Feeling stuck with SugarCRM? You’re not alone.
Many businesses find it doesn’t quite fit their needs anymore.
Whether it’s the price tag, the complicated features, or just a desire for something fresh, there are tons of other options out there.
This post will explore 15 of the best SugarCRM alternatives in 2025.
We’ll discuss their strengths and weaknesses to help you find the perfect match for your business. Let’s get started!
What is the Best SugarCRM Alternative?
It’s a tricky question! The best SugarCRM replacement depends on your specific needs and what you’re looking for in a CRM.
We’ve rounded up 15 top contenders with different strengths to make things easier.
Check out the list below to find the perfect match for your business.
1. Gohighlevel
GoHighLevel is just like the Swiss Army knife of CRMs. It’s packed with features that do way more than just contact management.
Think marketing automation, landing pages, and even a website builder—all in one place.
It’s a powerhouse for small businesses and marketing agencies that want to streamline everything.
However, it can be expensive and overwhelming for those with more straightforward needs.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
2. Pipedrive
Does your sales process use more organization?
Pipedrive might be just what you need! It’s a CRM designed with salespeople in mind.
It helps you visualize the sales pipeline and track deals from start to finish.
No more messy spreadsheets or forgotten follow-ups—Pipedrive keeps everything in one easy-to-use platform.
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $24/seat per month.
- Advanced: $44/seat per month.
- Professional: $64/seat per month.
- Power: $79/seat per month.
- Enterprise: $129/seat per month.
Pros
Cons
3. Keap
Keap is like having a super-organized assistant for your sales and marketing.
It keeps all your contacts in order and helps you nurture them with automated emails and campaigns.
Keap even has built-in tools for things like landing pages and appointments. It’s an excellent choice for small businesses that want to simplify their sales process.
But, like GoHighLevel, it can be a bit much if you’re starting and need something basic.
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Starting at $299/month for 2 users and 1500 contacts.
Pros
Cons
4. ActiveCampaign
This one’s a marketing automation pro. Sure, it has CRM features to manage your contacts, but its strength is creating powerful email campaigns.
Think automated workflows, detailed segmentation, and in-depth reporting.
It’s a solid choice if marketing is your primary focus, but maybe not the best if you need a more traditional CRM.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
5. Freshsales CRM
If you’re looking for an intuitive and easy-to-use CRM solution, Freshsales is an excellent option.
It has all the essential CRM features, such as contact management, deal tracking, and reporting, but without the complexity of some other platforms.
It’s a good choice for small—to medium-sized businesses that want a straightforward CRM solution.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
6. Instantly
Instantly helps you connect with more leads and improve your email deliverability.
It offers tools to automate your outreach, personalize your messages, and ensure that your emails land in inboxes.
Instantly, it is worth a look if you’re focused on cold email and growing your list.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $37/month for 5000 emails
- Hypergrowth: $97/month for 100000 emails
- Light Speed: $358/month for 500000 emails
Pros
Cons
7. HubSpot
HubSpot is a marketing and sales giant. Its CRM is free to start and offers many features, from contact management to email marketing and sales automation.
It’s a very popular choice for businesses of all sizes, but the free version has limitations, and the paid plans can get expensive.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Marketing Hub Starter: $20/month/seat
- Starter Custom Platform: $20/month/seat
- Marketing Hub Professional: $890/month/seat
- Marketing Hub Enterprise: Custom Pricing.
Pros
Cons
8. Salesforce
Salesforce is the big kahuna of CRM.
It is incredibly powerful and customizable, making it a favorite for large enterprises.
However, that power comes with a hefty price tag and a steeper learning curve, so it’s probably not the best fit for small businesses or those new to CRM.
Our Take
Salesforce is a powerful CRM solution ideal for businesses with complex needs and a growing team. However, it may not be the best fit for small businesses or those new to CRM.
Key Benefits
- Highly customizable: Tailor the platform to the specific needs.
- Scalable for growth: Easily adapt as your business expands.
- Large app marketplace: Extend functionality with a variety of integrations.
- Strong reputation and reliability: Trusted by many large enterprises.
Pricing
- Starter Suite: $25/user per month
- Pro Suite: $100/user per month
- Enterprise: $165/user per month
- Unlimited: $330/user per month
- Einstein 1 Sales: $500/user per month
Pros
Cons
9. Zendesk
While known for customer support, Zendesk also offers a CRM called Sell.
It’s designed to help the sales teams manage their pipeline, track deals, and improve productivity.
If you’re already using Zendesk for support, adding Sell can seamlessly integrate your sales and support efforts.
Our Take
Zendesk Sell is a good choice for businesses that want to combine their sales and support efforts. However, it may not be the best choice for companies with complex sales needs.
Key Benefits
- Integrated with Zendesk Support: Connect your sales and support teams.
- Focus on customer interactions: Track all customer communications in one place.
- Easy to use and navigate: User-friendly interface for efficient workflows.
- Built-in reporting and analytics: Track your progress and identify areas for improvement.
Pricing
- Suite Team: $55/user per month.
- Suite Growth: $89/user per month.
- Suite Professional: $115 per month.
- Suite Enterprise; Custom Pricing.
Pros
Cons
10. Creatio CRM
Creatio automates sales, marketing, and service processes.
It’s highly customizable and has cool features, like a visual workflow builder—this option is suitable for businesses with complex needs and a dedicated team to manage them.
Our Take
Creatio CRM is a powerful solution for businesses that need a highly customizable CRM. However, it may not be the best fit for those new to CRM or with limited technical resources.
Key Benefits
- Low-code platform: Customize and automate your workflows without coding.
- Visual process designer: Easily map out and manage your sales processes.
- AI-powered features: Get insights and predictions to improve your sales performance.
- Scalable for growth: Adapt the platform as your business evolves.
Pricing
- Growth: $25/user per month.
- Enterprise: $55/user per month.
- Unlimited: $85/user per month.
Pros
Cons
11. HoneyBook
This one’s a bit different. HoneyBook is designed for small businesses and freelancers who manage projects, send invoices, and track payments in one place.
It has some CRM features but focuses more on streamlining client workflows.
Our Take
HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.
Key Benefits
- Project management tools: Keep your projects organized and on track.
- Invoicing and payment processing: Get paid faster and easier.
- Client communication tools: Stay connected with your clients throughout the project lifecycle.
- Beautiful templates and branding: Create professional proposals and contracts.
Pricing
- Starter: $19/month
- Essential: $39/month
- Premium: $79/month
Pros
Cons
12. Copper CRM
If your business uses Google Workspace, Copper is a great choice.
It integrates seamlessly with Gmail, Calendar, and Drive, making it easy to manage contacts and deals without leaving the Google apps.
Our Take
Copper CRM is a very good choice for businesses that rely heavily on Google Workspace and want a simple and efficient CRM solution.
Key Benefits
- Deep Google Workspace integration: Works seamlessly with your favorite Google apps.
- Simple & intuitive interface: Easy to learn and use.
- Automated data entry: Saves you time and reduces manual effort.
- Focus on relationship building: Helps you nurture and strengthen customer relationships.
Pricing
- Starter: $12/seat per month
- Basic: $29/seat per month
- Professional: $69/seat per month
- Business: $134/seat per month
Pros
Cons
13. Bitrix24
Bitrix24 is like a digital office in a box. It has a CRM, plus tools for communication, collaboration, and task management.
It’s a great option for businesses that want to consolidate their tools and streamline their workflow.
Our Take
Bitrix24 gets a 7.5 because it offers incredible value for the price, especially with its free plan. The sheer number of features is impressive. However, it can be a bit overwhelming to navigate at first, and the mobile app could use some improvement.
Key Benefits
- All-in-one platform: Combines over 35 tools to streamline your workflow.
- Collaboration focus: Built-in chat, video conferencing, and social intranet.
- Free plan available: Includes CRM, task management, and website builder for up to 12 users.
Pricing
- Basic: $61 user per month.
- Standard: $124 users per month.
- Professional: $249 users per month.
- Enterprise: $499 users per month.
Pros
Cons
14. Close CRM
Close CRM is built for sales teams that make a lot of calls.
It has built-in calling features, automated dialing, and powerful reporting to help you track your sales performance.
If you focus on openside sales, Close is worth considering.
Our Take
Close CRM is a solid choice for sales teams that want a CRM with built-in communication tools and a focus on productivity. Its calling and email features are particularly strong. However, it’s important to consider the limited marketing automation capabilities and potentially higher cost for larger teams.
Key Benefits
- Built-in Calling: Close CRM includes a built-in power dialer and call tracking features, allowing you to make and receive calls directly within the platform.
- Email Automation: Automate your email outreach with sequences, templates, and tracking features to nurture leads and stay top-of-mind.
- Pipeline Management: Visualize and manage your sales pipeline with ease, track deals, and identify bottlenecks.
- Reporting and Analytics: Track your sales performance, identify trends, and make data-driven decisions with Close CRM’s reporting tools.
Pricing
- Startup: $59/user per month
- Professional: $109/user per month
- Enterprise: $149/user per month
Pros
Cons
15. Zoho CRM
Zoho is a well-known provider of business software.
Their CRM is a popular choice for businesses of all sizes.
It offers a wide range of features at a competitive price, making it a good value for money.
Our Take
Zoho CRM is a solid choice for businesses of all sizes that need a comprehensive and customizable CRM. Its wide range of features, integrations, and affordable pricing make it a popular option. However, it’s important to consider the potential learning curve and interface design compared to some newer CRMs.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Standard: $20/user per month
- Professional: $35/user per month
- Enterprise: $99/user per month
- Ultimate: $65/month
Pros
Cons
Buyers Guide
To create this list of the best SugarCRM alternatives, we took a deep dive into the world of CRM systems. Here’s how we approached our research:
- Keyword Exploration: We started by exploring relevant keywords, including customer relationship management, customer relationships, customer data, business processes, customer service teams, business growth, marketing campaigns, customer service processes, and CRM tool. This helped us understand the landscape and identify key features.
- Feature Analysis: We dug deep into the features offered by each CRM system, paying close attention to how they could help businesses manage customer relationships, improve customer service processes, and support sales, marketing, and customer interactions.
- User Feedback: We scoured online reviews and forums to understand real-world experiences with each platform. This helped us identify the pros and cons from a user perspective.
- Pricing Comparison: We compared the pricing models of each CRM, considering the value offered at different price points.
When doing our research to find the perfect product, we determined using these factors:
- Pricing: How much did a product cost?
- Features: What were the best features of a product?
- Negatives: What was missing from each product?
- Support or refund: Do they offer a community, support, or refund policy?
Wrapping Up
That wraps up our roundup of the 15 best SugarCRM alternatives in 2025!
As you can see, a wide range of options are available, each with its strengths and weaknesses.
The best choice for your business will depend on the specific needs, budget, and priorities.
Remember to take advantage of free demos & trials to test different platforms before deciding.
And don’t be afraid to ask for help! Many CRM providers offer excellent support and resources to help you get started.
With the right CRM in your corner, you can streamline your operations, improve customer relationships, and drive business growth.
Frequently Asked Questions
What is the best free SugarCRM alternative?
HubSpot CRM is a strong contender for the best free alternative. It offers a generous free plan with so features, making it an excellent option for businesses on a budget.
What is the best SugarCRM alternative for small businesses?
Keap and Freshsales CRM are both excellent choices for small businesses. They offer a good balance of features and affordability, with intuitive interfaces that are easy to learn.
Is there a SugarCRM alternative that specializes in marketing automation?
ActiveCampaign is a top pick for marketing automation. It offers powerful features for creating automated workflows, segmenting your audience, and tracking your campaign performance.
What is the best SugarCRM alternative for enterprises?
Salesforce is the industry leader for enterprise CRM solutions. It’s highly customizable & offers a vast array of features to meet the complex needs of huge organizations.
Do any SugarCRM alternatives integrate with Google Workspace?
Copper CRM is designed to integrate easily with Google Workspace. If your business relies heavily on Gmail, Calendar, and Drive, Copper is a great option to consider.
