⚡ Quick Verdict:
- Pricing: ClickFunnels starts at $81/month. Copper CRM starts at $9/seat/month.
- Best for: ClickFunnels for sales funnels, landing pages and online courses. Copper CRM for Google Workspace teams that live in Gmail.
- Key difference: ClickFunnels builds and sells. Copper CRM tracks relationships after the first contact.
- Our pick: ClickFunnels for most users, because it handles pages, payments and email marketing on one platform.
Most people compare ClickFunnels and Copper CRM for one reason.
They want more paying customers without hiring a big team.
But these two products sit at opposite ends of the sales process.
ClickFunnels is a funnel builder that turns website visitors into buyers.
Copper CRM is customer relationship management software that lives inside your Gmail inbox.
Here is how to pick the right one for your online business.
Overview
This ClickFunnels vs Copper CRM comparison covers pricing, features and ease of use.
We reviewed documentation, pricing pages and user reviews for both tools.
Our writers also spent hands on time with each one.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you will know which sales tool fits your business.
What is ClickFunnels?
ClickFunnels is software that helps you build sales and marketing funnels.
A funnel is a short path that guides people from a click to a purchase.
The platform includes a landing page builder, checkout pages and email marketing tools.
You can also sell online courses, memberships and physical products from an online store.
Most people pick it to get sales and marketing under one roof.
Here is a walkthrough of the platform in action.
🏆 Winner: ClickFunnels
Build sales pages, checkout pages and email campaigns in one place. A 14 day free trial lets you test the entire funnel first.
ClickFunnels Pricing
Here is what ClickFunnels pricing looks like today.
| Plan | Price | Best For |
|---|---|---|
| Launch | $81/month | Solo founders starting their first funnel |
| Scale | $164/month | Growing teams running more marketing campaigns |
| Optimize | $248/month | Established stores with bigger contact lists |
| Dominate | $5,997/yr | High volume sellers who want the top tier |
Pricing verified August 2026.
Free trial: Yes. ClickFunnels offers a 14 day free trial, and a card is required to start.
Money-back guarantee: Annual plans carry a 30 day money back guarantee.
📌 Note: Plan limits matter more than the sticker price. Lower tiers cap funnels, users and contacts, so you do not get unlimited funnels on entry level plans. Annual billing lowers the monthly rate.
⚠️ Pricing conflict flagged: Our research notes list older plan names (Startup at $81 and Pro at $248) with higher month to month rates of $97 and $297. The table above uses our verified plan data. Check the current pricing page before you buy.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth a look:
- Prebuilt funnel library: You get templates for lead funnels, product launches and webinar sign ups. That beats building a funnel manually from scratch.
- Drag and drop editor: The page builder needs no code or web design skill. Professionally designed templates cover most layouts.
- Built in email marketing: ClickFunnels email automation sends welcome notes and abandoned cart reminders. Email sequences run without a separate app.
- Checkout tools that lift revenue: Order bumps and one click upsells add products at checkout. Buyers enter credit card details once.
- Courses and memberships: You can create, sell and manage online courses in the same account. Community tools keep members engaged.
- Testing and reporting: A/B testing and ClickFunnels analytics track orders, opt in forms and conversion rates. Use them to fine tune weak steps.
- Training and community: The education center, coaching program and affiliate center connect you with like minded entrepreneurs.
What Our Team Noticed
Our writer signed up for ClickFunnels and built a lead magnet funnel end to end. Here is what stood out from that hands on time:
Our full ClickFunnels review walks through the editor step by step.
ClickFunnels Pros & Cons
✅ Pros
- Builds pages, funnels, courses and email campaigns on one platform
- Large library of prebuilt funnels for launches and webinars
- Order bumps and one click upsells raise average order value
- A/B testing and analytics show which web pages convert
- Strong training center and community for new users
❌ Cons
- Steep learning curve that takes real time to get through
- Many users report that published pages load slowly
- Expensive next to leading competitors in this category
- No two factor authentication on accounts
What is Copper CRM?
Copper CRM is customer relationship management software built for Google Workspace.
It launched in 2012 as a Gmail extension that cut manual data entry.
A Chrome extension puts the whole CRM inside your Gmail inbox.
You can create leads, companies and tasks directly from Gmail and Google Calendar.
Copper says it serves over 30,000 customers, including Google itself.
This video walks through the interface and daily workflow.
Runner Up: Copper CRM
A sales CRM that works where your team already works. Track new contacts and deals without leaving Gmail.
Copper CRM Pricing
Copper CRM pricing is charged per seat, so team size drives the bill.
| Plan | Price | Best For |
|---|---|---|
| Starter | $9/seat/month | Solo users organizing contacts only |
| Basic | $23/seat/month | Small business teams up to 2,500 contacts |
| Professional | $59/seat/month | Sales reps who need workflow automation |
| Business | $99/seat/month | Teams that need an email sequence and reporting |
Pricing verified August 2026.
Free trial: Yes. Copper gives new users a 14 day free trial with full access.
Money-back guarantee: None published. Test during the trial before you commit.
📌 Note: The Starter plan has limited features and no pipeline tools. It only organizes contacts, so most teams begin on Basic or higher.
⚠️ Pricing conflict flagged: Our research notes list higher rates when paid monthly: $29, $69 and $134 per seat. The table above reflects the plans in our data. Extra seats and add ons also raise the total.
Key Benefits of Copper CRM
Here is where this CRM software earns its place:
- Google Workspace integration: Copper’s integration with Google Workspace (formerly G Suite) syncs emails, meetings and contact data. Google Docs, Google Sheets and Google Drive files attach to records.
- No manual data entry: Records fill themselves from Gmail activity. That saves your sales team hours each week.
- Visual pipelines: You can create pipelines for each offer and run multiple pipelines side by side. Drag a new lead between stages as it moves.
- Workflow automation: Rules automate tasks and follow ups. Automated emails send from your own Gmail account.
- Contact management and lead scoring: Activity tracking, lead scoring and email templates keep every client record current.
- Custom reporting: Build your own sales reports and easily track open and click data on sent mail.
- Friendly API: The API is simple enough to connect other tools without a developer on staff.
What Our Team Noticed
Our writer connected Copper to a working Gmail account and tracked live deals for several days. Here is what stood out:
Copper CRM Pros & Cons
✅ Pros
- Deepest Google Workspace integration of any sales CRM
- Familiar interface that Google products users learn fast
- Automatic record updates remove most manual data entry
- Clear per seat pricing with no hidden setup costs
❌ Cons
- Costs more than other CRMs with similar functionality
- Lacks the advanced capabilities larger companies need
- Contact records have been reported as glitchy by some users
- Marketing tools rely on an outside app called Outfunnel
Feature Comparison
These two products overlap less than the search results suggest.
We compare ten areas so you can see where each one actually helps.
| Feature | ClickFunnels | Copper CRM |
|---|---|---|
| Starting Price | $81/month | $9/seat/month |
| Free Plan | ❌ (14 day trial) | ❌ (14 day trial) |
| Funnel Builder | ✅ | ❌ |
| Landing Page Builder | ✅ | ❌ |
| Checkout Pages | ✅ | ❌ |
| Contact Management | ✅ Basic | ✅ Full |
| Email Marketing | ✅ Campaigns | ✅ Sequences on Business tier |
| Online Courses | ✅ | ❌ |
| Google Workspace Integration | ❌ Third party integrations only | ✅ Native |
| Best For | Selling online | Tracking relationships |
1. Funnel Building vs Sales Pipelines
ClickFunnels: The funnel builder is the core feature here. You pick a template, then map the entire funnel from opt in forms to thank you page. Prebuilt marketing funnels cover launches, webinar sign ups and lead magnets.
Copper CRM: There is no funnel builder. Instead you create pipelines that track sales opportunities through stages you define. Teams with several offers can run multiple pipelines at once.
2. Where You Work Each Day
ClickFunnels: You work in a browser dashboard and a page builder. The drag and drop builder handles sales pages, blog style web pages and a full website builder. No web design skill is needed.
Copper CRM: You work inside Gmail. The Chrome extension shows deal history beside the message you are reading. Google Calendar events and contact data sync both ways without extra clicks.
3. Email Marketing and Follow Up
ClickFunnels: Email marketing is built in. You can send broadcast email campaigns, run automated email marketing and trigger abandoned cart reminders. Bulk emails go out from the same account that hosts your pages.
Copper CRM: Mail goes out through your own Gmail address, which keeps replies personal. Email templates speed up repeat answers, but a full email sequence is restricted to the Business tier.
⚠️ Warning: Copper sends automated emails as transactional mail from your inbox, so there is no unsubscribe link. That makes it a poor fit for newsletters.
4. Contact Management
ClickFunnels: The built in CRM stores buyers and subscribers with tags. It is enough to segment marketing campaigns, but it is thinner than a dedicated sales CRM.
Copper CRM: Contact management is the whole point. New contacts appear from Gmail activity, and lead scoring flags who to call first. Every call, text and meeting logs to the record.
5. Automation
ClickFunnels: Funnel automations move people between steps based on what they click. That gives you automated sales funnels that run while you sleep.
Copper CRM: Workflow automation removes repetitive admin from your sales process. Rules can assign owners, set reminders and automate tasks when a deal changes stage.
6. Checkout Pages and Payments
ClickFunnels: Checkout pages, order bumps and one click upsells are native. Buyers enter credit card details once and can add a second product without retyping anything.
Copper CRM: Copper does not take payments. It records the deal value and then automates the paperwork that follows a closed sale.
7. Selling Products vs Managing Client Work
ClickFunnels: An online store module sells physical goods. Course tools let you create and manage online courses and memberships in the same account.
Course creation sits in the same dashboard as the store.
Copper CRM: Copper adds light project management instead. You can manage projects and client delivery on the same board that tracked the deal.
8. Reports and Analytics
ClickFunnels: ClickFunnels analytics tracks total orders, opt ins and conversion rates automatically. A/B testing shows which version of a page wins.
Copper CRM: Custom reporting pulls all the data your reps enter into sales reports you design. Website tracking and marketing tools run through Outfunnel, which some users find clunky.
9. Setup, Imports and Integrations
ClickFunnels: Setup takes longer because you are building assets, not importing a list. Third party integrations connect email tools, webinar apps and payment gateways to the rest of your stack.
Copper CRM: Import your existing sheet and the CRM is live the same day. The friendly API and Google Workspace integration cover most other tools a small business already runs.
10. Pricing & Cost
Let us put the plans side by side.
| Tier | ClickFunnels | Copper CRM |
|---|---|---|
| Entry | Launch: $81/month | Starter: $9/seat/month |
| Mid | Scale: $164/month | Basic: $23/seat/month |
| Upper mid | Optimize: $248/month | Professional: $59/seat/month |
| Top | Dominate: $5,997/yr | Business: $99/seat/month |
ClickFunnels: One flat fee covers the whole team on lower tiers. That single price replaces a page builder, an email tool and a checkout app, which is why the entry cost looks high.
Copper CRM: Nine dollars a seat looks cheap until you add pipelines. The Professional plan at $59 per seat is where most sales teams land, and five reps there costs $295 a month.
💡 Pro Tip: Count seats before you compare headline prices. Per seat pricing passes ClickFunnels once your team grows past four or five people.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| To generate leads from cold traffic | ClickFunnels | Landing pages and opt in forms |
| To track deals already in progress | Copper CRM | Pipelines and activity logs |
| To sell online courses | ClickFunnels | Native course and member tools |
| A CRM inside Gmail | Copper CRM | Chrome extension and sync |
| The lowest entry price | Copper CRM | $9 per seat to start |
| One platform for the whole journey | ClickFunnels | Pages, payments and email |
💰 Your Budget
Copper starts far lower per user, but the cost climbs with every seat. ClickFunnels charges one fee that covers your whole small team.
🔌 Your Tech Stack
Copper only makes sense if your company runs on Google. Microsoft 365 shops should look at other CRMs instead.
📈 Your Sales Process
Lead generation from ads and content points to ClickFunnels. Long deals with named clients point to Copper.
🎓 Your Experience Level
ClickFunnels takes weeks to learn well. Copper feels familiar on day one if you already use Google products.
🆓 Free Trials and Demos
Both give you 14 days at no cost. Build one real page or import one real list before you decide.
🛟 Support Options
ClickFunnels runs live chat on weekdays plus an AI chatbot and a large success center. ClickFunnels users often say email replies arrive slowly.
Switching Guide
Already paying for one of them? Here is what changes if you move.
🔄 Switching from ClickFunnels to Copper CRM?
✅ What you will gain:
- A CRM that runs inside Gmail and Google Calendar
- Cleaner records with almost no manual data entry
- A much lower starting price per user
❌ What you will lose:
- The funnel builder and every landing page you built
- Checkout pages, order bumps and upsells
- Course hosting and membership access
📋 How to switch:
- Export contacts and orders from ClickFunnels as a CSV file
- Start the Copper trial with your Google account
- Import the file, then rebuild your pages on a separate host
🔄 Switching from Copper CRM to ClickFunnels?
✅ What you will gain:
- Pages, payments and email marketing on one bill
- Tools that turn potential customers into buyers
- Course and membership hosting for digital products
❌ What you will lose:
- Native Gmail and Google Calendar syncing
- Deep contact records and lead scoring
- Per seat pricing that suits a two person team
📋 How to switch:
- Export people, companies and opportunities from Copper
- Open the 14 day ClickFunnels trial and pick a funnel template
- Upload the contact file and connect your payment gateway
What Our Review Didn’t Cover
This comparison focused on small businesses and lean marketing teams. We did not test enterprise contracts, custom API builds or the Dominate tier. Long term deliverability across large email campaigns was outside our scope too. If you run fifty seats or sell in regulated markets, your priorities will differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Entry Pricing | Copper CRM |
| 🚀 Funnel and Landing Pages | ClickFunnels |
| 📧 Email Marketing | ClickFunnels |
| 🛒 Checkout and Payments | ClickFunnels |
| 🎓 Online Courses | ClickFunnels |
| 📊 Reports and Analytics | ClickFunnels |
| 📇 Contact Management | Copper CRM |
| 🔌 Google Workspace Integration | Copper CRM |
| 👶 Ease of Use | Copper CRM |
| 🏆 Overall Winner | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 5 out of 9 categories.
Best for: sales funnels, online courses, paid traffic offers
These are two very different products, and the winner reflects scope more than quality. ClickFunnels builds the machine that finds and converts buyers.
Copper CRM is excellent at one job: keeping every customer conversation organized inside Google. For a Gmail based sales team with a short list of clients, it is the better daily driver.
But if you need to drive sales, build customer journeys and run more of your business online, ClickFunnels does more of that work in one place. Plenty of teams end up running both.
More of ClickFunnels Compared
Here is how ClickFunnels lines up against the other tools people shortlist:
ClickFunnels vs GoHighLevel
ClickFunnels wins on: a simpler editor for beginners, deeper course and membership tools, a bigger template library
GoHighLevel wins on: agency sub accounts, built in SMS and calls, white label resale
ClickFunnels wins on: faster page building, order bumps at checkout, course hosting included
Keap wins on: stronger pipeline records, appointment booking, invoicing for service businesses
ClickFunnels wins on: ready made funnel templates, upsell flows, one flat price for small teams
HubSpot wins on: a free starting tier, reporting depth, contact records built for long sales cycles
More of Copper CRM Compared
Shopping for a CRM? These matchups come up most often.
Copper CRM wins on: native Gmail workflow, faster onboarding, a friendlier API
HubSpot wins on: a genuinely free tier, marketing automation depth, room to grow into enterprise
Copper CRM wins on: automatic capture from email, Google Calendar sync, less setup work
Monday CRM wins on: flexible boards, cross team project views, Microsoft friendly setups
Copper CRM vs Capsule CRM
Copper CRM wins on: tighter Google Workspace ties, richer activity tracking, stronger reporting on upper plans
Capsule CRM wins on: lower cost per seat, a free starting plan, simpler menus for very small teams
Frequently Asked Questions
What does ClickFunnels do?
It builds sales funnels. You create landing pages, checkout pages and email follow ups in one account, then track how many visitors turn into buyers.
How much does ClickFunnels cost per month?
Plans run from $81 per month on Launch to $248 per month on Optimize. The top Dominate tier is billed at $5,997 per year.
Are ClickFunnels worth it?
Worth it if you sell digital products and would otherwise pay for a page builder, email tool and cart separately. Not worth it for simple brochure sites.
What is Copper CRM used for?
Tracking leads, deals and client relationships from inside Gmail. Small teams on Google Workspace use it to log activity without typing records by hand.
Does Copper CRM work with Outlook?
No. The product is built around Google Workspace, so Microsoft 365 teams lose the syncing that makes it useful. Choose a different CRM instead.
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