Boasts the largest backlink index (295+ trillion) and keyword database (171 countries).
Comprehensive suite of SEO tools at a fraction of the cost, starting at just $39/month.
All-in-one SEO platform with unique Domain Authority metric and thriving community.
Feeling trapped in the Semrush bubble?
It’s a fantastic tool, but let’s face it: the price tag can sting.
And maybe you’re craving a fresh perspective on your SEO strategy.
This article isn’t just another boring listicle. We’re diving deep into the top 7 Semrush alternatives that are making waves in 2024.
Find the perfect Semrush alternative and boost your SEO! Compare features and pricing now. Don’t miss out on taking your SEO to the next level.
What Are the Best Semrush Alternatives?
Are you tired of shelling out for Semrush?
Ready for a change?
Great news – there are plenty of fantastic SEO tools out there vying for your attention.
Let’s explore seven stellar alternatives, each with its unique strengths, to help you find the perfect fit for your SEO needs in 2024.
1. Ahrefs
If Semrush and Google had a baby, it would probably be Ahrefs.
This SEO powerhouse is a favorite among professionals for its in-depth backlink analysis and vast keyword database.
It’s like having a superpower for uncovering opportunities and spying on your competitors.
Our Take
Ahrefs is a top-tier SEO tool that delivers on its promises. It's a must-have for serious SEO professionals and businesses looking to take their online presence to the next level. However, its price point might be a barrier for some.
Key Benefits
- Massive Index: Boasts the largest backlink index in the industry, with over 295 trillion backlinks.
- Keyword Mastery: Offers a comprehensive keyword research tool with data from 171 countries.
- Site Audit: Provides in-depth site audits to identify and fix technical SEO issues.
- Rank Tracking: Tracks your keyword rankings across 170 countries.
- Content Explorer: Uncovers top-performing content in your niche for inspiration and link-building opportunities.
- User-Friendly Interface: Clean and intuitive, making it easy to navigate even for beginners.
- Excellent Customer Support: Responsive and helpful team ready to assist you.
- Scalable: Offers various plans to accommodate businesses of all sizes.
Pricing
- Lite: $129/month
- Standard: $249/month
- Advanced: $499/month
- Enterprise: (Custom solutions for large enterprises)
Pros & Cons
Pros
Cons
2. Moz Pro
Think of Moz Pro as the wise old sage of the SEO world.
It's been around for ages and has a wealth of knowledge to share.
It's an all-in-one SEO tool that covers all the bases, from keyword research to site audits to link building.
Moz Pro is particularly strong in keyword research and offers a unique feature called "Domain Authority" that helps you gauge the overall strength of your website.
Our Take
Moz Pro is a reliable and comprehensive SEO tool that's perfect for businesses of all sizes. Its unique Domain Authority metric is a valuable addition to any SEO strategy.
Key Benefits
- Keyword Explorer: A powerful keyword research tool with accurate search volume data and keyword difficulty scores.
- Site Crawl: Identifies and prioritizes technical SEO issues.
- Link Explorer: Analyzes your backlink profile and helps you find link-building opportunities.
- Rank Tracker: Tracks your keyword rankings across multiple search engines.
- On-Page Grader: Provides actionable insights to optimize your content for search engines.
- Domain Authority: A unique metric that predicts how well a website will rank in search engine results pages.
- Moz Community: A thriving community of SEO professionals where you can ask questions and get advice.
Pricing
- Starter: $49/month
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
Pros & Cons
Pros
Cons
3. SE Ranking
Are you looking for a budget-friendly Semrush alternative that doesn't skimp on features?
SE Ranking might be your answer.
It offers a wide range of SEO tools at a fraction of the cost of some of its competitors.
From keyword research to backlink analysis to website audits, SE Ranking has you covered.
Our Take
SE Ranking is a fantastic option for businesses on a budget. It offers a comprehensive suite of SEO tools at an affordable price.
Key Benefits
- Keyword Research: Provides accurate keyword data and competitor analysis.
- Backlink Monitoring: Tracks your backlinks and helps you identify new link-building opportunities.
- Website Audit: Identifies technical SEO issues and provides actionable recommendations.
- Rank Tracker: Monitors your keyword rankings and provides detailed reports.
- On-Page Checker: Analyzes your content and offers optimization suggestions.
- Competitive Research: Uncovers your competitors' strategies and tactics.
- Social Media Management: Integrates with social media platforms to help you manage your social presence.
Pricing
- Essential: $52/month
- Pro: $95.20/month
- Business: $207.20/month
Pros & Cons
Pros
Cons
4. Ubersuggest
Neil Patel's Ubersuggest is a popular choice for those seeking a user-friendly and affordable SEO tool.
It's particularly strong in keyword research and content ideas.
Ubersuggest's intuitive interface and clear data visualizations make it easy for anyone to get started with SEO.
Our Take
Ubersuggest is a great choice for beginners and businesses on a budget. It's easy to use and offers valuable insights for keyword research and content creation.
Key Benefits
- Keyword Research: Provides keyword suggestions, search volume data, and SEO difficulty scores.
- Content Ideas: Generates content ideas based on your target keywords.
- Backlink Data: Shows your backlinks and helps you identify new link-building opportunities.
- Site Audit: Identifies technical SEO issues and provides recommendations.
- Rank Tracking: Tracks your keyword rankings across multiple search engines.
- Competitive Analysis: Analyze your competitors' strategies and tactics.
Pricing
- Individual: $12/month
- Business: $20/month
- Enterprise: $40/month
Pros & Cons
Pros
Cons
5. SpyFu
SpyFu is like your secret weapon for spying on your competitors.
It's excellent for competitive analysis and uncovering keyword opportunities.
With SpyFu, you can see what keywords your competitors are ranking for, what ads they're running, and even their backlinks.
It's a treasure trove of information that can help you gain a competitive edge.
Our Take
SpyFu is a valuable tool for businesses looking to gain a competitive advantage. Its focus on competitive research and keyword data is a major strength.
Key Benefits
- Competitive Research: Uncovers your competitors' keywords, ads, and backlinks.
- Keyword Research: Provides keyword suggestions, search volume data, and SEO difficulty scores.
- Backlink Analysis: Analyzes your backlinks and helps you identify new link-building opportunities.
- Rank Tracking: Tracks your keyword rankings across multiple search engines.
- PPC Research: Analyze your competitors' PPC campaigns and ad copy.
Pricing
- Basic: $39/month (Limited features for small businesses)
- Limited: Basic $9/month/pro $49/month
- Professional: $79/month
Pros & Cons
Pros
Cons
6. Mangools
Mangools is a suite of five user-friendly SEO tools designed to make SEO accessible to everyone.
It includes KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website analysis.
Mangools is a great option for beginners and businesses looking for a simple yet effective SEO solution.
Our Take
Mangools is a great choice for beginners and businesses looking for a simple yet effective SEO solution. Its user-friendly interface and comprehensive toolset make it easy to get started with SEO.
Key Benefits
- User-Friendly Interface: Intuitive and easy to navigate, even for beginners.
- Comprehensive SEO Toolset: Includes keyword research, SERP analysis, rank tracking, backlink analysis, and website analysis.
- Accurate Data: Provides reliable and up-to-date SEO data.
- Affordable Pricing: Offers various plans to fit different budgets.
- Excellent Customer Support: Responsive and helpful team ready to assist you.
Pricing
- Entry: $29/month
- Basic: $49/month
- Premium: $69/month
- Agency: $129/month
Pros & Cons
Pros
Cons
7. Serpstat
Serpstat is a versatile SEO tool that offers a wide range of features, from keyword research to backlink analysis to site audits.
It's particularly strong in keyword research and competitor analysis.
Serpstat's intuitive interface and clear data visualizations make it easy to understand and act on your SEO data.
Our Take
Serpstat is a powerful and versatile SEO tool that offers excellent value for money. Its extensive feature set and affordable pricing make it a great choice for businesses of all sizes.
Key Benefits
- Keyword Research: Provides keyword suggestions, search volume data, and SEO difficulty scores.
- Backlink Analysis: Analyzes your backlinks and helps you identify new link-building opportunities.
- Site Audit: Identifies technical SEO issues and provides recommendations.
- Rank Tracking: Tracks your keyword rankings across multiple search engines.
- Competitive Analysis: Uncovers your competitors' strategies and tactics.
- Content Marketing: Helps you create and optimize content for search engines.
Pricing
- Lite: $69/month (Limited features for small websites)
- Standard: $149/month (Most popular plan
Pros & Cons
Pros
Cons
Buyer's Guide
When doing our SEO research to find the best affordable SEO tools, we determined the top contenders using these factors:
- Pricing: How much did each product cost? We looked at monthly and annual plans, as well as any free trials or freemium options.
- Features: What were the best features of each product? We considered essential SEO features like keyword research, backlink analysis, rank tracking, Google Analytics compatibility, and site audits. We also looked for unique features that set each product apart.
- Negatives: What was missing from each product? We noted any limitations or drawbacks that might impact your decision.
- Support or refund: Do they offer a community, support, or refund policy? We checked for customer support options like live chat, email, and phone support, as well as any refund policies.
Wrapping Up
Finding the perfect Semrush alternative is like finding the perfect pair of jeans - it takes a little trial and error, but when you find the right fit, it's magic.
Remember, the best tool for you depends on your specific needs and budget.
Whether you're looking for a powerful backlink analysis tool or the most affordable SEO tools with robust on-page SEO capabilities, there's an option out there for you.
Don't be afraid to explore and experiment.
Take advantage of free trials and demos to get a feel for each tool.
And most importantly, have fun with it! SEO can be a rewarding journey, and the right tools can make all the difference.
Frequently Asked Questions
What is the best free Semrush alternative?
Ubersuggest offers a free version with basic keyword research and site audit features, making it a good starting point for budget-conscious users.
Which Semrush alternative is best for backlink analysis?
Ahrefs boasts the largest backlink index in the industry, making it the top choice for in-depth backlink analysis.
Is there a Semrush alternative that's good for beginners?
Mangools is a suite of user-friendly SEO tools perfect for beginners, with an intuitive interface and clear data visualizations.
What is the most affordable Semrush alternative?
SE Ranking offers a wide range of SEO software at a fraction of the cost of some of its competitors, making it a budget-friendly option.
Which Semrush alternative is best for keyword research?
Both Ahrefs and Moz Pro offer powerful keyword research tools with extensive databases and accurate search volume data.
