Trying to figure out which CRM tool is best for your business can feel like solving a puzzle with missing pieces.
You’ve heard of ClickFunnels and Copper CRM, but which one is really the right fit?
Good news!
We’re going to break down ClickFunnels vs Copper CRM in simple terms.
We’ll look at their key features and help you decide which tool will actually help your business succeed in 2025.
Overview
We’ve put both ClickFunnels and Copper CRM through their paces.
Our team dove deep, testing features, workflows, and integrations.
This hands-on experience allows us to provide a real-world comparison, not just theoretical reviews.
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Pricing: It has a free trial. The premium plan starts at $81/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing: It has a free trial. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
What is ClickFunnels?
Think of ClickFunnels as your all-in-one sales and marketing toolbox.
It helps you build sales funnels.
These funnels guide customers to buy your products. Easy, right?
Also, explore our favorite ClickFunnels alternatives…
Our Take
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Launch: $81/month, 2 Team Members.
- Scale: $164/month, 5 Team Members.
- Optimize: $248/month, 10 team members.
- Dominate: $5,997/yr, 20 team members.
Pros
Cons
What is Copper CRM?
Okay, now let’s discuss Copper.
Its big selling point is that it’s built for Google Workspace users.
It puts your CRM right inside Gmail and other Google apps; It’s meant to keep you in your flow.
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
Feature Comparison
This comparison evaluates ClickFunnels, the specialized funnel builder designed to maximize front-end conversions.
Copper CRM, a dedicated sales tool built for deep integration with Gmail inbox and Google Docs.
This analysis will clarify which solution is the better investment for dedicated sales opportunities versus streamlining relationship management with minimal manual data entry.
1. Core Platform Focus
- ClickFunnels: The primary focus is revenue maximization via the entire funnel. It is a sales tool and funnel builder, acting as just a tool for creating high-converting sales pages and capturing paying customers.
- Copper CRM: The core focus is contact management and team efficiency within the Google Workspace. It is a sales crm designed to minimize manual data entry and foster customer relationships.
2. Lead Generation and Page Creation
- ClickFunnels: Excels at generate leads by using its integrated landing page builder to quickly create high-converting pages and opt in forms to capture potential customers.
- Copper CRM: Does not include a page builder or funnel builder. Lead generation relies on the user’s existing tools (like forms embedded on a website) or the Chrome extension to quickly add leads from email or the browser.
3. Contact Management and Integration
- ClickFunnels: Contact management is simple; records are created primarily to support the entire funnel flow and clickfunnels email automation. Integration requires third party integrations.
- Copper CRM: Highly specializes in contact management that automatically syncs data from Gmail inbox, Google Calendar, and Google Docs. The Chrome extension pulls relevant data directly into the CRM, eliminating manual data entry.
4. Sales Pipeline and Forecasting
- ClickFunnels: The sales process is linear (the funnel steps). Pipeline visibility and management are secondary to conversion metrics. ClickFunnels pricing is structured around funnel capacity.
- Copper CRM: Provides clear sales process visualization with multiple pipelines. It focuses on helping the sales team move leads efficiently, using a dedicated sales crm framework.
5. Email Marketing and Automation
- ClickFunnels: Includes basic clickfunnels email automation to send email sequences after a lead converts. It is just a tool for follow-up and optimize sales within the funnel context.
- Copper CRM: Features robust workflow automation tightly integrated with email. Users can trigger actions and updates based on the stage in the sales process or interactions within the Gmail inbox.
6. Transactional Features
- ClickFunnels: Directly handles the transaction, providing secure checkout pages and collecting credit card details. ClickFunnels offers this native functionality to streamline the final step of the entire funnel.
- Copper CRM: Does not natively handle billing or payments. It is primarily a sales crm for tracking deals, requiring integration with accounting systems for transactional features.
7. Ideal Users and Value
- ClickFunnels: The best sales tool for like minded entrepreneurs focused purely on high-volume generate leads and maximizing revenue via unlimited funnels. It offers a day money back guarantee and free trial.
- Copper CRM: Ideal for teams heavily invested in the Google Workspace that need a high-quality sales crm designed to reduce manual data entry and keep the sales team focused on nurturing sales opportunities.
8. Extensibility and Features
- ClickFunnels: ClickFunnels features are narrowly focused on the marketing funnel. Project management and general business tools require third party integrations. ClickFunnels review emphasizes its specialization.
- Copper CRM: Provides native workflow automation, website tracking, and basic project management. Its strength lies in leveraging the Google ecosystem and its proprietary Chrome extension.
9. Price and Scalability
- ClickFunnels: ClickFunnels pricing is tiered based on the number of funnels and landing page builder capacity, supporting unlimited funnels at higher tiers.
- Copper CRM: Copper CRM pricing is per user and is designed to scale with growing sales teams. It is a true sales crm built for growth and detailed oversight of the sales process.
What to Look For in a CRM Software?
- Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
- Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
- Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
- Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
- Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor, especially for non-technical users looking to create landing pages, set up checkout pages, and manage email campaigns or a coaching program.
- Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance (e.g., PCI DSS), especially when managing transactions from your online store or collecting leads and sensitive credit card details via professionally designed templates for webinar sign ups or an affiliate center.
- Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing, to ensure it fits the budget for scaling your ability to create landing pages and run email campaigns, and operate your entire online business.
Final Verdict
After thorough testing, if your primary need is robust customer relationship management and detailed sales pipeline management.
Copper CRM is the stronger choice.
However, if you focus on rapid lead generation and building high-converting funnels, ClickFunnels takes the lead.
Ultimately, the “winner” depends on your specific business goals.
We’ve laid out the facts so you can decide.
Trust our hands-on experience to guide you toward the best tool to optimize your workflow.
More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
- ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Is ClickFunnels or Copper CRM better for e-commerce?
ClickFunnels is generally better for e-commerce due to its funnel-building capabilities, which are designed to drive sales. Copper CRM, while useful for managing customer relationships, lacks the dedicated sales funnel tools needed for optimal e-commerce performance.
Can Copper CRM integrate with my existing email marketing tools?
Yes, Copper CRM integrates with popular email marketing platforms like MailChimp. This allows you to leverage your existing email campaigns within your CRM workflow, although, unlike Clickfunnels’ built-in system, it requires external connections.
Which platform offers better analytics for sales data?
Copper CRM offers more detailed analytics for sales data, providing in-depth reports on sales activities and customer interactions. ClickFunnels focuses more on funnel performance metrics, like conversion rates, but lacks the depth of sales-focused analytics.
Is ClickFunnels or Copper CRM easier to customize?
Thanks to its drag-and-drop builder, ClickFunnels is easy to customize for landing pages and sales funnels. Copper CRM allows the customization of CRM fields and workflows, but it’s more geared towards customizing the CRM environment.
Which platform offers a free trial?
Both ClickFunnels and Copper CRM often offer free trials or demo periods. Check their respective websites for the most up-to-date information on trial availability and terms.
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