Metricool vs Agorapulse 2025: Best Social Media Manager?

by | Last updated Apr 12, 2025

Winner
Metricool
9.0
Runner Up
agorapulse
7.0
Metricool vs Agorapulse

Feeling lost in the social media jungle? You’re not alone.

Managing posts, tracking stats, and staying on top of everything is a huge headache.

Choosing the right tool can feel impossible.

You waste time and money on the wrong software.

Let’s compare Metricool vs Agorapulse, two social media managers. We’ll examine the features that matter so you can choose the winner that fits your needs. 

Which tool will actually make your life easier in 2025? Let’s find out.

Overview

To give you the real deal, we didn’t just read about these tools. We dove in. Our team tested Agorapulse and Metricool across various social platforms.

We scheduled posts, tracked analytics, and even played with their reporting features. This hands-on experience lets us give you a clear, honest comparison.

Metricool-CTA

Metricool users reported a 40% improvement in time spent on reporting across platforms. Metricool is a strong contender. See the difference for yourself!

9out of 10

Pricing: It has a free plan. The paid plan starts at $18/month

Key Features:

Agorapulse

Over 8,000 businesses trust Agorapulse to manage their social media. 25% increase in engagement for users leveraging its social listening tools. Explore it today!

7out of 10

Pricing: It has a free trial. The paid plan starts at $79/month

Key Features:

What is Metricool?

Metricool is your all-in-one buddy for social media.

It’s built for analytics and scheduling.

Think of it as a clear window into your online performance.

Metricool-CTA
Metricool
9.0

Metricool users reported a 40% improvement in time spent on reporting across platforms. Metricool is a strong contender. See the difference for yourself!

Key Benefits

Pricing

  • Free: $0/month for 5 competitor profiles.
  • Starter: $18/month for 100 competitor profiles.
  • Advanced: $45/month for Role Management.
  • Custom: Custom pricing.
Metricool-pricing

Pros

Cons

What is Agorapulse?

It’s your social media command center. 

It tackles management across all your profiles.

It’s designed for serious social media users.

Agorapulse
Agorapulse
7.0

Over 8,000 businesses trust Agorapulse to manage their social media. 25% increase in engagement for users leveraging its social listening tools. Explore it today!

Key Benefits

Pricing

  • Standard: $79/month (billed annually)
  • Professional: $119/month (billed annually)
  • Advanced: $149/month (billed annually)
  • Custom: Contact Agorapulse, Unlimited social profiles
Agorapulse Pricing

Pros

  • Social inbox is highly effective.
  • Teamwork is very smooth.
  • Listening tools are very useful.
  • Reporting is extremely detailed.
  • Customer support is excellent.

Cons

Feature Comparison

Let’s compare these two popular options: Metricool and Agorapulse.

We’ll look at key features to help you decide which one is the better fit.

Managing Social Media Accounts

  • Metricool: Connects to many platforms (Facebook, Twitter, Instagram, LinkedIn, etc.). You can easily schedule posts across all of them.
  • Agorapulse: Also connects to major platforms. It has a strong focus on social inbox management.

Scheduling Posts

  • Metricool: Offers basic scheduling with options for auto-publishing and a calendar view.
  • Agorapulse: Provides advanced scheduling features, including queue categories and content labeling.

Social Listening

Metricool

User Interface and Ease of Use

  • Metricool: User-friendly interface. It’s clean and easy to navigate.
  • Agorapulse: Sleek and intuitive interface. It’s generally very organized.

Analytics and Reporting

  • Metricool: Provides cross-platform analytics. You can track key metrics & generate reports.
  • Agorapulse: This offers detailed analytics and reporting. You can track performance and create custom reports.

Customer Support

  • Metricool: Offers various support options, including chat and email.
  • Agorapulse: Known for excellent customer support with responsive and helpful agents.
Social Media ROI in Agorapulse

Influencer Marketing

  • Metricool: Provides competitor influencer analysis.
  • Agorapulse: Includes features for identifying and engaging with relevant influencers.

What to look for when choosing The Right Social Media Manager?

  • Platform Coverage: Does it support all the social media accounts that you need? Is the LinkedIn functionality robust enough for your business needs?
  • Scheduling and Automation: Can you easily schedule posts across multiple platforms? Does it offer flexible scheduling options and auto-publishing?
  • Analytics and Reporting: Does it provide in-depth analytics for all your social media accounts? Does it allow for custom reporting and competitor analysis?
  • Social Listening and Engagement: Can you effectively monitor brand mentions and industry trends? Does it help you engage with your audience and influencers?
  • User Experience and Team Collaboration: Is the interface intuitive and easy to use? Does it facilitate team collaboration and workflow management?

Final Verdict

After testing both Metricool and Agorapulse, we think Metricool comes out on top for most users.

It’s a solid social media management tool. The analytics are powerful.

The planning tools are easy to use. Plus, the ease of use is a big win. 

It’s a great management tool for tracking your growth.

If you need a solid, easy-to-understand social media management tool, Metricool is the best choice

We’ve used both and found Metricool simpler to use and understand.

Frequently Asked Questions

How does the 2025 comparison affect choice?

The 2025 comparison focuses on updated features and user reviews. Metricool and Agorapulse improved analytics and scheduling. Consider needs, like inbox or reporting, to pick the best.

Which has better value: Metricool or Agorapulse?

Metricool’s basic plans are generally more affordable. Metricool scales with profiles, while Agorapulse scales with users. Evaluate your needs to determine which offers the better value for your budget.

What do user reviews say about Metricool support?

Metricool’s support is rated adequate, but users report slower times. Agorapulse is praised for excellent, responsive support. Consider this if reliable support is a priority.

What are the differences between Metricool and Agorapulse analytics?

Metricool excels in cross-platform analytics, offering a unified view. Agorapulse provides detailed analytics, reporting, and sentiment analysis.

Which tool is better for managing many accounts?

Agorapulse might be better for teams with many users and complex inbox needs. Metricool is great for those needing a broad look across many profiles.

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