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SocialPilot Review 2026: Is It the Best Social Media Tool?

by | Last updated Jan 24, 2026

SocialPilot

Tired of juggling multiple social media accounts?

SocialPilot may be the answer.

This platform promises to streamline your social media management, but does it deliver?

In this review, we’ll take a deep dive into SocialPilot’s features, pricing, and user experience.

By the end, you’ll know if SocialPilot is the right tool to boost your social media presence.

SocialPilot CTA
Socialpilot

Ready to simplify your social media management and save time? Join over 15,000 businesses who trust SocialPilot. Streamline your social media today.

What is Socialpilot?

SocialPilot is a tool that helps you manage your social media marketing.

It lets you handle all your social media posts in one place.

Whether you have one profile or many, SocialPilot makes scheduling, engaging, and tracking easy.

It also has a built-in content library to organize your posts and help you create new ones.

Think of SocialPilot as your helper for social media – it takes care of the hard parts so you can connect with your followers.

socialpilot homepage

Who Created SocialPilot?

Jimit Bagadiya and Tejas Mehta started SocialPilot in 2014.

They wanted to make things easier for people who were trying to manage multiple accounts on lots of different major social networks.

SocialPilot helps businesses stay active online by letting them plan posts across these networks.

There’s even a content library full of ideas to help you!

They wanted to help small and medium businesses, too, so they kept SocialPilot easy to use and affordable.

Top Benefits of SocialPilot

socialpilot top benefits
  • Handle lots of accounts easily: SocialPilot lets you control all your social media accounts from one place. This is great for multi-location brands that need to manage accounts for different branches.
  • Plan your posts ahead of time: Bulk scheduling lets you plan posts so you don’t have to think about it every day.
  • Powerful social media suite: SocialPilot has everything you need for your social media marketing, all in one place.
  • Good for working with others: SocialPilot has valuable features that make teamwork a breeze. This makes it a great choice for marketing agencies.
  • Extra helpful stuff: Get more than just the usual social media tools. SocialPilot has some unexpected features to help you succeed.
  • Post in bulk: Plan a whole week or month of posts at once. This saves so much time!

Best Features of SocialPilot

SocialPilot stands out from the crowd with its unique blend of features made to streamline your social media management.

Let’s explore some of its standout features that can significantly enhance your social media strategy:

1. Publishing and Scheduling

This is the core of SocialPilot. It’s the ability to create and schedule posts for multiple social media profiles from one place.

You can draft scheduled posts for a week or a month.

SocialPilot also has an AI assistant that can help you write your captions and create relevant content.

It also has a Canva integration to make creating beautiful posts easy.

socialpilot Publishing and Scheduling

2. Team Management

If you work with a small team, this feature is for you.

You can give unlimited users access and assign different roles.

This means everyone can work together on the socialpilot dashboard without stepping on each other’s toes.

You can also set up an approval process to ensure every post is on-brand.

This helps a small business stay organized.

socialpilot Team Management

3. Client Management

This is perfect for agencies and freelancers.

You can manage your customers’ social accounts easily. SocialPilot lets you send posts to clients for approval.

They can review and approve content without even logging in.

This makes working with new customers and clients much simpler.

socialpilot Client Management

4. Social Media Calendar

Visualizing your social strategy is important.

The Social Media Calendar gives you a clear view of your scheduled posts.

You can see what’s going out and when. You can also drag and drop posts to different dates.

This is a great way to stay organized and plan your campaigns.

socialpilot Social Media Calendar

5. Bulk Schedule

This is one of the most advanced features that offers better value.

With Bulk Schedule, you can upload up to 500 posts at once. Just use a simple CSV file.

This saves you a lot of time. You can schedule content for months in just a few minutes.

You can also add a first comment to your posts and use multiple images.

socialpilot Bulk Schedule

6. Analytics and Reporting

How do you know if your content is working? SocialPilot provides great analytics and reporting.

You can track your post performance and see which social accounts are doing the best.

The great analytics and reports help you understand your audience better and improve your social strategy.

You can even create custom, branded reports for your clients.

socialpilot Analytics and Reporting

7. White Label

Do you want to look extra professional? The White Label feature lets you put your own brand on the SocialPilot platform.

You can change the colors, add your logo, and even use a custom domain.

This feature helps you impress your customers and gives you a more professional look.

socialpilot White Label

8. Content Curation and Scheduling

SocialPilot simplifies content creation and scheduling with its intuitive interface and diverse content suggestions.

You could curate relevant and engaging content from multiple sources, schedule posts in advance, and maintain a consistent posting schedule.

This feature saves time and ensures your social media accounts remain active even when you’re not online.

SocialPilot

9. Team Collaboration

For businesses & agencies with multiple team members, SocialPilot offers seamless team collaboration features.

You could assign roles & permissions to different team members, streamline content approvals, and work together seamlessly.

This ensures everyone is on the same page, promoting a cohesive and efficient social media workflow.

SocialPilot

Pricing

Here’s a breakdown of their pricing options:

Plan NamePrice per MonthConnected Accounts
Essentials$257
Standard$4215
Premium$8525
Ultimate$17050
socialpilot pricing

Pros and Cons

Understanding both the strengths and weaknesses of SocialPilot is crucial before making a decision.

Pros

  • Easy to use
  • Affordable
  • Many features
  • Simple scheduling
  • Great support

Cons

  • Limited integrations
  • Basic analytics
  • It can be overwhelming for some users

Alternatives to Socialpilot

  • Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
  • Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
  • Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
  • Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
  • Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
  • Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
  • Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
  • Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
  • Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
  • Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
  • Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
  • Metricool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.

Socialpilot Compared

Personal Experience with SocialPilot

We tried out SocialPilot for our social media.

We had too many accounts to handle, but SocialPilot fixed that.

SocialPilot

We could schedule posts for weeks at a time. That saved us so much time! The inbox feature was cool, too.

It helped us talk to our followers faster. We could see how our posts were doing, so we knew what worked and what didn’t.

SocialPilot made social media easier and more fun for our team.

Here’s what we liked best:

  • Scheduling posts was a breeze: No more scrambling to post every day.
  • Chatting with followers was easy: All our messages were in one place.
  • Learning about our posts helped us improve: We could see what people liked.

Final Thoughts

SocialPilot offers a wide range of great features to help small businesses and agencies manage their social media presence.

The user interface makes it simple to handle multiple platforms and keep your social inbox organized.

While there are other tools out there.

SocialPilot’s ability to manage Facebook pages, schedule curated content, and provide robust data analytics makes it a highly recommended choice.

If you’re looking for a professional plan to create the best posts and boost your engagement, you should seriously consider their services.

You can try it out without a credit card required, and I can tell you from my experience in the industry.

I would recommend SocialPilot.

Frequently Asked Questions

What does a social pilot cost?

SocialPilot is highly affordable. Pricing starts at $30/month for the Essentials plan, covering 7 accounts. Larger teams typically opt for the $50 Standard or $100 Premium plans. It is significantly cheaper than Hootsuite for similar agency-level features. No hidden fees here.

Is social pilot any good?

Absolutely. It holds a 4.5/5 rating on G2 with over 800 reviews. Users specifically praise its reliable bulk scheduling and white-label reporting. While the interface is simpler than some high-end tools, its consistency makes it a top choice for digital marketing agencies.

Is Hootsuite better than SocialPilot?

It depends on your budget. Hootsuite offers deeper social listening and enterprise analytics but costs nearly triple. SocialPilot provides better value for small-to-medium agencies. If you need white-label reports without the $99+ price tag, SocialPilot wins every single time.

What platforms are supported by SocialPilot?

It covers all the heavy hitters. You can schedule content for Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and Pinterest. It also supports YouTube, Google Business Profile, and newer platforms like Threads and Bluesky. It’s a true all-in-one dashboard for multi-channel creators.

Is social pilot worth it?

Yes, especially for agencies. The “Client Management” feature alone justifies the cost by allowing clients to approve posts without sharing passwords. If you manage more than 5 accounts, the time saved on manual posting makes the $30 investment pay for itself instantly.

What is SocialPilot vs social champ?

SocialPilot is a veteran tool focused on agency workflows and white-labeling. Social Champ is the newer, “scrappier” competitor often favored by startups for its lower entry price and AI features. SocialPilot feels more robust for client-facing work, while Social Champ is great for individuals.

How do I cancel my SocialPilot subscription?

It is straightforward. Log into your dashboard, click your Profile icon, and select ‘Subscriptions.’ Hit the ‘Cancel Subscription’ button. You also have the option to “pause” your account for 30 days if you just need a temporary break. No phone calls required.

More Facts about SocialPilot

  • Cost and Plans: SocialPilot has four main versions. The Professional plan is $30 a month. Small Team is $50. Agency is $100, and Agency+ is $200.
  • Try for Free: You can try any plan for 14 days at no cost. You do not even have to give them your credit card info to start.
  • Save Money: If you pay for a whole year at once instead of month-to-month, you get a lower price.
  • Professional Plan: The basic plan. It does not let you use the Social Inbox or the Content Library.
  • Small Team Plan: This plan lets you run 20 social accounts. It also lets you use the Content Library to save your posts.
  • Agency Plan: This plan handles 30 social accounts. It lets clients look at and approve posts before they go live.
  • Agency+ Plan: This is the biggest plan. It lets you run unlimited social accounts and adds as many teammates as you want.
  • App Connections: SocialPilot integrates with many apps, including Facebook, Instagram, TikTok, LinkedIn, and newer ones like Threads.
  • History: The company started in 2014. It has grown into a big tool that helps over 13,000 people and businesses today.
  • Automated Posting: You can set up your posts to go out automatically on different sites at the same time.
  • Bulk Posting: You can upload and schedule 500 posts all at once. This saves a lot of time.
  • Social Inbox: This is one place where you can view and respond to all your comments and messages from different websites.
  • Content Library: This is like a storage box. You can save your best posts and hashtags to use them again later.
  • Smart Analytics: The tool shows you charts about how many people liked your posts or followed your page.
  • AI Help: It has an AI Assistant that helps you write captions and find good hashtags.
  • Smart Queues: This feature uses AI to find the best time of day to post so more people see your work.
  • Other Apps: It connects with a tool called Zapier. This lets SocialPilot talk to over 1,000 other computer programs.
  • Easy to Use: Most people think the website is very easy to learn. It is rated 4.5 out of 5 for being simple to use.
  • White-Label: Businesses can put their own logo on the tool so it looks like they built it themselves.
  • Mixed Reviews: While many people love it, some people on sites like Trustpilot have complained about getting refunds or talking to customer service.

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