ClickFunnels vs Keap: CRM Breakdown in 2025

Winner

4.5

• Landing pages
• A/B Testing
• EMAIL Marketing
• Workflows
• CRM
• Free trial available
• Paid Plan Starts at $81

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Runner Up

3.0

• Automation Builder
• Powerful CRM
• Email & Text Marketing
• Cool Landing Pages
• Sales Pipeline
• Free trial Available
• Paid Plan Starts at $249

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Picking the right tools for your online business can feel like a maze, right?

You’re trying to grow, but figuring out if ClickFunnels vs Keap is best for you is tough.

You need a system that handles sales and customer stuff, but which one?

Good news!

We’re breaking down ClickFunnels vs Keap: CRM Breakdown in 2025 so you can decide which tool helps you win. 

Overview

To give you the straight facts, we didn’t just read about these tools.

We got our hands dirty.

Our team spent weeks using both ClickFunnels and Keap, running tests, and seeing how they worked for real businesses. 

This comparison comes from our direct experience.

4.5out of 5

It’s great for building sales funnels quickly. It has many templates to get you started fast.

Pricing: It has a free trial. The premium plan starts at $81/month.

Key Features:

• Visual sales pipelines
• Customizable reports
• Mobile app

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3out of 5

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

Pricing: You can try it for free. Paid plan starts at $249/month

Key Features:

• Email Marketing
• CRM
• Sales and Marketing Automation

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What is ClickFunnels?

ClickFunnels helps you build sales funnels.

Think of it like a path for your customers.

You guide them to buy your stuff. It’s all about making sales online.

Also, explore our favorite ClickFunnels alternatives…

Our Take

It’s great for building sales funnels quickly. It has many templates to get you started fast.

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Key Benefits

• Streamlined funnel creation.
• Provides a 14-day trial period.
• Extensive third-party integrations.
• Access to a diverse template library.
• Built-in A/B testing capabilities.

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Pricing

• Launch: $81/month, 2 Team Members.
• Scale: $164/month, 5 Team Members.
• Optimize: $248/month, 10 team members.
• Dominate: $5,997/yr, 20 team members.

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Pros

• Easy funnel creation.
• All-in-one platform.
• Pre-built templates.
• Integrated email marketing.
• Strong community support.

Cons

• Higher monthly cost.
• Steep learning curve.
• Limited customization.

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What is Keap?

Keap is a CRM. That means it helps manage customer relationships.

It keeps all your customer info in one place.

It helps you automate sales and marketing.

Also, explore our favorite Keap CRM alternatives…

Our Take

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

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Key Benefits

• Built-in email marketing: Send targeted emails to your audience.
• Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
• Sales pipeline management: Track your deals and identify opportunities.
• Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

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Pricing

Keap offers a free trial and a simple pricing structure to get you started.

• Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.

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Pros

• Great for small businesses.
• Easy to learn and use.
• Powerful email marketing tools.
• Excellent automation features.

Cons

• It can get expensive as you grow.
• Limited customization options.
• Not ideal for large enterprises.

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Feature Comparison

This comparison evaluates ClickFunnels, a specialized funnel builder designed to maximize conversions through high-performing sales pages.

Keap, a platform built specifically for small business owners seeking comprehensive customer relationship management and deep sales and marketing automation.

This feature comparison will clarify which tool is the better investment for scaling conversions versus nurturing long-term client relationships.

1. Core Platform Focus and Strategy

• ClickFunnels: The primary sales tool is the funnel builder, focused on maximizing revenue through high-converting sales pages and automated sales funnels. It is just a tool designed to optimize sales and generate immediate paying customers through a strict sales process.
• Keap: It is a comprehensive customer relationship management platform designed around a holistic business strategy for small business owners. Its core purpose is integrating the sales process with deep sales and marketing automation to nurture leads over time.

2. Page and Landing Page Builder

• ClickFunnels: Offers a dedicated, powerful landing page builder with a drag and drop builder to quickly create landing pages and sales pages. Its technology is specialized for conversion rate optimization.
• Keap: Provides a capable landing page builder to support email marketing campaigns and sales campaigns. While functional for basic use and connect multiple landing pages, it lacks the deep customization and A/B testing features of a dedicated funnel tool like ClickFunnels.

3. Sales and Marketing Automation Depth

• ClickFunnels: Focuses its automation (clickfunnels email automation, email sequences) on the flow within the entire funnel to drive transactions. Its marketing automations are linear and transactional.
• Keap: Excels in deep sales and marketing automation designed to segment, tag, and personalize every step of the customer journey. Its automation is robust and built to support complex, long-term sales process strategies.

4. Lead Generation and Sourcing

• ClickFunnels: Built to actively generate leads through its landing page builder and opt in forms. It is ideal for actively capturing potential customers from paid traffic or social media, with high efficiency.
• Keap: Primarily focuses on nurturing leads captured through its own forms, integrated website, or email marketing campaigns. It provides tools to manage leads but is not an aggressive, front-end lead generation machine like ClickFunnels.

5. Financial and Payment Tools

• ClickFunnels: Handles direct transactions by managing checkout pages and collecting credit card details. Its primary goal is to monetize website visitors by making payment seamless for paying customers.
• Keap: Offers strong invoicing and payment processing features, allowing the sales team to send professional quotes, invoices, and payment links directly from the CRM. It manages the post-sale financial relationship.

6. Sales Pipeline Management

• ClickFunnels: Provides a simplified view of the entire funnel and its conversion metrics, allowing clickfunnels users to optimize sales by identifying drop-off points. The focus is on the funnel structure, not deep client history.
• Keap: Offers a full sales pipeline management system designed for the sales team and sales teams to visually manage and track opportunities. It centralizes all communication and history for strong customer relationship management.

7. Email Marketing Tools

• ClickFunnels: Includes built-in email marketing tools and email sequences necessary for basic lead follow-up after the webinar sign ups or sale. Deliverability and segmentation can be basic, relying on clickfunnels email automation.
• Keap: Provides robust, professional-grade email marketing campaigns features with advanced segmentation, personalization, and deliverability monitoring. It is the superior choice for building a long-term, targeted business line of communication.

8. Support, Education, and Community

• ClickFunnels: Offers a day money back guarantee and access to extensive training, including a popular coaching program and affiliate center, fostering a strong community of like minded entrepreneurs. The clickfunnels review community is massive.
• Keap: Offers dedicated support and educational resources tailored to the small business owner. Its platform includes training modules and resources to help users maximize their marketing automations and client management skills.

9. Feature Ecosystem and Ideal Users

• ClickFunnels: Best for marketers or like minded entrepreneurs needing unlimited funnels and focused on selling information products or online courses. It focuses on clickfunnels features and maximizing revenue from the sales process.
• Keap: Better for service-based sales teams and small businesses who need a one platform solution to handle sales, marketing, and client management from a centralized customer relationship management system. It is designed to be the core of the business line.

What to Look For in a CRM Tool?

• Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
• Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
• Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
• Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
• Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
• Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
• Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.

Final Verdict

After thorough testing, we lean towards Keap for businesses prioritizing robust CRM and marketing automation.

If managing detailed customer relationships and long-term campaigns is your focus, Keap’s features are invaluable.

ClickFunnels excels at rapid funnel building and is ideal for quick sales.

However, Keap’s comprehensive approach to customer management and automation gives it an edge for sustained growth.

We’ve seen firsthand how its tools streamline operations and enhance customer engagement.

Trust our experience; choosing Keap can significantly impact your business’s success.

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More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

• ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
• ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
• ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
• ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
• ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
• ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
• ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
• ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
• ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
• ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
• ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of Keap

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