

⚡ Quick Verdict:
- Pricing: Copper CRM starts at $9/seat/month. Thryv starts at $244/month for the Marketing Center package.
- Best for: Copper CRM suits sales teams living inside Gmail. Thryv suits service businesses juggling bookings, invoices, and reviews.
- Key difference: Copper is a sales CRM with deep Google Workspace integration. Thryv software bundles CRM with marketing tools and a website builder.
- Our pick: Copper CRM, rated 3.5 versus 2.6, because it costs far less and fits an existing Gmail inbox workflow.

These two products get compared for one odd reason.
Both are sold as CRM software for small business owners.
But they were built for very different jobs.
Copper CRM lives inside Gmail and tracks your sales process.
Thryv runs the front desk for local service companies.
Here is how to pick the right tool for your team.
Overview
This Copper CRM vs Thryv comparison covers pricing details, features, and daily functionality.
Our writers spent hands-on time with both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
Everything else comes from published documentation and G2 reviews.
By the end, you will know which one fits your business.
What is Copper CRM?
Copper CRM is a sales CRM built only for Google Workspace, formerly G Suite.
It launched in 2012 as a Gmail extension that killed manual data entry.
A Chrome extension puts the whole CRM inside your Gmail inbox.
You can create leads, companies, and tasks directly from Gmail and Google Calendar.
Copper claims over 30,000 CRM customers worldwide, including Google itself.
Watch the walkthrough before we dig into the numbers.

🏆 Winner: Copper CRM
The only CRM made for Gmail and Google Calendar. Records fill themselves from your email. A 14-day free trial is available.
Copper CRM Pricing
Copper CRM pricing runs across four seats-based tiers.
| Plan | Price | Best For |
|---|---|---|
| Starter | $9/seat/month | Organizing contacts with limited features |
| Basic | $23/seat/month | Up to 2,500 contacts and basic pipelines |
| Professional | $59/seat/month | Up to 15,000 contacts plus workflow automation |
| Business | $99/seat/month | Email sequence sending and advanced capabilities |
Pricing verified August 2026.

Free trial: Yes. Copper offers a 14-day free trial so new users can test the platform first.
Money-back guarantee: No published refund window. Cancel before your renewal date instead.
📌 Note: The Starter plan has no pipeline functionality. You get contact management only. The Professional plan adds reporting, and the Business tier unlocks email sequence automation.
⚠️ Pricing conflict: Our CSV lists annual rates. Copper’s published monthly rates are higher when paid monthly — around $29 for Basic, $69 for Professional, and $134 for Business. Check the vendor site before you buy.
Key Benefits of Copper CRM
Here is what makes Copper worth a look:
- Google Workspace integration: Emails, meetings, and contact data sync on their own. Google Docs, Google Sheets, and Google Drive files attach to records.
- No manual data entry: Copper populates new contacts from your Gmail history. Sales reps stop typing names twice.
- Multiple pipelines: You can create pipelines for deals and projects. Each new lead moves through stages you define.
- Workflow automation: Automate tasks and repetitive steps. This cuts the busywork out of a long sales process.
- Email templates and automated emails: Send one-off notes or an email sequence. Sequences require the Business tier.
- Custom reporting: Build your own sales reports from Copper data. You can easily track win rates by rep.
- Security: Data encryption, two-factor authentication, and compliance with Google’s security standards.

The dashboard below shows how the CRM sits beside your inbox.

What Our Team Noticed
Our writer set up Copper on a live Google Workspace account and worked deals for several days. Here is what stood out:

Copper CRM Pros & Cons
✅ Pros
- Deep Google Workspace integration with Gmail and Google Calendar
- Interface feels familiar to anyone who uses Google products
- Automated emails send from your own Gmail account for better personalization
- User-friendly API makes custom integration work easier than HubSpot
- Transparent pricing with no hidden developer costs
❌ Cons
- Pricing is high compared to other CRMs with similar functionality
- Cannot be used natively by companies on Microsoft 365
- Contact management has been reported as unreliable, with contact information disappearing
- Marketing functionality is clunky and powered by an external tool, Outfunnel
What is Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
In June 2020 it reported $1.3 billion in revenue over twelve months.
The company employs more than 2,400 employees and operates in 48 states.
More than 50,000 local businesses across the U.S., Canada, and Australia use it.
The software runs in a browser on any device with an internet connection.

This review video shows the platform in action.

Runner Up: Thryv
One system for bookings, invoices, and reviews. Built for service businesses that want to stay organized and get paid faster.
Thryv Pricing
Thryv sells packages rather than per-user seats.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Listings, SEO, and campaign tracking |
| Keap | $299/month | See the pricing note below this table |
Pricing verified August 2026.
Free trial: No standard trial. Thryv offers a free plan with limited features and demos on request.
Money-back guarantee: None published. Packages also carry a one time onboarding fee of $250.
📌 Note: Thryv sells the Thryv Business Center and the Thryv Command Center separately. Published entry pricing starts around $20.00 per user per month, so your quote depends on the bundle you pick.
⚠️ Data conflict: The second row above carries a competitor label in our source data and does not match Thryv’s own plan names. Treat both figures as package-level estimates and confirm current pricing details with a Thryv rep before signing.
Key Benefits of Thryv
Here is what Thryv brings to a service business:
- Thryv Command Center: A unified inbox that pulls email, SMS, social media, and web chats together. Phone calls and customer interactions land in one place.
- Online scheduling: Clients book appointments 24/7. Typical users report a 61% increase in bookings.
- Enhanced local listings: Business information syncs across 50+ listing sites. The platform also manages online reviews.
- Client portal estimates: Customers schedule, pay, share documents, and view account details in a secure portal.
- Billing that gets you paid faster: ThryvPay handles online payment for service work. Digital document signing speeds up invoices.
- Marketing automation: Trigger-based email and SMS marketing messages go out on their own. The AI Response Tool drafts replies to reviews.
- Time savings: Owners save an average of 20 hours per week on admin work. TeamChat keeps staff talking without another app.

The homepage below shows how the company pitches all of this.

What Our Team Noticed
Our writer ran a demo account through booking, invoicing, and review replies. Here is what stood out:

Thryv Pros & Cons
✅ Pros
- One system replaces booking, invoicing, and listing tools
- Website builder and SEO services included in the package
- 24/7 support and a mobile app for field teams
- Reputation management across reviews and social profiles
❌ Cons
- Package pricing is far higher than a standalone sales CRM
- A $250 onboarding fee applies before you start
- Deal pipelines and forecasting are thin for sales teams
- Contract terms and quotes vary by location and rep
Feature Comparison
Ready for the side-by-side? We compare ten areas that decide most buying calls.
| Feature | Copper CRM | Thryv |
|---|---|---|
| Starting Price | $9/seat/month | $244/month |
| Free Plan | ❌ | ✅ |
| Google Workspace Integration | ✅ | ❌ |
| Multiple Pipelines | ✅ | ❌ |
| Lead Scoring | ✅ | ❌ |
| Appointments & Client Portal | ❌ | ✅ |
| Invoices & Payments | ❌ | ✅ |
| Website Builder | ❌ | ✅ |
| Reputation Management | ❌ | ✅ |
| Best For | Sales teams in Gmail | Local service businesses |
1. Contact Management
Copper CRM: Records for people and companies build themselves from your Gmail history. Import data from Google Sheets when you migrate, then let Copper handle new contacts. The Basic plan caps you at 2,500 contacts.

Thryv: Client records are built around jobs and appointments rather than deals. TeamChat lets staff discuss a client without leaving the record.

⚠️ Warning: Some Copper users have reported contact information disappearing. Export a backup on a set date each month.
2. Pipelines and Sales Process
Copper CRM: You can create pipelines for sales and for delivery work, and run multiple pipelines at once. Drag a deal between stages and the close date updates.

Thryv: Market Builder maps campaigns and audiences instead of deal stages. Sales reps who need forecasting will find this thin.
3. Workflow Automation
Copper CRM: Workflow automation removes repetitive steps and manual data entry. You set a trigger, then Copper assigns owners and creates follow-up tasks directly.

Thryv: Automation focuses on client-facing moments like reminders and rebooking nudges. The AI Response Tool drafts replies so you respond to reviews in a few seconds.
4. Email and Marketing Tools
Copper CRM: Email templates keep replies consistent, and automated emails go out from your own Gmail account. Bulk emails and email sequence sending sit in the Business tier, and marketing functionality leans on Outfunnel.

Thryv: Trigger-based email and SMS marketing messages are built in, not bolted on. Social media management posts and schedules from the same screen.

⚠️ Warning: Copper’s automated emails are transactional and carry no unsubscribe link. Use a dedicated marketing tool for newsletters.
5. Lead Scoring and Tracking
Copper CRM: Lead scoring ranks a new lead by activity and fit. Copper also tracks when someone opened an email and what they clicked.

Thryv: Campaign analytics measure which ads and posts brought the call. You can easily track cost per booking across channels.

6. Reporting and Website Tracking
Copper CRM: Custom reporting lets you build sales reports from your own data. Reporting starts on the Professional plan, not the Starter plan.

Thryv: Website tracking shows traffic, sources, and form fills on your site. That matters because the website builder ships in the same package.

7. Integrations and Add Ons
Copper CRM: Copper’s integration story is Google first, covering Gmail and Google Calendar, Google Docs, Google Drive, and Google Sheets. The API is user-friendly, so connecting other tools is straightforward. Companies on Microsoft 365 are out of luck.

Thryv: Add ons cover SEO services, listings, and payments rather than office suites. Local listing sync is the standout piece of technology here.
8. Project Management and Billing
Copper CRM: You can manage projects in a pipeline after a deal closes. There is no native invoicing, so billing lives in another tool.

Thryv: Billing and invoicing are core, with digital signing and ThryvPay for payment. Project management is job-based, which suits crews more than sales cycles.

9. Ease of Use and Support
Copper CRM: The interface is intuitive for anyone who already uses Google products, which speeds up adoption. A mobile app logs calls and texts, and Copper can automate tasks in the background.

Thryv: Onboarding is guided, and 24/7 support is included with every package. Online reputation management is where new users see value fastest.
10. Pricing & Cost
Here are both price lists side by side.
| Tier | Copper CRM | Thryv |
|---|---|---|
| Entry | Starter: $9/seat/month | Free plan (limited features) |
| Mid | Basic: $23/seat/month | Marketing Center: $244/month |
| Upper | Professional: $59/seat/month | $299/month package |
| Top | Business: $99/seat/month | Custom bundles by quote |
Copper CRM: A three-person sales team on Basic pays $69 per month total. Copper CRM pricing climbs steeply between tiers, and paid monthly rates run higher than the annual figures above.
Thryv: Packages bundle software with services, so the monthly figure covers marketing work too. Add the $250 onboarding fee to your first invoice when you budget.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A tight budget | Copper CRM | Starts at $9 per seat |
| Google Workspace integration | Copper CRM | Built as a Gmail extension |
| Appointments and invoices | Thryv | Booking and payment built in |
| Review and listing management | Thryv | Syncs 50+ listing sites |
| Deal forecasting | Copper CRM | Real pipelines and lead scoring |
| A website builder | Thryv | Site and SEO in one package |
💰 Your Budget
Copper’s entry seat costs less than a lunch. Thryv’s package pricing is a marketing budget line, not a software one.
🔌 Your Tech Stack
Copper only makes sense if your team already runs Google Workspace. Thryv is browser based and does not care which office suite you use.
📞 How Customers Reach You
If deals start with an email thread, Copper wins on speed. If they start with a phone call or a booking form, Thryv handles that flow better.
🎓 Your Experience Level
Copper feels familiar within an hour if you know Gmail. Thryv needs onboarding, which is why the fee exists.
🆓 Free Trials and Demos
Copper gives you 14 days of free access to test it yourself. Thryv steers you toward a demo and a free plan with limited features.
🛟 Support Options
Thryv includes 24/7 human support with every package. Copper leans on documentation and email support during business hours.
Switching Guide
Already paying for one of them? Here is what changes.
🔄 Switching from Copper CRM to Thryv?
✅ What you’ll gain:
- Appointments, invoices, and payments in one system
- Listing sync and online review management
- A website builder and 24/7 support
❌ What you’ll lose:
- Native Google Workspace integration and the Chrome extension
- Multiple sales pipelines and lead scoring
- A low per-seat price for a small sales team
📋 How to switch:
- Export contacts, leads, and activity from Copper as CSV
- Book a Thryv demo and confirm the onboarding fee
- Import your list, then rebuild templates and booking pages
🔄 Switching from Thryv to Copper CRM?
✅ What you’ll gain:
- A much lower monthly bill for a small team
- CRM records inside the Gmail inbox you already use
- Real pipeline reporting for the sales team
❌ What you’ll lose:
- Booking, invoicing, and the client portal
- Listing sync and reputation management
- Included website hosting and SEO work
📋 How to switch:
- Export client records and invoice history from Thryv
- Start the 14-day Copper trial on your Google account
- Import the file, then pick separate booking and billing tools
What Our Review Didn’t Cover
This comparison focused on small businesses and small sales teams. We did not test enterprise contracts, custom Thryv bundles, or high-volume API work in Copper. Quotes for Thryv vary by location and rep, so your number may differ from ours. If you manage 50 or more users, your priorities will look different from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Copper CRM |
| 🚀 Core CRM Features | Copper CRM |
| 🔌 Integrations | Copper CRM |
| 📣 Marketing Tools | Thryv |
| 💳 Invoices & Payments | Thryv |
| 👶 Ease of Use | Copper CRM |
| 🏆 Overall Winner | Copper CRM |
🏆 WINNER: COPPER CRM
Copper CRM wins 4 out of 6 categories and holds the higher rating at 3.5 versus 2.6.
Best for: Gmail-based sales teams, agencies tracking projects, and small businesses that want less admin work.
These two products barely compete. Copper CRM is a sales tool that hides inside Gmail and keeps deals moving.
Thryv is a front-office suite for local service companies. It handles bookings, reviews, and payments better than any sales CRM will.
If your customers book appointments and pay invoices, Thryv earns its price. For everyone else tracking a pipeline, Copper is the cheaper and sharper choice.
More of Copper CRM Compared
Here is how Copper stacks up against other CRM options:
Copper wins on: A friendlier API, faster setup for Gmail users, and a cheaper entry seat.
HubSpot wins on: A genuine free CRM, built-in bulk emails, and reporting depth for larger teams.
Copper wins on: Deeper Gmail sync, project pipelines, and automatic record creation.
Capsule wins on: A free tier, lower mid-tier costs, and support for Microsoft mail.
Copper wins on: Google-native workflow, simpler onboarding, and cleaner activity logging.
Freshsales wins on: Built-in calling, AI deal insights, and a broader set of channels.
Copper wins on: Gmail-side data capture, Google Calendar sync, and sales-specific defaults.
Monday wins on: Flexible boards, wider project management use, and a free starter tier.
More of Thryv Compared
Here is how Thryv compares to other small business platforms:
Thryv wins on: Listing sync, guided onboarding, and 24/7 support for non-technical owners.
GoHighLevel wins on: Agency white labeling, funnel building, and far lower monthly cost.
Thryv wins on: Reputation management, local SEO services, and an included website.
Keap wins on: Sales automation depth, e-commerce features, and campaign branching logic.
Thryv wins on: Appointment booking, payment collection, and the client portal.
ActiveCampaign wins on: Email deliverability, segmentation, and a much lower entry price.
Thryv vs Zendesk
Thryv wins on: Marketing and billing in one place, plus local listing work.
Zendesk wins on: Ticket routing, service-level reporting, and scale for support teams.
Frequently Asked Questions
What is Copper CRM used for?
It tracks leads, deals, and customer relationships inside Google Workspace. Sales teams use it to log activity from Gmail without typing records by hand.
Is Thryv a CRM?
Yes, though it is broader than a sales CRM. The platform also handles appointments, invoices, listings, and reviews for local service businesses.
What is the old name of Copper CRM?
It was called ProsperWorks. The company launched in 2012 as a Gmail extension and later rebranded to Copper.
Is Thryv part of Yellow Pages?
Thryv grew out of Yellow Pages companies, including Dex Media. It now trades publicly as Thryv Holdings, Inc. and sells software.
Does Copper CRM work with Outlook?
No. Copper is built for Gmail, so Microsoft 365 companies cannot use it natively. Thryv is a better fit for those teams.












