ClickFunnels vs Zendesk: Which CRM Tool Wins in 2025?

Winner

4.5

• Landing pages
• A/B Testing
• EMAIL Marketing
• Workflows
• CRM
• Free trial available
• Paid Plan Starts at $81

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Runner Up

3.0

• Organization Management
• Reporting Tools
• Customer Management
• Messaging & Live Chat
• AI and Automation
• Custom reporting
• Paid Plan Starts at $19

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Picking the right tools for your online business can feel like a maze, right?

You need something that helps you sell and keeps your customers happy.

ClickFunnels vs Zendesk—which one does it better? 

It’s a common question; getting it wrong can cost you time and money.

We’ll look at ClickFunnels vs Zendesk side-by-side, skipping the fluff. 

Overview

We’ve tested ClickFunnels and Zendesk’s features, user-friendliness, and customer support.

This hands-on experience allows us to provide a real-world comparison, not just a theoretical one.

4.5out of 5

It’s great for building sales funnels quickly. It has many templates to get you started fast.

Pricing: It has a free trial. The premium plan starts at $81/month.

Key Features:

• Visual sales pipelines
• Customizable reports
• Mobile app

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3out of 5

Ready to see if Zendesk is your perfect match? Check out our in-depth Zendesk review!

Pricing: It has a free trial. The premium plan starts at $19/month.

Key Features:

• Omnichannel support
• AI-powered bots
• Advanced analytics

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What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

Also, explore our favorite ClickFunnels alternatives…

Our Take

It’s great for building sales funnels quickly. It has many templates to get you started fast.

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Key Benefits

• Streamlined funnel creation.
• Provides a 14-day trial period.
• Extensive third-party integrations.
• Access to a diverse template library.
• Built-in A/B testing capabilities.

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Pricing

• Launch: $81/month, 2 Team Members.
• Scale: $164/month, 5 Team Members.
• Optimize: $248/month, 10 team members.
• Dominate: $5,997/yr, 20 team members.

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Pros

• Easy funnel creation.
• All-in-one platform.
• Pre-built templates.
• Integrated email marketing.
• Strong community support.

Cons

• Higher monthly cost.
• Steep learning curve.
• Limited customization.

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What is Zendesk?

Okay, so Zendesk. Think customer support.

It helps businesses manage customer issues.

Tickets, chats, all that stuff.

It’s the teams that need to keep customers happy.

Also, explore our favorite Zendesk alternatives…

Our Take

Join over 100,000 businesses. Switch to Zendesk and see an average 25% increase in customer satisfaction, just like our users in 2025. Start your free trial today.

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Key Benefits

Zendesk helps you make customers happy and helps your team work better.

• Makes Customers Happier: Businesses using Zendesk see customers get 25% happier. That’s a big deal!
• All Talks in One Spot: Handle all messages from one place. No more jumping around.
• Smart Help: It does easy tasks for you. This lets your team fix harder problems.
• Self-Help Guides: You can make a help page. Customers can find answers themselves. This reduces questions by 15%.
• AI Smart Tools: It uses smart computer help. This means quicker and better answers for customers.

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Pricing

All the plans will be billed annually.

• Support Team: $19/month.
• Suite Team: $55/month.
• Suite Professional: $115/month.
• Suite Enterprise: Talk to Sales.

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Pros

• Easy setup, quick start.
• Strong ticket management tools.
• Good for large support teams.
• Many app integrations are available.
• Reliable customer service platform.

Cons

• Can get pricey quickly.
• Reporting can feel complex.
• Some features need upgrades.
• Initial setup requires learning.

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Feature Comparison

This comparison contrasts a pure funnel builder designed to maximize front-end conversion against the industry leader in customer service software.

This analysis will clarify which solution is the better investment for dedicated lead generation versus comprehensive post-sale support agents and customer interactions.

1. Core Platform Focus

• ClickFunnels: The primary focus is maximizing conversions and revenue through the entire funnel. It is a sales tool and funnel builder designed for online business conversions, aiming to quickly generate paying customers through automated sales funnels. It is just a tool for immediate sales process execution.
• Zendesk: The core focus is customer service software and managing the entire customer service operations. It provides the zendesk support suite, built around its powerful ticketing system to handle support requests and enhance customer satisfaction.

2. Page and Asset Creation

• ClickFunnels: Provides a dedicated landing page builder with a drag and drop builder to quickly create landing pages and sales pages. These landing pages are designed for high conversion, helping to generate leads from website visitors.
• Zendesk: Does not include a page builder or landing page builder. Its tools are focused on optimizing communication channels and creating a knowledge base for customer conversations, not generating front-end sales assets.

3. Sales Process and Pipeline

• ClickFunnels: The sales process is linear, focusing on converting potential customers from the landing page through the entire funnel. ClickFunnels users manage the flow to optimize sales and track simple conversion metrics.
• Zendesk: While its core is service, zendesk sell provides a sales-focused CRM module. This module allows the sales team to manage their sales opportunities and track progress, but it is less feature-rich than dedicated sales CRMs.

4. Support and Ticketing System

• ClickFunnels: Has no native ticketing system or dedicated customer service software. Customer interactions are typically handled through clickfunnels email automation or relying on third party integrations.
• Zendesk: Excels in this area, featuring the industry-leading ticketing systems for managing support requests across multiple channels. It provides a full suite of zendesk’s customer support software and tools for support agents.

5. Email and Communication Tools

• ClickFunnels: Includes basic email marketing tools to send email sequences and follow-ups to potential customers who opt in via opt in forms or purchase products. ClickFunnels email automation is functional but simple.
• Zendesk: Provides comprehensive tools for managing customer conversations across email, chat, social media, and phone. Its focus is on personalized, efficient service, utilizing features like the zendesk marketplace for integrations.

6. Transactional Features

• ClickFunnels: Manages the sales transaction directly, providing secure checkout pages and collecting credit card details. ClickFunnels pricing is structured to help like minded entrepreneurs monetize quickly.
• Zendesk: Focuses on post-transaction support. It does not handle direct payments but relies on third party integrations to process financial transactions from paying customers and manage billing inquiries.

7. Reporting and Analytics

• ClickFunnels: ClickFunnels analytics provides clear, conversion-focused sales data related to website visitors, opt-ins, and revenue per step of the entire funnel. It allows clickfunnels users to fine tune performance quickly.
• Zendesk: Provides powerful reporting and analytics zendesk tools focused on service metrics, such as agent performance, response times, and customer satisfaction. It provides deep insight into customer interactions post-sale.

8. Customization and Ecosystem

• ClickFunnels: Customization is focused on optimizing the landing pages and funnel flow using the drag and drop builder. It offers a day money back guarantee and a free trial for potential customers to drive sales.
• Zendesk: Highly customizable for service workflows, and the zendesk suite can be extended via the zendesk marketplace to handle complex needs, including security zendesk and multilingual support.

9. Ideal Users and Investment

• ClickFunnels: The better investment for marketers and entrepreneurs focused purely on lead generation, maximizing conversions, and building an online business with digital products. The platform offers a coaching program and strong community.
• Zendesk: The definitive choice for businesses of any size where customer interactions and service quality are the highest priorities. It is built to ensure support requests are handled efficiently by support agents across all channels.

What to Look For in a CRM Software?

• Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
• Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
• Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
• Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
• Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
• Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
• Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.

Final Verdict

If you’re all about selling online courses or products, ClickFunnels is your go-to.

It makes building sales funnels easy.

But if you need top-notch customer support, Zendesk is the clear choice.

It helps you keep customers happy.

We’ve tried both, and our pick is based on real use.

Think about what your business needs most.

We’ve laid it all out simply so you can make the best choice.

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More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

• ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
• ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
• ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
• ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
• ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
• ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
• ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
• ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
• ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
• ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
• ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of Zendesk

Frequently Asked Questions