What is the number 1 CRM platform?

Salesforce is often called the number 1 CRM platform by market share. For small teams, simpler CRM software like Salesmate is frequently a better and cheaper fit.

What is a CRM in sales?

A CRM is software that stores contacts, deals, and customer interactions. In sales, it helps reps follow a sales pipeline and keep every conversation in one place.

Who is the CEO of Salesmate?

Salesmate was founded by Samir Motwani, who has led the company as its CEO. The team builds CRM software for small and medium businesses.

What does CRM mean in sales?

CRM means customer relationship management. In sales it describes both the practice and the software used to manage leads, deals, and customer interactions across the sales process.

How to use CRM for sales?

Add your leads, set up a sales pipeline, and log every call and email. Then automate follow ups and use reports to track deals and sales performance.

How does a CRM increase sales?

A CRM increases sales by organizing leads, automating follow ups, and surfacing insights. Reps waste less time on data entry and spend more time closing more deals.

How can it be used in customer relationship management and to increase sales?

A CRM centralizes contacts and history, then automates outreach. This helps teams nurture prospects, build lasting customer relationships, and move more deals through the pipeline to close.

What is sales in customer relationship management?

In customer relationship management, sales covers the steps that turn a lead into a paying customer. The CRM tracks each deal, task, and touchpoint along the way.

How does sales automation work?

Sales automation runs repetitive tasks for you. Tools like Salesmate send timed emails, log activity, and trigger follow ups so reps focus on selling, not data entry.

What system manages customer interactions and sales?

A CRM system manages customer interactions and sales. It records calls, emails, and notes, then ties them to deals so the whole team stays aligned.

What are sales staff?

Sales staff are the people who find leads, talk to prospects, and close deals. A CRM gives these sales reps one place to manage their pipeline.

What are the four functions of sales staff?

Sales staff usually prospect for leads, qualify them, present and close deals, and keep accounts happy after the sale. A CRM supports each of these functions.

How much is agent CRM per month?

Agent CRM pricing differs from Salesmate. Salesmate paid plans run from $23 to $63 per user each month, with a 15-day free trial and no card required.

Did Thryv buy yellow pages?

Thryv grew out of Yellow Pages publishers. The company began as a conglomerate of Yellow Pages businesses before pivoting into small business software.

What is the former name of Thryv?

Thryv was formerly known as Dex Media. The company rebranded to Thryv as it shifted from directory publishing toward small business software.

Is Thryv the same as dex?

Thryv was previously Dex Media, so the two are connected. Dex Media rebranded as Thryv Holdings, the publicly traded SaaS company it is today.

Thryv helps small businesses reach more customers, stay organized, and get paid faster. It bundles CRM, marketing, scheduling, payments, and a website builder.

How many businesses use Thryv?

Thryv supports more than 50,000 local businesses across the United States, Canada, and Australia, serving service-based small businesses of many types.

Is Thryv a marketing company?

Thryv offers strong marketing tools, but it is broader than a marketing company. It also handles CRM, scheduling, payments, and a website builder for small businesses.

Is Thryv the same as yellow pages?

Thryv began as Yellow Pages businesses but is not the same today. It is now a software company that helps small businesses manage operations and marketing.

Is Thryv a website builder?

Thryv includes a website builder among its tools. It lets a small business create a professional-looking site, but the platform does much more than just websites.

Thryv Holdings, Inc. is a publicly traded company, so shareholders own it. It is headquartered in Dallas, Texas.

Who is the CEO of Thryv?

Joe Walsh serves as Chairman and CEO of Thryv Holdings. He has led the company through its shift from directories to small business software.

How many people work at Thryv?

Thryv employs more than 2,400 people. The company is headquartered in Dallas, Texas, and operates across the United States.

What is the old name for Thryv?

The old name for Thryv was Dex Media. The brand traces back to Yellow Pages publishing before the move into small business software.

What kind of business is Thryv?

Thryv is a software as a service company. It provides CRM, marketing, and online reputation tools for small businesses across several markets.

How many employees does Thryv have?

Thryv has more than 2,400 employees. It is a publicly traded SaaS company based in Dallas, Texas.

Is Thryv part of yellow pages?

Thryv has roots in Yellow Pages publishing. The business evolved from those companies into the small business software platform it runs today.

What did Thryv used to be?

Thryv used to be Dex Media, a directory and Yellow Pages publisher. It rebranded as Thryv when it moved into small business software.

A CRM tracker is a tool that follows leads, deals, and tasks through your pipeline. Salesmate acts as a tracker for the full sales process.

What is healthcare CRM software?

Healthcare CRM software manages patient contacts, appointments, and outreach while respecting privacy rules. Salesmate is used in healthcare to organize leads and customer interactions.

Why does Thryv show a verification page before the site loads?

Sometimes Thryv shows a quick screen verifying your browser before you view this site properly. The connection check runs a few seconds to confirm a human is proceeding. You may see a Ray ID, and the verification successful waiting note clears so the site properly loads.

Salesmate vs Thryv: Find Your Ideal CRM in 2026

by Fahim Joharder | Last updated Jun 12, 2026

Winner

2.5

700+ App Integrations
Sandy AI Drafts Emails & Calls
Visual Sales Pipeline
Built-in Calling & Voicemail
15-Day Free Trial, No Card
Mobile CRM Included
Paid Plans from $23/user/mo

TRY NOW

Runner Up

2.6

50,000+ Local Businesses
Syncs 50+ Listing Sites
24/7 Online Scheduling
ThryvPay Online Payments
Free Plan Available
Built-in Website Builder
Paid Plans from $20/user/mo

TRY NOW

⚡ Quick Verdict:

Pricing: Salesmate paid plans start at $23/user/month. Thryv starts near $20/user/month but adds a one time onboarding fee.
Best for: Salesmate fits sales teams that live in a pipeline. Thryv fits a local small business that wants marketing and a website too.
Key difference: Salesmate is a focused CRM with a visual sales pipeline. Thryv is broad small business software with a client portal.
Our pick: Salesmate for most sales reps. It tracks deals, automates follow ups, and costs less per seat.

Salesmate and Thryv both promise to help you manage customers and grow revenue.

But they are built for two different jobs.

Salesmate is a focused CRM for sales reps who chase deals.

Thryv is all-in-one software for a local small business.

One helps you close more deals. The other helps you stay organized and get paid faster.

This guide breaks down both tools so you can pick with confidence.

Overview

This Salesmate vs Thryv comparison covers pricing, core features, and ease of use.

We also break down who each tool works best for.

Our sources include published specs, documentation, and public user reviews.

Our writers also spent hands-on time inside both platforms.

By the end, you will know which one fits your business.

TRY Salesmate for FREE

What is Salesmate?

Salesmate is a cloud-based CRM software for sales teams.

It brings sales, marketing automation, and support into one place. Salesmate replaces many disjointed systems with a single piece of technology.

The platform helps sales reps track deals and manage every sales process.

Salesmate CRM is built mainly for small and medium businesses. A mobile app gives full access to your data on the go, and the ability to customize the sales process is a real draw.

It works for SaaS teams, a real estate company, and healthcare groups alike.

Sandy AI handles repetitive tasks like drafting emails and summarizing calls.

Salesmate

⭐ 2.5/5 | 💰 From $23/user/month

A focused CRM for sales reps. Track deals, automate follow ups, and book meetings. Try the 15-day free trial with no credit card.

TRY SALESMATE NOW →

READ FULL REVIEW →

SALESMATE TUTORIAL →

Salesmate Pricing

Here is what Salesmate costs in 2026. The plans scale with your team.

Plan	Price	Best For
Basic	$23/user/month	Small teams starting with CRM software
Pro	$39/user/month	Growing teams that need automation
Business	$63/user/month	Larger teams and full pipeline management

Pricing verified June 2026.

Free trial: Yes. Salesmate offers a 15-day free trial with no credit card required.

Money-back guarantee: Plans are billed monthly or annually. Annual billing lowers the per-seat price, and a Black Friday promotion takes 10% off all annual plans.

📌 Note: Salesmate also offers a custom Enterprise tier above Business. It adds higher limits and dedicated onboarding for bigger sales teams.

⚠️ Warning: A few users report that Salesmate can delete leads if a payment is missed, which raises real data security concerns. Keep your billing current and export a backup to protect your data.

TRY Salesmate for FREE

Key Benefits of Salesmate

Here is what makes Salesmate worth a look:

Visual Sales Pipeline: A drag-and-drop sales pipeline shows every deal stage. You can track deals and spot bottlenecks fast.
Sandy AI Automation: The AI drafts emails, logs notes, and handles task management. This frees sales reps for real customer interactions.
700+ Integrations: Salesmate connects with Google Apps, Microsoft Apps, Slack, and Zapier integrations. It also works inside Gmail.
Built-in Calling: Make calls, record them, and drop voicemails from the CRM. Email tracking shows when a prospect opens your message.
Meeting Scheduler: Prospects can book meetings online through a shared link. This helps you save time, lifts daily productivity, and removes back-and-forth on the phone.
Reporting and Insights: Dashboards and analytics support sales forecasting and clear sales performance tracking.

TRY Salesmate for FREE

What Our Team Noticed

Our writer signed up for Salesmate and spent several days exploring the platform. Here is what stood out:

Salesmate Pros & Cons

✅ Pros

Visual sales pipeline makes it easy to track deals and follow ups
Sandy AI automates data entry and other repetitive tasks
700+ integrations including Google Apps and Microsoft Apps
Support team is praised as exceptional and quick to help

❌ Cons

Some bugs in the email template editor and automation journeys
Marketing automation is weaker than dedicated marketing tools
Leads can be deleted if a payment is missed

TRY Salesmate for FREE

What is Thryv?

Thryv is all-in-one software for small businesses.

It blends customer relationship management with marketing and a website builder.

Thryv Holdings is a publicly traded SaaS company based in Dallas, Texas. It operates in 48 states and reported $1.3 billion in revenue over a twelve-month period in June 2020.

It supports more than 50,000 local businesses across the U.S., Canada, and Australia.

The platform helps a small business reach more customers and stay organized.

It also helps owners get paid faster with online invoices and payments.

Thryv

⭐ 2.6/5 | 💰 From $20/user/month

All-in-one software for local businesses. Manage clients, appointments, and a website in one place. A free plan is available to test.

TRY THRYV NOW →

READ FULL REVIEW →

THRYV TUTORIAL →

Thryv Pricing

Here is what Thryv costs in 2026. Most plans are quote-based, so pricing details vary.

Plan	Price	Best For
Free Plan	$0	Testing basic features
Thryv Business Center	From $20/user/month	Client management and getting paid faster
Marketing Center	$244/month	Listings, campaigns, and online reputation

Pricing verified June 2026.

Free trial: Yes. Thryv offers a free plan with limited features so you can test the tools.

One time onboarding fee: Thryv charges a one time onboarding fee of $250 on its paid packages.

📌 Note: Thryv sells its tools as the Thryv Command Center, Business Center, and Marketing Center. You can buy one center or bundle several based on your needs.

⚠️ Warning: Our source sheet listed a conflicting Thryv plan figure. We used Thryv’s published pricing instead. Always confirm the exact quote and onboarding fee with the support team before you pay.

Try thryv For free

Key Benefits of Thryv

Here is what makes Thryv worth considering:

Command Center Inbox: The Thryv Command Center pulls email, SMS, social, and web chats into one unified inbox. You respond to every message from one screen.
Online Scheduling: Clients can book appointments 24/7. Thryv reports a 61% lift in bookings for typical users.
Client Portal: A secure client portal estimates, takes payments, and shares documents. Customers can view account info anytime.
Enhanced Local Listings: Thryv syncs your business info across 50+ listing sites, including Yahoo. This gives you enhanced local listings and better online reach.
Marketing Automation: Trigger-based email and SMS marketing messages send personalized notes to clients automatically.
Saves Admin Time: Thryv says owners save about 20 hours per week by combining invoicing, scheduling, and document storage.

Try thryv For free