⚡ Quick Verdict:
- Pricing: Folk starts at $17.5/member/month. Thryv starts at $244/month in our pricing data.
- Best for: Folk suits small teams doing contact management and outreach. Thryv suits local service businesses that need booking, invoices and listings.
- Key difference: Folk is a focused CRM. Thryv bundles CRM features with a website builder, payments and reputation tools.
- Our pick: Folk, rated 4.0 against Thryv at 2.6, because it costs far less and is incredibly easy to learn.
These two products both call themselves customer relationship management software.
They are built for very different people.
Folk is a light CRM for people who want real relationships, not data entry.
Thryv is an all-in-one platform for small businesses that book jobs and send invoices.
The price gap between them is the first thing you will notice.
Overview
This Folk vs Thryv comparison covers pricing, crm features, ease of use and support.
We reviewed documentation, pricing pages and user reviews for both tools.
Our writers also spent hands-on time with each one.
Those observations appear in the “What Our Team Noticed” sections below.
By the end you will know which tool fits your business.
What is Folk?
Folk is a customer relationship management app for people who hate heavy CRM software.
It helps you organize contacts, track deals and close winning deals.
The interface looks like a shared spreadsheet, so most people learn it in minutes.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring and partnerships all work inside the same tool.
That flexibility is why an agency or a solo founder can both use it.
Watch the walkthrough below to see how the contact views work.
🏆 Winner: Folk
A simple CRM for contact management and outreach. Sync Gmail, add contacts from LinkedIn, and set reminders in seconds.
Folk Pricing
Folk charges per member. Here are the pricing details.
| Plan | Price | Best For |
|---|---|---|
| Standard | $17.5/member/month | Solo users and small teams |
| Premium | $35/member/month | Teams that need email automation |
| Custom | $70/member/month | Larger teams with custom needs |
Pricing verified August 2026.
Free trial: Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Money-back guarantee: Folk does not publish a refund window. The free trial is your safety net.
📌 Note: Pricing is per member, so a three-person team on Standard pays roughly $52.50 each month.
⚠️ Pricing conflict flagged: Some research sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35 and $70 per member. We report the CSV figures above. Check the Folk site for the current rate in your currency.
Key Benefits of Folk
Here is what makes Folk worth a look:
- Fast contact management: Groups let you sort contacts by project or campaign. You never drown in one giant list.
- Magic Fields: This custom field type uses AI to fill in missing details on companies and people.
- Chrome extension: Add contacts from LinkedIn while you search for prospects. No copy and paste needed.
- Gmail and Outlook sync: Folk pulls in contacts and email history automatically. Your inbox becomes the source of truth.
- Mail merge outreach: Send personalised bulk email with shared templates. The whole team can create and reuse them.
- Self-serve signup: You can try every feature without a sales call. No demo booking required.
What Our Team Noticed
Our writer signed up for Folk and spent several days moving a live contact list into it. Here is what stood out from that hands-on time:
The short clip below shows the same workflow in the app.
Folk Pros & Cons
✅ Pros
- Easy enough to learn without any CRM experience
- Works for multiple use cases, not just sales
- Chrome extension adds contacts straight from LinkedIn
- Magic Fields clean and enrich contact data automatically
- Costs far less per seat than most all-in-one platforms
❌ Cons
- No advanced reporting views for detailed analytics
- No automatic tracking of meetings or phone calls
- Outreach functionality is mostly email, with few other channels
- Importing emails and contact data can be fiddly
What is Thryv?
Thryv is an all-in-one platform for small businesses that serve local customers.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a group of Yellow Pages companies and now sells software.
The company reported $1.3 billion in revenue over twelve months in June 2020.
Thryv supports more than 50,000 local businesses in the US, Canada and Australia.
It operates in 48 states and employs more than 2,400 employees.
The product splits into Thryv Business Center and Thryv Command Center.
The video below walks through the main dashboard.
Runner Up: Thryv
Thryv software bundles CRM, booking, invoices and a website builder. Built for service businesses that want to stay organized and get paid faster.
Thryv Pricing
Thryv sells packages rather than simple seats. Here are the pricing details we hold on file.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $255/month | Listings, reviews and campaigns |
| Keap | $299/month | Bundled sales and marketing package |
Pricing verified August 2026.
Free trial: Thryv offers a free plan with limited features. Full packages are quoted by a sales rep.
Money-back guarantee: None published. Ask about contract length before you sign anything.
📌 Note: Thryv packages carry a one time onboarding fee of $250. Budget for that on top of the monthly rate.
⚠️ Pricing conflict flagged: Our CSV pricing data lists the two packages above. Public sources quote an entry point near $20.00 per user per month plus a free plan. Quotes also change by location and bundle, so confirm your rate with Thryv before you pay.
Key Benefits of Thryv
Here is what a small business gets for that price:
- Online booking: Clients book appointments 24/7. Thryv reports a 61% rise in bookings for typical users.
- Enhanced local listings: Your business information syncs across 50+ listing sites, including Google and Yahoo.
- Command Center inbox: Email, SMS, social and web chat land in one unified inbox.
- Client portal: Client portal estimates, invoices and signed documents sit in one secure place.
- ThryvPay: A payment processor built for service-based firms, so you get paid faster.
- Website builder: Create a professional website without hiring a developer. Mobile layouts are included.
- Time saved: Thryv says owners save an average of 20 hours per week on admin work.
What Our Team Noticed
Our writer set up a Thryv account and worked through booking, invoicing and the listings tools. Here is what stood out:
Thryv Pros & Cons
✅ Pros
- Replaces several tools with one platform
- 24/7 support included with paid packages
- Strong local listings and review management
- Payments, invoices and scheduling in one app
❌ Cons
- Costs many times more than a focused CRM
- Extra $250 onboarding fee before you start
- Pricing is quote-based, so comparing plans takes work
- Contract terms deserve a careful read
Feature Comparison
Both products carry the CRM label, but the feature lists barely overlap. We compared ten areas that decide most purchase decisions.
| Feature | Folk | Thryv |
|---|---|---|
| Starting Price | $17.5/member/month | $244/month |
| Free Plan | ❌ (14-day trial) | ✅ (limited) |
| Sales Pipeline Views | ✅ | ✅ |
| Chrome Extension | ✅ | ❌ |
| Email Automation | ✅ | ✅ |
| SMS Marketing Messages | ❌ | ✅ |
| Website Builder | ❌ | ✅ |
| Invoices and Payments | ❌ | ✅ |
| Advanced Reporting | ❌ | ✅ |
| Best For | Contact management and outreach | Local service businesses |
1. Sales Pipeline and Deal Tracking
Folk: The sales pipeline uses a visual Kanban board. You drag a deal between stages and the record updates instantly. It is enough structure to close winning deals without slowing you down.
Thryv: Deal tracking sits inside a wider workflow that covers jobs and appointments. Campaign analytics let you measure which channels generate the most leads. The trade-off is more setup before the data means anything.
2. Contact Management and Lead Generation
Folk: Contact management is the core job here. You organize contacts into groups, so a fundraising list never mixes with a hiring list. Duplicate records for the same person get merged during import.
Thryv: Market Builder focuses on generating new leads rather than tidy contact lists. It builds target audiences from your customer data. Existing customer interactions feed back into those audiences.
3. Company Records and Team Collaboration
Folk: Company management links every contact to the right organisation. Your team shares one view, so nobody keeps a private spreadsheet. Magic Fields fill in missing company details for you.
Thryv: TeamChat keeps internal messages beside client records. Staff can respond to a customer and flag a colleague in the same place. That helps teams with field workers and front-desk staff.
4. Email Automation and Outreach
Folk: Email funnels handle personalised bulk sends through collaborative mail merge. Shared templates keep the whole team on message. Email automation here is deliberately simple, which is a limit for heavy sequences.
Thryv: Trigger-based campaigns send email and SMS marketing messages after a booking or a missed appointment. The AI Response Tool drafts replies to reviews in seconds. Reach across channels is wider than Folk’s.
5. Social Selling and Social Media
Folk: Social selling means capturing people you meet on LinkedIn and keeping the thread warm. Folk stores the profile, the notes and your next step together. There is no post scheduling.
Thryv: Social media management covers scheduling and publishing across accounts. You can plan posts around promotions and events. For a local shop, that saves juggling other tools.
6. Partnerships and Online Reputation
Folk: The partnership manager tracks introductions, investors and long-term relationships. You set reminders so a warm contact does not go cold. This is where Folk beats a plain sales tool.
Thryv: Online reputation management collects reviews from across the web and prompts happy customers to leave more. You can respond from one screen. For a business that lives on local reviews, this matters more than pipeline design.
7. Browser Extension and Search Visibility
Folk: The Chrome extension lets you add contacts from LinkedIn in one click. It pulls the role, the company and the profile link. This is the feature our writer reached for most.
Thryv: SEO services aim at getting your location found in local search. That work happens off-platform with Thryv’s team. It is a service line, not a feature you switch on yourself.
⚠️ Warning: Folk has no automatic logging of meetings or phone calls. If your team needs call activity captured without manual entry, neither the extension nor Magic Fields will fix that.
8. Reporting and Analytics
Folk: Pipeline management gives you stage counts and simple filters. Folk lacks advanced reporting views, which limits it for anyone who needs deep analytics. Larger sales teams usually outgrow this quickly.
Thryv: Website analytics show traffic, sources and conversions beside your campaign data. You can tie a booking back to the page that produced it. This is the clearest technology advantage Thryv holds.
9. Client Management, Invoices and Payments
Folk: Client management covers notes, next steps and shared context on every account. There is no billing at all. You will still need separate software to send invoices.
Thryv: Billing and invoicing include digital document signing and ThryvPay checkout. Clients pay from the portal, which is how firms get paid faster. That ability alone justifies the platform for some owners.
10. Pricing & Cost
Here are both price lists side by side, straight from our data file.
| Tier | Folk | Thryv |
|---|---|---|
| Entry | Standard: $17.5/member/month | Marketing Center: $244/month |
| Mid | Premium: $35/member/month | Keap: $299/month |
| Top | Custom: $70/member/month | Quote only |
| Setup fee | None | $250 one time onboarding fee |
Folk: A two-person team on Standard pays $35 a month in total. Even the Custom tier at $70 per member stays under most bundled platforms. You pay for contact management and nothing else.
Thryv: The monthly rate replaces a website host, a booking app, an invoicing tool and a review service. Judge it against that combined bill, not against a CRM seat. If you only want a CRM, the maths does not work.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A tight budget | Folk | Starts near 7% of Thryv’s rate |
| Simple contact management | Folk | Incredibly easy to learn |
| Client booking and invoices | Thryv | Payments and portal built in |
| Local listings and reviews | Thryv | Syncs 50+ listing sites |
| LinkedIn prospecting | Folk | Chrome extension adds contacts |
| Fundraising or events | Folk | Handles multiple use cases |
💰 Your Budget
Folk is the cheaper entry by a wide margin. Thryv only makes sense if it replaces several paid services at once.
🔌 Your Tech Stack
Folk plugs into Gmail, Outlook and your browser. Thryv wants to be the stack, which means moving your website and invoices across.
📝 Your Daily Workflow
If your day is email and introductions, Folk fits. If your day is appointments, quotes and payments, Thryv fits.
🎓 Your Experience Level
Folk suits anyone who has never used a CRM before. Thryv has more moving parts and expects onboarding help.
🆓 Free Trials and Demos
Folk gives you 14 days to explore on your own, with no sales rep in the way. Thryv offers a free plan and a guided demo.
🛟 Support Options
Thryv provides 24/7 support with paid packages and a human on the phone. Folk leans on documentation and email support.
Switching Guide
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Folk to Thryv?
✅ What you’ll gain:
- Invoices, estimates and card payments in the same app
- Enhanced local listings and review management
- Appointment booking and a website builder
❌ What you’ll lose:
- The low per-member price
- Magic Fields and the LinkedIn Chrome extension
- The spreadsheet-style simplicity
📋 How to switch:
- Export your groups and contacts from Folk as CSV
- Book a Thryv demo and confirm the quote and contract
- Import contacts during onboarding, then connect your calendar
🔄 Switching from Thryv to Folk?
✅ What you’ll gain:
- A much lower monthly bill
- A tool your team can learn in an afternoon
- Faster ways to add contacts and set reminders
❌ What you’ll lose:
- Invoicing, payments and the client portal
- Listings sync, SEO services and review tools
- 24/7 phone support
📋 How to switch:
- Export customers and companies from Thryv
- Start the Folk trial and connect Gmail to sync history
- Line up replacements for booking, invoices and your website
What Our Review Didn’t Cover
This comparison focused on solo users and small teams. We did not test Thryv’s SEO service results over months, and we did not measure email deliverability for either product. Multi-location franchises and regulated industries have needs we did not review. Pricing and contract terms change by market, so your quote may differ from the figures on this page.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Folk |
| 🚀 Contact Management | Folk |
| 👶 Ease of Use | Folk |
| 📣 Marketing Reach | Thryv |
| 🧾 Invoices and Payments | Thryv |
| 📊 Reporting | Thryv |
| 🔌 Integrations | Folk |
| 🏆 Overall Winner | Folk |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories and holds a 4.0 rating against 2.6.
Best for: contact management, partnerships and fundraising, small teams that want real relationships
Folk and Thryv are not really rivals. Folk is a CRM that helps you build genuine connections and remember the next step. Thryv is a business operating system for a local shop or a service firm.
Thryv is a fair choice if you want booking, invoices, listings and a website in one place. That bundle is worth the money for a plumber or a salon owner. It is poor value if you only wanted somewhere to keep contacts.
For most readers comparing these two, Folk is the better buy. It costs a fraction of the price and does the CRM job well.
More of Folk Compared
Here is how Folk lines up against other tools in the same category:
Folk vs Pipedrive
Folk wins on: gentler setup, per-member pricing that starts lower, use beyond sales such as events and hiring
Pipedrive wins on: deeper deal forecasting, call logging, a longer list of native integrations
Folk wins on: flat learning curve, no upsell path into expensive hubs, faster contact imports for a small list
HubSpot wins on: a genuinely free starter tier, marketing automation depth, dashboards your board will accept
Folk vs Monday CRM
Folk wins on: purpose-built contact views, email sync out of the box, less configuration before day one
Monday CRM wins on: custom automations, project boards beside the pipeline, permissions for bigger teams
More of Thryv Compared
Thryv competes with other all-in-one platforms rather than with light CRMs.
Thryv vs GoHighLevel
Thryv wins on: hands-on onboarding, listings and reputation coverage, 24/7 support for non-technical owners
GoHighLevel wins on: agency reselling and white labelling, funnel building, transparent published pricing
Thryv wins on: local listings sync, website builder included, booking tools aimed at trades and clinics
Keap wins on: sales automation logic, quote-to-invoice pipelines, a larger app marketplace
Thryv vs ActiveCampaign
Thryv wins on: payments and scheduling built in, review management, one bill for the whole operation
ActiveCampaign wins on: email deliverability tooling, branching automation, cheaper entry for marketing-only needs
Frequently Asked Questions
What is folk CRM?
Folk CRM is a light customer relationship management app. It keeps contacts, companies and deals in one shared view. Teams use it for sales, hiring, events and fundraising.
Is folk a good CRM?
Yes, for individuals and small teams that value simplicity. It is weaker for large sales teams because reporting is basic and calls are not logged automatically.
How much is folk?
Our pricing data shows Standard at $17.5 per member each month, Premium at $35 and Custom at $70. A 14-day trial lets you check before paying.
What is Thryv used for?
Thryv helps small businesses reach more customers, stay organized and get paid faster. It handles booking, invoices, listings, reviews and a website from one dashboard.
Is Thryv a CRM?
Yes, and more. Thryv includes customer relationship management alongside marketing, payments and scheduling. Buyers who only want contact records usually find it larger than they need.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 