Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?
Managing contacts, properties, and deals can be chaos.
Imagine having a super-organized assistant who never forgets details and helps you close more deals.
That’s what the best CRM for real estate can do.
This article will help you find the perfect one for your business.
We’ll compare top platforms, discuss key features, and even discuss pricing.
Ready to ditch the spreadsheets and boost your sales? Let’s dive in!
What is the Best CRM for Real Estate?
Choosing the right CRM can feel overwhelming.
There are so many options! Don’t worry; we’ve done the hard work for you.
We’ve researched and compared the top platforms to find the best CRM for real estate pros.
Ready to see our recommendations?
1. Monday CRM
Monday CRM is a customizable work operating system.
It includes CRM functionality.
It helps you manage leads, deals, and projects.
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Free: $0/ 2 seats per month
- Basic: $9/ seat per month
- Standard: $12/seat per month
- Pro: $19/ seat per month
- Enterprise: Custom pricing.
Pros
Cons
2. Gohighlevel
GoHighLevel is an all-in-one platform.
It’s designed for marketing agencies and businesses. It combines many tools into one.
Think CRM, landing pages, email marketing, and more.
It’s built to help you automate and scale.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
3. Clickup
ClickUp is an all-in-one productivity platform.
It includes CRM features. It’s highly customizable.
Our Take
It has many tools. It can be complex. Free version is good.
Key Benefits
- All-in-one platform.
- Customizable workflows.
- Task and project management.
- Time tracking built-in.
- Free version available.
Pricing
- Free Forever: 100MB Storage, Unlimited tasks, unlimited free plan members.
- Unlimited: $7/mo – Unlimited storage, unlimited integrations, Unlimited adashboards.
- Business: $12/mo – Google SSO, Unlimited Teams, Custom Exporting.
- Enterprise: Contact Sales for pricing.
Pros
Cons
4. HubSpot
HubSpot is a popular CRM and marketing platform with a wide ramany.
It’s a good choice for businesses of all sizes.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: us$0 Free for up to 2 users.
- Marketing Hub Starter: $15/month/seat
- Starter Custom Platform: $15/month/seat
- Marketing Hub Professional: $800/month/seat
Pros
Cons
5. Keap
Keap (formerly Infusionsoft) is a CRM and marketing automation platform.
It’s designed for small businesses.
It helps you automate your sales & marketing.
Great for managing leads and nurturing relationships.
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Starting at $249/month for 2 users and 1500 contacts.
Pros
Cons
6. ActiveCampaign
ActiveCampaign is a very powerful marketing automation platform with CRM features.
It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
7. Pipedrive
Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.
It’s simple to use and has excellent reporting features, perfect for tracking deals and closing more sales.
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:
- Essential: $14/seat per month.
- Advanced: $24/seat per month.
- Professional: $49/seat per month.
- Power: $59/seat per month.
- Enterprise: $79/seat per month.
Pros
Cons
8. Instantly
Instantly is an outbound sales automation platform.
It helps you find and contact leads. It’s designed to boost your outreach efforts.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $30/month for 1000 Contacts.
- Hypergrowth: $77.6/month for 25,000 contacts.
- Light Speed: $286.3/month for 500000 emails.
- Custom: Contact them for pricing.
Pros
Cons
9. Freshsales CRM
Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.
It is known for its ease of use and is excellent for small—to medium-sized businesses.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
10. Insightly
Insightly is a CRM for small and growing businesses.
It offers project management features.
It helps you manage leads and projects in one place.
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user per month
- Professional: $49/user per month
- Enterprise: $99/user per month
Pros
Cons
11. Capsule
Capsule CRM is a simple and straightforward CRM. It’s designed for small businesses.
It focuses on contact management and sales tracking.
Think of it as your online address book but with superpowers.
Our Take
Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.
Key Benefits
Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.
- Contact Management: Organize all your customer details.
- Sales Pipeline: Track deals and opportunities.
- Tasks and Calendar: Stay organized with reminders and deadlines.
- Collaboration: Share contacts and deals with your team.
- Integrations: Connect with other business tools like Google Workspace.
Pricing
- Starter: $18/month for 30,000 Contacts
- Growth: $36/month for 60,000 Contacts.
- Advanced: $54/month for 120,000 Contacts.
- Ultimate: $72/mo For 240,000 Contacts, Custom Training.
Pros
Cons
What to Look for When Buying the Best CRM for Real Estate?
- Integration: Does it integrated with your existing tools (MLS, email, etc.)?
- Mobile Access: Is there a robust mobile app for on-the-go access?
- Lead Capture: How does it help you capture leads from various sources?
- Customization: Can you customize the CRM to fit your specific workflow?
- Scalability: Will it grow with your business?
- Training & Support: What level of training and support do they offer?
- Reporting: Does it provide the reports you need to track your progress?
- Budget: Does it fit within your budget? Consider both upfront and ongoing costs.
- User Reviews: What are other real estate professionals saying about the CRM?
How Can the Best CRM for Real Estate Benefit You?
A good CRM can help your real estate business.
It keeps all your leads, properties, and client info in one place. No more messy notes or spreadsheets!
A great CRM automates tedious tasks. This gives you more time to build your relationships and close deals.
It helps you keep track of every client chat. No one gets forgotten!
Plus, it gives you helpful reports. You can see how your business is doing.
Think about it: better organization, easier work, and more efficiency.
A good CRM helps you give clients excellent service.
The best CRM for real estate helps you beat the competition.
It helps you reach your goals. It’s a wise investment.
Buyer’s Guide
Finding the best real estate CRM is essential.
We wanted to help real estate agents like you. So, we did a lot of research on real estate CRMs.
Here’s how we found the best real estate CRM software:
- Pricing: We checked the cost of each real estate CRM. How much did it cost per month or year?
- Features: What were the best features? Did it help with lead nurturing? Did it fit the needs of real estate pros? Did it streamline the sales process? Was it an all-in-one real estate solution?
- Negatives: What was missing? Were there any downsides to the CRM for real estate agents?
- Support or Refund: Did they offer good customer support? Was there a community forum? Was there a refund policy?
- User Reviews: What did other real estate agents say? Did they like the CRM system?
- Comparison: We compared the top real estate CRMs, such as wise agents and top producers. We looked at pricing, features, and user reviews. This helped us find the best real estate CRM.
Wrapping Up
Choosing the best real estate CRM can feel like a big decision.
There are so many real estate CRMs for 2025 out there!
It’s easy to get lost, from free real estate CRM options to all-in-one CRM solutions.
We’ve covered a lot, from Zoho CRM to Real Geeks.
Whether you’re looking for free CRMs for real estate or a robust real estate CRM platform, understanding your CRM needs is key.
Our list of the best CRMs helps you compare top picks.
We considered everything from features like lead generation to marketing and sales tools.
Whether you’re a new agent or a seasoned pro, finding the right CRM for your real estate business is crucial.
We hope this guide helps you find the perfect real estate CRM system to boost your success.
Frequently Asked Questions
What’s the best free real estate CRM for new agents?
If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. Agile CRM is another good free option. It helps you get leads and has marketing tools.
What are the best real estate CRMs in 2025?
Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.
What should I look for in a real estate CRM?
You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.
How can a CRM help my real estate business?
A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.
What’s the best CRM for teams and big agencies?
If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.
