ClickFunnels vs Close CRM: Effective CRMs in 2025?

by | Mar 5, 2025

Winner
Clickfunnels
4.5
  • Landing pages
  • A/B Testing
  • EMAIL Marketing
  • Workflows
  • CRM
  • Free trial available
  • Paid Plan Starts at $81
Runner Up
Close CRM
3.0
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free trial available
  • Paid Plans from $35/month
Clickfunnels vs Close CRM

Struggling to pick the right tool for your online business?

You’re not alone. Choosing between ClickFunnels and Close CRM can be a huge headache.

Imagine wasting time and money on software that doesn’t fit your needs.

That’s a real problem, right?

We’re going to break down Clickfunnels vs Close CRM and their key differences between these two popular platforms.

Overview

We’ve put both ClickFunnels and Close CRM through their paces, testing real-world scenarios.

Our team explored their features, built funnels, and managed sales pipelines to give you an accurate, hands-on comparison.

Clickfunnels
4.5out of 5

It’s great for building sales funnels quickly. It has many templates to get you started fast.

Pricing: It has a free trial. The premium plan starts at $81/month.

Key Features:

  • Visual sales pipelines
  • Customizable reports
  • Mobile app
Close CRM Logo
3out of 5

Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.

Pricing:ย It has a free trial. The premium plan starts at $35/month.

Key Features:

  • Built-in calling
  • Email sequences
  • Advanced Reporting

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

Also, explore our favorite ClickFunnels alternatives…

Clickfunnels

Our Take

Clickfunnels

It’s great for building sales funnels quickly. It has many templates to get you started fast.

Key Benefits

  • Streamlined funnel creation.
  • Provides a 14-day trial period.
  • Extensive third-party integrations.
  • Access to a diverse template library.
  • Built-in A/B testing capabilities.

Pricing

  • Launch: $81/month, 2 Team Members.
  • Scale: $164/month, 5 Team Members.
  • Optimize: $248/month, 10 team members.
  • Dominate: $5,997/yr, 20 team members.
clickfunnels pricing

Pros

  • Easy funnel creation.
  • All-in-one platform.
  • Pre-built templates.
  • Integrated email marketing.
  • Strong community support.

Cons

  • Higher monthly cost.
  • Steep learning curve.
  • Limited customization.

What is Close CRM?

Now, let’s switch gears to Close CRM. It’s built for sales teams that focus on calling.

Think of it as your power dialer and CRM rolled into one.

It’s all about making more calls and closing more deals.

Itโ€™s designed for high-volume sales.

Also, explore our favorite Close CRM alternatives

Close CRM Homepage

Our Take

Close CRM Logo

Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

  • Essentials: $35/seat/month.
  • Growth: $99/seat/month.
  • Scale: $139/seat/month.
Close CRM Pricing

Pros

  • Best built-in calling feature.
  • Saves me so much time.
  • The email sequences are compelling.
  • The reporting gives me valuable insights.

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.

Feature Comparison

This comparison evaluates ClickFunnels, the specialized conversion tool and funnel builder designed to maximize conversions through high-performing landing page builder features.

Close CRM, a powerful sales platform built for high efficiency and minimizing manual data entry for the sales team.

This analysis will clarify which solution is the better investment for dedicated sales funnels versus optimizing the entire outbound sales process and maximizing sales opportunities.

1. Core Focus and Sales Strategy

  • ClickFunnels: Functions as a dedicated sales tool and funnel builder designed to generate leads and move potential customers through the entire funnel. It is just a tool for conversion.
  • Close CRM: Is a comprehensive CRM platform designed to empower the sales team and sales reps through efficient sales processes and strong customer relationships.

2. Lead Generation and Page Creation

  • ClickFunnels: Excels in lead generation using its native landing page builder. Users can create landing pages, highly optimized sales pages, and opt in forms using the drag and drop builder.
  • Close CRM: Primarily focuses on managing leads generated elsewhere, though it supports integration with tools for lead capture and provides powerful features for high-volume outbound campaigns.

3. Communication: Built-in Calling

  • ClickFunnels: Lacks native communication features like calling or advanced two-way client chat, focusing instead on clickfunnels email automation and integrations for contact management.
  • Close CRM: Is specialized for outbound sales efficiency, featuring integrated built in calling, phone calls, dial multiple numbers, and call coaching to ensure full team engagement.

4. Sales Pipeline Management

  • ClickFunnels: The entire funnel serves as the sales process and pipeline, focusing on conversion steps rather than relationship tracking. The goal is rapid conversion of website visitors.
  • Close CRM: Provides a flexible, visual pipeline built for the sales process where sales reps can easily track leads, opportunities, and maintain detailed notes on customer relationships.

5. Pricing and Commitment

  • ClickFunnels: ClickFunnels pricing is structured in tiers, targeting users who want unlimited funnels. It includes a day money back guarantee and free trial for like minded entrepreneurs to evaluate the sales opportunities.
  • Close CRM: Offers professional features across its tiers, with transparent pricing built for growing the sales team. There are no dedicated funnel building tools, keeping the focus on sales processes.

6. Automation and Workflow

  • ClickFunnels: Provides automated sales funnels and basic clickfunnels email automation to nurture potential customers. Users must funnel manually manage outside processes.
  • Close CRM: Offers robust workflow automation to minimize manual data entry and automatically log phone calls, emails, and activities, freeing up sales reps for selling.

7. Reporting and Analytics

  • ClickFunnels: ClickFunnels analytics provides hyper-focused data on conversion rates, value per website visitors, and step-by-step funnel drop-offs, helping users fine tune performance.
  • Close CRM: Provides comprehensive reporting on individual sales reps performance, activity, lead source quality, and team engagement statistics.

8. Ecosystem and Customization

  • ClickFunnels: Offers a wide range of clickfunnels features but relies heavily on third party integrations for full CRM functionality and advanced contact management.
  • Close CRM: Supports custom objects and fields, giving sales reps and managers the flexibility to adapt the CRM to their unique sales process and product terminology.

9. Value Proposition

  • ClickFunnels: The value proposition is maximized conversions for paying customers, making it the primary tool to optimize sales and drive sales revenue from leads.
  • Close CRM: The value proposition is maximizing the time of the sales team and ensuring every lead is followed up with, leading to more deals through efficiency and full team engagement.

What to Look For in a CRM Software?

  • Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
  • Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
  • Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
  • Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
  • Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor, especially for non-technical users looking to create landing pages, set up checkout pages, and manage email campaigns or a coaching program.
  • Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance (e.g., PCI DSS), especially when managing transactions from your online store or collecting leads and sensitive credit card details via professionally designed templates for webinar sign ups or an affiliate center.
  • Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing, to ensure it fits the budget for scaling your ability to create landing pages and run email campaigns, and operate your entire online business.

Final Verdict

Ultimately, deciding between ClickFunnels vs Close CRM depends on your primary business needs.

If your focus is building high-converting sales funnels, marketing funnels, and membership sites.

ClickFunnels is the clear winner for clickfunnels users.ย 

However, if your priority is robust sales management, sales automation, and a comprehensive CRM, Close CRM is the superior choice.

After thorough testing, we recommend choosing based on where your business currently needs the most support.

We’ve gone through the nitty-gritty, and we are confident this breakdown will help you make an informed decision.

More of ClickFunnels

Hereโ€™s a brief comparison of ClickFunnels with these software solutions:

  • ClickFunnels vs GoHighLevel:ย While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
  • ClickFunnels vs Pipedrive:ย ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
  • ClickFunnelsย vs Keap:ย ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools.ย Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
  • ClickFunnels vs ActiveCampaign:ย ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
  • ClickFunnelsย vs HubSpot:ย ClickFunnels is ideal for creating sales funnelsย and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
  • ClickFunnels vs Folk:ย ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
  • ClickFunnelsย vs Instantly:ย ClickFunnels builds sales funnels for conversions. Instantly focuses onย cold email outreachย and lead management, and is often integrated with other platforms like ClickFunnels.
  • ClickFunnelsย vs ClickUp:ย ClickFunnels is designed for sales funnels and online marketing.ย ClickUpย is a project management and work operating system that offers task management and team collaboration.
  • ClickFunnels vs Monday CRM:ย ClickFunnels helps build sales funnels. Monday CRM, part of Monday.comโ€™s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
  • ClickFunnels vs Capsule CRM:ย ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
  • ClickFunnels vs Insightly:ย ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
  • ClickFunnels vs Freshsales CRM:ย ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
  • ClickFunnels vs Salesforce:ย ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
  • ClickFunnelsย vs Zendesk:ย ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of Close CRM

Hereโ€™s a brief comparison of Close CRM with these software solutions:

  • Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
  • Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
  • Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
  • Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
  • Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
  • Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
  • Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
  • Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
  • Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
  • Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
  • Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
  • Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
  • Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
  • Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Frequently Asked Questions

Is ClickFunnels better for marketing or sales?

ClickFunnels is primarily designed for marketing and sales, focusing on building marketing funnels and high-converting sales funnels. It excels at lead generation and email marketing, making it strong for digital marketing efforts. While it has some crm software features, its strength lies in marketing tasks.

Can Close CRM replace my email marketing software?

While Close CRM offers email marketing tools, it’s more focused on personalized email and sales automation. It might not entirely replace a dedicated email marketing software if you need advanced email sequences and marketing automation features. However, it is great for sales process emails.

Which platform is easier to learn, ClickFunnels or Close CRM?

ClickFunnels is generally considered easier to learn for creating sales funnels due to its drag-and-drop page builder and pre-built funnel templates. Close CRM, while powerful, may require more time to master its sales management and customization options within its crm system.

Does ClickFunnels integrate with other CRM systems?

Yes, ClickFunnels integrates with various third-party applications, including some crm software. However, it is not a comprehensive CRM itself. So, if you are looking for a customer relationship management tool, you may need to integrate it with another solution for your business.

Can Close CRM help me automate my sales process?

Absolutely. Close CRM is designed for sales automation, allowing you to schedule and manage tasks, send automated emails, and nurture leads. It’s a strong choice for businesses looking to streamline their sales process and close deals faster.