Loomly vs Later: Best Social Media Management in 2025?

Winner

4.5

• Social Media Scheduler
• Seamless Collaboration
• Content Security
• Content Creation
• Organize Campaigns
• Free Trial Available
• Contact For Pricing

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Runner Up

3.0

• Calendar
• Media Library
• Conversations
• Analytics
• Linkin in bio
• Free Trial Available
• Paid Plans from $16.67/month

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Juggling all your social media accounts can be a real pain, right?

Between creating posts, scheduling them, and tracking your results, it’s easy to get lost in the chaos.

That’s where social media management tools like Loomly & Later come in. But which one is the right choice for you in 2025?

This post dives deep into both Loomly vs Later platforms, comparing their features, pricing, and more so you can conquer your social media strategy like a pro.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Loomly and Later.

We dug deep into their features, explored their pricing plans, and even scheduled and published posts across various social media platforms.

This hands-on experience gives us a clear understanding of their strengths and weaknesses, allowing us to provide you with a practical, insightful comparison.

4.5out of 5

Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.

Pricing: It has a free trial. Contact them for exact pricing.

Key Features:

• Content calendar
• Post ideas
• Analytics

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3out of 5

Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!

Pricing: It has a free trial. Paid plan Starts at $16.67/month

Key Features:

• Visual Planner
• Best Time to Post
• Linkin. bio

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What is Loomly?

Have you ever wished you had a personal assistant for all things social media?

That’s kind of what Loomly is like! It’s a platform designed to make managing your social media presence a breeze.

Think of it as your command center for creating, scheduling, and analyzing your posts – all in one place.

Also, explore our favorite Loomly alternatives…

Our Take

Elevate your social media strategy with Loomly. 10,000+ brands leverage its streamlined scheduling and insightful analytics to optimize their online presence.

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Key Benefits

• Content ideation and creation help.
• Clear calendar view for planning.
• Team collaboration features are strong.
• Post preview options are helpful.

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Pricing

• Starter: social media accounts 12, users 3, calendar unlimited.
• Beyond: social media accounts 60, users unlimited, calendar unlimited.

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Pros

• Super easy to use.
• Affordable pricing plans.
• Great for collaboration.
• Helpful post ideas.
• Provides insightful analytics.

Cons

• Limited social listening.
• Fewer integrations.
• No built-in advertising tools.

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What is Later?

Want to make your Instagram feed look amazing? Later is the tool for you!

It started as a visual scheduling tool for Instagram, and while it now supports other platforms, its strength still lies in visual content planning.

Think of it as a digital mood board for your social media posts.

You can easily drag, drop, and rearrange your posts to get that perfect look before anything goes live.

Also, explore our favorite Later alternatives…

Our Take

Later is a great choice for businesses that prioritize visual content and Instagram marketing. It’s easy to use, affordable, and offers a range of features to help you create & schedule beautiful, engaging content.

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Key Benefits

• Features: Later offers scheduling, publishing, analytics, and a visual planner for creating and previewing your social media content.
• Supported social networks: It integrates with Instagram, Facebook, Twitter, Pinterest, and TikTok.
• Ease of use: The interface is drag-and-drop and very visual, making it easy to plan and schedule your content.
• Customer support: Later offers email and chat support, as well as a comprehensive help center.
• Integrations: It connects with a few key tools, such as Canva, Unsplash, and Dropbox.
• Scalability: Later offers plans for businesses of all sizes, from solopreneurs to large teams.

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Pricing

Later has a free plan with limited features. Paid plans start at $18/month and go up depending on the number of social profiles and users you need.

• Starter: $16.67/month
• Growth: $30/month
• Advanced: $53.33/month

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Pros

• Intuitive interface.
• Visual planning.
• Feature-rich.
• Convenient mobile apps.
• Free plan option.

Cons

• Limited free features.
• Pricey for some.
• Advanced features have a learning curve.

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Feature Comparison

Feature Comparison This comparison will provide a quick review of Sprinklr, a leading enterprise software company, and Loomly, a social media management platform, highlighting their distinct features and target audiences.

1. Platform Scope and Focus

• Sprinklr is a unified platform for customer experience management (unified cxm). Its advanced ai is designed to help global brands manage all customer facing functions, including marketing, advertising, and customer care, across every modern channel. The goal is to un silo teams and create happier customers.
• Loomly is a social media management platform focused on content planning, scheduling, and collaboration. It is a social media management tool that provides a centralized collaboration space for marketing teams to manage social media accounts and campaigns, particularly on social media platforms.

2. Target Audience and Business Size

• Sprinklr is designed for large enterprises and global brands that require a single platform to manage their entire customer journey. Its extensive features, scalability, and modular pricing structure cater to large organizations that need to manage complex, multi-channel customer interactions and data across their entire front office.
• Loomly’s key features and pricing are tailored for social media managers, small businesses, and marketing teams. The platform is user-friendly & provides the necessary tools for managing multiple social media profiles without the complexity of an enterprise-level system.

3. AI Capabilities

• Sprinklr uses advanced ai across its platform to provide a variety of features, from sentiment analysis on review sites to optimizing content publishing and streamlining customer care. Its AI is a core part of its unified platform.
• Loomly is not an AI-first platform, but it offers ai-driven features like post ideas and post optimization tips. These features provide a daily post inspiration to help a social media manager create better social media posts and social media campaigns.

4. Collaboration and Workflow

• Sprinklr is built to un silo teams by providing a single workspace for all customer-facing functions. Its platform supports complex, multi-level approval workflows and real-time collaboration for a large number of users across different departments.
• Loomly focuses on collaboration for content creation and scheduling. It offers custom roles and multi-level approval workflows to streamline the content approval process, and it provides slack and teams integrations to facilitate communication and feedback on social media posts.

5. Content Calendar and Scheduling

• Sprinklr offers a comprehensive social media calendar for planning and managing social media campaigns. It can handle scheduling across numerous social channels, including organic and paid social media posts, as part of its broader marketing suite.
• Loomly is well-known for loomly’s calendar feature, which is a visual content calendar for social media. It provides a clear overview of all planned social media posts, making it easy to see upcoming content and manage schedules.

6. Social Media Engagement

• As a customer experience management tool, Sprinklr excels at social media engagement and customer care. It has a unified inbox that brings together customer conversations from all social channels, helping brands respond quickly and provide a human experience.
• Loomly provides an Interactions dashboard that serves as a unified inbox, allowing users to manage comments, messages, and mentions from all their connected social media channels in one place.

7. Post Ideas and Inspiration

• Sprinklr’s AI-powered listening and analytics can surface real-time consumer trends and insights, which in turn can be used to inform content strategy and generate social media posts and campaigns.
• Loomly provides a valuable post idea feature that gives users daily post inspiration based on trending topics, events, and relevant subjects. This helps social media managers and teams overcome creative blocks and consistently produce content.

8. Analytics and Reporting

• Sprinklr’s advanced analytics provides deep, comprehensive insights into campaign performance, customer sentiment, and brand health. It is an essential tool for global brands to make data-driven decisions.
• Loomly provides advanced analytics to track the performance of social media posts, monitor audience growth, and measure campaign effectiveness. Users can also export these reports to share with stakeholders.

9. Integrations

• As a unified platform, Sprinklr integrates with a vast number of social media platforms, messaging channels, and enterprise systems to provide a single, comprehensive view of the customer.
• Loomly integrates directly with all major social media platforms and provides slack and teams integrations to streamline the workflow. It also connects with tools like Unsplash and Canva for media creation.

What to Look for in a Social Media Management Tool?

• Your budget: Loomly and Later offer different pricing tiers, so consider your budget and how many features you need.
• Your social media goals: What are you hoping to achieve with your social media strategies and presence? Are you focused on brand awareness, lead generation, or driving sales?
• Your preferred social media platforms: Make sure the specific tool you choose supports all the platforms you use, especially for scheduling instagram posts to publish posts.
• The size of your team: If you’re working with a team, consider the content approval workflow and collaboration features offered by each platform.
• Your design needs: If visual storytelling is a priority, Later’s visual planner and Instagram focus might be a better fit, offering a unique bio feature.
• The level of support you need: Both platforms offer support, but Loomly provides more comprehensive resources and tutorials.
• Your need for automation: Loomly offers more advanced automation features, such as recurring posts and custom posting schedules for unlimited posts.
• Your analytics needs: If in-depth social media analytics are important, Loomly’s reporting capabilities are more robust.

Final Verdict

So, which tool comes out on top? For us, it’s Loomly. It’s a bit more expensive, but it offers a wider range of features & supports more social media platforms.

Loomly’s powerful analytics and collaboration tools make it a great choice for your businesses and teams of all sizes.

Plus, its post optimization tips and content idea generator can really help you step up your social media game.

That said, Later is still a fantastic option, especially if you’re focused on Instagram.

Its drag-& -drop functionality makes it super easy to create a visually stunning feed.

Ultimately, the best choice for you depends on your specific needs and priorities. We’ve given you the rundown, so now it’s time to make a decision!

No matter which platform you choose, we hope this guide has empowered you to take control of your social media and achieve your marketing goals.

Now, go out there & create some amazing content!

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More of Loomly

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly vs Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

More of Later

• Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
• Later vs Metricool: It offers broader analytics and ad management.
• Later vs Socialpilot: It supports more platforms and has a social inbox.
• Later vs Sendible: It has robust collaboration and reporting.
• Later vs Content Studio: It excels in content discovery.
• Later vs Heropost: It uses AI for content creation.
• Later vs Agorapulse: It offers strong social listening.
• Later vs Zoho Social: It integrates with the Zoho suite.
• Later vs Buffer: It is known for its simplicity.
• Later vs Sprinklr: It is an enterprise-level platform.
• Later vs Loomly: It focuses on team content workflows.
• Later vs Blaze: It depends on Blaze’s specific features.
• Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
• Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams

Frequently Asked Questions

More Facts about Loomly and Later

• Who it is for: Loomly is great for freelancers, agencies, and small businesses that need one tool to handle everything for their social media.
• Teamwork: Loomly is very good for teams working together. It has tools that let you approve posts and provide instant feedback.
• Loomly Pricing: Loomly’s plans typically start at $32-$35 per month.
• Later Pricing: Later’s “Starter Plan” begins at $25 per month. This plan is for one user and one set of social media profiles.
• What you get for the price: Loomly’s starting plan generally lets you add more users and more social accounts than Later’s starting plan.
• Big Plans for Loomly: Loomly has a large plan for agencies that costs $359 a month. It lets a team of 30 people manage 50 social accounts and schedule unlimited posts.
• Big Plans for Later: Later offers an advanced plan for $80/month. It lets you connect six sets of social accounts and schedule as many posts as you want.
• Growing Teams: Loomly’s bigger plans are designed to help large teams work together easily.
• Budget: Later is cheaper to start with, but it imposes stricter limits on the number of users and accounts you can have compared to Loomly.
• Later’s Design: Later is known for its ease of use. It has a “drag-and-drop” tool that helps people make their social media look beautiful.
• Visual Focus: Later focuses on pictures and videos. Its calendar is made specifically for visual apps like Instagram, TikTok, and Pinterest.
• Content Tools: Later is very good at helping you find photos created by other users and suggesting the right hashtags.
• Loomly’s Data: Loomly has powerful tools that show you exactly how well your posts are doing and how your audience is reacting.
• Loomly’s Platforms: Loomly works with many platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business.
• Later’s Platforms: Later focuses mostly on scheduling visual posts for Instagram, Pinterest, Facebook, and Twitter.
• Talking to your Team: Loomly offers strong collaboration tools. You can see what a post will look like before it goes live, leave comments in one place, and get quick answers.
• Talking to Fans: Later has a special tool for Instagram called “Conversations.” It puts all your comments in one spot so they are easy to read.
• Loomly Support: Loomly is known for its great customer support and extensive help library.
• Later Support: Later offers help through different channels. Note: While they offer chat support, live chat is usually only available to paid plan users, not free users.
• Professional Feel: Loomly is often seen as a tool ready for serious business use.
• Curated Look: Later is the top choice for creators who want their social media feeds to look organized and professional.
• Ease of Use: Some people find Loomly a little harder to learn at first than Later. However, many businesses still praise Loomly for being easy to use once you learn it.