Juggling all your social media accounts can be a real pain, right?
Between creating posts, scheduling them, and tracking your results, it’s easy to get lost in the chaos.
That’s where social media management tools like Loomly & Later come in. But which one is the right choice for you in 2024?
This post dives deep into both Loomly vs Later platforms, comparing their features, pricing, and more so you can conquer your social media strategy like a pro.
Loomly vs Later: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Loomly and Later.
We dug deep into their features, explored their pricing plans, and even scheduled and published posts across various social media platforms.
This hands-on experience gives us a clear understanding of their strengths and weaknesses, allowing us to provide you with a practical, insightful comparison.
Unlock your social media potential with Loomly. Join over 4 million marketers who rely on Loomly to streamline their workflow and amplify their brand message. Explore Loomly’s powerful features.
Pricing: 14-day free trial available. Paid plan Starts at $42/month
Key Features:
- Content idea generation
- Post optimization suggestions
- Team collaboration tools
Trusted by 5+ million brands, Later is the go-to visual marketing platform for Instagram success. See how Later can help you plan, schedule, and analyze your way to a stunning Instagram feed.
Pricing: 15-day free trial available. Paid plan Starts at $16.67/month
Key Features:
- Visual content calendar
- Linkin. bio tool
- Hashtag suggestions
What is Loomly?
Have you ever wished you had a personal assistant for all things social media?
That’s kind of what Loomly is like! It’s a platform designed to make managing your social media presence a breeze.
Think of it as your command center for creating, scheduling, and analyzing your posts – all in one place.
Loomly: Empowering 4+ million marketers. See why leading brands choose Loomly to elevate their social media game. Discover how Loomly can help you achieve your marketing goals.
Key Benefits
Loomly truly shines when it comes to these features:
- Content Inspiration: Stuck in a creative rut? Loomly provides daily post ideas & trending topics to spark your imagination.
- Post Optimization: Loomly analyzes your posts and offers suggestions to improve their reach and engagement. It’s like having a built-in social media expert!
- Collaboration Tools: Managing social media with a team? Loomly makes it easy to collaborate with colleagues and clients, streamlining workflows and approvals.
- Automated Scheduling: Plan your posts and let Loomly handle the publishing. You can even set up recurring posts for evergreen content.
- Analytics and Reporting: Track your own social media performance with in-depth analytics. See what’s working and what’s not to refine your strategy.
Pricing
Here’s a quick look at their plans:
- Base: $42/month (Interactions, Post analytics, Hashtag manager)
- Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
- Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
- Premium: $369/month (Access to all Advanced features plus: Custom branding)
Pros
Cons
What is Later?
Want to make your Instagram feed look amazing? Later is the tool for you!
It started as a visual scheduling tool for Instagram, and while it now supports other platforms, its strength still lies in visual content planning.
Think of it as a digital mood board for your social media posts.
You can easily drag, drop, and rearrange your posts to get that perfect look before anything goes live.
Join 5+ million brands using Later. Elevate your visual marketing on Instagram with Later’s powerful scheduling and analytics tools.
Key Benefits
Later really stands out in these areas:
- Visual Content Calendar: Plan your Instagram feed weeks with Later’s drag-and-drop calendar. See exactly how your grid will look and ensure your content is cohesive.
- Linkin. Bio: Drive traffic from Instagram to your website with Later’s Linkin. Bio feature. It creates a clickable landing page that mimics your Instagram feed.
- Hashtag Suggestions: Find your best hashtags for your posts with Later’s hashtag suggestion tool. It analyzes your content & suggests relevant hashtags to increase your reach.
- Instagram Stories Scheduling: Plan and schedule your Instagram Stories in advance, complete with captions, links, and mentions.
- Analytics Tracking: Monitor your Instagram performance and see what’s resonating with your audience. Track key metrics like likes, comments, and follower growth.
Pricing
Here’s a quick look at their pricing tiers:
- Starter: $16.67/month (30 posts per social profile, Limited analytics up to 3 months of data, 5 credits for AI features)
- Growth: $30/month (150 posts per social profile, Full analytics up to 1 year of data, 30 credits for AI features)
- Advanced: $53.33/month (Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features)
Pros
Cons
Loomly vs Later: Feature Comparison
Both Loomly and Later are powerful social media management tools, but they each have their own strengths and weaknesses.
Let’s take a closer look at how they compare across seven key features:
Content Creation
Loomly offers a robust suite of content creation tools, including post templates, idea generators, and a library of royalty-free images.
It even provides post-optimization tips to help you craft more engaging content.
Later, on the other hand, focuses more on visual storytelling and offers a sleek drag-and-drop interface for arranging your Instagram posts.
While Later provides basic editing tools, it lacks the advanced content creation features found in Loomly.
Post Scheduling
Both platforms excel at post-scheduling. Loomly and Later allow you to plan your social media strategies weeks in advance and automatically publish posts across multiple social media channels.
Later’s visual calendar makes it incredibly easy to visualize and arrange your Instagram feed, while Loomly offers more advanced scheduling options, such as recurring posts and custom posting schedules.
Social Media Analytics
When it comes to social media analytics, Loomly takes the lead.
It provides comprehensive analytics capabilities and reporting capabilities that offer deeper insights into your social media performance.
You can track your key metrics like engagement, reach, and audience growth across all your connected platforms.
While Later offers basic analytics tracking, its focus is primarily on Instagram performance.
Collaboration Tools
If you’re working with a team, Loomly’s collaboration tools are a game-changer.
It streamlines the content approval workflow with features like post approvals, comments, and real-time notifications.
This ensures everyone is on the same page and that your social media strategies are executed flawlessly.
Later’s collaboration features are more basic, limiting its effectiveness for larger teams.
Linkin.bio
Later’s Linkin.bio feature is a unique offering that allowed you to drive traffic from your Instagram profile to your website.
It creates a clickable landing page that mirrors your Instagram feed, making it easy for followers to find the products or content they’re interested in.
Loomly does not offer a comparable bio feature.
User-Generated Content
Loomly makes it easy to curate and share user-generated content.
You can monitor mentions, hashtags, and tagged posts to find relevant content from your audience.
This feature is particularly useful for every small businesses looking to build social proof and engage their community.
Later, however, it lacks built-in tools for managing user-generated content.
Platform Support
Loomly supports a wider range of social media channels, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Later, while expanding its platform support, it primarily focuses on Instagram and, to a lesser extent, TikTok, Pinterest, and Facebook.
If you need to manage a diverse range of social media platforms, Loomly is the more versatile option.
What to Look for When Choosing a Social Media Management Tool?
- Your budget: Loomly and Later offer different pricing tiers, so consider your budget and how many features you need.
- Your social media goals: What are you hoping to achieve with your social media presence? Are you focused on brand awareness, lead generation, or driving sales?
- Your preferred social media platforms: Make sure the tool you choose supports all the platforms you use.
- The size of your team: If you’re working with a team, consider the collaboration features offered by each platform.
- Your design needs: If visual content is a priority, Later’s visual planner and Instagram focus might be a better fit.
- The level of support you need: Both platforms offer support, but Loomly provides more comprehensive resources and tutorials.
- Your need for automation: Loomly offers more advanced automation features, such as recurring posts and custom posting schedules.
- Your analytics needs: If in-depth analytics are important, Loomly’s reporting capabilities are more robust.
Final Verdict (Our Pick)
So, which tool comes out on top? For us, it’s Loomly. It’s a bit more expensive, but it offers a wider range of features & supports more social media platforms.
Loomly’s powerful analytics and collaboration tools make it a great choice for your businesses and teams of all sizes.
Plus, its post optimization tips and content idea generator can really help you step up your social media game.
That said, Later is still a fantastic option, especially if you’re focused on Instagram.
Its drag-& -drop functionality makes it super easy to create a visually stunning feed.
Ultimately, the best choice for you depends on your specific needs and priorities. We’ve given you the rundown, so now it’s time to make a decision!
No matter which platform you choose, we hope this guide has empowered you to take control of your social media and achieve your marketing goals.
Now, go out there & create some amazing content!
Frequently Asked Questions
Which tool is better for beginners?
Both Loomly and Later are user-friendly, but Later’s intuitive visual planner and focus on Instagram might make it slightly easier for beginners to get started, especially if they’re primarily focused on visual content.
Is Loomly or Later better for small businesses?
Loomly’s comprehensive features, including post-optimization tips and user-generated content management, can be valuable for small businesses looking to maximize their social media impact. However, Later’s affordability and focus on visual content might be a better fit for small businesses with limited budgets and a strong visual brand.
Can I schedule Instagram Stories with Loomly and Later?
Yes, both platforms allow you to schedule Instagram Stories in advance. Later, however, it provides more robust features for Story scheduling, including the ability to add interactive stickers and links.
Which tool has better analytics?
Loomly offers more in-depth analytics and reporting capabilities than Later. It provides comprehensive data on your social media performance across all connected platforms, while Later’s analytics focus primarily on Instagram.
Does Loomly or Later offer a free trial?
Yes, both platforms offer free trials. Loomly provides a 15-day free trial, while Later has a free plan with limited features and usage. This allows you to test both platforms before committing to a paid plan.
