
Are you struggling to connect your offline and online marketing efforts?
Feeling lost in a sea of generic QR codes that offer little to no insight?
But what if you could transform those static squares into powerful tools for customer engagement and data collection?
Sounds intriguing, right?
Let’s dive into whether Uniqode could be the solution you’ve been searching.

Ready to unlock the power of smart QR codes? Uniqode users see an average 30% increase in engagement and gain valuable insights with real-time scan analytics.
What is Uniqode?
Have you ever wanted to create a QR code that does more than just link to a website?
Think of it as an app and web service that lets you build dynamic qr codes.
Beyond simple links, Uniqode lets you create engaging experiences.
Like digital business cards you can easily share.
It even offers features similar to Beaconstac and integrates with tools you might already use.
Like Canva, allowing you to add your logo and customize the design.

Who Created Uniqode?
Four friends founded Uniqode in 2011: Venkataramani Sitaraman, Vijaya Pratap Maddimsetty, Ravi Pratap Maddimsetty, and Sharat Potharaju.
They thought regular QR codes were too simple.
Their big idea was to create smarter codes that could do much more for businesses.
They wanted to help companies easily connect what they do in the real world with the internet.
Top Benefits of Uniqode
Here’s why Uniqode’s QR solutions are worth considering:
- Create the most powerful and secure dynamic QR codes: Unlike static qr codes, Uniqode’s QR code allows you to change the linked content anytime, offering flexibility for your campaigns and ensuring your information is always up-to-date and safer.
- Offers secure roi-driven qr code solutions: Track every scan in real-time and gain valuable first-party data to measure the effectiveness of your campaigns and demonstrate a clear ROI.
- ROI-driven qr code and digital business card solutions: Combine the power of scannable codes with interactive digital business card solutions for mapping online and offline touchpoints, creating a seamless experience for your network.
- Uniqode is a phygital platform that offers secure connections: As a true phygital platform that offers secure, it helps you blend the physical and digital worlds effectively, enhancing customer engagement.
- Business card solutions for mapping online and offline: Make networking easier and more impactful with digital cards that can be instantly shared and updated, streamlining how you connect with clients.
- Seamless integration with your existing workflow using Zapier: Uniqode integrates effortlessly with tools you already use, such as Zapier, to automate your workflow and streamline data management.

Best Features of Uniqode
What makes Uniqode stand out in the crowded world of QR code platforms?
It’s more than just a basic qr code generator.
Uniqode packs a suite of powerful and intuitive features designed to elevate your marketing and operational efforts.
1. QR Code Generator
At its core, Uniqode boasts a robust and user-friendly QR generator.
You can effortlessly create various types of QR codes.
What truly sets it apart is the focus on dynamic qr codes.
This flexibility is invaluable for marketing campaigns.
You can also add your logo and customize the design to align with your brand.
Ensuring a professional and recognizable look.

2. QR Code Analytics
Understanding how your QR codes are performing is crucial.
And Uniqode provides comprehensive QR code analytics.
You gain access to real-time data on the number of scans.
The locations of the scans, the times of the scans, and even the device used.
This ROI-driven QR code analysis helps you demonstrate the tangible impact of your QR code strategy.

3. Linkpages
Linkpages by Uniqode offer a significant upgrade from simply directing users to a website url.
These are customizable mini landing pages that you can create and link to your QR codes.
This feature is perfect for specific marketing campaigns, product launches, or event promotions.
The drag-and-drop interface lets your team build professional pages easily without any coding.

4. Landing Pages
Expanding on Linkpages, Uniqode also offers more robust Landing Pages functionality.
You can design multi-section pages with rich media.
Lead capture forms and detailed product information.
These landing pages are ideal for running targeted advertising campaigns.
Providing in-depth information related to your QR code content.

5. Integration
To streamline your workflow and connect with the tools you already use.
Uniqode offers integration with various platforms.
A key integration is with Zapier.
Which allows you to automate tasks and connect Uniqode with thousands of other apps.
Such as your crm, email marketing software, and analytics platforms.
This focus on integration makes Uniqode a versatile and valuable addition to your marketing technology stack.

6. QR Code Tracker
The QR Code Tracker acts like a pair of binoculars for your business.
It lets you see exactly what happens after someone scans your code.
You can find out how many people scanned it and when they did it.
It even shows you what kind of phone they used and where they were in the world.

7. QR Code API Generator
The QR Code API Generator is a tool for people who need to generate many QR codes quickly.
For example, if you have a big store with 1,000 products.
You don’t want to make 1,000 codes by hand.
The API can do this for you automatically.
It saves a huge amount of time and makes sure every code looks the same and works perfectly.

8. Dynamic QR Code Generator
A Dynamic QR Code is like a magic square that you can change even after it is printed.
With a normal “static” code, once it is printed on a flyer, the link is stuck forever.
But with a dynamic code, you can change the link anytime you want.
You just log into Uniqode and update the link.
The code on the paper stays the same, but it sends people to the new place.
This saves a lot of money on printing.

9. Apple Wallet
The Apple Wallet feature lets you put things like business cards or event tickets right into a person’s iPhone.
This makes it very easy for people to find your information later.
They don’t have to worry about losing a piece of paper.
You can also update the information on their digital card whenever you want.
So they always have your newest phone number or email.

Pricing
| Plan | Key features | Pricing |
| Lite | 5 linkpages | $15/month |
| Pro | 10 linkpages | $49/month |
| Plus | 25 linkpages | $99/month |
| Business+ | 100 linkpages | Schedule demo |

Pros and Cons
Choosing the right QR code platform is crucial.
Understanding its advantages and disadvantages can help you make an informed decision.
Let’s delve deeper into Uniqode’s strengths and weaknesses.
Pros
Cons
Uniqode Alternatives
While Uniqode offers a comprehensive suite of features.
Several other QR code management platforms are available.
Here are a few alternatives you might consider:
- Bitly: Primarily known as a link shortener, Bitly also offers QR code generation with basic analytics. It’s a good option for simple needs and link management.
- QRCode Monkey: A popular free QR code generator with extensive customization options. While it excels in design, its analytics and dynamic features are more limited in the free version.
- Scanova: Offers a range of dynamic QR code solutions with a focus on enterprise-level features and integrations. It can be a strong contender for larger businesses.
- Beaconstac: (Note: As mentioned earlier, Uniqode was formerly Beaconstac). Still exists as a separate entity focusing on proximity marketing and some overlapping QR code features.
- Flowcode: Known for its visually appealing and scannable QR code designs. It offers analytics and dynamic options, focusing on brand aesthetics.
Personal Experience with Uniqode
Our marketing team recently integrated Uniqode into our latest product launch campaign.
And the results were impressive.
Uniqode proved to be a valuable asset, offering several key features that directly contributed to our success.
Here’s how we benefited:

- Dynamic QR Codes for Flexibility: We utilized Uniqode’s QR code to link our print ads to a dedicated landing page showcasing product details and launch offers. The ability to update the url and content behind the code in real-time was crucial for adapting our messaging throughout the campaign.
- Actionable QR Code Analytics: The detailed QR code analytics provided us with valuable insights into scan locations, times, and device types. This data-driven approach allowed us to understand which print placements were most effective and optimize our strategy accordingly.
- Engaging Landing Pages: We created visually appealing and informative landing pages directly within the Uniqode platform. These linkpages provided a richer experience for users than simply directing them to our homepage, leading to higher engagement rates.
- Seamless Integration: The integration with Zapier allowed us to connect scan data with our crm, providing a holistic view of customer interactions and helping us nurture leads more effectively.
- Enhanced Team Collaboration: The platform’s team features made it easy for multiple employees to manage and track different QR code campaigns, improving overall workflow and organization.
The ability to create the most powerful and secure QR codes.
Tracking their performance and building engaging landing pages significantly enhanced our marketing efforts.
Final Verdict
If you’re seeking a robust and versatile phygital platform that offers secure ROI-driven QR code solutions.
Uniqode is undoubtedly worth considering.
Its ability to create the most powerful and secure dynamic qr codes.
Coupled with in-depth qr code analytics and engaging landing page creation.
Provides a significant advantage over basic QR code generators.
The seamless integration with tools like Zapier further streamlines your marketing workflow.
Frequently Asked Questions
How much does Uniqode cost?
Uniqode offers flexible pricing to fit various needs. Paid plans start at $9 per month for the Essential plan when billed annually. For more advanced features, the Core plan is $49/month, and the Plus plan is $99/month. There is also a free plan for basic static QR codes.
Who is the CEO of Uniqode?
Sharat Potharaju is the co-founder and CEO of Uniqode (formerly Beaconstac). He leads the company alongside co-founder and CTO Ravi Pratap Maddimsetty, driving the vision to connect the physical and digital worlds through secure QR code technology.
Is the QR code generator actually free?
Yes and no. Uniqode offers a forever-free plan for static QR codes, which are permanent and do not expire. However, if you need dynamic features—like tracking scan analytics, editing the URL later, or retargeting—you will need a paid subscription.
What is the most trusted QR code generator?
Uniqode is widely considered the most trusted platform due to its enterprise-grade security. unlike many free tools, it is SOC 2 Type 2, GDPR, and HIPAA compliant, and ISO 27001 certified, making it the safest choice for businesses protecting user data.
Can you be tracked by scanning a QR code?
Technically, yes. Scanning a dynamic QR code allows the creator to see analytics like the time of scan, location (city/country), and device type. However, reputable generators like Uniqode do not collect personally identifiable information (PII) without explicit user consent.
How many employees does Uniqode have?
Uniqode has grown significantly since its inception. Currently, the company employs approximately 143 people. They operate globally with headquarters in New York and offices in India, supporting over 50,000 businesses worldwide.
Do you have to pay a monthly fee for a QR code?
Not necessarily. If you create a static QR code, it is free and requires no monthly fees. You only pay a monthly or annual subscription if you use dynamic QR codes, which offer editing capabilities and detailed scan tracking.
More Facts about Uniqode
- Free Trial: Try Uniqode for 14 days to see if you like it.
- Pricing: If you want to keep using it, plans start at $5 per month for the basic package. There are different plans for individual users and large enterprises.
- Static Codes: You can make static QR codes (codes that don’t change) for free. These codes will work forever.
- Dynamic Codes: You can also make dynamic QR codes. These are special because you can change the website they link to even after you print them.
- Editing: If you made a mistake or want to show something new, dynamic codes let you edit the content without printing a new code.
- Many Types: There are over 18 types of codes you can make, including ones for PDFs, websites, and map locations.
- Custom Looks: You can design your QR codes to look cool. You can add a logo, change the colors, and choose different shapes.
- File Formats: You can save your QR codes in multiple formats, such as PNG, JPG, SVG, and PDF, so they look good in print or online.
- Bulk Creation: If you need a lot of code at once, you can make it in bulk instead of one by one.
- Tracking: Uniqode shows you who scans your codes. You can see how many people scanned, where they were, and what kind of phone they used.
- Organization: You can manage all your codes from one main screen (dashboard), which is easy to understand and use.
- Digital Business Cards: You can create digital business cards. These let you share your contact info easily, and you can update your details anytime without reprinting cards.
- Safety: Uniqode is very secure. It uses strong passwords (2FA) and checks for bad links to keep you safe.
- Privacy Rules: It adheres to strict regulations (e.g., GDPR and HIPAA) to protect data, which is why doctors and hospitals trust it.
- Restaurant Use: Restaurants use these codes for menus so customers can scan them without touching a physical menu.
- Marketing: Businesses use Uniqode to help with ads on Facebook and Google after someone scans a code.
- Connections: Uniqode integrates with over 1,000 other apps (including Zapier) to automate tasks for businesses.
- Reliability: The system operates reliably (99.99%), so your codes will rarely fail.
- Popularity: Over 50,000 businesses use Uniqode for things like packaging, shipping, and networking.













