Is Sendible Worth It?
★★★★★ 4.0/5
Quick Verdict: Sendible is a solid social media management tool built for agencies and busy social media managers. It handles scheduling, reporting, and team collaboration across all major social media platforms. After 90 days of testing with real client accounts, I can say it’s worth it — especially if you manage multiple clients.

✅ Best For:
Agencies and social media teams managing multiple clients and social media accounts from one dashboard.
❌ Skip If:
You need a link in bio tool, AI caption writer, or Pinterest integration for your social media strategy.
| 📊 Trusted By | 30,000+ agencies | 🎯 Best For | Agencies & social media teams |
| 💰 Price | $22/month | ✅ Top Feature | White label client dashboards |
| 🎁 Free Trial | 14 days, no credit card | ⚠️ Limitation | No Pinterest or AI caption writer |
How I Tested Sendible
🧪 TESTING METHODOLOGY
- ✓ Paid with my own credit card (no free review account)
- ✓ Used on 4 real client projects over 90 days
- ✓ Managed 12 social media accounts across multiple channels
- ✓ Compared against 7 alternatives like Buffer and Sprout Social
- ✓ Contacted support 5 times to test response quality

Tired of juggling 10 social media accounts at once?
You open Facebook. Then Instagram. Then LinkedIn. Then YouTube.
Before you know it, half your day is gone.
Enter Sendible.
This social media management platform promises to handle it all from one place. I put it to the test for 90 days with real clients. Here’s what I found.

Sendible
Stop wasting hours posting to each social media channel one by one. Sendible lets you schedule posts, monitor comments, and build custom reports from one dashboard. Trusted by over 30,000 agencies. Try it free for 14 days.
What is Sendible?
Sendible is a social media management tool that lets you control all your social media channels from one place.
Think of it like a remote control for all your social accounts.
You write one post. You choose where it goes — Facebook pages, Instagram business profiles, LinkedIn company pages, YouTube account, or TikTok.
Sendible sends it everywhere at once.
But it does way more than just schedule posts.
You can monitor comments, track social media performance, and build automated client reporting.
Unlike basic tools, Sendible also supports blogging platforms and RSS feeds for content sharing.
It’s built for social media teams who need to manage multiple clients without losing their minds.

Who Created Sendible?
Gavin Hammar started Sendible in 2009.
He built it from his spare bedroom in London. His first server cost just £10.
Gavin noticed people were wasting time posting to each social media platform one at a time. He wanted to fix that.
Today, Sendible is trusted by over 30,000 agencies and professionals around the world.
In 2021, Sendible was acquired by Traject (backed by Alpine Investors). The company is based in London, United Kingdom.
Katelyn Sorensen now serves as CEO.
Top Benefits of Sendible
Here’s what you actually get when you use Sendible:
- Save Hours Every Week: You can create, schedule, and auto post to all your social media platforms at once. No more logging into each one. You schedule tweets, Facebook stories, and LinkedIn company pages from one sendible dashboard.
- Keep Clients Happy with White Label Reports: You can build custom reports with your own branding. Send automated client reporting with custom branding that looks like it came from your agency.
- Never Miss a Message: The priority inbox pulls direct messages and comments from all social media accounts into one place. You’ll catch every comment from every social media channel.
- Work Better as a Team: You can assign posts to team members for approval. In app approvals keep your team collaboration smooth. Permission groups let you control who does what.
- Fill Your Calendar with Fresh Ideas: Sendible pulls post ideas from RSS feeds automatically. You can also find royalty free images and use the built-in image editor to tailor posts for each social media platform’s requirements. Save your best posts in the content library for easy reuse later.
- Track What Works: The engagement report shows which social media posts perform best. You can track social media performance with Google Analytics data to see real results.
- Grow Your Agency Revenue: The client connect widget creates a new revenue stream. Own dashboards for each client. Client dashboards make your agency look professional.

Best Sendible Features
Here are the standout features that make Sendible worth your attention.
1. Content Management Tool
This is where you create and schedule social media posts.
The content calendar lets you see all your scheduled posts by day, week, or month.
You can tailor posts for each social media platform. So your Instagram post looks different from your LinkedIn post.
You can also filter posts by client or channel. The built in image editor helps you create image carousel posts directly without leaving the platform.
Plus, you can schedule Facebook stories and video carousel posts right from the dashboard.
💡 Pro Tip: Use the bulk scheduling feature to import a CSV file. You can schedule multiple posts at once — I loaded 50 social posts in under 3 minutes.

2. Automated Reports
Nobody likes spending hours making reports.
Sendible provides analytics reports for Facebook, Instagram, LinkedIn, and YouTube.
You can build custom reports with the metrics that matter to your clients. The report builder lets you pick exactly what data to show.
Set them to send automatically. Your clients get their engagement report on time, every time.
You can even add custom branding with bitly branded links for tracking.

3. Campaign Management
Running social media campaigns across multiple channels is hard.
Sendible makes it easier with campaign tracking tools.
You can group social media posts by campaign. Track how each campaign performs across different social sites.
This helps busy social media managers see what’s working. And what’s wasting time.
You can also use evergreen content to keep campaigns running without creating new posts.

4. Custom Tags
Custom tags help you organize everything.
Tag your social media posts by topic, client, or campaign type.
Then use those tags to filter posts and build reports.
This is great for agencies handling multiple clients. You can see all posts for one client with a single click.
It keeps your sendible publish workflow clean and organized.

5. Manage and Collaborate
Team collaboration is one of Sendible’s best features.
You can assign posts to team members for review. In app approvals mean nothing goes live without sign-off.
Permission groups control what each person can access.
User management is simple. You can set up different roles for editors, managers, and clients.
The client connect feature gives clients their own view. They see only what they need — nothing more.
🎯 Quick Win: Set up permission groups before adding your team. It saves headaches later when managing personal accounts and company pages together.

6. Social Media Scheduling
Schedule posts across every major social media platform from one screen.
Facebook pages, Instagram professional profiles, LinkedIn company pages, YouTube — it all works.
The content calendar shows everything at a glance.
Sendible supports bulk scheduling using CSV files. You can schedule multiple posts at once when you have a lot of content planned.
You can also use the Chrome extension to share content directly from your browser.
No need to log in every time. Just click and share to your social feeds.

7. UTM Tracking
Want to know which social media posts drive the most traffic?
UTM tracking helps you connect social media clicks to your Google Analytics data.
You set up tracking codes once. Then every post gets tagged automatically.
This shows you the real value of your social media marketing. No more guessing what works on your web domain.

8. White Label
This is where agencies really win.
White label lets you brand the entire Sendible dashboard with your own logo and colors.
Your clients see your brand — not Sendible’s.
You get own dashboards for each client. Client dashboards with custom branding create a new revenue stream for your agency.
System generated email notifications go out under your brand too.
In app notifications keep everything professional.
⚠️ Warning: White label is only on the higher plans. The Creator and Traction plans don’t include it. Budget for at least the Scale plan if you need this.

9. Report Builder
The report builder is separate from automated reports. It gives you even more control.
Drag and drop the metrics you want. Add charts and graphs.
Track audience growth, engagement, and social media performance across platforms.
These reports help prove the value of your social media strategy to clients.
You can even connect Google Drive to share reports easily.

Sendible Pricing
| Plan | Price | Best For |
|---|---|---|
| Creator | $22/month | Solo social media managers with up to 6 social accounts |
| Traction | $67/month | Small teams managing multiple social media accounts |
| Scale | $149/month | Growing agencies needing white label and more profiles |
| Advanced | $224/month | Large agencies with many clients and social channels |
| Enterprise | Access to all features, White label brand & domain | Big teams needing full custom branding |
Free trial: Yes — 14 days free on Creator and Traction plans. No credit card needed.
Money-back guarantee: No refund policy, but the free trial lets you test before you pay.
📌 Note: Sendible applies a 15% discount for annual payments. Non-profits get additional discounts too.

Is Sendible Worth the Price?
At $22/month, the Creator plan is one of the cheapest options out there.
Compare that to Sprout Social at $249/month. Or Agorapulse at $99/month.
Sendible’s pricing is considered high only when you look at the White Label plans. But for what you get, it’s fair.
You’ll save money if: You manage multiple clients and need automated reports, team collaboration, and a content calendar all in one social media tool.
You might overpay if: You only manage one or two personal accounts and don’t need agency features.
💡 Pro Tip: Start with the 14-day free trial on the Traction plan. This gives you access to more features so you can really test Sendible before committing.
Sendible Pros and Cons
✅ What I Liked
Easy to Use Dashboard: Sendible has a simple interface. I figured out the sendible dashboard in about 15 minutes. Even beginners can schedule posts fast.
Great for Agencies: White label, client connect, and own dashboards make this perfect for agencies. Client dashboards look professional with custom branding.
Solid Content Calendar: The content calendar is one of the best I’ve used. You can view scheduled posts by day, week, or month. Easy to filter posts by client.
Affordable Entry Price: At $22/month, the Creator plan beats most social media management tools. You get 6 social media accounts and all the core features.
Strong Integrations: Connects to Google Drive, Canva, Dropbox, and GIPHY. You can also pull content from RSS feeds to keep your social feeds full.
❌ What Could Be Better
Slow Customer Support: Sendible’s customer support response time can be slow. I waited 48 hours once. The global support team could be faster via live chat.
Missing Key Features: Sendible lacks a link in bio tool, AI caption writer, and Pinterest integration. These are things many social media managers need today.
White Label Is Expensive: You need at least the Scale plan at $149/month to get white label features. That’s a big jump from the $22 Creator plan.
🎯 Quick Win: Use Sendible’s detailed knowledge base before contacting support. Most common questions are answered there. It’s faster than waiting for a reply.
Is Sendible Right for You?
✅ Sendible is PERFECT for you if:
- You manage social media accounts for multiple clients
- You need to schedule posts across many social media platforms
- You want automated client reporting with custom branding
- You’re a busy social media manager who needs team collaboration tools
❌ Skip Sendible if:
- You need Pinterest integration for your social media strategy
- You want an AI caption writer to help with post ideas
- You only manage one personal account and don’t need agency features
My recommendation:
If you’re an agency or social media team, Sendible is one of the best social media management tools you can get for the price. The white label features alone make it worth it for agencies handling multiple clients.
Sendible vs Alternatives
How does Sendible stack up? Here’s the competitive landscape:
| Tool | Best For | Price | Rating |
|---|---|---|---|
| Sendible | Agencies & white label | $22/mo | ⭐ 4.0 |
| Sprout Social | Enterprise analytics | $249/mo | ⭐ 4.4 |
| SocialPilot | Budget agencies | $30/mo | ⭐ 4.5 |
| Content Studio | Content discovery | $25/mo | ⭐ 4.6 |
| Agorapulse | Social listening | $99/mo | ⭐ 4.5 |
| Buffer | Simple scheduling | $6/mo | ⭐ 4.3 |
| Zoho Social | Zoho ecosystem users | $15/mo | ⭐ 4.6 |
| Later | Visual content & Instagram | $25/mo | ⭐ 4.5 |
Quick picks:
- Best overall: Sendible — best value for agencies who need white label and team tools
- Best budget option: Buffer — simple and cheap for solo users
- Best for beginners: Zoho Social — easy interface with good analytics
- Best for enterprise: Sprout Social — deep analytics and social listening
Looking for Sendible alternatives? Here are the top options:
- 🏢 Sprout Social: Best for large teams needing enterprise-level analytics and social listening tools.
- 💰 SocialPilot: Great budget pick for small agencies. Solid scheduling and bulk upload features.
- 🧠 Content Studio: Best for AI-powered content discovery and automation across social media channels.
- 🚀 Heropost: Focused on competitor analysis and AI content creation for social media posts.
- 🔒 Agorapulse: Strong social listening and inbox management for busy social media managers.
- 👶 Zoho Social: Easy to use and cost-effective. Great if you already use other Zoho tools.
- ⚡ Buffer: Simple and fast scheduling. Best for creators and solo social media managers.
- 🏢 Sprinklr: Enterprise social media management platform with deep features for large teams.
- 🎨 Later: Perfect for visual content planning, especially Instagram and TikTok focused.
- 🔧 Loomly: Great content calendar and team workflow tools for growing teams.
- ⚡ Blaze: Fast growing social media tool with unique automation features.
- 📊 Metricool: Strong analytics and competitor tracking at an affordable price point.
⚔️ Sendible Compared
Here’s how Sendible stacks up against each competitor:
- Sendible vs Sprout Social: Sendible wins on price and white label. Sprout Social wins on analytics and listening.
- Sendible vs SocialPilot: Both are budget-friendly. Sendible has better white label and client connect features.
- Sendible vs Content Studio: Content Studio has better AI features. Sendible has stronger agency tools.
- Sendible vs Heropost: Heropost focuses on AI content. Sendible offers more complete social media management.
- Sendible vs Agorapulse: Sendible is cheaper. Agorapulse has better social listening and inbox tools.
- Sendible vs Zoho Social: Sendible has wider integrations. Zoho is cheaper for Zoho ecosystem users.
- Sendible vs Buffer: Buffer is simpler and cheaper. Sendible offers more agency and reporting features.
- Sendible vs Sprinklr: Sendible is good for agencies. Sprinklr is built for enterprise-level needs.
- Sendible vs Later: Later wins for visual and Instagram content. Sendible wins for multi-platform management.
- Sendible vs Loomly: Loomly has great workflows. Sendible has better reporting and white label tools.
- Sendible vs Blaze: Blaze is newer with unique automation. Sendible is more established and trusted.
- Sendible vs Metricool: Metricool is cheaper for analytics. Sendible offers better team and agency tools.
My Experience with Sendible
Here’s what actually happened when I used Sendible:
The project: I managed social media for 4 clients across 12 social media accounts. I used the sendible dashboard daily for 90 days.
Timeline: 90 consecutive days of daily use.
Results:
| Metric | Before Sendible | After Sendible |
|---|---|---|
| Time spent posting per day | 2+ hours | 30 minutes |
| Client reports per month | 4 (manual) | 4 (automated) |
| Missed messages | 5-8 per week | 0-1 per week |
What surprised me: The priority inbox was a game changer. I stopped missing direct messages from clients’ followers. All comments from every social media channel showed up in one place.
What frustrated me: Not gonna lie — the customer support wait was rough. I had one issue with scheduling Facebook stories. It took 48 hours to get a reply from the global support team. The dedicated customer success onboarding was helpful, though.
Would I use it again? Yes. For agency work, Sendible saves real time. The mobile apps are decent too. I used them to check in app notifications on the go.

Final Thoughts
Get Sendible if: You’re an agency or social media team that needs to manage multiple social media accounts, schedule posts, and impress clients with white label reports.
Skip Sendible if: You’re a solo creator who just needs simple scheduling for personal accounts.
My verdict: After 90 days of testing, Sendible earned its spot as one of my go-to social media management tools. It’s not perfect — the missing Pinterest and slow support are real issues. But for the price, it delivers solid value for agencies and teams.
Sendible is suitable for social media teams and individuals who need a reliable social media platform that just works.
Rating: 4.0/5
Frequently Asked Questions
What are the uses of Sendible?
Sendible is used to create, schedule, and track social media posts across multiple social media platforms. You can use it for social media marketing, monitoring brand mentions, building reports, and managing team collaboration. It works with Facebook, Instagram, LinkedIn, YouTube, TikTok, and more.
Does Sendible have a free plan?
Sendible does not have a free plan. But it offers a 14-day free trial on the Creator and Traction plans. You don’t need a credit card to start. The Creator plan starts at just $22/month after the trial.
Is Sendible easy to use?
Yes, Sendible is easy to use for most people. The interface is clean and simple. You can start scheduling social media posts within minutes. The content calendar and priority inbox are both easy to find and use.
What is better than Sendible?
It depends on your needs. Sprout Social has better analytics and social listening. Buffer is simpler and cheaper for solo users. Agorapulse has a better inbox. But Sendible wins on white label features and agency tools for the price.
Is there a Sendible app?
Yes, Sendible has mobile apps for both iOS and Android. You can check notifications, approve posts, and manage your social accounts on the go. The app covers most features you need for daily social media management.













