⚡ Quick Verdict:
- Pricing: Freshsales starts at $9/user/month. Copper CRM pricing also starts at $9/seat/month, but climbs to $99.
- Best for: Freshsales for sales teams that want AI scoring and built-in calling. Copper for teams living inside Gmail and Google Calendar.
- Key difference: Freddy AI scores leads and predicts deal risk. Copper has no AI layer, but its Google Workspace integration is deeper.
- Our pick: Freshsales CRM for most businesses. It rates 4.0 against Copper’s 3.5 and does more at every price point.
Copper CRM was built for one thing: Google Workspace.
Freshsales CRM was built for sales teams of any stack.
That single split explains almost every difference between them.
One lives in your Gmail inbox. The other runs its own platform.
Here is how the two compare on price, features, and daily use.
Overview
This Freshsales vs Copper CRM comparison covers pricing, core features, and ease of use.
Our writer spent hands-on time with Copper CRM directly.
Notes on Freshsales come from published specs, documentation, and G2 reviews.
We also flag where public pricing pages disagree with our data.
By the end you will know which sales CRM fits your business.
What is Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform for sales teams.
It launched in 2016 as the second major product from Freshworks.
The tool centralizes customer data and shows every touchpoint on one timeline.
Freddy AI scores leads, flags deal risk, and suggests the next best action.
Phone, email, chat, and SMS all sit in one unified inbox.
Freshworks says over 67,000 customers worldwide use its products.
🏆 Winner: Freshsales CRM
Freddy AI scores every new lead as it lands. A 21-day free trial covers all tiers, with no credit card required.
Freshsales CRM Pricing
Three paid tiers cover solo sellers up to larger sales teams.
| Plan | Price | Best For |
|---|---|---|
| Growth | $9/user/month | Small business teams starting out |
| Pro | $39/user/month | Growing teams that need automation |
| Enterprise | $59/user/month | Larger teams needing advanced capabilities |
Pricing verified September 2026.
Free trial: 21 days across every tier, with no credit card required to create a new account.
Money-back guarantee: Freshworks does not publish a blanket refund window. Annual billing is handled case by case through support.
📌 Note: Freshsales pricing has dropped 2 to 3 times over the years. That is a large part of why it reads as excellent value for small and medium sized businesses today.
⚠️ Pricing conflict: Some public sources list an entry plan at $11/user/month, an Enterprise tier at $71/user/month, and a free plan for up to 3 users. Our verified figures are $9, $39, and $59 with no free tier, so we use those in every table here. Confirm the live page before you buy.
Key Benefits of Freshsales CRM
Here is what makes this CRM software worth a look:
- Freddy AI scoring: Ranks each new lead on behavior and profile. It also predicts deal risk and recommends the next move to close.
- 360-degree customer view: Every call, email, and meeting sits on one timeline. Sales reps stop digging through inboxes for context.
- Kanban pipelines: Visual boards track deal progress and expose bottlenecks fast. You can create pipelines for different products or regions.
- Omnichannel messaging: Email, phone, WhatsApp Business, Facebook Messenger, and LINE run from one screen. Replies stay attached to the contact record.
- Freshworks suite fit: Freshdesk and Freshmarketer connect natively. Teams already on other Freshworks products get marketing and support in the same account.
- Reports that answer questions: Around a dozen predefined sales reports ship ready to use, and all of them are customizable for forecasting.
- Mobile app with offline access: The iOS and Android app logs calls and works without a connection. Field sales reps can update records anywhere.
What Our Team Noticed
Note: We have not had extended hands-on time with Freshsales CRM yet. The notes above come from published documentation, the Freshworks pricing page, and public G2 and Capterra reviews. On those platforms it holds an average score of 4.5 out of 5.
Freshsales CRM Pros & Cons
✅ Pros
- Freddy AI scores leads, predicts deal risks, and suggests next best actions
- Built-in phone, email, chat, and SMS in a single unified inbox
- 21-day free trial on every tier with no credit card required
- Excellent value for small and medium sized businesses at $9/user/month
- 24/5 support by phone, chat, and email on all plans
❌ Cons
- Navigation feels cluttered and pages can be slow to respond
- Around 385 integrations is fewer than HubSpot or Salesforce offer
- Native connectors with third-party tools are thin outside the Freshworks suite
What is Copper CRM?
Copper CRM is a sales CRM built specifically for Google Workspace.
It launched in 2012 as a Gmail extension that killed manual data entry.
A Chrome extension puts the CRM inside your Gmail inbox.
You can create leads, companies, and tasks directly from Gmail or Google Calendar.
Records fill themselves from email, so reps type less.
Copper claims over 30,000 CRM customers worldwide, including Google itself.
The walkthrough below shows how the tool behaves day to day.
Copper CRM
The only CRM made for Google Workspace. Manage clients and deals without leaving Gmail. A 14-day free trial is available.
Copper CRM Pricing
Four tiers run from a contacts-only entry plan to a full business tier.
| Plan | Price | Best For |
|---|---|---|
| Starter | $9/seat/month | Organizing contacts only |
| Basic | $23/seat/month | Small teams managing up to 2,500 contacts |
| Professional | $59/seat/month | Teams importing up to 15,000 contacts |
| Business | $99/seat/month | Email sequence and website tracking needs |
Pricing verified September 2026.
Free trial: 14 days for new users, no purchase needed to test the platform.
Money-back guarantee: No published refund window. Copper points buyers to the trial instead.
📌 Note: The Starter plan has limited features and no pipeline. It organizes contacts and nothing more, so most teams start on Basic.
⚠️ Pricing conflict: The figures above are annual rates. Public sources list higher numbers when paid monthly: $29 for Basic, $69 for Professional, and $134 for Business. We keep our verified annual figures in every table, but budget for the monthly premium if you skip the yearly commitment.
Key Benefits of Copper CRM
Here is where this CRM earns its keep:
- Google Workspace integration: Emails, meetings, and contact data sync on their own. Nothing else on the market matches Copper’s integration with Google products.
- Zero manual data entry: Records populate from Gmail automatically. New contacts appear without anyone typing them in.
- Familiar interface: The layout borrows from Google Docs and Google Sheets. Onboarding is quick for anyone who already uses Google Drive daily.
- Custom sales reporting: Build your own reports from Copper data rather than settling for fixed templates.
- Email tracking and templates: See who opened a message and what they clicked. Email templates keep replies consistent across the sales team.
- Friendly API: Developers rate the API easier to build against than HubSpot’s, which helps when you connect other tools.
- Security basics covered: Data encryption, two-factor authentication, and compliance with Google’s security standards.
What Our Team Noticed
Our writer created a new account and ran Copper CRM inside a working Gmail inbox for several days. Here is what stood out from that time:
Copper CRM Pros & Cons
✅ Pros
- Google Workspace integration runs deeper here than in Freshsales or HubSpot
- Interface feels familiar to anyone who works in Google products
- Automatic syncing removes most manual data entry from the sales process
- Transparent pricing with no hidden customization or developer costs
❌ Cons
- Cannot be used natively by companies on Microsoft 365
- Contact management has glitched for some users, with contact information disappearing
- Marketing tools run on an external tool, Outfunnel, and feel clunky
- Costs climb steeply per tier and lack the scale larger enterprises need
Feature Comparison
Both tools handle contacts, deals, and email. The gap shows up in how far each one goes past the basics.
| Feature | Freshsales CRM | Copper CRM |
|---|---|---|
| Starting Price | $9/user/month | $9/seat/month |
| Free Trial | ✅ 21 days | ✅ 14 days |
| AI Lead Scoring | ✅ Freddy AI | ❌ |
| Google Workspace Integration | ✅ Basic | ✅ Deep |
| Microsoft 365 Support | ✅ | ❌ |
| Built-in Phone and SMS | ✅ | ❌ |
| Workflow Automation | ✅ | ✅ Professional plan and up |
| Website Tracking | ✅ | ✅ Business tier only |
| Integrations | Around 385 | Limited, Google-first |
| Best For | Sales teams on any stack | Small business teams on Gmail |
1. Lead Scoring and Prioritization
Freshsales CRM: Freddy AI ranks every new lead on behavior and profile data. It flags which deals are slipping and names the next best action. Documentation credits this scoring with better conversion rates.
Copper CRM: Lead scoring exists, but it runs on rules you define rather than AI. You easily track a new lead from first email to closed deal, though nothing ranks them for you.
2. Contact Management and Manual Data Entry
Freshsales CRM: Contact records pull in a full history of every touchpoint. That 360-degree view keeps customer data in one place, but you still enter more by hand than Copper users do.
Copper CRM: Contact management is the headline feature. Records build themselves from Gmail. G2 reviews do flag glitches here, including contact information that vanishes.
⚠️ Warning: Export your contacts monthly on either platform. Reported data loss in Copper makes a backup habit worth the five minutes.
3. Email Tracking and Email Templates
Freshsales CRM: Sends personalized bulk emails and monitors activity on each one. Tracking sits beside phone and chat in the same inbox, so nothing lives in a separate window.
Copper CRM: Tracks opens and clicks from inside Gmail. Email templates cut repeat typing for the whole sales team.
4. Sales Sequences and Automated Emails
Freshsales CRM: Sequences fire follow-ups on a schedule and stop when someone replies. Bulk emails go out with merge fields intact.
Copper CRM: Automated emails work one-off or as a full email sequence, but sequences are locked to the Business tier. Messages send from your own Gmail account, which means no unsubscribe link is attached.
5. Workflow Automation and Lead Capture
Freshsales CRM: Web forms push new contacts straight into the pipeline. Automation handles repetitive sales activities so reps spend the day selling.
Copper CRM: Workflow automation removes repeat admin and lets you automate tasks across the sales process. It arrives on the Professional plan, not the cheaper tiers.
6. AI Assistance
Freshsales CRM: Smart AI agents handle routine follow-up and data cleanup. The Freddy AI co-pilot drafts replies and summarizes deals.
The co-pilot sits one layer above the agents and answers plain questions about your pipeline.
Copper CRM: No AI assistant ships with the platform. Automation here is rule-based, so you write the logic yourself.
7. Pipelines and Project Management
Freshsales CRM: Kanban boards make deal stages obvious at a glance. Bottlenecks surface without running a report.
Copper CRM: You create pipelines for sales and run multiple pipelines for delivery work in parallel. Project management sits in the same view, which is unusual at this price.
The same board structure also tracks post-sale projects for clients.
8. Reporting and Website Tracking
Freshsales CRM: Around a dozen predefined sales reports ship ready to edit. AI insights sit on top for forecasting revenue and tracking team performance.
Copper CRM: Custom reporting lets you build reports from scratch instead of editing presets. Website tracking is reserved for the top tier.
9. Integrations, Add Ons and Support
Freshsales CRM: The marketplace lists around 385 apps and add ons, covering Google, Microsoft 365, Slack, and Zoom. That is fewer than the largest platforms offer, and third-party connectors are thinner than links to other Freshworks products.
Support runs 24/5 by phone, chat, and email on every plan, and Freshdesk OMNI extends that to service teams.
Copper CRM: Integration depth is narrow but perfect where it counts. Gmail and Google Calendar sync natively, and the API is friendly enough for custom work.
10. Pricing & Cost
Both start at $9. They part ways fast after that.
| Tier | Freshsales CRM | Copper CRM |
|---|---|---|
| Entry | Growth — $9/user/month | Starter — $9/seat/month |
| Mid | Pro — $39/user/month | Basic — $23/seat/month |
| Upper | Enterprise — $59/user/month | Professional — $59/seat/month |
| Top | ❌ None above Enterprise | Business — $99/seat/month |
Freshsales CRM: The $9 Growth plan includes a working pipeline, not just contacts. Its ceiling is $59, which buys the whole feature set. Reviewers call it excellent value for money for small and medium sized businesses.
Copper CRM: The $9 Starter plan holds contacts and nothing else, so real use starts at $23. Reaching sequences and website tracking means $99. That makes it costly against other CRMs with similar functionality.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| AI that ranks leads | Freshsales CRM | Freddy AI scores and predicts |
| CRM inside Gmail | Copper CRM | Built as a Gmail extension |
| Built-in calling and SMS | Freshsales CRM | One unified inbox |
| Microsoft 365 shop | Freshsales CRM | Copper is Google-only |
| Client project tracking | Copper CRM | Pipelines double as projects |
| Lowest real cost | Freshsales CRM | Full pipeline at $9 |
💰 Your Budget
The $9 entry tiers are not equal. Freshsales gives you a working pipeline there, while Copper’s Starter plan only stores contacts.
🔌 Your Tech Stack
If your company runs on Google Workspace (formerly G Suite), Copper wins outright. On Microsoft 365, it is not an option at all.
📞 Your Sales Process
Phone-heavy teams need the built-in dialer that only Freshsales offers. Email-only teams will not miss it.
🎓 Your Experience Level
Copper is easier on day one because it looks like Google. Freshsales asks more upfront and gives more back later.
🆓 Free Trials and Demos
Freshsales gives 21 days with no card. Copper gives 14. Load real deals into both before you decide.
🛟 Support Options
Freshsales covers phone, chat, and email 24/5 on every plan. Copper leans on documentation and email for small businesses.
Switching Guide
Already on one of them? Here is what changes.
🔄 Switching from Freshsales CRM to Copper CRM?
✅ What you’ll gain:
- CRM records that live inside your Gmail inbox
- Automatic syncing of email, meetings, and contact data
- Pipelines that double as client project boards
❌ What you’ll lose:
- Freddy AI scoring and deal risk prediction
- Built-in phone, SMS, and WhatsApp Business channels
- Around 385 marketplace integrations
📋 How to switch:
- Export contacts, leads, and deals from Freshsales as CSV
- Start the 14-day Copper trial with your Google Workspace login
- Import the CSV, then install the Chrome extension for Gmail
🔄 Switching from Copper CRM to Freshsales CRM?
✅ What you’ll gain:
- AI lead scoring and next-best-action prompts
- Phone, chat, and SMS without buying another tool
- Freedom from Google, including full Microsoft 365 support
❌ What you’ll lose:
- The deepest Gmail and Google Calendar sync available
- Hands-off record creation from email threads
- Project boards attached to the same pipeline view
📋 How to switch:
- Export people, companies, and opportunities from Copper
- Open the 21-day Freshsales trial, no credit card required
- Import the files, then connect Gmail and rebuild your pipeline stages
What Our Review Didn’t Cover
This comparison focused on small and mid-sized sales teams. We did not test bulk licensing, custom API builds, or migration for databases over 50,000 records. Freshsales notes come from documentation rather than extended hands-on use. Figures reflect September 2026 and both vendors change plans often.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Freshsales CRM |
| 🤖 AI Features | Freshsales CRM |
| 📇 Contact Management | Copper CRM |
| 🔌 Integrations | Freshsales CRM |
| 👶 Ease of Use | Copper CRM |
| 📞 Communication Channels | Freshsales CRM |
| 📊 Reporting | Freshsales CRM |
| 🏆 Overall Winner | Freshsales CRM |
🏆 WINNER: FRESHSALES CRM
Freshsales CRM wins 5 of 7 categories.
Best for: AI-assisted selling, phone-led outreach, mixed tech stacks, growing sales teams
These are not two versions of the same product. Freshsales is a full sales platform with AI baked in. Copper is a CRM layer for Google Workspace.
Copper is the better daily experience if your whole team lives in Gmail. Nothing else syncs Google data that cleanly, and the learning curve barely exists.
But it costs more for less once you pass the entry tier, and it locks you to one vendor. Freshsales does more at every price, which is why it takes the win.
More of Freshsales CRM Compared
Here is how it lands against other CRMs in the same bracket:
Freshsales wins on: Cheaper paid entry at $9, built-in telephony, AI scoring on lower tiers
HubSpot wins on: Far larger app marketplace, stronger free tier, deeper marketing tools
Freshsales wins on: Cleaner unified inbox, longer 21-day trial, tighter link to other Freshworks products
Zoho wins on: Broader module range, more customization depth, cheaper multi-product bundles
Freshsales wins on: Native AI assistant, phone and SMS included, 360-degree customer timeline
Pipedrive wins on: Faster interface, simpler setup, sharper focus on pipeline discipline
Freshsales wins on: Lower total cost, usable without a consultant, faster time to first deal
Salesforce wins on: Scale for large enterprises, partner network, depth of custom development
More of Copper CRM Compared
And how Copper stacks up elsewhere:
Copper wins on: Native Gmail workflow, friendlier API to build against, no hidden setup costs
HubSpot wins on: Free starting tier, built-in marketing automation, works on any email host
Copper wins on: Automatic Google data capture, less setup work, purpose-built for sales
Monday wins on: Flexible board customization, wider team use beyond sales, stronger reporting views
Copper wins on: Cleaner Gmail sidebar, faster onboarding, tidier contact records
Insightly wins on: Stronger project management, Microsoft support, more reporting controls
Copper wins on: Deeper Google Workspace integration, richer automation, better email tracking
Capsule wins on: Lower cost per seat, simpler tier structure, lighter feel for tiny teams
Frequently Asked Questions
Is FreshSales a CRM?
Yes. It is a cloud-based customer relationship management platform from Freshworks, built for sales teams that need pipelines, contact records, and AI scoring in one place.
What is the maximum number of users allowed in the free plan of FreshSales?
Public sources cite a free tier for up to 3 users. Our verified data shows paid tiers only, starting at $9. Check the live page before signing up.
What is Copper CRM used for?
Managing contacts, deals, and client projects from inside Gmail. It suits small businesses that run on Google Workspace and want records built without typing.
Does Copper CRM work with Outlook?
Not natively. The platform is built around Google, so Microsoft 365 teams cannot use it the way Gmail users do. Freshsales is the safer pick there.
Which CRM should most businesses pick here?
Freshsales CRM, rated 4.0 against 3.5. It costs less for real functionality and adds AI. Choose Copper only if your team never leaves Gmail.
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