You’re stuck trying to figure out if HubSpot or Capsule CRM is the better choice for your business in 2025.
There are so many features and options that it’s easy to get lost.
You don’t want to waste time or money on the wrong system.
We’re going to break down the key differences between HubSpot vs Capsule CRM in a simple way.
Overview
We’ve spent hands-on time exploring both HubSpot and Capsule CRM.
Our team directly tested their features, ran simulated sales scenarios, and analyzed user feedback to bring you a practical comparison.
This ensures that our insights are grounded in real-world use.
Want to learn more about how HubSpot can help your business grow?
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
Want a simple yet powerful CRM to organize your customer relationships?
Pricing: It has a free plan. The premium plan starts at $18/month.
Key Features:
- Contact Management
- Task Management
- Sales Tracking
What is HubSpot?
HubSpot. It’s a big name. Think of it as an all-in-one sales and marketing tool. It helps you manage customers. Plus, it enables you to run marketing campaigns. It’s pretty powerful.
Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Free Tools: $0/month
- Marketing Hub Starter: $15/month
- Starter Customer Platform: Starts at $15/month
- Marketing Hub Professional: Starts at $800/month
Pros
Cons
What is Capsule CRM?
Capsule CRM is simpler. Think of it as a contact manager.
It helps you track sales. It keeps your customer info organized. It’s meant to be easy.
Want to streamline your sales pipeline? Capsule CRM offers a robust contact management system with intuitive tools. Don’t lose leads! Experience the power of this leading CRM software.
Key Benefits
- User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
- Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
- Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
- Mobile app: Access your customer data and manage your sales pipeline on the go.
- Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.
Pricing
Capsule CRM offers a free plan for up to 2 users and 250 contacts. Need more? Their paid plans start at just $21 per month. Here’s what you get:
- Starter ($18/month): 30,000 contacts, Email Templates, AI-Powered Email Assistant.
- Growth ($36/month): 60,000 contacts, Workflow Automation, Advanced Sales Pipelines.
- Advanced ($54/month): 120,000 contacts, Multiple Project Boards, Contact Enrichment.
- Ultimate ($72/month): 240,000 contacts, Dedicated Account Manager, Custom Training.
Pros
Cons
Feature Comparison
Let’s examine the core of these two platforms.
We’ll compare key features and highlight the strengths of each to help you determine which CRM system best suits your needs.
Sales Functionality
- HubSpot:
- The HubSpot Sales Hub offers robust functionality, including advanced sales pipelines, deal tracking, and forecasting. It aims to optimize every stage of the sales process.
- The hubspot crm is feature-rich.
- Capsule CRM:
- It focuses on simplified sales tracking, offering clear pipeline views, and managing tasks. While less advanced than HubSpot, it’s very user-friendly.
Contact and Customer Relationship Management
- HubSpot:
- Provides deep customer relationship management (CRM) with detailed contact profiles, interaction tracking, and segmentation.
- It’s a great tool for managing customer relationships.
- Capsule CRM:
- Capsule provides excellent contact organization and history tracking, making it easy to maintain strong customer relationships.
Marketing and Email Marketing
- HubSpot:
- Boasts powerful email marketing and marketing automation tools, allowing for targeted campaigns and lead nurturing.
- Capsule CRM:
- Offers basic email integration and tracking but lacks the advanced marketing automation of HubSpot.
Integrations and Scalability
- HubSpot:
- Features extensive CRM integration with numerous third-party apps, offering high scalability for growing businesses.
- Capsule CRM:
- It provides essential integrations, but its scalability is more suited for small- to medium-sized businesses.
User Interface and Onboarding
- HubSpot:
- Offers a comprehensive interface, but the onboarding process can be complex for new users.
- Capsule CRM:
- Known for its user-friendly interface and simple onboarding, making it easy to get started.
Data Security and Support
- HubSpot:
- Prioritizes data security with robust encryption and compliance measures. Offers comprehensive customer support with quick response time.
- Capsule CRM:
- Both systems provide strong data security and reliable customer support, though the response time might vary. Both systems allow for the import of Excel documents.
What to Look for When Choosing CRM Software?
- Free Trial: Test before committing. See if the interface and key features, like pipeline management, fit your workflow.
- Data Migration: Check how easily you can import data from existing tools or Excel sheets.
- Customization: Ensure the crms can be tailored to your specific business processes.
- Mobile Access: Verify if the crm system offers a mobile app for on-the-go access.
- Support & Training: Evaluate the quality of customer support and available training resources.
- Security Compliance: Confirm the provider’s security certifications and compliance with industry standards.
- Automation: How much of your day-to-day tasks can be automated?
Final Verdict (Our Pick)
So, which one wins?
If you’re a bigger team or need strong marketing tools, HubSpot is your pick.
It does a lot. Capsule CRM is great for smaller teams or businesses looking for simple contact management.
It’s easy to use. Both offer good features.
But, for seamless integration and powerful marketing, we lean towards HubSpot.
We’ve tested both. We’ve seen how they work.
We want to help you pick the right CRM. That’s why we broke it down for you.
Frequently Asked Questions
Which is the best CRM for small businesses?
Capsule CRM often stands out as the best CRM for small businesses due to its simplicity and affordability. It provides essential CRM features without overwhelming users. However, HubSpot’s free plan can be a good starting point, too.
How does HubSpot’s pricing compare per user?
HubSpot’s pricing scales with its features. While a free plan exists, paid plans, especially higher tiers, can become expensive per user. It’s crucial to evaluate your team’s needs against the cost.
What are the key CRM features to consider?
Essential CRM features include contact management, sales pipeline tracking, reporting, and integration capabilities. The best choice depends on your business’s specific needs and priorities.
Is Capsule CRM suitable for larger teams?
While Capsule CRM excels for small to medium-sized teams, its scalability might be limited for larger enterprises. HubSpot, with its robust features, is generally more suitable for larger teams.
Can I try HubSpot or Capsule CRM for free?
Yes, both HubSpot and Capsule CRM offer free plans or trials. This allows you to test their CRM features and determine which platform best fits your business workflow.
