Are you bored of hearing crickets after sending out cold emails?
You’re not alone.
It’s tough to get noticed in a crowded inbox.
But what if there was a way to make your emails stand out and get more replies?
That’s where cold email outreach software comes in.
These tools help you automate your campaigns, personalize your messages, and track your results so you can finally start seeing success.
In this post, we’ll break down the 13 best cold email outreach software options to help you find the perfect fit for your needs.
What is the Best Cold Email Outreach Software?
Choosing the right tool can be a bit tricky with so many options.
To make things easier, we’ve rounded up the top contenders for 2025.
These platforms offer robust features and can help you reach your goals.
Check out our list to find the perfect match for your needs!
1. Instantly
Ever wished your emails could magically land in the primary inbox?
Instantly might be your answer. They’re known for their powerful deliverability features.
Think email warm-up tools and advanced analytics to help you avoid the dreaded spam folder.
Plus, they’ve got a ton of automation features to save you time. Instantly is a solid choice if you’re serious about boosting your cold email.
Our Take
Instantly gets a nine because it delivers on its promises. Its AI-powered features are awe-inspiring, and its customer support is top-notch. However, it loses a point for its limited integrations and higher price points for high-volume senders.
Key Benefits
- 99% deliverability rate (that’s huge!).
- AI-powered warmup for new email accounts.
- Advanced analytics to track your progress.
- Unlimited email accounts.
- Dedicated IP addresses for better sender reputation.
Pricing
- Growth: $37/month for 5000 emails.
- Hypergrowth: $97/month for 100,000 emails.
- Light Speed: $358/month for 500,000 emails.
Pros
Cons
2. Smartlead
Want to sound like a pro in every cold email?
Smartlead uses AI to help you write top-notch emails that get noticed. They also have a cool feature that lets you “warm up” your inbox.
This means your emails are more likely to land in the main inbox and not get lost in spam.
Smartlead is a great option if you’re looking for smart automation and a boost in deliverability.
Our Take
Smartlead is a good option for businesses concerned about email deliverability. However, its limited outreach features and potential performance issues may be drawbacks for some users.
Key Benefits
- Improve email deliverability with AI-powered optimization.
- Automate email warm-up to build sender reputation.
- Personalize sending schedules to maximize engagement.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Smartlead offers three paid plans:
- Basic: $39 per month for 2000 active leads.
- Pro: $94 per month for 30,000 active leads.
- Custom: $174 per month for up to 12M active lead credits.
Pros
Cons
3. Lemlist
Lemlist is all about making your cold emails feel personal.
They’re known for their awesome personalization features. Think custom videos and images that grab attention.
They even let you automate your outreach. This means you can set it and forget it while Lemlist does the heavy lifting.
If you want to stand out from the crowd, Lemlist is worth checking out.
Our Take
Lemlist is an excellent tool for creating personalized cold emails that stand out. However, its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create personalized emails with custom landing pages and videos.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Lemlist offers four paid plans:
- Free Plan: $0 per month.
- Email Starter: $39 per month.
- Email Pro: $69 per month.
- Multichannel Expert: $99 per month.
- Outreach Sales: $159 per month.
Pros
Cons
4. Reply IO
Need a tool to handle everything from cold emails to calls and tasks?
Reply IO is like your all-in-one sales hub. It’s got a ton of features, including email warm-up, sequences, and even a LinkedIn integration.
Reply IO is a good option if you want a powerful platform that can do it all.
Our Take
Reply IO is a powerful tool for multi-channel outreach, but its complexity and cost may be a barrier for some users.
Key Benefits
- Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
- Personalize your messages with dynamic variables.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Pricing
Reply IO offers three paid plans:
- Email Volume: $59 per month for one user.
- Multichannel: $99 per month per user.
- Agency: $210 per month per user.
Pros
Cons
5. Snov
Looking for a platform that’s easy on your wallet? Snov.io offers a free plan with some pretty decent features.
But they also have paid plans that unlock more advanced tools.
Think email verification and a powerful CRM. Snov.io is a good choice if you’re just starting out or need a budget-friendly option.
Our Take
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Key Benefits
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Pricing
Snov offers a variety of plans to fit different needs and budgets.
- Trial: Perfect for getting started, this plan includes 50 monthly credits.
- Starter: $39 per month for 1,000 credits.
- Pro: $99 per month for 5,000 credits.
Pros
Cons
6. Apollo
Apollo.io is like having a secret weapon for finding leads. They have a massive database of contacts and companies.
This means you can easily find the right people to reach out to.
Plus, they have tools to help you write better emails and automate your outreach.
Apollo.io is a solid choice if you need help with lead generation and outreach.
Our Take
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Key Benefits
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Integrates with popular CRM and sales automation tools.
Pricing
Apollo has a free plan and three paid plans:
- Free: Unlimited email credits.
- Basic: $49 per month for 900 mobile credits/year.
- Professional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
Pros
Cons
7. Hunter IO
Need to find someone’s email address? Hunter.io is your go-to tool.
Just type in a name and domain, and they’ll do the rest. They also have a cool feature that lets you find email addresses in bulk.
This is super helpful if you’re trying to reach a lot of people.
Hunter.io is a must-have if you’re doing any kind of cold outreach.
Our Take
Hunter IO is a solid choice for finding and verifying email addresses. Its biggest strengths are its simplicity and accuracy. However, its limited outreach features and restrictive free plan may be drawbacks for some users.
Key Benefits
- Find email addresses in seconds with high accuracy.
- Verify email addresses to avoid bounces.
- Send outreach campaigns with personalized emails.
- Integrates with popular CRM and email marketing tools.
- Free plan available for small-scale needs.
Pricing
Hunter offers a free plan & three paid plans:
- Free: 25 searches per month.
- Starter: $49 per month for 500 searches per month.
- Growth: $149 per month for 5000 searches per month.
- Business: $499 per month for 50,000 searches per month.
Pros
Cons
8. Uplead
Uplead is all about quality over quantity. They help you find accurate contact information for your ideal customers.
This means you can target your outreach and avoid wasting time on bad leads.
Uplead is a good option if you’re looking for high-quality leads and accurate data.
Our Take
Uplead is a valuable resource for businesses seeking high-quality leads. However, its limited outreach features and high cost may be drawbacks for some users.
Key Benefits
- Access a database of over 1 million B2B contacts.
- Filter leads by over 50 criteria.
- Verify email addresses in real time.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Pricing
Uplead offers three paid plans:
- Free: $0 for 7 days. 5 credits.
- Essentials: $99 per month for 170 credits.
- Plus: $199 per month for 400 credits.
- Professional: Custom pricing.
Pros
Cons
9. Mailshake
Mailshake keeps things simple and straightforward. It’s a user-friendly platform that’s perfect for beginners.
They have all the essential features you need to get started with cold email outreach.
Think email templates, automation, and tracking. Mailshake is a good choice if you’re new to cold emailing and want an easy-to-use tool.
Our Take
Mailshake is a good option for businesses looking to simplify their cold email outreach. However, some users may be concerned about its limited features and potential for spam flagging.
Key Benefits
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Mailshake offers three paid plans:
- Starter: $29 per month per user.
- Email Outreach: $49 per month for 2 users.
- Sales Engagement: $99 per month for 5 users.
Pros
Cons
10. Woodpecker
Woodpecker is designed for teams that are serious about cold email.
They have features that make it easy to collaborate and track your progress.
Plus, they have a strong focus on deliverability. This means your emails are more likely to reach the inbox.
Woodpecker is a good option if you’re working with a team or need advanced features.
Our Take
Woodpecker is a solid choice for businesses focused on email deliverability. However, its complexity and limited features may be drawbacks for some users.
Key Benefits
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- A/B tests your campaigns to optimize performance.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Woodpecker offers a flexible pricing model based on the number of email accounts:
- Cold Email: $29/month for 500 Contacted prospects.
- Agency: $49/month for 1000 Contacted prospects.
- Custom: Custom Pricing.
Pros
Cons
11. Saleshandy
Saleshandy is a great all-rounder. They offer a good mix of features at a reasonable price.
You’ll find everything from email tracking to automated follow-ups.
They even have a free plan to get you started. Saleshandy is worth considering if you’re looking for a balance of affordability and features.
Our Take
Saleshandy is a decent option for individuals and small businesses on a budget. However, some users may be concerned about its limited outreach features and potential for spam flagging.
Key Benefits
- Track email opens, clicks, and replies in real time.
- Automate follow-up emails to increase engagement.
- Personalize your emails with dynamic variables.
- Integrates with popular CRM and sales automation tools.
- Offers a free plan for basic needs.
Pricing
Saleshandy offers a free plan and four paid plans:
- Free: Limited features.
- Outreach Starter: $36 per month.
- Outreach Pro: $99 per month.
- Outreach Scale: $199 per month.
- Outreach Scale Plus: $299 per month.
Pros
Cons
12. Klenty
Klenty is all about automation. They help you streamline your outreach and save time.
You can easily create email sequences, personalize your messages, and track your results.
Klenty is a good option if you’re looking to automate your cold email process and boost your efficiency.
Our Take
Klenty is a good tool for creating personalized email campaigns, but its high cost and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
Pricing
Klenty offers three paid plans:
- Startup: $60 per month.
- Growth: $85 per month.
- Plus: $119 per month.
Pros
Cons
13. Warmbox
Worried about your emails ending up in spam?
Warmbox helps you warm up your inbox and improve your sender reputation.
They use AI to simulate real conversations and boost your deliverability.
Warmbox is a good choice if you’re having trouble with deliverability or want to take a proactive approach.
Our Take
Warmbox is a valuable tool for improving email deliverability, but its limited features and potential performance issues may be drawbacks for some users.
Key Benefits
- Warm up the email accounts to improve deliverability.
- Automate the process of sending & receiving emails.
- Monitor your sender’s reputation and identify potential issues.
- Integrates with popular email providers.
- Offers a free trial to test the platform.
Pricing
Warmbox offers four paid plans:
- Solo: $19 per month for one inbox warm-up.
- Start-up: $79 per month for three inbox warm-up.
- Growth: $159 per month for six inbox warm-up.
- Team: Custom pricing.
Pros
Cons
14. Maildoso
Maildoso is designed for personalized cold emails at scale.
They have a unique feature that lets you send personalized emails with different attachments and follow-ups.
This means you can tailor your outreach to each recipient.
Maildoso is a good option if you want to send highly personalized cold emails without sacrificing efficiency.
Our Take
Maildoso is a decent option for businesses looking to personalize their email outreach. However, its complexity and limited email templates may be drawbacks for some users.
Key Benefits
- Create highly personalized email campaigns.
- Use dynamic variables and conditional logic.
- A/B tests your campaigns to optimize performance.
- Track your email opens, clicks, and replies.
- Integrates with popular CRM and sales automation tools.
Pricing
Maildoso offers a free plan and four paid plans:
- Free: Limited features for one user.
- Small: $99 every 3 months for 12 email accounts.
- Starter: $299 every 3 months for 40 email accounts.
- Growth: $999 every 3 months for 140 email accounts.
- Pro: $2,199 every 3 months for 400 email accounts.
Pros
Cons
What to Look For in Cold Email Software?
- Deliverability: High-scale email warm-up tools are essential to avoid landing in spam.
- Personalization Features: Dynamic tags and custom fields help you tailor each email.
- Automation Capabilities: Automate follow-ups, A/B testing, and campaign scheduling to save time.
- Integrations: Seamlessly connect with your existing CRM and other sales tools.
- Analytics and Reporting: To measure campaign effectiveness, track key metrics such as open rates, click-through rates, and replies.
- Pricing: Choose a plan that fits your budget and needs.
- Ease of Use: An intuitive interface and helpful resources make starting easy.
- Email Sending Limits: Consider your sending volume and choose a platform with appropriate limits.
- Support: Look for responsive customer support to help you troubleshoot issues.
- Compliance: Ensure the software complies with anti-spam laws like GDPR and CAN-SPAM.
How can cold email outreach software boost your sales?
Cold email outreach software can supercharge your sales efforts in key ways.
First, it helps you automate repetitive tasks like sending follow-up emails and scheduling campaigns.
This frees up your time to focus on other essential aspects of your business.
Also, these tools often include features that improve your email deliverability.
That means more emails will reach your prospects’ inboxes instead of getting lost in spam.
Higher deliverability and open rates give you a better chance of generating leads & closing deals.
Finally, many platforms offer detailed analytics and reporting.
This data helps you track progress, identify what’s working, and improve your strategy.
Buyers Guide
We took a deep dive into cold email marketing to help you find the right cold email software. Here’s how we approached our research:
- Identified Key Features: We pinpointed the essential elements of a successful cold email platform, such as deliverability tools, personalization options, automation tool capabilities, integrations, and analytics.
- Explored Different Platforms: We investigated various cold email software options, from essential email service providers to comprehensive multichannel sales engagement and outreach capabilities.
- Analyzed Pricing: We compared pricing models, including per-email costs, monthly subscriptions, and per-email account limits, to understand the value each tool offers.
- Evaluated User Experience: We considered each email platform’s ease of use, interface design, and learning curve to ensure it’s suitable for various users.
- Assessed Customer Support: We looked into the availability and quality of customer support, including FAQs, tutorials, and live chat options, to guarantee users receive adequate assistance.
- Considered Email Service: We examined the core email service functionality, including sending limits, multiple email accounts management, and email content creation tools.
- We prioritized Deliverability, emphasizing the importance of email marketing best practices and deliverability features to ensure your cold outreach doesn’t land in spam.
- Focused on Cold Outreach Tool: We evaluated each cold outreach tool based on its ability to streamline your outreach process, improve efficiency, and maximize your results.
- Recognized the Importance of Every Cold Email: We acknowledged that every cold email counts and that the right software can significantly impact your cold email strategy. We considered multichannel outreach, which allows you to connect with prospects through various channels beyond email for a more holistic approach.
- We addressed Sending Many Cold Emails and explored how each platform handles sending cold emails responsibly, ensuring compliance with anti-spam regulations, and maintaining a good sender reputation.
When doing our research to find the best cold email software, we determined using these factors:
- Pricing: How much did each cold email tool cost?
- Features: What were the best features of each cold email campaign tool?
- Negatives: What was missing from each outreach efforts tool?
- Support or refund: Do they give a community, support, or refund policy?
Wrapping Up
That wraps up our roundup of the best cold email software tools available!
Finding the best cold email tool can significantly impact your cold outreach campaigns.
Whether you’re looking to start with cold email for the first time or want to improve your cold email strategy, there’s a solution for you.
Remember to verify your email list and follow scalable cold email best practices to maximize your success.
Cold outreach can yield impressive results with the right software and a little effort.
We’ve worked to bring you the best cold email software options. Now, it’s time to choose the one that fits your needs and start connecting!
Frequently Asked Questions
What is cold email outreach software?
Cold email outreach software helps businesses automate and improve their cold emailing efforts. These tools offer features like email list building, personalized email templates, automated follow-ups, and performance tracking to increase the effectiveness of cold email campaigns.
Is cold emailing legal?
Yes, cold emailing is generally legal, but following anti-spam laws like CAN-SPAM (in the US) and GDPR (in Europe) is essential. These laws require you to provide an unsubscribe option and accurately identify yourself.
How much does cold email software cost?
Pricing varies depending on the features & the number of emails you must send. Some platforms offer free plans with limited features, while others have tiered pricing depending on usage.
How can I improve cold email deliverability?
To avoid the spam folder, maintain a good sender reputation, use a clean email list, personalize your emails, and warm up your inbox.
What are some best practices for cold emailing?
Keep your emails concise & focused on the recipient’s needs. Personalize your messages, use a clear call to action, and follow up strategically. A/B testing different subject lines & email content can also improve your results.
