📊 Our Test Results:
- 💰 Pricing Value: Metricool $0 free plan vs Loomly $0 (5 posts only) — Metricool wins
- 📊 Social Media Analytics: Metricool in depth analytics + competitor analysis vs Loomly basic dashboard — Metricool wins
- 👥 Team Collaboration: Loomly Slack + Microsoft Teams vs Metricool basic team access — Loomly wins
- 📅 Content Scheduling: Both unlimited on paid plans — Tie
- 🎯 Content Planning: Loomly post ideas + hashtag suggestions vs Metricool AI assistant — Tie
Are you drowning in social media accounts and struggling to keep up with content scheduling?
Managing multiple social media platforms takes hours every week.
You need a social media management tool that saves time and tracks what works.
Two of the most popular social media management software options right now are Metricool and Loomly.
Both help with social media scheduling, analytics reports, and content management.
But they serve different types of users in very different ways.
In this metricool vs loomly comparison, I’ll break down the key features, pricing, and core features that matter most.
You’ll know exactly which social media management tool fits your needs by the end.
Overview
I spent four weeks testing both Metricool and Loomly across multiple social media channels.
I connected the same social media accounts to both platforms.
I scheduled content, analyzed social media analytics tools, and tested team collaboration features.
I also compared their reporting capabilities and how they handle automated publishing.
My goal was simple: find out which one gives you more value for scheduling posts and growing your social channels.
Both tools support major social media platforms like Instagram, Facebook, TikTok, and LinkedIn.
But one clear winner emerged when I looked at the overall package.
What is Metricool?
Metricool is a social media management tool that combines content scheduling with advanced analytics in one platform.
It lets you create and schedule posts on various platforms including Instagram, TikTok, Facebook, and LinkedIn.
The platform stands out with its competitor analysis feature.
You can track up to 100 competitor profiles on Facebook, Instagram, and Twitch.
Marketing agencies find this especially valuable for client reporting.
Metricool also tracks Google Ads and Meta advertising analytics from the same dashboard.
This makes it a cost effective solution for teams running paid campaigns alongside organic social media marketing.
Metricool
The analytics-first social media management software with a free plan that never expires. Track competitors, manage Google Ads campaigns, and create customizable reports from one dashboard.
Metricool Pricing
Metricool offers one of the most generous free plans in the social media management space.
Here’s what each plan costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Solo creators testing the platform |
| Starter | $18/month | Freelancers managing up to 5 brands |
| Advanced | $45/month | Marketing agencies with larger teams |
| Custom | Contact for pricing | Enterprise with 50+ brands |
Free trial: Yes, free forever with no credit card required for the basic plan.
Money-back guarantee: Monthly plans can be cancelled anytime with no refund policy.
📌 Note: The free plan includes scheduling up to 20 posts per month and tracking 5 competitor profiles. Annual billing saves you up to 24% compared to monthly payments.
⚠️ Warning: Twitter/X requires an additional $5/month add-on on paid plans. LinkedIn is not available on the free plan. Some users report auto-renewal issues, so set a reminder before your billing cycle ends.
Key Benefits of Metricool
Here’s why Metricool stands out as a social media management tool for small businesses and agencies:
- Powerful Competitor Analysis: Track up to 100 competitors across Instagram, Facebook, and Twitch. See their engagement rates, posting frequency, and top content all in one dashboard.
- Google Ads Integration: Manage and analyze your Google Ads campaigns alongside social media. No need for separate ad tracking tools.
- Customizable Reports: Generate PDF and PowerPoint analytics reports with your branding. Marketing agencies can send these directly to clients.
- AI Text Generator: Use the built-in AI assistant to generate post ideas and captions. Save time on content creation.
- SmartLinks Link-in-Bio: Create multiple link-in-bio pages to drive traffic from Instagram and TikTok. Track clicks and conversions.
- Looker Studio Connector: Advanced plans include integration with Google Looker Studio for custom reporting dashboards.
- Hashtag Tracker: Monitor hashtag performance and get hashtag suggestions for better reach.
Metricool Pros & Cons
✅ Pros
- Free plan available forever with no credit card required
- Best-in-class competitor analysis across multiple platforms
- Google Ads and Meta Ads tracking included in the dashboard
- Clean user interface with intuitive dashboard layout
- Affordable paid plans starting at just $18/month
❌ Cons
- LinkedIn and Twitter not included in the free plan
- Twitter/X requires an extra $5/month add-on fee
- Team collaboration features are basic compared to Loomly
- Some users report issues with manual push notifications for team members
What is Loomly?
Loomly is a social media management tool built for team collaboration and content planning.
It automates content planning and creation on platforms like Instagram, TikTok, Facebook, and YouTube.
Loomly stands out with its approval workflows that help larger teams manage scheduled content.
The platform integrates directly with Slack and Microsoft Teams for smooth communication.
Loomly is often described as a “content coach” that offers post ideas and optimization tips.
It suggests trending topics to help you create posts that resonate with your audience demographics.
Non-profit organizations love Loomly for its 50% lifetime discount.
Loomly
The collaboration-focused social media management software for teams. Get post ideas, approval processes, and direct Slack integration to keep your entire team aligned on content.
Loomly Pricing
Loomly recently restructured its pricing plans.
Here’s the current pricing for 2026.
| Plan | Price | Best For |
|---|---|---|
| Starter | $65/month ($49/month yearly) | Small teams with 3 users and 12 accounts |
| Beyond | $332/month ($249/month yearly) | Agencies with unlimited users and 60 accounts |
| Enterprise | Contact for pricing | Large organizations with 61+ accounts |
Free trial: Yes, 15-day free trial for new users to test the platform.
Money-back guarantee: No refunds on annual plans. Monthly plans can be cancelled anytime.
📌 Note: Loomly offers a 50% lifetime discount for non-profit organizations. Annual billing saves 25% compared to monthly payments. All plans include unlimited scheduling and core features.
⚠️ Warning: Loomly does not have a free plan—only a 15-day trial. The major difference between Starter and Beyond plans is huge ($267/month gap). Some users report recent price increases and limited flexibility for individuals.
Key Benefits of Loomly
Here’s why Loomly excels for teams focused on content planning and collaboration:
- Slack + Microsoft Teams Integration: Get notifications and manage approval workflows directly in your team chat tools. No context switching needed.
- Advanced Approval Workflows: Set up custom roles and approval processes. Each post goes through the right people before publishing.
- Content Ideas Feature: Loomly suggests trending topics and content ideas based on what’s working. Never run out of post ideas.
- Post Preview: See exactly how your posts will appear on each social platform before publishing. Catch formatting issues early.
- Calendar View: Visualize your entire content calendar in one place. Drag and drop to reschedule posts easily.
- Hashtag Suggestions: Get relevant hashtag recommendations to improve reach and engagement rates.
- Non-Profit Discount: 50% lifetime discount for qualifying non-profit organizations makes it more affordable.
Loomly Pros & Cons
✅ Pros
- Best-in-class team collaboration with Slack and Microsoft Teams
- Intuitive approval workflows for larger teams and agencies
- Content ideas and post optimization suggestions built in
- User friendly interface that’s easy to learn quickly
- 50% nonprofit discount makes it affordable for qualifying orgs
❌ Cons
- No free plan available—only a 15-day trial
- Pricing jumps between plans are steep ($267/month gap)
- No competitor analysis features included
- No Google Ads or Meta Ads tracking integration
Feature Comparison
Let’s dive deep into how Metricool and Loomly compare across 10 key features.
This side-by-side breakdown will help you find the right tool for your social media marketing needs.
| Feature | Metricool | Loomly |
|---|---|---|
| Starting Price | $0/month (free forever) | $49/month (annual) |
| Free Plan | ✅ Yes | ❌ No (15-day trial) |
| Social Media Scheduling | ✅ Unlimited (paid) | ✅ Unlimited |
| Competitor Analysis | ✅ Up to 100 profiles | ❌ Not included |
| Google Ads Tracking | ✅ Included | ❌ Not included |
| Team Collaboration | ⚠️ Basic | ✅ Advanced |
| Slack Integration | ❌ Not available | ✅ Built-in |
| Approval Workflows | ✅ Advanced plan only | ✅ All paid plans |
| AI Content Assistant | ✅ Included | ⚠️ Limited ideas only |
| Best For | Solo creators & agencies | Teams with approval needs |
1. Social Media Scheduling
Metricool: Offers automated publishing across 11 social platforms including Instagram, TikTok, YouTube, Pinterest, Threads, and Bluesky. The free plan limits you to 20 posts per month. Paid plans unlock unlimited content scheduling with a visual calendar view. You can bulk schedule posts by importing a CSV file.
Loomly: Supports 9 social platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, and Google Business Profile. All paid plans include unlimited scheduling posts. The calendar view makes it easy to see your entire content strategy at a glance.
2. Social Media Analytics
Metricool: Delivers in depth analytics with audience demographics, engagement rates, and best time to post recommendations. The professional plan includes Instagram analytics and detailed performance tracking across all connected social media accounts. You can export customizable reports as PDF or PowerPoint files.
Loomly: Provides basic social media analytics with post performance tracking and follower growth. Advanced analytics require the Standard plan or higher. You can export analytics reports as PDF or Excel files. Loomly lacks the competitor tracking that Metricool offers features for.
⚠️ Warning: If you need detailed social media analytics tools with competitor analysis, Metricool is the clear choice. Loomly’s analytics are adequate but lack the depth that marketing agencies often require.
3. Team Collaboration
Metricool: Offers team collaboration features on the Advanced plan starting at $45/month. You can assign roles and manage permissions. However, some users report issues with notification delivery to team members. The collaboration tools feel basic compared to Loomly.
Loomly: Built specifically for team collaboration from the ground up. Integrates directly with Slack and Microsoft Teams for real-time notifications. The approval workflows let you assign reviewers and track content through every stage. This is where Loomly stands apart from most social media management tools.
4. Content Planning
Metricool: Includes an AI text generator that helps with content creation. You can generate post ideas based on prompts and get hashtag suggestions. The platform also shows best times to post on various platforms to maximize reach and engagement.
Loomly: Excels at content ideas with its built-in “Post Ideas” feature. It suggests trending topics based on RSS feeds, holidays, and what’s working in your industry. The content coach gives optimization tips for each post before you publish.
5. Competitor Analysis
Metricool: This is a major difference and one of Metricool’s strongest features. You can track up to 100 competitor profiles on Facebook, Instagram, X, and Twitch. See their posting frequency, engagement rates, and top-performing content. Marketing agencies use this to benchmark client performance.
Loomly: Does not include any competitor analysis features. If you need to track competitors, you’ll need a separate tool alongside Loomly. This is a significant gap for teams who want a comprehensive suite of social media marketing tools.
⚠️ Warning: Competitor analysis is essential for data-driven social media marketing. If this matters to you, Metricool is the only choice between these two platforms.
6. Approval Workflows
Metricool: Includes a post approval system on the Advanced plan. Clients can approve content or leave notes for changes. Role management lets you control who can publish vs who only reviews. The approval processes work but feel like an afterthought compared to Loomly.
Loomly: Offers strong features for approval workflows on all paid plans. Custom roles and custom workflows let you build exactly the approval chain you need. The Beyond plan adds even more customization options. This is where Loomly truly shines for medium sized businesses.
7. Ad Campaign Tracking
Metricool: Tracks advertising analytics for Facebook, TikTok, and Google Ads accounts directly in the dashboard. You can monitor ad performance alongside organic social media marketing. This saves marketing agencies from using multiple platforms for reporting.
Loomly: Focuses exclusively on organic social media management. There’s no integration with Google Ads or any advertising platforms. If you run paid campaigns, you’ll need other platforms to track them.
8. User Interface
Metricool: Features a clean and intuitive dashboard that displays everything you need. Users praise the well-labeled user interface that makes navigation easy. The one platform approach means less switching between screens.
Loomly: Known for its user friendly interface that’s easy to learn. The calendar view is particularly intuitive for content management. Some users mention the interface can feel slightly cluttered with suggestions, but overall it’s highly accessible.
9. Platform Integrations
Metricool: Connects with Google Drive and Canva for content creation. The Looker Studio connector on advanced plans lets you build custom dashboards. Zapier and Make integrations enable automation with other tools. Supports posting to 11 social platforms.
Loomly: Integrates with Slack, Microsoft Teams, Google Drive, Unsplash, Giphy, and Canva. The Zapier integration enables connections to thousands of other platforms. Supports posting to 9 social channels including Snapchat which Metricool doesn’t support.
10. Pricing & Cost
Let’s compare the pricing plans side by side to find the most cost effective option.
| Plan Tier | Metricool | Loomly |
|---|---|---|
| Free | $0/month (1 brand, 20 posts) | ❌ No free plan |
| Entry Paid | $20/month (5 brands) | $49/month (12 accounts, 3 users) |
| Mid-Tier | $53/month (15 brands) | $249/month (60 accounts, unlimited users) |
| Enterprise | Custom pricing | Custom pricing |
Metricool: Offers a completely free plan that works for one user testing the platform. Paid plans scale based on the number of brands you manage, not users. The enterprise plan includes white label features for agencies. Annual billing saves up to 24%.
Loomly: Uses a flat-rate model that scales better for larger teams with multiple users. The pricing jumps between plans are significant. No free plan means you must commit after the 15-day trial ends. Annual billing saves 25%.
⚠️ Warning: If budget is your main concern, Metricool wins hands down with its free plan and lower paid tiers. Loomly’s pricing has increased recently and some users report feeling blindsided by the changes.
Different Scenarios
Not sure which social media management software fits your situation?
Use this decision matrix to match your needs to the right tool.
| If You Need… | Choose | Why |
|---|---|---|
| Free social media scheduling | Metricool | Only option with free plan |
| Team approval workflows | Loomly | Built-in Slack integration |
| Competitor tracking | Metricool | Track 100 competitors |
| Ad campaign analytics | Metricool | Google Ads + Meta included |
| Non-profit pricing | Loomly | 50% lifetime discount |
| Budget under $50/month | Metricool | $20/month for 5 brands |
| Unlimited team members | Loomly | Beyond plan includes all users |
💰 Your Budget
If you’re a solo creator or small business watching costs, Metricool’s free plan gives you real value. Loomly’s entry price of $49/month may be too steep for individuals just starting out.
🔌 Your Tech Stack
If your team lives in Slack or Microsoft Teams, Loomly’s native integration is a game-changer. Metricool connects with Google Drive and Canva but lacks the real-time team messaging.
📊 Your Reporting Needs
Marketing agencies need customizable reports with competitor benchmarks. Metricool delivers this with PDF exports and Looker Studio. Loomly’s reporting is adequate but lacks the competitive insights.
🎓 Your Experience Level
Both platforms offer a user friendly interface that beginners can learn quickly. Loomly’s content coach feature gives more guidance for social media newbies.
🆓 Free Trials and Demos
Metricool lets you use their free plan forever with no credit card. Loomly offers a 15-day free trial. I recommend testing Metricool first since there’s no pressure to upgrade.
🛟 Support Options
Loomly’s support team is known for prompt email responses. Metricool also offers a responsive support team with help center resources. Both provide adequate support for their price points.
📱 Managing Multiple Platforms
If you need to schedule content across many social media platforms, both tools handle this well. Metricool supports 11 platforms while Loomly supports 9. Choose based on which specific channels you need.
Switching Guide
Already using one of these social media management tools?
Here’s what to expect if you decide to switch to the other platform.
🔄 Switching from Metricool to Loomly?
✅ What you’ll gain:
- Native Slack and Microsoft Teams integration for real-time team collaboration
- Advanced approval workflows with custom roles and permissions
- Content ideas and post optimization suggestions from the built-in content coach
❌ What you’ll lose:
- Competitor analysis tracking across multiple social platforms
- Google Ads and Meta Ads performance tracking in your dashboard
- Free plan option—Loomly requires payment after the 15-day trial
📋 How to switch:
- Export your analytics reports and scheduled content from Metricool as CSV files
- Sign up for Loomly’s 15-day free trial and connect your social media accounts
- Set up your team members and approval workflows before migrating scheduled posts
🔄 Switching from Loomly to Metricool?
✅ What you’ll gain:
- Competitor analysis to benchmark your performance against up to 100 profiles
- Google Ads and Meta advertising analytics in the same dashboard
- A free plan that works forever if you only need basic social media scheduling
❌ What you’ll lose:
- Slack and Microsoft Teams integration for team notifications
- Advanced approval workflows with custom roles on lower-tier plans
- Built-in content ideas and trending topic suggestions
📋 How to switch:
- Download your content and analytics from Loomly before your subscription ends
- Create a free Metricool account and connect all your social media accounts
- Import your content calendar using Metricool’s CSV bulk upload feature
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Metricool |
| 📅 Social Media Scheduling | Tie |
| 📊 Analytics & Reporting | Metricool |
| 👥 Team Collaboration | Loomly |
| 🎯 Competitor Analysis | Metricool |
| ✅ Approval Workflows | Loomly |
| 📱 Ad Campaign Tracking | Metricool |
| 🤖 AI Content Assistance | Metricool |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: Metricool
Metricool wins 6 out of 8 categories.
Best for: Solo creators, small businesses, and marketing agencies who need competitor analysis, ad tracking, and a free plan to start.
Metricool and Loomly serve different needs in the social media management space.
Metricool is the analytics powerhouse with a wider range of features at lower price points.
Loomly excels at team collaboration with its Slack integration and approval processes.
For most users, Metricool offers better overall value.
The free plan lets you test everything risk-free.
The competitor analysis and Google Ads tracking give you insights that Loomly simply doesn’t provide.
However, if you manage a larger team that needs structured approval workflows and live support in Slack, Loomly is worth the higher price.
Choose Metricool if you need data-driven reporting, want to track competitors, or need to drive traffic with analytics.
Choose Loomly if team collaboration is your top priority and you’re willing to pay more for it.
Now, go out and crush your social media marketing goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool vs Sprout Social
Metricool wins on: Price ($18/mo vs $249/mo), free plan available
Sprout Social wins on: Social listening, enterprise features
Metricool vs Socialpilot
Metricool wins on: Competitor analysis, ad tracking, free plan
Socialpilot wins on: Client management for agencies, bulk scheduling
Metricool vs Sendible
Metricool wins on: Free plan, Google Ads integration, lower price
Sendible wins on: White-label reports, agency workflows
Metricool vs Agorapulse
Metricool wins on: Price, competitor tracking, ad analytics
Agorapulse wins on: Social inbox, team collaboration features
Metricool vs Zoho Social
Metricool wins on: Competitor analysis, standalone free plan
Zoho Social wins on: Zoho suite integration, CRM connectivity
Metricool vs Buffer
Metricool wins on: Competitor analysis, ad tracking, analytics depth
Buffer wins on: Simpler interface, content recycling
Metricool vs Later
Metricool wins on: Competitor tracking, Google Ads, more platforms
Later wins on: Visual planning, Instagram-first features
Metricool vs Sprinklr
Metricool wins on: Price, ease of use, small business focus
Sprinklr wins on: Enterprise scale, AI capabilities
More of Loomly Compared
Here’s how Loomly stacks up against other competitors:
Loomly vs Sprout Social
Loomly wins on: Price ($49/mo vs $249/mo), ease of use
Sprout Social wins on: Social listening, advanced analytics
Loomly vs Socialpilot
Loomly wins on: Slack integration, approval workflows
Socialpilot wins on: Price, number of social accounts
Loomly vs Sendible
Loomly wins on: Team collaboration, content ideas feature
Sendible wins on: White-label options, agency features
Loomly vs Agorapulse
Loomly wins on: Nonprofit discount, simpler pricing
Agorapulse wins on: Social inbox, ROI reporting
Loomly vs Zoho Social
Loomly wins on: Standalone focus, approval workflows
Zoho Social wins on: Price, CRM integration
Loomly vs Buffer
Loomly wins on: Team features, approval workflows, Slack
Buffer wins on: Free plan available, simpler pricing
Loomly vs Later
Loomly wins on: Team collaboration, approval processes
Later wins on: Visual planning, Linkin.bio feature
Loomly vs Sprinklr
Loomly wins on: Price, ease of use for small teams
Sprinklr wins on: Enterprise features, AI capabilities
Frequently Asked Questions
Is Metricool better than Later?
It depends on your priorities. Metricool offers a wider range of social media platforms and includes ad tracking for Google Ads and Facebook. Later focuses primarily on Instagram and visual content scheduling. If you need full-featured analytics and competitor analysis, Metricool is the right tool. Later works better for Instagram-first creators who want a visual calendar view.
What is the difference between Buffer and Metricool?
The major difference is analytics depth and pricing structure. Buffer charges per social channel while Metricool bundles multiple social media accounts in each plan. Metricool offers more in depth analytics including competitor analysis and ad campaign tracking. Buffer has a simpler user interface but lacks Metricool’s reporting capabilities. Small businesses often find Metricool more cost effective for managing multiple platforms.
Is Loomly a good app?
Yes, Loomly stands out as an excellent social media management tool for teams. Users praise its content ideas feature that suggests trending topics daily. The approval workflows make team collaboration smooth and efficient. Loomly integrates with Microsoft Teams and Slack for easy communication. It earns 4.7 stars on Capterra and 4.6 on G2. The main drawback is no free plan and higher starting prices than competitors.
What is Loomly used for?
Loomly is used for social media scheduling, content planning, and team collaboration. It helps marketing agencies and medium sized businesses create, approve, and publish posts across various platforms. Key features include post ideas generation, hashtag suggestions, automated publishing, and customizable reports. Loomly excels at approval processes where multiple team members review content before it goes live.
Is Metricool a good tool?
Metricool is an excellent social media management software with powerful features. It offers advanced analytics, competitor analysis, and ad tracking that other platforms lack. The free plan lets you schedule posts across eight social platforms. Users love the user friendly interface and detailed analytics reports. Marketing agencies find Metricool valuable for sending real-time analytics to clients. It’s especially good for those who want to dive deep into engagement rates and audience demographics.
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