential performance issues may be drawbacks for some users.
Key Benefits
- Warm up the email accounts to improve deliverability.
- Automate the process of sending & receiving emails.
- Monitor your sender’s reputation and identify potential issues.
- Integrates with popular email providers.
- Offers a free trial to test the platform.
Pricing
Warmbox offers four paid plans:
- Solo: $19 per month for one inbox warm-up.
- Start-up: $79 per month for three inbox warm-up.
- Growth: $159 per month for six inbox warm-up.
- Team: Custom pricing.
Pros
Cons
14. Maildoso
Maildoso is designed to help you send personalized cold emails at scale.
Its features help you create unique, stand-out emails.
Our Take
Maildoso is a decent option for businesses looking to personalize their email outreach. However, its complexity and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- A/B tests your campaigns to optimize performance.
- Track your email opens, clicks, and replies.
- Integrates with popular CRM and sales automation tools.
Pricing
Maildoso offers a free plan and four paid plans:
- Free: Limited features for one user.
- Small: $99 every 3 months for 12 email accounts.
- Starter: $299 every 3 months for 40 email accounts.
- Growth: $999 every 3 months for 140 email accounts.
- Pro: $2,199 every 3 months for 400 email accounts.
Pros
Cons
What to Look For in Cold Email Automation Software?
- Ease of Use: How simple is setting up campaigns and getting started? Look for intuitive interfaces and helpful tutorials.
- Deliverability: Does the software have features to help the emails land in inboxes, not spam folders? (Warm-up tools, email validation, etc.)
- Personalization: Can you easily customize emails with names, company info, and other details to make them feel personal?
- Integrations: Does it connect with your other tools, like your CRM (customer relationship management) software?
- Pricing: Choose a plan that fits the budget and the size of your business.
- Support: Look for companies that offer good customer support if you need help.
- Unique Features: Some tools, such as AI writing assistance or advanced analysts,ics have distinctive features. Consider which features are most important to you.
How Can Cold Email Outreach Software Boost Your Sales?
When done correctly, cold email can be a powerful way to reach new customers & grow your business.
However, sending personalized emails to thousands of people takes time and effort.
That’s where cold email outreach software comes in.
These tools automate the process so you can easily focus on other essential tasks.
They help you create compelling email sequences, personalize your messages, and track your results to see what’s working.
This means more people open your emails, click your links, and ultimately become paying customers.
Plus, features like automated follow-ups allow you to stay in touch with potential clients without constantly checking your inbox.
Buyers Guide
We investigated the world of cold email tools and outreach to find the best cold email software for you.
We wanted to ensure you have all the information you need to choose the right cold email platform for your campaigns.
Here’s how we did it:
- Identified Key Features: We started by pinpointing the essential features of any good cold emailing software. These include email personalization, automated follow-up emails, and the ability to automate cold email tasks. We also looked for email service integrations and email marketing features.
- Explored Different Cold Email Software Options: To give you a complete picture, we examined various cold email software options, from simple email service providers to comprehensive sales engagement platforms. We also examined both free email tools and paid options.
- Compared Pricing: We carefully analyzed the pricing of each cold email tool, considering the features offered and the value provided. We looked at per-email costs, monthly subscriptions, & any limitations on number of emails you can send.
- Evaluated Features: We examined each cold outreach tool’s features, paying close attention to how they can improve your cold email marketing and outreach campaigns. We discussed things like email content creation tools, email personalization options, and the ability to send many cold emails efficiently.
- Considered Negatives: We also looked at the negatives of each automation tool, identifying any missing features or limitations that could impact your cold outreach efforts.
- Assessed Support and Refund Policies: We checked if each email provider offered a support community, helpful documentation, and a clear refund policy.
- Tested Deliverability: We investigated how each cold outreach platform helps you improve email deliverability and avoid spam filters. This is crucial for ensuring your sales emails reach the intended recipients.
- Analyzed User Reviews: We read many cold email software reviews from real users to understand their experiences and identify common issues or benefits.
- Used Our Expertise: We combined our research with our own experience using cold email and running email outreach campaigns to provide you with informed recommendations.
Considering all these factors, we’ve created a comprehensive guide to the best cold email automation software in 2025.
Whether you’re just starting with cold email marketing or looking to improve your existing outreach campaigns, we’ve got you covered.
Wrapping Up
That’s a wrap on our guide to the best cold email automation software!
We’ve covered a lot of ground, from email outreach tools with basic features to full-blown sales engagement platforms.
Remember, the right choice depends on the needs and budget.
We’ve done the heavy lifting by researching and testing these tools, including email deliverability, ease of use, and unique features.
Now it’s your turn to explore and find the perfect fit to boost your sales and streamline your outreach. Happy automating!
Frequently Asked Questions
Is cold email still effective in 2025?
Absolutely! Cold email remains a powerful way to reach potential customers, especially when personalized and targeted. Automation software helps you do this efficiently and at scale.
How much does cold email automation software cost?
Prices vary, with plans starting at $15 per month for essential tools and going up to hundreds per month for advanced platforms. Many offer free trials, so you can easily test them out before committing.
What’s the best way to avoid spam filters with cold email?
Use a reputable email automation tool with built-in deliverability features. Warm up your email account, personalize your messages, and avoid spammy language or excessive links.
Can I use cold email automation software for affiliate marketing?
While some tools are suitable for affiliate marketing, check the terms of service. Focus on providing value and genuine recommendations, not just blasting out affiliate links.
What’s the difference between cold email automation and email marketing?
The cold email focuses on reaching new prospects without interacting with your business. Email marketing typically targets existing subscribers or leads who have opted in to receive messages.
