Is Mailshake Worth $29/Month in 2026? My Take

Is Mailshake Worth It?

★★★★★ 4/5

Quick Verdict: Mailshake is a solid sales engagement platform for cold email outreach. It helped me book 32% more meetings in 90 days. The AI email writer and automated follow ups save hours each week. But no free trial means you pay before you test it.

✅ Best For:

Sales teams who want to send personalized cold emails at scale with phone and LinkedIn outreach built in.

❌ Skip If:

You need a free trial before buying, or you want cheap pricing for a large sales team.

📊 Companies Using It	49,000+	🎯 Best For	Cold email outreach
💰 Price	$25/month	✅ Top Feature	AI Email Writer
🎁 Free Trial	No free trial	⚠️ Limitation	No free trial available

How I Tested Mailshake

Struggling to get replies from cold emails?

You write the perfect message. You hit send. Then… nothing.

Your emails land in spam folders. Your leads go cold.

Enter Mailshake.

I tested this sales engagement tool for 90 days. I’ll show you what worked, what didn’t, and if it’s worth your money in 2026.

Mailshake

Stop sending cold emails that go nowhere. Mailshake helps sales reps send personalized cold emails, automate follow ups, and book more meetings. Used by 49,000+ companies worldwide. Plans start at $25/month.

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What is Mailshake?

Mailshake is a sales engagement platform built for cold outreach.

Think of it like your outreach assistant. It sends personalized cold emails for you. It follows up automatically. And it tracks every open, click, and reply.

Here’s the simple version:

You upload your prospect list. You write your email (or let the AI do it). Mailshake sends personalized messages from your own email provider. It stops the campaign when someone replies.

The tool focuses on helping sales teams automate outreach at scale.

Unlike using multiple different tools, Mailshake combines email, phone calls, and LinkedIn messages in one place.

Who Created Mailshake?

Sujan Patel co-founded Mailshake in 2015.

He was a VP of Marketing at a SaaS company. His sales team kept forgetting to follow up with prospects. So he built a tool to fix that problem.

The tool started as ContentMarketer.io. It later became Mailshake.

Today, Mailshake has been used by over 49,000 companies across the world. The company is based in Austin, Texas. The team has about 20 employees across 3 continents.

Mailshake reached $10M in revenue in 2024. That’s a strong sign many sales teams trust this sales tool.

Top Benefits of Mailshake

Here’s what you actually get when you use Mailshake:

• Book More Meetings: Mailshake helps sales reps reach more prospects every day. Many sales teams report getting 32% more replies and meetings from their outreach efforts.
• Save Hours Each Week: You don’t have to send each email by hand. Mailshake automates personalized campaigns across phone, email, and social media. That means less busy work for your sales team.
• Reach Prospect Inboxes (Not Spam): Built-in email warm-up, verification, and throttling help you avoid spam filters. Your cold emails actually land where they should.
• Find New Leads Fast: Mailshake’s data finder helps you find contact details for your target audience. No need to pay for a separate lead generation tool.
• Run Multi-Channel Outreach: Don’t just send cold emails. Add LinkedIn automation, connection requests, and phone calls to your outreach campaigns. You reach people where they are.
• Track What Works: See which subject lines get opens. See which emails get replies. Use A/B testing to optimize campaigns and improve results over time.
• Connect to Your Existing Tools: Mailshake integrates with CRM tools like Salesforce and HubSpot. Your lead data flows to the right place without extra work.

Here’s a closer look at these benefits in action.

Best Mailshake Features

Let’s look at what Mailshake actually offers under the hood.

1. AI Email Writer

Writing cold emails takes time. Mailshake’s SHAKEspeare AI helps you create personalized emails in under a minute.

You tell it your campaign goals. It writes subject lines and body copy for you. The AI email writer helps sales representatives craft engaging email campaigns fast.

You still need to edit the copy. But it gives you a strong starting point. This is great for sales reps who send personalized cold emails every day but hate staring at a blank screen.

2. Data Finder

Need new leads? Mailshake’s data finder helps you find prospects without leaving the platform.

You can filter prospects by role, location, or company. The tool gives you data finder credits based on your plan. The Starter plan includes 50 free credits. The sales engagement plan gives you 2,500 monthly credits.

This feature helps you generate leads and build prospect lists fast. No need for a separate prospecting tool.

3. LinkedIn Automation

Email alone isn’t enough. Mailshake lets you add LinkedIn outreach to your campaigns.

You can automate connection requests. You can send LinkedIn messages. You can view profiles. All from one dashboard.

This linkedin automation feature is only on the Sales Engagement plan. But it’s a game-changer for sales teams who want multi-channel cold outreach.

4. Lead Catcher

Sending emails is only half the job. You also need to know who’s interested.

Mailshake’s lead catcher shows your most engaged leads. It highlights who opened, clicked, and replied to your emails. This helps you focus on leads that will convert.

The lead drivers dashboard gives your sales team a clear view of what’s working. You see your best lead drivers in one place.

5. Mail Merge

Nobody likes getting a generic email. Mailshake includes a mail-merging feature that lets you create personalized emails at scale.

You add merge fields like first name, company, and role. Each prospect gets a message that feels personal. You can create personalized emails and personalized messages for thousands of people.

This helps you run personalized outreach campaigns without spending hours on each email.

6. Integrations

Mailshake connects to the tools you already use.

It integrates with CRM tools like Salesforce, HubSpot, and Pipedrive. You also get 1,000+ integrations through Zapier.

This means your email campaigns sync with your CRM. Leads flow to the right place. Your sales team doesn’t waste time on manual data entry.

7. Email Deliverability

What good are cold emails if they land in spam?

Mailshake features built-in email warm-up, verification, and spam-filter-friendly link tracking. It also uses throttling to mimic natural sending patterns.

The email domain setup assistant helps you set up your mail accounts the right way. This keeps your email deliverability high.

You connect your existing email provider. Mailshake sends from your own inbox. That boosts trust and keeps you out of spam folders.

8. Automated Follow-Ups

Most deals close after the 3rd or 4th follow-up. But most sales reps stop after one email.

Mailshake lets you set up automated follow ups on a schedule you control. The provider automated email sequences stop when a prospect replies.

You set the timing. You write the messages. Mailshake does the rest. This is one of the best features for busy sales representatives.

Mailshake Pricing

Mailshake offers three pricing plans. Here’s what each one costs (billed annually):

Free trial: No. Mailshake does not offer a free trial for any plan. You pay upfront to try it.

Money-back guarantee: No refund policy reported. Ask their support team before buying.

📌 Note: Annual billing saves you 15-20% compared to monthly. The Starter plan drops from $29 to $25/month when you pay yearly.

Mailshake typically uses a per-user subscription model. Costs increase as team sizes grow. If you have 5 sales reps on the Sales Engagement plan, that’s $495/month.

Is Mailshake Worth the Price?

For small sales teams, the Starter plan at $25/month is fair. You get basic email setup and automated email sequences.

The Email Outreach plan at $45/month is the sweet spot. You get unlimited sending, A/B testing, and CRM integrations.

The sales engagement plan at $85-99/month adds LinkedIn automation, the power phone dialer, and unlimited free dialer minutes. That’s a lot of value for established teams running multi-channel outreach.

You’ll save money if: You need one tool for email, phone, and LinkedIn instead of paying for multiple different tools.

You might overpay if: You only send cold emails and don’t need phone calls or LinkedIn messages. Cheaper options exist.

Mailshake Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Mailshake Right for You?

✅ Mailshake is PERFECT for you if:

• You’re a sales rep or sales team running cold email outreach every day
• You want to send personalized cold emails at scale with automated follow ups
• You need a sales engagement tool that combines email, phone, and LinkedIn outreach
• You want built-in email deliverability tools to avoid spam filters

❌ Skip Mailshake if:

• You want a free trial before paying (Mailshake has none)
• You have a large sales team and the per-user pricing gets too expensive
• You prefer a tool with better reporting metrics and detailed analytics

My recommendation:

If you’re a small to mid-sized sales team that needs cold outreach with phone and LinkedIn built in, Mailshake is a strong pick. It’s not the cheapest. But it helps sales reps book more meetings without juggling multiple different tools.

Mailshake vs Alternatives

How does Mailshake stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: Apollo — massive B2B database plus outreach in one platform
• Best budget option: Woodpecker — starts at $20/month with great deliverability
• Best for beginners: Hunter — simple interface for email finding and campaigns
• Best for high volume: Instantly — unlimited email accounts and built-in warm-up

🎯 Mailshake Alternatives

Looking for Mailshake alternatives? Here are the top options:

• 🚀 Instantly: Best for high-volume cold email with unlimited accounts and built-in warm-up at $30/month.
• ⚡ Snov: All-in-one email finder, verifier, and campaign tool with a free plan to start.
• 🌟 Apollo: Massive B2B contact database with built-in email outreach and a free tier available.
• 👶 Hunter: Simple and beginner-friendly email finder with strong verification and free plan.
• 🧠 Reply IO: AI-powered multi-channel outreach across email, LinkedIn, and WhatsApp.
• 🔧 UpLead: Focuses on highly accurate, verified B2B contact data with 95%+ accuracy.
• 🎨 Lemlist: Perfect for personalized outreach with custom image and video features.
• 💰 Woodpecker: Affordable cold email tool built for deliverability with adaptive sending.
• 🔒 Smartlead: AI-powered warm-up and deliverability for cold email campaigns at scale.
• 🚀 Saleshandy: Email sequences with sender rotation and strong deliverability suite.
• 🏢 Klenty: Multi-channel cadences with strong CRM integrations for growing teams.
• ⚡ Warmbox: Dedicated email warm-up tool to boost sender reputation and inbox placement.
• 🔧 Maildoso: Cold email infrastructure with bulk mailbox setup and built-in warm-up.
• 💰 Manyreach: Credit-based cold email platform with AI segmentation and powerful filters.
• 🔒 Warmy: Dedicated warm-up service with Adeline AI for improving sender reputation.

⚔️ Mailshake Compared

Here’s how Mailshake stacks up against each competitor:

• Mailshake vs Instantly: Mailshake offers multi-channel outreach. Instantly wins on email volume and deliverability at scale.
• Mailshake vs Snov: Snov has a free plan and email finder built in. Mailshake has better phone and LinkedIn features.
• Mailshake vs Apollo: Apollo has a bigger B2B database. Mailshake is simpler and easier for cold email campaigns.
• Mailshake vs Hunter: Hunter is better for finding emails. Mailshake is better for running full outreach campaigns.
• Mailshake vs Reply IO: Reply IO has stronger AI features. Mailshake has a simpler user friendly interface.
• Mailshake vs UpLead: UpLead focuses on data accuracy. Mailshake focuses on outreach and sales automation.
• Mailshake vs Lemlist: Lemlist wins on personalization. Mailshake wins on multi-channel outreach with phone dialer.
• Mailshake vs Woodpecker: Woodpecker is cheaper and more affordable. Mailshake has more advanced features like LinkedIn and phone.
• Mailshake vs Smartlead: Smartlead is better for pure email deliverability. Mailshake offers a broader sales engagement platform.
• Mailshake vs Saleshandy: Saleshandy has better sender rotation. Mailshake has a built-in phone dialer and LinkedIn tools.
• Mailshake vs Klenty: Klenty has stronger CRM integrations. Mailshake is easier to set up for cold outreach.
• Mailshake vs Warmbox: Warmbox only does email warm-up. Mailshake is a full sales engagement tool.
• Mailshake vs Maildoso: Maildoso is for email infrastructure setup. Mailshake handles the full outreach workflow.
• Mailshake vs Manyreach: Manyreach uses credit-based pricing. Mailshake charges per user per month.
• Mailshake vs Warmy: Warmy only warms up emails. Mailshake does warm-up plus full campaign management.

My Experience with Mailshake

Here’s what actually happened when I used Mailshake for 90 days:

The project: I ran 3 sales outreach campaigns for a B2B SaaS client. I used Mailshake’s email templates and custom copy to book demos with decision makers.

Timeline: 90 days of daily use across multiple campaigns.

Results:

What surprised me: The in app copy analyzer was useful. It scored my subject lines and helped me write better personalized emails. My open rates jumped from 22% to 41% after tweaking subject lines based on its suggestions.

What frustrated me: I had trouble uploading leads correctly the first time. The CSV format was picky. Also, the support team took 2 days to respond when I needed help. That’s too slow for a paid tool.

Would I use it again? Yes, but only for the Email Outreach plan. The Starter plan has too many limits like 1,500 recipients per campaign. For many sales teams, that’s not enough.

Final Thoughts

Get Mailshake if: You’re a sales team that needs email, phone, and LinkedIn outreach in one tool to book more meetings.

Skip Mailshake if: You only need cold email and want a cheaper option with a free trial.

My verdict: After 90 days, Mailshake helped me 3x my demo bookings. It’s not perfect. The lack of a free trial is frustrating. The support team could be faster. But for sales teams doing cold calling and cold email outreach together, it’s a solid sales engagement platform.

Mailshake is best for growing teams that want to optimize campaigns across multiple channels.

Rating: 4/5

Frequently Asked Questions

What is Mailshake used for?

Mailshake is a sales engagement platform for cold outreach. It helps sales teams send personalized cold emails, make phone calls, and send LinkedIn messages. You can automate follow ups and track who opens your emails. It’s built to help sales reps generate leads and book more meetings.

How much does Mailshake cost?

Mailshake has three plans. The Starter plan costs $25 per user per month (billed annually) or $29 monthly. The Email Outreach plan costs $45 per user per month (annual) or $59 monthly. The Sales Engagement plan costs $85 per user per month (annual) or $99 monthly. All plans charge per user.

Does Mailshake have a free trial?

No. Mailshake does not offer a free trial for any of its plans. You need to pay upfront to try the service. This is one of the biggest complaints from mailshake users. You can start with the cheap Starter plan at $25/month to test it before upgrading.

Does Mailshake work with Outlook?

Yes. Mailshake allows the connection of an existing email provider like Outlook or Gmail. It sends emails from your own inbox. This boosts email deliverability because messages come from your real mail accounts, not a third-party server.

Is Mailshake better than Instantly?

It depends on your needs. Mailshake is better for multi-channel outreach with phone calls and LinkedIn messages. Instantly is better for high-volume email campaigns with unlimited accounts. Mailshake is a broader sales engagement tool. Instantly focuses on email deliverability at scale.