Metricool vs Heropost: The Ultimate Showdown in 2024?

Choosing the right social media management tool could be a real headache.

Do you need something simple for scheduling or a full-blown analytics powerhouse?

Two popular contenders often pop up: Metricool and Heropost.

Both help you manage your social media, but they have key differences in features and pricing.

In this ultimate showdown, we’ll break down Metricool vs Heropost’s differences to help you decide which tool is your perfect match.  

Let’s dive in!

Metricool vs Heropost: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Heropost.

We dug deep into their features, explored their pricing plans, and even scheduled and analyzed posts across various social media platforms.

This hands-on experience allows us to provide a real-world perspective on which tool might be best for you.

What is Metricool?

Ever feel like you’re flying blind with your social media?

Metricool gives you a clear view of how you’re doing.

It’s like a control panel for all your accounts. You could track your progress & see what’s working. Plus, it helps you plan future content.

Pretty neat, right?

Key Benefits

• Deep dive into your data: Metricool gives you really detailed analytics. You can see what’s working and what’s not.
• Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
• Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
• Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.

Pricing

• Free: $0/month for 5 competitor profiles.
• Starter: $18/month for 100 competitor profiles.
• Advanced: $45/month for Role Management.
• Custom: Custom pricing.

What is Heropost?

Want to be a social media superhero?

Heropost can help! It’s designed for serious social media management. Think scheduling, engagement, and teamwork.

It’s got a clean design and powerful features.

Want to save time and get better results? Heropost might be your new sidekick.

Key Benefits

Heropost comes with some seriously impressive features. Here are a few standouts:

• Bulk Scheduling: Schedule up to 300 posts at once and say goodbye to daily posting stress.
• Diverse Platform Support: Connect and manage over 100 social media accounts across many platforms, including Facebook, Instagram, Twitter, LinkedIn, & more.
• Social Inbox: Keep all your conversations in one place and never miss a message from your audience.
• Detailed Analytics: Track your performance with in-depth reports and fine-tune your strategy for better results.

Pricing

Heropost offers flexible pricing to suit different needs.

• Starter: $9/month for 3 social accounts.
• Essentials: $19/month for 30 social accounts.
• Advanced: $38/month for 100 social accounts.
• Unlimited: $98/month for Unlimited social accounts.

Metricool vs Heropost: Feature Comparison

Now for the head-to-head battle!

Let’s compare Metricool and Heropost across seven key features to help you choose the right tools for your needs.

Whether you’re a small business owner juggling multiple social media platforms or a seasoned marketer looking for powerful tools, this comparison will guide you.

Supported Social Media Platforms

Both Metricool and Heropost are social media scheduling tools that work with the big players: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

However, Heropost has a slight edge.

It also supports TikTok and Google My Business, giving you multiple social media platforms to manage from one place.

User Interface

Metricool boasts a clean and user-friendly interface that’s easy to navigate, even for beginners.

Heropost’s interface is also well-designed, but it might take a little longer to get familiar with all the features.

If you’re new to social media tools, Metricool might be easier to get started with.

Social Media Scheduling

Both tools offer robust social media scheduling capabilities.

You can schedule posts in advance, visualize your content calendar, and manage your content across multiple channels.

Heropost takes it a step further with bulk scheduling, allowing you to upload and schedule a large volume of content at once.

Analytics and Reporting

Metricool and Heropost both provide in-depth analytics to track your social media performance.

You could monitor key metrics, generate reports, & gain insights into what’s working and what’s not.

Metricool offers more advanced analytics features, such as competitor analysis and hashtag tracking, which can be especially valuable for small businesses looking to gain an edge.

Google Ads Management

While both tools focus primarily on social media, Metricool offers a unique advantage: Google Ads management.

You can track your ad campaigns, monitor spending, and analyze performance, all within the same platform.

This integration can be a major time-saver for marketers managing both social media and Google Ads.

Landing Page Builder

Heropost includes a basic landing page builder, allowing you to create simple landing pages to capture leads and drive conversions.

This feature is not available in Metricool.

If you need to create landing pages as part of your social media strategy, Heropost has you covered.

Collaboration Features

Both tools offer features for team collaboration, but Heropost provides more robust options.

You can assign roles, manage permissions, and streamline workflows, making it a great choice for teams working together on social media.

Remember, the best choice depends on your specific needs & priorities.

If you’re a small business owner looking for an affordable and user-friendly interface with most features, Metricool is a great option.

If you need powerful tools for team collaboration and managing a high volume of content, Heropost might be the better choice.

What to Look for When Choosing Social Media Management Software?

• Your Budget: Free tools like Metricool might be perfect for beginners, while larger businesses might need to invest in paid options like Heropost.
• Social Media Platforms: Make sure the tool supports all the platforms you use.
• Team Size: If you’re working with a team, look for tools with strong collaboration features (like Heropost).
• Analytics Needs: Do you need basic data or in-depth analytics? Metricool shines here.
• Ease of Use: Choose a tool that feels intuitive and matches your tech skills.
• Specific Features: Consider any “must-have” features, like a social inbox or a content calendar.
• Customer Support: Check out reviews to see what kind of support each tool offers.

Final Verdict (Our Pick)

In this head-to-head battle, Heropost emerges as our champion.

While Metricool is a fantastic tool, especially with its free plan, Heropost’s powerful features, like bulk scheduling and a dedicated social inbox, give it the edge.

It’s a true time-saver for managing your Facebook page and all your other social media platforms.

Remember, we’ve spent weeks testing these tools to give you an honest, in-depth comparison.

Remember it, the best choice depends on your unique needs and budget.

But if you’re looking for a comprehensive solution to streamline your social media and maximize your impact, we highly recommend giving Heropost a try!

Frequently Asked Questions