Feeling overwhelmed trying to keep up with social media? Constantly switching between platforms to schedule posts can be a real drain.
That’s where Later comes in.
Later, it promises to streamline your social media scheduling.
But does it deliver?
In this review, we’ll take a close look at Later’s features, pricing, & user experience to see if it’s the right tool for you.
Ready to save your 5 hours every week on social media? Later, it helped millions of brands do just that. See if it works for you with a free trial today.
What is Later?
Later is like a super-organized planner for your social media.
It’s a social media management app that lets you schedule your posts ahead of time. Think of it as your later social media scheduler.
No more scrambling to post at the last minute!
Later, it also has a handy media library to store all your photos and videos.
You can even plan out how your Instagram grid will look with its drag-and-drop feature.
It’s a one-stop shop for social media management, making your life way easier.
Who Created Later?
Later started in 2014 as a simple way to schedule Instagram posts.
It was the brainchild of Cindy Chen, who wanted to make it easy for people to plan out their social media feeds ahead of time.
Fast forward to today, and later, it has grown into a powerful social media management platform.
It offers a bunch of tools beyond scheduling, like a media library and hashtag suggestions.
Their vision is to be the go-to place for all things social media management, helping businesses and individuals succeed online.
Top Benefits of Later
- Effortless Social Media Scheduling: Plan and schedule your posts across multiple platforms in advance, freeing up valuable time for other crucial tasks. Say goodbye to last-minute scrambles and hello to a well-organized social media calendar.
- Visual Planning for Instagram: Craft a stunning Instagram feed with Later’s drag-and-drop feature. Preview how your posts will look together before they go live, ensuring a cohesive and aesthetically pleasing aesthetic.
- Centralized Media Library: Keep all your photos and videos neatly organized in one central location, accessible from anywhere. No more hunting through folders or devices to find the perfect visual.
- Collaboration Made Easy: Later makes it simple for teams to collaborate on social media content, streamline workflows, and maintain brand consistency. Say goodbye to miscommunication and hello to seamless teamwork.
- Analytics and Insights: Gain valuable data-driven insights into your social media performance. Track metrics like reach, engagement, and clicks to understand what resonates with your audience & refine your social media strategy accordingly.
- Hashtag Suggestions: Get relevant hashtag recommendations tailored to your content. Boost your visibility & reach a wider audience with strategically chosen hashtags.
- First Comment Scheduling: Schedule your first comment to be published automatically alongside your post. This is ideal for adding hashtags or additional context without cluttering your captions.
- Mobile Apps for On-the-Go Management: Manage your social media presence anytime, anywhere with Later’s intuitive mobile apps for iOS and Android. Whether you’re on the train or at the beach, you can stay connected and in control.
- Seamless Integration with Social Platforms: Connect all your major social media accounts, including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. Manage everything from one central hub, saving time and effort.
- User-Friendly Interface: Even if you’re new to social media management tools, Later’s intuitive design makes it easy to get started. No steep learning curve here!
- Time-Saving Automation: Automate repetitive tasks like posting and reposting, freeing up your time to focus on making engaging content & building relationships with your audience.
- Content Calendar: Get a bird’s-eye view of your planned content with Later’s visual calendar. Easily visualize your posting schedule, identify gaps, and brainstorm post ideas to keep your content fresh and engaging.
In essence, Later is a comprehensive social media management platform that empowers businesses & individuals to streamline their social media presence, optimize their strategy, and achieve meaningful results, all while saving valuable time and effort.
Best Features of Later
Later isn’t just another social media scheduling tool.
It’s packed with powerful features that set it apart from the crowd. These features help social media managers save time, create stunning content, and track their results.
Let’s dive into some of the best features that make Later a favorite among users:
1. Calendar
Later’s calendar view gives you a bird’s-eye view of all your scheduled social media posts across multiple social media platforms.
It’s like a visual planner for your social media strategy, making it easy to see what’s going out and when and spot any gaps in your content schedule.
You could drag and drop posts to reschedule them & even color-code them for better organization.
2. Media Library
The Media Library is where you store all your photos and videos, ready to be used in your social media posts.
You can upload media directly from your computer or import them from cloud storage services like Dropbox or Google Drive.
Later also lets you edit images and videos right within the platform, so you don’t need to switch between different apps.
3. Conversations
Later helps you stay on top of your social media interactions with its Conversations feature.
You could reply to comments and messages from all your connected social media channels in one place. This makes it easy to engage with your audience and build relationships.
You can even track conversations and sentiment to understand how your audience feels about your brand.
4. Analytics
Later’s analytics tools provide valuable insights into your social media performance.
You could track metrics like reach, engagement, & clicks to see what’s working and what’s not. This information helps you to make data-driven decisions to improve your social media strategy.
5. Linkin in bio
LinkedIn in bio is a customizable landing page that turns your Instagram feed into a clickable link.
You can add links to individual posts, making it easy for your followers to learn more about your products or services.
This is a great way to drive traffic from Instagram to your website.
You can also track clicks on your Linkin in bio links to see which posts are driving the most traffic.
Later is a powerful social media management tool that could help you save time, create better content, and achieve your social media goals.
Whether you’re a social media manager for a large brand or an individual trying to grow your personal brand, Later has the features you need to succeed.
Pricing
| Plan Name | Monthly Price | Additional Features |
|---|---|---|
| Starter | $16.67/month | Limited analytics (up to 3 months of data), 5 credits for AI features. |
| Growth | $30/month | 150 posts per social profile, 30 credits for AI features. |
| Advanced | $53.33/month | Unlimited posts per social profile, 50 credits for AI features. |
Pros and Cons
Understanding the strengths and weaknesses of any tool is crucial before making a decision.
Let’s weigh the pros and cons of Later to help you determine if it’s the right fit for your social media management needs.
Pros
Cons
Alternatives of Later
If you’re looking for a social media management tool but Later isn’t quite the right fit, there are plenty of other great options out there. Here are a few alternatives worth considering:
- Hootsuite: A comprehensive social media management platform known for its robust analytics and wide range of integrations.
- Buffer: A user-friendly tool that focuses on scheduling & publishing content across multiple social media platforms.
- Sprout Social: A powerful platform ideal for larger businesses and agencies, offering advanced features like social listening and CRM integration.
- Planable: A collaborative platform perfect for teams, emphasizing streamlined workflows and approval processes.
- Loomly: A visual-focused platform that simplifies content creation and collaboration, offering post mockups and a built-in library of ideas.
Each of these platforms has its strengths & weaknesses, so be sure to explore their features & pricing to find the one that best suits your needs.
Personal Experience with Later
My team and I have been using Later for over a year now, and it’s made a world of difference in managing our social media presence.
Before Later, we were constantly juggling multiple logins and schedules, which was a huge time drain.
Here are some of the specific ways Later has helped us:
- Streamlined Scheduling: With Later, we can schedule all our posts in advance across various social media platforms. This saves us hours each week and ensures our content is consistently published.
- Visual Content Planning: We love the drag-and-drop feature that lets us visualize our Instagram feed before posting. This helps us maintain a cohesive and aesthetically pleasing look.
- Hashtag Optimization: Later’s hashtag suggestions have significantly improved our reach and engagement. We’re able to target the right audience and get our content seen by more people.
- Mobile App Convenience: The Later mobile app lets us manage our social media on the go. Whether we’re at a conference or just out and about, we can stay on top of our social media presence.
- Engagement Made Easy: The Conversations feature allows us to respond to comments and messages from all our social channels in one place, making it easy to engage with our audience.
Overall, Later has been a game-changer for our social media management.
It’s helped us save time, improve our content, and connect with our audience more effectively.
If you’re looking for a social media management platform that can help you achieve similar results, I recommend giving Later a try.
Final Thoughts
Later is a great tool if you want to make social media management easier.
It’s got lots of handy features to help you schedule posts, plan your feed, and track your results.
It’s not the cheapest option, but it could be worth it if you’re serious about social media.
Give Later a try with their free trial.
See if it helps you save time and grow your audience. You might find it’s the social media sidekick you’ve been looking for!
Frequently Asked Questions
Can I use Later for free?
Yes, Later offers a free plan with basic features like scheduling up to 30 posts per social profile. However, for more advanced features and higher posting limits, you’ll need to upgrade to a paid plan.
Which social media platforms does Later support?
Later supports major social media platforms like Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. You can manage all your accounts in one place.
Can I schedule stories with Later?
Absolutely! Later allows you to schedule Instagram and Facebook stories in advance, just like regular posts. This will helps you to maintain a consistent presence on these platforms.
Is Later easy to use?
Yes, Later is known for its user-friendly interface. Even if you’re new to social media management tools, you’ll likely find it intuitive and easy to navigate.
Can I collaborate with my team on Later?
Yes, Later offers collaboration features on its paid plans. You could invite team members, assign roles & permissions, and streamline your social media workflow.
