Metricool vs Later: In-Depth Comparison in 2025?

Feeling overwhelmed by the choices for managing your social media?

It’s tough to know which platform is truly the best fit for your needs, and making the wrong choice can mean wasted time & money.

This in-depth comparison of Metricool vs Later breaks down their key features and pricing so you can confidently choose the right tool that can boost your social media game in 2024.

Metricool vs Later: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Later.

We dug deep into their features, explored their analytics dashboards, and even scheduled and tracked our social media content using both platforms.

This hands-on experience gives us unique insights to help you make the right decision.

What is Metricool?

Ever wished you had a single dashboard to manage all your social media?

That’s Metricool in a nutshell. It’s a powerful tool that helps you plan, track, & analyze your social media performance across various platforms.

Think of it as your social media command center. Pretty cool, right?

Key Benefits

• Deep Dive into Analytics: Go beyond basic metrics with in-depth reports on your audience demographics, best-performing posts, and even competitor analysis.
• Plan Like a Pro: Metricool’s content planner lets you schedule posts across multiple platforms, saving you tons of time and effort.
• Hashtag Hero: Find the most effective hashtags to boost your reach and discover trending topics in your niche. Metricool analyzes hashtag performance and suggests the best ones for your content. How awesome is that?
• Easy Collaboration: Manage your social media team effectively with Metricool’s collaborative features. Assign tasks, track progress, & keep everyone on the same page.

Pricing

• Free: $0/month for 5 competitor profiles.
• Starter: $18/month for 100 competitor profiles.
• Advanced: $45/month for Role Management.
• Custom: Custom pricing.

What is Later?

Want to make your Instagram feed look amazing? Later is your go-to tool.

It started as a simple Instagram scheduler but has grown into a visual marketing platform.

Later, it helps you plan, schedule, and analyze your visual content. It’s all about making your social media look its best.

Key Benefits

• Visual Planning Powerhouse: Later’s drag-and-drop visual planner is a game-changer. You can easily arrange your Instagram grid, preview how it will look, and ensure your aesthetic is on point.
• Linkin. Bio Superstar: Drive traffic from your Instagram posts with Later’s Linkin.bio feature. It creates a clickable landing page that mimics your Instagram feed, making it easy for followers to find what they’re looking for.
• Storytelling Made Easy: Later helps you plan and schedule your Instagram Stories, ensuring your content is engaging and cohesive.
• Analytics to Fine-Tune Your Strategy: Track your key metrics, identify your top-performing posts, and understand your audience better with Later’s analytics dashboard.

Pricing

• Starter: $16.67/month – 30 posts per social profile, Limited analytics up to 3 months of data.
• Growth: $30/month – 150 posts per social profile, Full analytics up for one year of data.
• Advanced: $53.33/month – Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features.

Metricool vs Later: Feature Comparison

Now, let’s get down to the nitty-gritty and compare the core features of Metricool and Later.

This side-by-side look will help you see which social media management tool best aligns with your needs.

Supported Social Media Platforms

Both Metricool and Later support the major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. However, Metricool has a slight edge by also supporting TikTok and Google Business Profile.

If you’re managing multiple social media accounts across a wide range of platforms, Metricool might be the more versatile choice.

Social Media Scheduling and Publishing

Both tools excel at scheduling social media posts. You can plan your content, set specific posting times, and even automate the publishing process.

However, their approaches differ slightly. Later, it emphasizes visual content planning and visual content scheduling, especially for Instagram.

Metricool, while offering visual planning, prioritizes a more streamlined, list-based approach.

Visual Content Calendar

Later, it shines with its drag-and-drop functionality for visual content planning.

You can easily rearrange posts, preview your Instagram grid, and ensure your feed is visually appealing. Metricool offers a visual calendar, but it’s not as intuitive or robust as Later’s.

If a visually stunning Instagram feed is your top priority, Later is the clear winner.

Analytics and Reporting

Both platforms provide analytics to track your social media strategies and measure your performance.

However, Metricool offers more in-depth analytics, including competitor analysis, hashtag tracking, and detailed audience insights.

Later’s analytics are more focused on engagement and reach, providing a good overview but lacking Metricool’s depth.

Linkin.bio

Later’s Linkin.bio feature is a powerful tool for driving traffic from Instagram to your website.

It creates a clickable landing page that mirrors your Instagram feed, allowing you to link individual posts to specific products, blog articles, or other online destinations. Metricool doesn’t offer a direct equivalent to this feature.

Collaboration Tools

Metricool provides robust collaboration features, making it easy to manage social media management tasks within a team.

You can assign roles, track progress, and streamline communication. Later’s collaboration features are more basic, focusing on shared calendars and approval workflows.

Ease of Use

Both social media tools are generally user-friendly, but Later’s interface is arguably more intuitive, especially for beginners.

Metricool offers a wider range of features, which can make it little more complex to navigate.

Ultimately, the best choice depends on your experience level and the complexity of your social media management tools needs.

What to Look For When Choosing Between Metricool and Later?

• Your Budget: Metricool generally offers more affordable plans, especially if you need to manage multiple social profiles.
• Your Social Media Goals: Are you focused on growing your audience, driving traffic, or increasing brand awareness? Each platform caters to different objectives.
• Your Preferred Social Networks: While both support major platforms, Metricool offers wider coverage, including TikTok and Google Business Profile.
• Your Analytics Needs: Metricool provides more in-depth analytics, while Later focuses on essential metrics and visual performance.
• Your Content Strategy: If visual content is your priority (especially for Instagram), Later’s visual planner and Linkin.bio are invaluable.
• Your Team Size: Metricool offers more robust collaboration features for teams.
• Your Comfort Level with Technology: Later is generally more user-friendly, while Metricool has a slightly steeper learning curve.

By considering these factors, you can also confidently choose the social media management tool that will best suits your needs & helps you achieve your social media goals.

Final Verdict (Our Pick)

Both Metricool and Later are excellent social media management tools, but Metricool takes the crown for us.

Its comprehensive analytics, wider platform support, and affordable pricing make it a winner for businesses of all sizes.

While Later excels at visual planning, especially for Instagram, Metricool offers a more well-rounded package to manage your entire social media strategy.

We’ve spent weeks testing both platforms, digging deep into their features, and exploring their strengths and weaknesses.

This hands-on experience, combined with our years of expertise in social media management, gives us the confidence to recommend Metricool as the superior choice for most users in 2024.

Whether you’re managing various social media accounts or focusing on a single platform, Metricool empowers you to plan, track, and optimize your social media posts like a pro.

Ultimately, the best tool for you depended on your specific needs and priorities.

But if you’re looking for a powerful, versatile, and also affordable solution to elevate your social media game, Metricool is the clear winner in this head-to-head matchup.

Frequently Asked Questions