Hubspot vs Bitrix24: Which is The Best CRM For You in 2025?

by | Mar 14, 2025

Winner
Hubspot
4.5
  • Marketing
  • Content
  • Automation
  • Commerce
  • Reporting
  • Free Plan Available
  • Paid Plan Starts at $15
Runner Up
Bitrix24
3.0
  • Contact Management
  • Sales Pipeline
  • AI Content Assistant
  • Email Marketing
  • Sales Analytics
  • Free trial available
  • Paid Plans from $49/month
Hubspot vs Bitrix24

Picking the right CRM is tough.

You’re looking at HubSpot and Bitrix24, and honestly, you’re probably a bit confused. 

Imagine all the time you’ll waste if you pick the wrong one. 

Good news! We’re going to break down HubSpot vs Bitrix24, plain and simple. 

Overview

We’ve spent considerable time exploring both HubSpot and Bitrix24.

Our team dove into their features, tested their usability, and compared their pricing.

This hands-on approach ensures our comparison is based on real-world experience, not just surface-level reviews.

Hubspot
4.5out of 5

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

Pricing: It has a free plan. The premium plan starts at $15/month.

Key Features:

  • CRM
  • Marketing Automation
  • Analytics & Reporting
Bitrix24 CTA
3out of 5

Looking for an affordable solution? Bitrix24 offers a robust platform with a wide range of features.

Pricing: It has a free trial. The premium plan starts at $49/month.

Key Features:

  • CRM
  • Project Management
  • Communication Tools

What is HubSpot?

Okay, so, HubSpot. What’s the deal? It’s a big name in CRM.

Think of it as a toolbox. It helps with sales, marketing, and customer service.

Do you want to grow your business?

HubSpot wants to help. It’s built to keep everything organized.

Also, explore our favorite Hubspot alternatives…

What is Hubspot

Our Take

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

What is Bitrix24?

Alright, let’s talk Bitrix24. It’s more than just CRM.

Think of it as a complete work platform. You get project management.

You get communication tools. You get CRM.

It’s designed to keep your team connected. It wants to replace lots of other apps.

Also, explore our favorite Bitrix24 alternatives

Bitrix24 Homepage

Our Take

Bitrix24 CTA

Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.

Key Benefits

  • Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
  • Integrated project management: Plan, track, and easily collaborate on projects.
  • Built-in communication tools: Chat, video conference, and file sharing within the platform.
  • Website builder: Create landing pages and websites without any coding.
  • Mobile app: Access your work from anywhere, anytime.

Pricing

  • Basic: $49/organization/month, 5 Users.
  • Standard: $99/organization/month, 50 Users.
  • Professional: $199/organization/month, 100 Users.
  • Enterprise: $399/organization/month, 250 Users.
bitrix24 pricing

Pros

  • Very affordable pricing.
  • Offers a free plan.
  • Includes many features.
  • Great for collaboration.
  • Easy to navigate interface.

Cons

  • It can feel cluttered at times.
  • Customer support can be slow.
  • The mobile app has limited functionality.
  • Reporting could be more robust.

Feature Comparison

This comparison evaluates HubSpot CRM, the leading platform for inbound sales and marketing.

Bitrix24 CRM, a comprehensive solution that heavily integrates collaboration tools and project management tools.

This analysis will clarify which crm tools solution is better for maximizing sales and marketing teams performance versus providing an integrated platform for all internal and external communications platform.

1. Core Platform Architecture and Scope

  • HubSpot: Built as a modular crm tools ecosystem. It starts with the hubspot crm and expands into specialized hubs (sales hub, marketing hub, service hub), focusing entirely on customer relationship management and growth through inbound marketing.
  • Bitrix24: Functions as an all in one crm and workspace, integrating CRM, project management tools, communications, and HR. Its architecture supports unlimited users and is designed to manage the full spectrum of business operations and internal collaboration tools.

2. Pricing and User Limits

  • HubSpot: Offers a robust hubspot’s free crm tier that is permanently free crm and highly functional for small teams and new users. Paid tiers scale based on the features needed and the number of active sales teams users.
  • Bitrix24: Provides a generous free crm version that supports unlimited users and essential communications tools. Paid plans are often structured around feature bundles, providing excellent value for teams needing integrated CRM and project tools.

3. Sales Pipeline and Management

  • HubSpot: The sales hub provides visual sales pipeline management, deal tracking, and sequences. It focuses on streamlined, automated sales processes, which is often praised in hubspot crm reviews.
  • Bitrix24: Offers strong sales management capabilities within the bitrix24 crm, including a visual sales funnel and lead tracking. It is a comprehensive crm tool designed to handle complex deal flows and marketing campaigns.

4. Marketing Automation and Campaigns

  • HubSpot: Marketing teams rely on the hubspot marketing hub for deep inbound marketing, content creation, and sophisticated marketing campaigns. It is ideal for large sales and marketing teams needing fine-tuned automation.
  • Bitrix24: Includes native marketing tools for email, SMS, and integrated marketing campaigns. The bitrix24 crm focuses on connecting marketing actions directly to the sales process and sales funnel.

5. Project and Task Management

  • HubSpot: Focuses primarily on customer relationship management. While the platform includes task management features for sales actions, dedicated project management tools are limited and often require integration with other tools.
  • Bitrix24: A major strength is its native integration of project management tools and task management, including Gantt charts and Kanban boards, making it ideal for tracking internal work and customer relationships alongside sales efforts.

6. Internal Communication and Collaboration

  • HubSpot: Uses a unified inbox and internal chat within the hubspot crm to support sales team and service collaboration. It operates mainly as a crm tools system.
  • Bitrix24: Excels as a communications platform, offering secure chat, video calls, newsfeeds, and deep integration with its collaboration tools, providing a full virtual office experience for unlimited users.

7. Customization and Extensibility

  • HubSpot: Highly praised for its flexibility in creating custom fields and objects. The platform is planned and designed to scale with growing sales teams, adapting to sophisticated workflow automation needs.
  • Bitrix24: Allows for extensive customization of its user interface and offers robust workflow automation tools across both CRM and project management modules. The ability to handle complex customer relationships across different functions is key.

8. Lead and Contact Management

  • HubSpot: Offers superior lead management features, including website tracking and scoring, tightly linking inbound marketing to the sales process. Its contact management is often highlighted in the hubspot crm review.
  • Bitrix24: Provides comprehensive contact management within the bitrix24 crm. It centralizes all customer data, from marketing campaigns interactions to project status, giving the sales team a complete view of customer relationships.

9. Feature Depth and Overall Value

  • HubSpot: Offers specialized depth in the sales hub and marketing hub, ideal for organizations where sales are the core driver. The hubspot crm is considered a high-value tool, particularly for sales and marketing teams.
  • Bitrix24: Provides a broader range of features, including its own communications tools, which makes it a compelling crm tool for businesses looking for a single source of truth for both sales and internal operations.

What to Look For in a CRM Software?

  • Scalability: Can it grow with your business?
  • Ease of Use: Is the interface intuitive for your team?
  • Integration: Does it connect with your existing tools?
  • Customization: Can you tailor it to your specific needs?
  • Support: Is reliable customer support available?
  • Mobile Access: Can your team access it on the go?
  • Security: Does it protect your customer data?

Final Verdict

So, which one wins? It really depends on you.

If you’re big on marketing and sales, HubSpot is a strong choice.

It’s easy to use and has great tools. 

But if you need a full work platform with project management, Bitrix24 is your pick.

It does a lot. We’ve tried both, and we know what works.

We’ve looked at the prices, the features, and how easy they are.

We think you can make a good choice now. Pick the one that fits your work best.

More of Hubspot

Here’s a brief comparison of Hubspot with these software solutions:

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

More of Bitrix24

Here’s a brief comparison of Bitrix24 with these software solutions:

  • Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
  • Bitrix24 vs GoHighLevel: Bitrix24 is like a big office suite. It has CRM, but also tools for talking with your team and managing projects. It’s good if you need many things in one place. GoHighLevel is more about sales and marketing.
  • Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
  • Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
  • Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
  • Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
  • Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
  • Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
  • Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
  • Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
  • Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
  • Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
  • Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
  • Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Frequently Asked Questions

Is HubSpot or Bitrix24 better for small businesses?

It depends on your neHubSpot’s ease of use, which is great for focused sales and marketing. Bitrix24’s x24’s free plan and wide range of tools are also good for project management and communication like zoho crm.

Can I integrate other software with HubSpot and Bitrix24?

Yes, both platforms offer integrations. HubSpot integrates well with marketing and sales tools, while Bitrix24 integrates within its ecosystem and some external apps. Check their app marketplaces for specific integrations.

Which platform has better customer support?

HubSpot is known for its strong customer support, various resources, and responsive teams. Bitrix24 also offers support, but some users find it less consistent.

Is Bitrix24 or HubSpot more affordable?

Bitrix24 offers a more robust free plan, making it cheaper to start. HubSpot’s CRM is limited. Paid plans for both vary, so compare features to find the best value for your budget.

Which has better automation capabilities, HubSpot or Bitrix24?

HubSpot has stronger, more refined marketing and sales automation. Bitrix24 offers broader automation across its various tools, including project management and internal processes.

Related Articles