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Top 15 Close CRM Alternatives: Best Sales Teams in 2025

by | Last updated Dec 23, 2024

Best Overall
pipedrive
9.0
  • Lead Management
  • Customize Deals
  • Pipedrive Projects
  • Pipedrive Campaigns
  • Powerful Analytics
  • Free Plan Available
  • Paid Plan Starts at $24
Best Value
keap
8.5
  • Automation Builder
  • Powerful CRM
  • Email & Text Marketing
  • Cool Landing Pages
  • Sales Pipeline
  • Free Plan Available
  • Paid Plan Starts at $299
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ActiveCampaign logo
8.0
  • Email Marketing
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentation & Targeting
  • Free Plan Available
  • Paid Plan Starts at $15
close crm alternatives

Is your sales team struggling with your current CRM? Feeling held back instead of empowered?

You’re not alone. Many businesses find their CRM isn’t the perfect fit for their sales team’s needs.

This guide explores the top 15 Close CRM alternatives in 2025. It is designed to help sales teams like yours crush quotas and boost efficiency.

We’ll examine features, pricing, and unique strengths to help you find the perfect CRM to streamline your workflow, improve customer relationships, and drive revenue.

Ready to unlock your sales team’s true potential? Let’s get started!

What is the Best Close CRM Alternative for Sales Teams in 2025?

Finding the right CRM can be a game-changer for your sales team.

But with so many options available, how do you choose the one that perfectly aligns with your needs and budget?

We’ve done the heavy lifting for you. Below is a curated list of the top 15 Close alternatives, each offering unique features and advantages to help your sales team excel.

1. Pipedrive

Want a CRM that’s laser-focused on sales? That’s Pipedrive.

It’s all about visually tracking your deals from start to finish.

Think of it like a Kanban board for your sales process.

You can drag and drop deals through your pipeline, see where things stand at a glance, and keep your team on track. No fuss, just results.  

Campaign feature of Pipedrive

Our Take

10out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

  • Essential: $24/seat per month.
  • Advanced: $44/seat per month.
  • Professional: $64/seat per month.
  • Power: $79/seat per month.
  • Enterprise: $129/seat per month.
Pipedrive Pricing

Pros

  • Easy to use and navigate.
  • It is a great visual pipeline.
  • Powerful automation features.
  • Excellent customer support.

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

2. Keap

Keap (formerly Infusionsoft) is for small businesses that are serious about growth.

It’s got a powerful CRM, email marketing tools, and sales automation features all rolled into one.

It’s a bit of a learning curve, but it can really help you level up your business.

Keap CRM Automation Builder

Our Take

10out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Starting at $299/month for 2 users and 1500 contacts.
Keap CRM Pricing

Pros

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

3. ActiveCampaign

ActiveCampaign is the email marketing master. But it also has a built-in CRM, so you can manage your contacts, track deals, and nurture leads all in one place.

Their automation features are top-notch, allowing you to create sophisticated workflows to engage your audience.

activecampaign segmentaion new

Our Take

10out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

  • Starter: $15/month for 1 user.
  • Plus: $49/month for 1 user.
  • Pro: $79/month for 3 user.
  • Enterprise: $145/month for 5 user.
Activecampaign-pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

4. Freshsales CRM

Freshsales is a user-friendly CRM with a focus on visual sales pipelines.

They have a free plan that’s great for small businesses, and their paid plans offer more advanced features like AI-powered insights and workflow automation.

Freshsales Personal Experience

Our Take

10out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

  • Free: Basic CRM features for small teams.
  • Growth: $9/user per month
  • Pro: $39/user per month
  • Enterprise: $59/user per month
Freshsales Pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

5. Instantly

Instantly helps you scale your outreach with cold email. It has a built-in CRM to manage your leads and track your progress.

If cold email is a big part of your sales strategy, Instantly can help you improve your results.

instantly-ai-email-sequence

Our Take

10out of 10

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth: $37/month for 5000 emails
  • Hypergrowth: $97/month for 100000 emails
  • Light Speed: $358/month for 500000 emails
Instantly AI

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

6. HubSpot

Ever heard of inbound marketing? HubSpot practically wrote the book on it!

They offer a whole suite of tools designed to attract visitors, convert leads, and keep customers happy.

Think marketing automation, a robust CRM, sales tools, and even a CMS for your website.

They have a free CRM to get you started, and their paid plans, while a bit pricey, are packed with features to help you grow your business.

What is Hubspot

Our Take

10out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Marketing Hub Starter: $20/month/seat
  • Starter Custom Platform: $20/month/seat
  • Marketing Hub Professional: $890/month/seat
  • Marketing Hub Enterprise: Custom Pricing.
Hubspot pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

7. Salesforce

Salesforce is the king of the CRM jungle. It’s used by tons of huge companies because it’s incredibly powerful and customizable.

It can be expensive and a bit overwhelming for smaller businesses, but if you need enterprise-level features, Salesforce is the way to go.

Salesforce

Our Take

10out of 10

Salesforce is a powerful CRM solution ideal for businesses with complex needs and a growing team. However, it may not be the best fit for small businesses or those new to CRM.

Key Benefits

  • Highly customizable: Tailor the platform to the specific needs.
  • Scalable for growth: Easily adapt as your business expands.
  • Large app marketplace: Extend functionality with a variety of integrations.
  • Strong reputation and reliability: Trusted by many large enterprises.

Pricing

  • Starter Suite: $25/user per month
  • Pro Suite: $100/user per month
  • Enterprise: $165/user per month
  • Unlimited: $330/user per month
  • Einstein 1 Sales: $500/user per month
Salesforce

Pros

  • Highly customizable and scalable.
  • Extensive features and integrations.
  • Industry-leading CRM solution.
  • Strong customer support.

Cons

  • It can be complex to set up and manage.
  • It can be expensive for small businesses.
  • The steep learning curve for some users

8. Zendesk

Zendesk is like the superhero of customer support. They’re known for their help desk software that makes it easy to track and solve customer issues.

But they also have a CRM called “Sell”. It’s designed to help your sales team work hand-in-hand with your support team.

So if your sales process involves a lot of customer interaction and ongoing support, Zendesk might be a good fit.

What is Zendesk

Our Take

10out of 10

Zendesk Sell is a good choice for businesses that want to combine their sales and support efforts. However, it may not be the best choice for companies with complex sales needs.

Key Benefits

  • Integrated with Zendesk Support: Connect your sales and support teams.
  • Focus on customer interactions: Track all customer communications in one place.
  • Easy to use and navigate: User-friendly interface for efficient workflows.
  • Built-in reporting and analytics: Track your progress and identify areas for improvement.

Pricing

  • Suite Team: $55/user per month.
  • Suite Growth: $89/user per month.
  • Suite Professional: $115 per month.
  • Suite Enterprise; Custom Pricing.
Zendesk pricing

Pros

Cons

  • Limited customization options.
  • Not as many features as some competitors.
  • It can be limiting for businesses with complex sales processes.

9. Creatio CRM

Creatio is a low-code platform with a strong CRM offering. “Low-code” means you can customize it without needing to be a coding whiz.

Pretty cool, right? It’s a great option if you need a CRM that you can truly make your own.

Creatio Homepage

Our Take

10out of 10

Creatio CRM is a powerful solution for businesses that need a highly customizable CRM. However, it may not be the best fit for those new to CRM or with limited technical resources.

Key Benefits

  • Low-code platform: Customize and automate your workflows without coding.
  • Visual process designer: Easily map out and manage your sales processes.
  • AI-powered features: Get insights and predictions to improve your sales performance.
  • Scalable for growth: Adapt the platform as your business evolves.

Pricing

  • Growth: $25/user per month.
  • Enterprise: $55/user per month.
  • Unlimited: $85/user per month.
Creatio Pricing

Pros

  • Highly customizable and flexible.
  • Powerful automation capabilities.
  • AI-powered insights and predictions.
  • Great for businesses with complex processes.

Cons

  • It can be complex to learn and use.
  • It can be expensive for small businesses.
  • Requires some technical expertise for customization.

10. Copper CRM

If you live in Gmail, Copper is your new best friend.

It integrates seamlessly with Google Workspace, so you can manage contacts, track deals, and build relationships without ever leaving your inbox.

Copper Homepage

Our Take

10out of 10

Copper CRM is a very good choice for businesses that rely heavily on Google Workspace and want a simple and efficient CRM solution.

Key Benefits

  • Deep Google Workspace integration: Works seamlessly with your favorite Google apps.
  • Simple & intuitive interface: Easy to learn and use.
  • Automated data entry: Saves you time and reduces manual effort.
  • Focus on relationship building: Helps you nurture and strengthen customer relationships.

Pricing

  • Starter: $12/seat per month
  • Basic: $29/seat per month
  • Professional: $69/seat per month
  • Business: $134/seat per month
Copper Pricing

Pros

  • Excellent Google Workspace integration.
  • User-friendly and intuitive.
  • Automated data entry features.
  • Focus on relationship management.

Cons

  • Limited customization options.
  • Not as many features as some competitors.
  • It can be limiting for businesses with complex sales processes.

11. HoneyBook

HoneyBook is perfect for freelancers and creative entrepreneurs.

It helps you manage projects, book clients, send proposals, and get paid, all in one place.

It’s a great way to streamline your business and look super professional.

Honeybook Homepage

Our Take

10out of 10

HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.

Key Benefits

  • Project management tools: Keep your projects organized and on track.
  • Invoicing and payment processing: Get paid faster and easier.
  • Client communication tools: Stay connected with your clients throughout the project lifecycle.
  • Beautiful templates and branding: Create professional proposals and contracts.

Pricing

  • Starter: $19/month
  • Essential: $39/month
  • Premium: $79/month
Honeybook Pricing

Pros

  • Great for freelancers and small businesses.
  • Streamlines client management and invoicing.
  • Beautiful templates and branding options.
  • User-friendly interface.

Cons

  • Limited integrations with other platforms.
  • It can be expensive for larger teams.
  • Not as feature-rich as some competitors.

12. Bitrix24

Bitrix24 is like a digital office in a box. It has a CRM, plus tools for communication, collaboration, and task management.

It’s a great option for businesses that want to consolidate their tools and streamline their workflow.

Bitrix24 CRM

Our Take

10out of 10

Bitrix24 gets a 7.5 because it offers incredible value for the price, especially with its free plan. The sheer number of features is impressive. However, it can be a bit overwhelming to navigate at first, and the mobile app could use some improvement.

Key Benefits

  • All-in-one platform: Combines over 35 tools to streamline your workflow.
  • Collaboration focus: Built-in chat, video conferencing, and social intranet.
  • Free plan available: Includes CRM, task management, and website builder for up to 12 users.

Pricing

  • Basic: $61 user per month.
  • Standard: $124 users per month.
  • Professional: $249 users per month.
  • Enterprise: $499 users per month.
Bitrix24 Pricing

Pros

  • Feature-rich platform.
  • Excellent free plan.
  • Great for collaboration.
  • Improves productivity.
  • Affordable pricing.

Cons

  • Can be complex.
  • Limited third-party integrations.
  • Mobile app limitations.
  • Steep learning curve.

13. Monday CRM

Monday.com is known for its colorful, visual interface. Their CRM is no different.

It’s easy to use and great for collaboration. If you like things to be visual and intuitive, Monday CRM might be a good fit.

monday CRM homepage

Our Take

10out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0/ 2 seats per month
  • Basic: $9/ seat per month
  • Standard: $12/seat per month
  • Pro: $19/ seat per month
  • Enterprise: Custom pricing.
Monday CRM pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

14. Insightly

Insightly combines CRM with project management. So you can manage your customer relationships and the work you do for them all in one place.

It’s a great way to keep everything connected and organized.

What is Insightly

Our Take

10out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user per month
  • Professional: $49/user per month
  • Enterprise: $99/user per month
Insightly pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

15. Nimble CRM

Nimble is all about building relationships. It pulls in contact info from all over the web to give you a complete view of your network.

You can see everything from social media updates to email interactions, so you can always stay top of mind.

Nimble Homepage

Our Take

10out of 10

HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.

Key Benefits

  • Unified contact management: See all your contact information in one place.
  • Social media integration: Connect with your contacts on social media.
  • Relationship insights: Get a deeper understanding of your contacts and their needs.
  • Email tracking and templates: Improve your email communication.

Pricing

Nimble CRM offers a 14-day free trial. Paid plans start at $29/ user per month. They also provide a “Nimble Business” plan that includes additional features for teams.

Nimble Pricing

Pros

Cons

  • Limited customization options.
  • Not as many features as some competitors.
  • It can be expensive for large teams.

Buyers Guide

Here’s how we conducted our research:

  • Identified Key Features: We pinpointed the essential features a sales CRM should offer, including sales pipeline tracking, workflow automation, sales forecasting, marketing campaigns, and robust reporting capabilities.
  • Analyzed Pricing: We evaluated the pricing structure of each CRM, considering value for money and different budget needs.
  • Explored User Reviews: We delved into user reviews and testimonials to understand real-world experiences and identify the pros and cons of each alternative.
  • Compared Features: We conducted a detailed comparison of features, focusing on sales operations optimization, contact management, and integrations with other essential tools.
  • Assessed Support and Resources: We investigated the availability of support resources, including online communities, knowledge bases, and customer support channels.
  • Considered Scalability: We examined whether each CRM system could accommodate future growth and evolving sales needs.
  • Evaluated Integrations: We examined each CRM’s ability to integrate with other business tools, such as email marketing platforms and project management software.

By carefully analyzing these factors, we identified the top 15 Close alternatives that cater specifically to the needs of Sales teams, with Salesforce Sales Cloud emerging as a leading contender.

Wrapping Up

Choosing the right CRM is a crucial decision for any sales team.

It can significantly impact your team’s efficiency, productivity, and bottom line.

We’ve explored the top 15 Close alternatives in 2025, each with strengths and weaknesses.

When deciding, consider your specific needs, budget, and future goals.

From Salesforce Sales Cloud’s robust features to Pipedrive’s user-friendly interface, there’s a solution waiting to transform your sales operations.

By leveraging the insights from this guide and conducting thorough research.

You can find the perfect CRM system to streamline your sales pipeline tracking, automate workflows, and empower your team to succeed tremendously.

Frequently Asked Questions

What is the best Close CRM alternative for small businesses?

Zoho CRM and Less Annoying CRM stand out for small businesses. Zoho CRM offers a robust free plan with essential features, while Less Annoying CRM prioritizes simplicity and affordability, making it ideal for small teams.

Which Close CRM alternative is best for sales forecasting?

Salesforce Sales Cloud excels at sales forecasting due to advanced analytics and AI-powered insights. Pipedrive, on the other hand, offers strong forecasting tools with a visually intuitive interface.

Do any Close alternatives offer strong workflow automation?

Yes, several alternatives offer robust workflow automation. HubSpot Sales Hub provides a visual workflow builder for automating tasks, and Agile CRM includes automation features in all of its plans.

What is the most affordable Close CRM alternative?

EngageBay offers a free plan with a surprising number of features, making it a budget-friendly option. Bitrix24 also provides a free plan suitable for small teams with basic CRM needs.

What is the most affordable Close CRM alternative?

EngageBay offers a free plan with a surprising number of features, making it a budget-friendly option. Bitrix24 also provides a free plan suitable for small teams with basic CRM needs.

Is it challenging to migrate from Close to a new CRM system?

Most CRMs offer import tools to facilitate data migration from Close. However, the complexity can vary. Salesforce Sales Cloud and HubSpot Sales Hub provide comprehensive migration support and resources.