⚡ Quick Verdict:
- Pricing: ClickFunnels starts at $81/month. Close CRM starts at $35/seat/month.
- Best for: ClickFunnels for sales funnels, landing pages and online courses. Close CRM for phone calls and outbound sales teams.
- Key difference: ClickFunnels builds the pages that generate leads. Close CRM works the leads after they arrive.
- Our pick: ClickFunnels (4.2 vs 3.0) for most users, because it covers your funnel builder, email marketing and checkout pages under one roof.
These two tools sit at opposite ends of the same sales process.
ClickFunnels builds the sales and marketing funnels that pull website visitors in.
Close CRM picks up those leads and puts sales reps on the phone.
So the real question is where your business online is losing money.
This guide breaks down both tools, feature by feature.
Overview
This ClickFunnels vs Close CRM comparison covers pricing, core features and ease of use.
We also look at who each sales tool actually fits.
Our sources include published specs, official documentation and G2 reviews.
Our writers also spent hands-on time with both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
What is ClickFunnels?
ClickFunnels is a software-as-a-service marketing platform for any online business.
It helps you build advanced sales funnels that grow leads and drive sales.
The funnel builder ships with a sizable library of pre-built sales funnels.
You get lead funnels, product launch funnels and webinar funnels out of the box.
A drag and drop editor lets you create landing pages without touching code.
Most people pick it to turn website visitors into paying customers.
🏆 Winner: ClickFunnels
Build automated sales funnels without a developer. Landing pages, checkout pages and email campaigns live on one platform.
ClickFunnels Pricing
Here is what ClickFunnels pricing looks like in 2026.
| Plan | Price | Best For |
|---|---|---|
| Launch | $81/month | Small businesses starting their first funnel |
| Scale | $164/month | Growing teams running more marketing campaigns |
| Optimize | $248/month | Established brands that fine tune at volume |
| Dominate | $5,997/yr | Agencies and high-volume sellers |
Pricing verified August 2026.
Free trial: Yes. ClickFunnels offers a 14-day free trial to new users. Credit card details are required at signup.
Money-back guarantee: A 30-day money back guarantee applies to annual billing.
📌 Note: Entry plans cap the number of funnels, users and contacts you can store. Higher tiers raise those caps and unlock unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list a Startup plan at $81/month on annual billing and $97 month-to-month, plus a Pro plan at $248/month annually. The table above uses our verified plan names and figures. Check the pricing page before you buy.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth a look:
- Drag and drop builder: The landing page builder and website builder need no web design skills. You can create sales pages and opt in forms in minutes.
- Professionally designed templates: Pre-built marketing funnels cover webinar sign ups, lead magnets and product launches.
- Automated email marketing: ClickFunnels email automation sends email sequences and follow-up messages such as abandoned cart reminders.
- Higher conversion rates: Order bumps, one-click upsells and downsells lift the value of each order.
- Online courses and memberships: You can create, sell and manage courses inside the same platform.
- ClickFunnels analytics: The platform tracks total orders, opt-ins and conversion rates automatically.
- Affiliate center: You can run an affiliate program and a coaching program from the same login.
What Our Team Noticed
Our writer signed up for ClickFunnels and built a two-step lead funnel manually. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ Pros
- Builds sophisticated online sales funnels that convert visitors into leads
- Combines page builder, email marketing tools and checkout in one platform
- Extensive analytics and A/B testing to improve sales performance
- Supports online courses, membership sites and community tools
- Educational success center with guides and tutorials for DIY fixes
❌ Cons
- Steep learning curve that takes real time to master
- Many users report that published web pages load very slowly
- Expensive next to competing funnel and page builder tools
- No two-factor authentication, which weakens account security
What is Close CRM?
Close CRM is a customer relationship management platform built for sales teams.
It targets small to medium-sized businesses that turn leads into revenue.
Email, calling and SMS all sit in a single inbox.
Sales reps can dial customers straight from the browser, with no phone system.
Automation cuts manual data entry so your team can talk to more prospects.
Close is more than just a tool for storing records. It is built for high-velocity outbound sales processes.
Close CRM
A sales-first CRM with built in calling, SMS and email. Migration help is free and setup takes days, not months.
Close CRM Pricing
Close charges per seat, so cost scales with your sales team size.
| Plan | Price | Best For |
|---|---|---|
| Essentials | $35/seat/month | Solo founders and small business teams |
| Growth | $99/seat/month | Teams that need workflows and multiple pipelines |
| Scale | $139/seat/month | Managers who want call coaching and custom objects |
Pricing verified August 2026.
Free trial: Yes. Close offers a 14-day free trial, and a motivated team can go live inside it.
Money-back guarantee: Close does not publish a blanket refund window. Test the trial first.
📌 Note: Every plan includes built in calling, texting and email. Advanced features like call coaching and deeper customization sit on the higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139 per user. The table above shows our verified plan names and figures. Confirm current CRM price on the Close site.
Key Benefits of Close CRM
Here is where Close earns its place:
- Built in calling: Make phone calls from the app without a separate system. Best-in-class call functionality is what most reviews praise.
- Power dialer and predictive dialer: Both dialers automate the process and dial multiple numbers so reps skip dead lines.
- Smart Views: Filter leads by criteria to prioritise the sales opportunities most likely to close.
- Workflows and reminders: Automated follow ups, email templates and bulk email lift response rates without manual effort.
- Fast onboarding: A CSV import tool and free one-click migration move contacts from other CRMs.
- Live call coaching: Managers can listen in and help sales reps mid-call, which speeds up training.
- Visual pipeline: A pipeline view exposes bottlenecks, and profile timelines capture all the data from your outreach.
- Works anywhere: Reps can pick up customer relationships from a desktop or a mobile device between meetings.
What Our Team Noticed
Our writer ran Close CRM through a week of live outreach, including calls and Zoom meetings. Here is what stood out:
Close CRM Pros & Cons
✅ Pros
- Simple enough to earn full team engagement and quick onboarding
- Best-in-class calling, with dialing straight from the browser
- Broad multichannel outreach across email, SMS and phone
- Proactive onboarding support with free migration help and training
- Rated 4.7/5 on G2 by verified users
❌ Cons
- Reporting is weak next to bigger CRM options
- Less customizable than other CRMs, which limits some businesses
- Integrates with 80+ tools but misses a few key ones
- Entry-level pricing is mid-tier to expensive for smaller teams
Feature Comparison
Ready for the detailed ClickFunnels vs Close CRM breakdown? We line up clickfunnels features against Close CRM features across ten areas, so you can match each tool to your own sales process.
| Feature | ClickFunnels | Close CRM |
|---|---|---|
| Starting Price | $81/month | $35/seat/month |
| Free Plan | ❌ | ❌ |
| Funnel Builder | ✅ | ❌ |
| Landing Page Builder | ✅ | ❌ |
| Built In Calling | ❌ | ✅ |
| Email Marketing | ✅ | ✅ |
| Checkout Pages | ✅ | ❌ |
| Online Courses | ✅ | ❌ |
| Contact Management | ✅ | ✅ |
| Free Trial | 14 days | 14 days |
| Best For | Funnels and digital products | Outbound sales teams |
1. Funnel Builder vs Lead Pipeline
ClickFunnels: The entire funnel is the core feature here. You pick a template, then build automated sales funnels that guide customer journeys from first click to purchase. Lead generation, webinar sign ups and product launches each get their own starting point.
Close CRM: There is no funnel builder. Instead you get multiple pipelines and Smart Views that sort leads by stage or criteria. It assumes traffic already exists and focuses on working it.
2. Landing Pages and Page Builder
ClickFunnels: The drag and drop builder handles landing pages, sales pages and opt in forms. Professionally designed templates mean no web design work. It doubles as a website builder for simple sites.
Close CRM: Close has no page builder at all. To create landing pages you need another tool feeding leads in. That is a real gap if you want everything under one roof.
⚠️ Warning: A large number of users report that web pages built in ClickFunnels load very slowly. Slow pages cost you sales, so test load speed before a big campaign.
3. Contact Management and Custom Fields
ClickFunnels: A customizable CRM stores contacts inside the same platform that built the funnel. Contact management is solid for marketing, though it is lighter than a dedicated sales tool.
Close CRM: This is proper customer relationship management. Custom fields and custom objects shape records around your business, and profile timelines keep every touch in one view. Close is still less flexible than the largest CRM options.
4. Email Marketing and Email Sequences
ClickFunnels: Built-in email marketing tools run email campaigns and automated email marketing after someone leaves your site. Welcome messages and abandoned cart reminders are standard email sequences here.
Close CRM: Email here is one-to-one first. Email templates, bulk email and sequences are aimed at sales outreach rather than broadcast marketing. Replies land in the same inbox as calls and texts.
5. Phone Calls, SMS and Outreach
ClickFunnels: There is no calling layer. ClickFunnels expects potential customers to self-serve through the page, not to get a call from sales reps.
Close CRM: This is the reason teams choose Close. Built in calling, a power dialer and a predictive dialer let reps dial multiple numbers without leaving the app. Managers can join live for call coaching.
6. Automation and Workflows
ClickFunnels: Funnel automations trigger on buyer behaviour, so automated sales run while you sleep. Order bumps, one-click upsells and downsells fire at checkout without any manual step.
Close CRM: Workflows chase people instead of pages. Automated follow ups and reminders cut manual data entry and keep tasks moving, which is how small teams work more leads and book more deals.
7. Checkout Pages and Payments
ClickFunnels: Checkout pages collect credit card details inside the funnel. Removing distractions at this step is how ClickFunnels lifts conversion rates on paid offers.
Close CRM: Close does not take payments. Deals are marked won in the CRM, then billing happens elsewhere. Its ROI calculator estimates return before you commit.
8. Online Courses and Online Store
ClickFunnels: You can create and sell online courses, run memberships and open an online store. Community tools keep like minded entrepreneurs engaged. It is not as deep as a dedicated LMS.
Close CRM: No course or store features exist. Close is a sales tool, and it stays in that lane.
9. Reports, Analytics and Integrations
ClickFunnels: ClickFunnels analytics track total orders, opt-ins and conversion rates automatically. A/B testing lets you compare two versions of a page. Third party integrations connect email marketing and CRM systems.
Close CRM: Reporting covers quick KPI reports and custom graphs for training, but users call it weak for deeper analysis. Close connects with 80+ other tools, including Zoom meetings, though a few key integrations are missing.
10. Pricing & Cost
Let’s put clickfunnels pricing and Close plans side by side.
| Tier | ClickFunnels | Close CRM |
|---|---|---|
| Entry | Launch: $81/month | Essentials: $35/seat/month |
| Mid | Scale: $164/month | Growth: $99/seat/month |
| Upper | Optimize: $248/month | Scale: $139/seat/month |
| Top | Dominate: $5,997/yr | ❌ |
ClickFunnels: One flat fee covers the whole team, so cost does not climb as you hire. Is ClickFunnels worth it? If it replaces a page builder, an email tool and a checkout tool, the $81 entry price is fair.
Close CRM: Seat pricing looks cheap for one user and gets steep fast. Five reps on Growth cost far more than a single ClickFunnels plan. Budget carefully for a small business.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Sales funnels and landing pages | ClickFunnels | Full funnel builder included |
| Heavy phone calls | Close CRM | Built in calling and dialers |
| Selling online courses | ClickFunnels | Courses and memberships built in |
| Managing a growing sales team | Close CRM | Pipelines, coaching, reporting |
| One flat fee for the team | ClickFunnels | No per-seat charge |
| Beginner-friendly setup | Close CRM | Faster learning curve |
💰 Your Budget
Close looks cheaper until you add users. ClickFunnels charges one price no matter how many people log in.
🔌 Your Tech Stack
Close needs a traffic source in front of it. ClickFunnels can stand alone or feed a CRM through third party integrations.
📞 Your Sales Process
Self-serve checkout points to ClickFunnels. Deals that need a human on the phone point to Close.
🎓 Your Experience Level
ClickFunnels has a steep learning curve, so plan for setup time. Close gets a sales team productive in days.
🆓 Free Trials and Demos
Both give you 14 days. Build one real funnel or import real contacts, not a test file.
🛟 Support Options
ClickFunnels runs live chat 24 hours a day, Monday through Friday, plus an AI chatbot and a success center. Close leans on its help center, API docs and product updates.
💡 Pro Tip: ClickFunnels says email support runs 24 hours a day, seven days a week, but ClickFunnels users report replies can take a long time. Use live chat when something is urgent.
Switching Guide
Already on one of these? Here is what changes when you move.
🔄 Switching from ClickFunnels to Close CRM?
✅ What you’ll gain:
- Built in calling with a power dialer for outbound work
- Real pipeline tracking with reminders on every lead
- A cheaper entry seat for a one-person operation
❌ What you’ll lose:
- The funnel builder and every landing page you built
- Checkout pages, order bumps and upsells
- Online courses, memberships and the affiliate center
📋 How to switch:
- Export your contacts and orders from ClickFunnels as CSV
- Start the Close free trial and run the one-click migration
- Keep a separate page builder live so your funnels keep running
🔄 Switching from Close CRM to ClickFunnels?
✅ What you’ll gain:
- A drag and drop editor for sales pages and web pages
- Payments, checkout and upsells inside the entire funnel
- One flat bill instead of a charge per user
❌ What you’ll lose:
- Built in calling, SMS and the predictive dialer
- Call coaching and live manager support on calls
- Smart Views and deep custom fields for sales records
📋 How to switch:
- Export leads, notes and call logs from Close
- Open a ClickFunnels trial and import contacts
- Rebuild your first funnel from a template, then add a phone tool
What Our Review Didn’t Cover
This comparison focused on small businesses and lean sales teams. We did not test enterprise contracts, custom API work or agency reselling. Deliverability at very high send volume also sits outside what we could measure. If you run 50+ seats, your priorities will differ from ours.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Close CRM |
| 🚀 Core Features | ClickFunnels |
| 📄 Landing Pages | ClickFunnels |
| 📞 Calls and Outreach | Close CRM |
| 📧 Email Marketing | ClickFunnels |
| 👶 Ease of Use | Close CRM |
| 📊 Reporting | ClickFunnels |
| 🎓 Courses and Store | ClickFunnels |
| 🏆 Overall Winner | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 5 out of 8 categories.
Best for: Sales funnels, digital product sales, online courses, lead generation
These are two very different products aimed at two different jobs. ClickFunnels builds and sells. Close CRM organises and calls.
Close is excellent if your revenue comes from phone calls and repeat outreach. High-volume inside sales teams get more from it than from any page builder.
If you need marketing funnels that generate leads and collect payments, ClickFunnels covers far more ground for the money. That range is why it takes our pick.
More of ClickFunnels Compared
Here is how ClickFunnels holds up against other funnel and marketing platforms:
ClickFunnels vs GoHighLevel
ClickFunnels wins on: cleaner funnel templates, simpler course delivery, faster first-funnel setup
GoHighLevel wins on: agency sub-accounts, white labelling, bulk SMS for clients
ClickFunnels wins on: page design control, checkout upsells, digital course hosting
Keap wins on: appointment booking, invoicing, longer-running lifecycle automation
ClickFunnels wins on: lower entry cost, purpose-built sales pages, order bumps at checkout
HubSpot wins on: reporting depth, free starter tier, huge app marketplace
More of Close CRM Compared
Weighing other crm options? Here is how Close measures up, and the video below runs through more alternatives.
Close wins on: browser calling, faster onboarding, lower cost at small seat counts
HubSpot wins on: dashboards, marketing tools, a free tier for early-stage companies
Close wins on: dialers, call recording, sales-specific defaults out of the box
Monday CRM wins on: board customization, cross-team project views, visual dashboards
Close wins on: dialer quality, single-inbox workflow, migration support during setup
Freshsales wins on: free entry plan, territory rules, deeper report builder
Frequently Asked Questions
What does ClickFunnels do?
It builds sales and marketing funnels. You create landing pages, opt in forms, checkout pages and email campaigns in one place, then track how many visitors become buyers.
How much does ClickFunnels cost per month?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate plan is billed at $5,997 per year.
Why are people leaving ClickFunnels?
The usual reasons are cost, a steep learning curve and slow-loading pages. Some users also flag missing two-factor authentication and occasional glitches.
How is Close different from other CRMs?
It merges CRM records with sales engagement. Calling, SMS and email sit in one inbox, so reps work leads without switching apps. Most rivals bolt calling on later.
Which tool should I choose for my online business?
Choose ClickFunnels if you sell through pages and need a funnel builder. Choose Close if your revenue depends on reps making phone calls every day.
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